JustResin

What JustResin does

JustResin, trading as Just Resin Pty Ltd, is an Australian manufacturer and direct-to-consumer supplier of epoxy resin systems and colourants for the arts and crafts market. Founded in 2015 and headquartered in Melbourne, Victoria, the company develops and distributes a portfolio of application-specific resin chemistries — including DiamondCote (coating), ArtCast Slow/Fast (casting), OceanCote (ocean-inspired art), RiverPour (deep pours up to 50-60 litres), Art Resin (general artistic), WaterCote (water-based polyurethane), and Eco Resin — alongside more than 200 pigment paste, powder, ink, mica, and glitter colourants, plus ancillary tools, silicone moulds, and craft materials such as crystal chips. Product differentiation is grounded in formulation choices (cure speed, viscosity, UV stability via HALS, self-levelling behaviour, Shore D hardness) rather than software or AI components, and the company holds Australian Made certification.

The business operates a dual-storefront Shopify e-commerce model — justresin.store for Australian customers and justresin.shop for international buyers — supplemented by a global authorised stockist network spanning New Zealand, the United States, Canada, and Australia, with active recruitment underway in the UK, Singapore, Malaysia, the UAE, Spain, and Japan. A formal Workshop Partner program delivers in-person training through Australian educators. Go-to-market relies on organic social (Instagram, Facebook, TikTok, YouTube), email newsletters, an extensive Learn/educational content library, and event-driven seasonal promotions (Black Friday, EOFY, Easter) with discounts up to 50%.

Revenue is generated through one-time product sales (DTC and wholesale to stockists) across resin artists, hobbyist crafters, workshop professionals, and retail stockists. The company is privately held, family-owned, bootstrapped since inception with no disclosed institutional funding, and management team information is not publicly available.

Name

JustResin

Legal name

Just Resin Pty Ltd

Website

https://justresin.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Art Supplies

NAICS

Paint and Coating Manufacturing (325510), Synthetic Dye and Pigment Manufacturing (32513)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)

akta.pro primary industry

Coating & Adhesive Raw Materials (Resins, Additives, Solvents) (IMAEAGAK)

akta.pro secondary industry

Adhesives & Sealants Chemicals (IMAEABAA)

Keywords

• Epoxy resin
• Resin art supplies
• Casting resin
• Resin pigments
• River table epoxy

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales of epoxy resin products, pigments, tools, moulds, and accessories through owned e-commerce storefronts. Revenue generated from product transactions with Australia-wide and international shipping.
2. Wholesale/Stockist Sales: B2B sales to authorised stockists and workshop partners who purchase products for resale or workshop use.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

JustResin manufactures and supplies premium epoxy resin systems and artist-designed pigments for resin art, coating, casting, and deep-pour applications. The product range includes purpose-formulated resin systems (DiamondCote, ArtCast, OceanCote, RiverPour, ArtCote, Art Resin, WaterCote Polyurethane) and an extensive colourant line of over 200 pigment pastes, powders, acrylic and alcohol inks, mica, and glitters, complemented by silicone moulds, mixing tools, crystals, and accessories. Products are sold directly to consumers worldwide via owned e-commerce storefronts and through a network of authorised stockists and workshop partners.

Product overview

JustResin is an Australian manufacturer and supplier of premium epoxy resin products and art supplies. The product portfolio consists of multiple distinct epoxy resin systems (DiamondCote, ArtCast Slow/Fast, OceanCote, RiverPour, ArtCote, Art Resin, WaterCote Polyurethane, UV Curable, Eco Resin) designed for different applications including coating, casting, deep pouring, and encapsulation. These are complemented by an extensive range of colourants including pigment pastes, pigment powders, acrylic inks, alcohol inks, mica powder, and glitters available in over 200 shades. The company also supplies craft materials including crystal chips/points, silicone moulds, mixing tools, and specialized storage solutions. The product ecosystem is designed to serve resin artists across various skill levels and project types, from small craft items to large-scale river tables.

