Sparck
Sparck is a London-based, privately-held digital marketing agency founded in 2016 that designs online campaign strategies to drive business growth for organizations. It operates with a 51-100 employee team focused on digital campaign services.
- Company typePublic
- Founded1976
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Sparck does
Sparck is a privately-held, for-profit digital marketing company headquartered in London, United Kingdom, founded in 2016. The company specializes in online campaign strategies intended to promote business growth for organizations, positioning it within the UK small-to-mid-market digital agency segment. Its headcount is stated in the 51-100 range, consistent with a boutique-to-mid-sized agency rather than a global network or platform business.
No products, services detail, proprietary technology, integrations, certifications, or AI capabilities are disclosed in the available data. There is no information on management team, investors, funding history, mergers and acquisitions, leadership changes, regulatory actions, or product launches. As a result, the business model cannot be specified beyond the standard agency model of fee-based campaign execution across digital channels, and the customer base, pricing structure, and revenue mechanics are not observable in the input.
The available inputs indicate a service-only digital marketing firm with no disclosed proprietary platform, data assets, or technology differentiators. Strategic positioning, expansion, and financial trajectory therefore cannot be assessed beyond static firmographic facts.
Sparck firmographics
Firmographics- Name
- Sparck
- Legal name
- CGI Inc.
- Website
- https://sparck.io
- Company type
- Public
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sparck is a London-based, privately-held digital marketing agency founded in 2016 that designs online campaign strategies to drive business growth for organizations. It operates with a 51-100 employee team focused on digital campaign services.
- Ownership category
- akta.pro rank
Sparck industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where Sparck is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sparck business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Professional Services: IT and business consulting services including advisory, business consulting, managed IT services, cloud & hybrid IT, cyber security, and systems integration. Revenue generated through project-based engagements and long-term managed services contracts with enterprise clients.
- Proprietary Solutions: Intellectual property-based solutions including CGI GeoData360, CGI SensorInsights360, CGI OpenSea360, uPair eSIM solution, and CGI AccelerateAI360. Revenue from licensing and deployment of these solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Sparck product offering
Product offeringCore offering
Sparck is a digital marketing company that specializes in online campaign strategies to promote business growth for organizations. The firm delivers digital marketing services aimed at helping organizations strengthen their online presence and drive measurable growth through targeted online campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- CGI AgileUnity: Agile methodology and digital services platform
- CGI GeoData 360
- CGI Machine Vision
- CGI OpenSea360
- CGI SensorInsights360
- uPair
- CGI AccelerateAI360
- CGI Cyber Escape 2.0
- SEEDS
Products and services
- Online Campaign Strategy Services Digital marketing services that design and execute online campaigns aimed at promoting business growth for organizations. Intended for businesses and organizations seeking external expertise to develop and run online marketing campaigns that deliver measurable growth outcomes.
Companies that use Sparck
Customer profileNamed customers5 records
Segments18 records
Ideal customer profiles1 record
Sparck technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Sparck partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Leeds DigitalcoreHeadline Sponsor of Leeds Digital for 2026, marking the start of a three-year partnership to support the continued growth of the region's technology sector. Demonstrates commitment to regional technology community development.
- The Royal InstitutionflagshipTitle partner to the Royal Institution Christmas Lectures for 2023 to 2025. Supporting the Royal Institution's vision that science is for everyone. A flagship partnership demonstrating commitment to STEM education and science communication.
Scale indicators3 records
Sparck competitors and assessment
Company assessmentBroad incumbents
- Merkle: Global data-driven digital marketing agency within Dentsu. Operates at much larger scale across digital marketing services overlapping with Sparck's campaign offerings.
- ForwardPMX: Global digital marketing and media agency serving enterprise clients with performance marketing and digital campaign services. Significantly larger scale than Sparck with overlapping capabilities.
- We Are Social: Global social media and digital marketing agency with strong UK presence. Larger scale and broader service offering overlapping with Sparck's online campaign focus.
- Jellyfish: UK-origin digital marketing agency now part of Brandtech Group. Offers full-service digital marketing at larger scale and broader geographic reach, competing for similar UK client mandates.
- iProspect: Global digital performance marketing agency within Dentsu. Significantly larger than Sparck but directly competes in digital campaign services for enterprise clients.
Direct peers
- Hallam: UK digital marketing agency offering integrated digital strategy, paid media, and content services. Comparable UK-based mid-sized agency serving growth-stage clients.
- The Kite Factory: Independent UK digital media agency specializing in paid media and digital campaigns. Similar scale and UK-centric positioning with overlapping service offerings.
- Croud: UK-headquartered digital marketing agency focused on paid media, SEO, and content. Comparable mid-sized UK agency serving similar client profiles with online campaign services.
- Tug: UK digital marketing agency (now part of Tech Mahindra) offering SEO, paid media, and content. Similar digital campaign focus and UK market presence at comparable scale.
- Brainlabs: UK-based full-service digital marketing agency offering paid media, SEO, and analytics. Closest comparable by UK location, digital campaign focus, and mid-market agency positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Sparck social profiles
Digital presenceSparck financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sparck leadership team
Management profileNumber of profiles
Sparck funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sparck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sparck
What does Sparck do?
Sparck is a digital marketing company that specializes in online campaign strategies to promote business growth for organizations. The firm delivers digital marketing services aimed at helping organizations strengthen their online presence and drive measurable growth through targeted online campaigns.
Is Sparck a public or private company?
Sparck is a public company. It is classified as unknown and is currently operating.
When was Sparck founded?
Sparck was founded in 1976. It employs 51 to 100 people.
Where is Sparck based?
Sparck is headquartered in London, United Kingdom, in the Europe region.
How does Sparck make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are proprietary Solutions.
Who are Sparck's main competitors?
Broad incumbents on record are Merkle, ForwardPMX, We Are Social, Jellyfish and iProspect. Direct peers are Hallam, The Kite Factory, Croud, Tug and Brainlabs.
Does Sparck have an API?
No public API is recorded for Sparck.
What industry is Sparck in?
Sparck's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54181 and its SIC code is 7311.