What Consit does

Context& is a Danish Microsoft Solutions Partner headquartered in Copenhagen with a secondary office in Aarhus, delivering enterprise digital transformation services across the Nordic region. Its portfolio spans AI (Microsoft Copilot, AI agents, Azure AI, Fabric), Dynamics 365 CRM (Sales and Marketing), ERP, Modern Workplace, Cybersecurity & Compliance, Cloud Infrastructure, Data & Insights, Web & E-commerce, the proprietary Projectum xPM portfolio/project management platform, Business Continuity & Advisory Services, Microsoft CSP licensing, and Microsoft-focused training. The firm serves customers in Energy, Financial Services, Defense, Industrial & Manufacturing, Pharmaceuticals & Healthcare, Membership Organizations, Public Sector, and Retail, with named enterprise logos including Clever, COOP, EET, Telenor, Plus, Ganni, Hempel, Bavarian Nordic, Maersk Container Industry, ISS, and Orifarm.

The company monetizes through three streams: (1) professional services and consulting for Microsoft ecosystem implementations, advisory, custom solutions, and training; (2) Microsoft CSP licensing resale and management providing recurring subscription revenue; and (3) tailored Microsoft training programs. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise field sales complemented by event- and webinar-driven demand generation, vertical-targeted content marketing (blog, resource hub, newsletter), and active corporate social channels (LinkedIn, YouTube, Facebook, Instagram). Context& holds multiple Microsoft partner specializations, is a member of The Digital Neighborhood partner network and the Microsoft Partner Pledge, and publicly highlights employment of multiple Microsoft MVPs.

In 2025 Context& absorbed Sulava (rebranded into Context&), extending its footprint from Denmark into Finland and consolidating Microsoft-ecosystem capabilities across the Nordic region. The combined entity operates as a mid-sized vertical-oriented Microsoft specialist, competing on technical depth (including early agentic AI deployment), proprietary PPM tooling via Projectum xPM, and enterprise managed-services continuity rather than on scale alone.

Name

Consit

Legal name

Context&

Website

https://consit.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Context& is a Danish Microsoft Solutions Partner delivering AI, Dynamics 365, ERP, Modern Workplace, cybersecurity, and proprietary PPM consulting to Nordic enterprise customers across Energy, Finance, Defense, Healthcare, Public Sector, and Retail verticals.

Ownership category

akta.pro rank

Product category

Microsoft Solutions Consulting

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms) (BPAEANAK), IT Incident, Problem & Change Management Platforms (HDAEALAI)

Keywords

• Microsoft consulting services
• Cloud infrastructure solutions
• Enterprise AI implementation
• Dynamics 365 ERP CRM
• Cybersecurity compliance services

Headquarters

HQ city

Albertslund

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services & Consulting: Implementation, advisory, and consulting services for Microsoft ecosystem solutions including ERP, CRM, cloud infrastructure, cybersecurity, modern workplace, and AI adoption. Services include business continuity advisory, custom solutions, and training.
2. Microsoft Licensing (CSP): Cloud Solution Provider model providing flexible license administration for Microsoft cloud services and Azure. Resale and management of Microsoft software licenses.
3. Training & Education: Microsoft training covering AI, Copilot and cloud topics, tailored to organization, team and competency needs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Consit provides IT consulting and business solutions built on the Microsoft ecosystem, implementing Azure cloud infrastructure, Microsoft 365 Copilot, Dynamics 365 (CRM and ERP), Azure AI, Microsoft Fabric, cybersecurity, and Modern Workplace solutions. The firm delivers advisory, implementation, training, and managed services to Nordic enterprises and also distributes Microsoft licenses via CSP. The company packages the Microsoft AI Partner of the Year 2024 capability into customer engagements focused on operationalizing AI and digital transformation for measurable business value.

Product overview

Context& is a Microsoft-centric digital solutions company offering a comprehensive portfolio of 12+ solution areas built on the Microsoft ecosystem. The portfolio includes AI (with Copilot, AI agents, Azure AI, and Fabric), CRM (Sales and Marketing), Customer Service, Data & Insights, ERP, Modern Workplace, Cybersecurity, Cloud Infrastructure, Web & E-commerce, Projectum xPM for portfolio/project management, Business Continuity & Advisory, and Training services. Context& operates across multiple industries (Energy, Finance, Defense, Manufacturing, Healthcare, Public Sector, Retail) and is a Microsoft Solutions Partner with specialized competencies.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Solutions Microsoft AI services including Azure AI, Copilot for Microsoft 365, Copilot Studio, and AI agents for the Dynamics 365 Contact Center, focused on operationalizing AI across the Microsoft stack for enterprise customers.
• Cloud Infrastructure & Solutions Microsoft Azure cloud infrastructure design, migration, and managed services for enterprises, supporting hybrid and cloud-native workloads with Microsoft partner-level capability.
• CRM Sales Microsoft Dynamics 365 Sales implementation and enablement for B2B sales organizations seeking a unified CRM and sales automation platform.
• CRM Marketing Microsoft Dynamics 365 Customer Insights - Journeys (formerly Marketing) implementation for marketing automation, customer journeys, and personalization.
• Customer Service and Support Microsoft Dynamics 365 Customer Service and AI-powered contact center implementation, including AI agents for customer support automation.
• Cybersecurity & Compliance Microsoft Security stack implementation covering identity, threat protection, compliance, and Zero Trust architecture for Nordic enterprise customers.
• Data & Insights Microsoft Fabric, Power BI, and Azure data platform implementation enabling unified analytics, AI, and data estate modernization.
• ERP Microsoft Dynamics 365 Finance and Supply Chain Management ERP implementation and enablement, with extended ERP rollout partnership via Erhvervsstyrelsen for small businesses (including NetSuite/Oracle ERP for Danish small business digital bookkeeping).
• Modern Workplace Microsoft 365, Copilot, and Modern Workplace deployments enabling secure productivity, collaboration, and employee experience for organizations.
• Projectum xPM Projectum xPM (extended Project Management) solution sold and supported, covering project portfolio management, resource management, and project business automation for enterprises.
• Web & E-commerce Web and e-commerce solutions built on the Microsoft ecosystem for organizations building digital commerce capabilities.
• Business Continuity & Advisory Services Advisory services focused on business continuity, risk, and strategic IT advisory for organizations navigating critical operations or transformation.
• Microsoft Licenses (CSP) Distribution of Microsoft licenses and subscriptions via the Cloud Solution Provider (CSP) program, allowing customers to procure Microsoft cloud products through the partner.
• Training and Education Services Training and enablement services for Microsoft technologies, including certifications and user/adoption programs for end customers and partners.

Named customers11 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• SulavaflagshipStrategic or Co-development Partner · 1 January 2025Sulava became part of Context&, strengthening Context&'s Nordic position. This acquisition expanded Context&'s capabilities and market presence in the Nordic region. The integration combines Sulava's expertise with Context&'s existing Microsoft practice.
• MicrosoftcoreTechnology or IntegrationPrimary technology partner and platform provider. Context& is a Microsoft Solutions Partner with specializations across the Microsoft ecosystem including Azure, Dynamics 365, Microsoft 365, Copilot, and security/compliance solutions. The partnership forms the foundation of all service offerings.
• The Digital NeighborhoodcoreStrategic or Co-development PartnerContext& is part of 'The Digital Neighborhood' - a network of competent Microsoft partners working in proximity. This ecosystem provides collaborative opportunities, shared expertise, and coordinated go-to-market activities among Microsoft specialist firms.
• Microsoft Partner PledgecoreGTM or Marketing PartnerContext& participates in Microsoft Partner Pledge initiatives, demonstrating commitment to Microsoft ecosystem excellence and collaborative partnership with Microsoft in the Nordic market.

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Direct peers

• Columbus A/S: Columbus is a Danish-headquartered Microsoft Dynamics/ERP consulting firm serving Nordic and European mid-market and enterprise customers. It is a direct competitor in Microsoft Dynamics 365 implementations and a Nordic Microsoft Solutions Partner competing for the same Danish enterprise Dynamics deals.
• Devoteam: Devoteam is a European digital transformation consultancy with a strong Microsoft practice (Devoteam M Cloud) covering Azure, Copilot, Dynamics, and security across multiple countries. It is a direct peer in Microsoft-centric enterprise transformation, with comparable mid-size European footprint.
• NNIT: NNIT is a Danish-headquartered IT services provider delivering infrastructure, application management, cloud, and Microsoft-related services to Nordic enterprises, particularly in regulated industries (pharma, finance, public sector). It overlaps with Context& in Microsoft cloud, security, and enterprise application delivery in the Nordic market.
• Avanade: Avanade is the largest pure-play Microsoft-focused consulting firm (Accenture/Microsoft JV) delivering Dynamics 365, Azure, Copilot, and Microsoft 365 implementations for enterprise customers worldwide. It is the closest direct peer given its identical Microsoft-centric go-to-market and enterprise customer overlap, though at vastly greater scale.

Broad incumbents

• CGI Group: CGI is a global IT and business consulting firm with significant Nordic presence delivering Microsoft, ERP, cloud, and managed services to enterprise and public-sector clients. It competes with Context& for Nordic enterprise Microsoft transformation work but offers a much broader multi-platform services portfolio.
• Capgemini: Capgemini is a global IT services leader with a Microsoft-focused practice (including Microsoft Azure, Dynamics 365, and Copilot offerings) and Nordic delivery centers. It is a broad incumbent competing for large Nordic Microsoft enterprise deals as part of a much wider services portfolio.
• Sopra Steria: Sopra Steria is a major European IT services and digital transformation group with strong Nordic (especially Danish and Swedish) operations, offering Microsoft, ERP, and consulting services. It is a broad incumbent that overlaps with Context& on Microsoft enterprise engagements in the Nordic region.
• TietoEVRY (Tieto): Tieto is the largest Nordic-headquartered IT services and digital transformation provider, offering Microsoft, SAP, cloud, ERP, and managed services across the Nordics. It is a broad incumbent that competes for the same Nordic enterprise Microsoft/Dynamics deals but operates a much wider portfolio across multiple technology stacks.

Others

• Netlight: Netlight is a Nordic technology and digital strategy consultancy serving large Nordic enterprises across transformation, technology strategy, and product development. It is thematically related as a Nordic enterprise transformation consultancy, though its model is strategy-led rather than Microsoft-implementation-led.

Regional players

• Lemonsoft: Lemonsoft is a Finnish-listed ERP and Microsoft Dynamics partner focused on Finnish SME and mid-market customers. It is a regional peer with comparable Microsoft Dynamics/ERP delivery capabilities but operates in Finland rather than Denmark, and serves smaller customers than Context&'s enterprise target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@contextand
• Facebookfacebook.com/consitgruppen
• LinkedInlinkedin.com/company/consit-gruppen
• Instagraminstagram.com/contextandas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consit