Differentiator

Problem solved

Functional benefit

Products and services

• DiamondCote Epoxy Resin

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• Glitter Vault (New Zealand)coreChannel Partner/ Reseller/ DistributorOfficial JR Stockist located in Porirua, New Zealand. Authorised to resell Just Resin products and use the JR brand in their business operations.
• Artist Till Death (United States)coreChannel Partner/ Reseller/ DistributorOfficial JR Stockist based in Dallas, Texas, USA. Authorised reseller of Just Resin epoxy products and pigments.
• Bear Woods Supply Co. (Canada)coreChannel Partner/ Reseller/ DistributorOfficial JR Stockist located in Vancouver, Canada. Authorised to sell Just Resin products including pigments.
• Art Master Class (Australia)coreChannel Partner/ Reseller/ DistributorOfficial Workshop Partner in Victoria, Australia providing resin art workshops in Melbourne CBD.
• The Salt Water Creative Co (Australia)coreChannel Partner/ Reseller/ DistributorOfficial Workshop Partner providing resin art workshops at Lakes Entrance, Victoria, Australia.
• Sunshine Coast Art (Australia)coreChannel Partner/ Reseller/ DistributorOfficial Workshop Partner providing resin art workshops at Moffat Beach, Queensland, Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ArtResin: ArtResin (by Everblue) is the leading global brand of epoxy resin formulated specifically for art applications. It is the most direct competitive comparable to Just Resin's DiamondCote and ArtCast lines, targeting the same resin artist customer with similar D2C and stockist distribution.
• Counter Culture DIY: Counter Culture DIY is a US-based resin art supplies retailer and educator offering branded epoxy resin, pigments, moulds and tools to hobbyist resin artists. Highly comparable to Just Resin in terms of product mix, target customer and community-led marketing approach.
• EcoPoxy: EcoPoxy manufactures bio-based and eco-friendly epoxy resins for coatings, casting and creative applications. Relevant peer for Just Resin given the overlap in coating/casting product lines, premium formulation positioning, and growing overlap into creative and river table applications.
• Let's Resin: Let's Resin is a large resin art supplies brand selling epoxy resin kits, pigments, moulds and accessories primarily through Amazon and DTC channels. It targets the same resin artist segment as Just Resin with a similar breadth of consumables.
• Resin Obsession: Resin Obsession is a US-based resin supplies retailer and educator offering its own branded epoxy resins alongside pigments, moulds and tools. Comparable to Just Resin through the combination of proprietary resin branding and an educational content/community model.

Broad incumbents

• Alumilite: Alumilite manufactures casting resins, mould-making silicones and pigment colourants for both industrial and creative customers. Comparable to Just Resin in pigment and casting resin SKUs and small-batch creative artisan use cases.
• Smooth-On: Smooth-On is a large US-based manufacturer of specialty resins, rubbers, and casting materials serving industrial, prototyping and artistic customers. Relevant as a broad incumbent selling casting resins into overlapping hobbyist and small commercial use cases.

Emerging players

• Maker's Magic: Maker's Magic is a smaller resin art brand selling epoxy and colourants to creative hobbyists. Comparable as a niche, branded resin art supplies competitor in the same end market.
• Pintô Yarn / Inkssentials by Jacquard: Jacquard Products manufactures artist-grade dyes, inks and pigments (including Piñata alcohol inks) widely used in resin art. Comparable to Just Resin's alcohol inks and pigment portfolios as a leading hobbyist colourant brand.
• Colorific / Stickles by Ranger Ink: Ranger Ink produces craft inks, stains, embossing powders and Stickles used widely in resin art and mixed-media crafting. Relevant as an adjacent colourant and craft supplies brand serving the same hobbyist creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/JustResin
• Facebookfacebook.com/justresinart
• Instagraminstagram.com/justresinart
• TikToktiktok.com/@justresin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustResin