Bioflore
Bioflore is a Belgian e-commerce and artisan natural cosmetics company that formulates and sells organic essential oils, hydrosols, bud macerates, and plant-based skincare from its in-house laboratory in Wavre, serving individual consumers and 80+ reseller partners across Belgium, France, and the Netherlands.
- Company typePrivate
- Founded1995
- HeadquartersWavre, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bioflore does
Bioflore is a Belgian e-commerce and artisan natural cosmetics company operating under the legal entity ECOMAIL srl, headquartered in Wavre, Belgium. Founded in 1995, the company manufactures and sells a portfolio of organic plant-based products — including 100% pure and chemotyped essential oils, hydrosols (floral waters), bud macerates for gemmotherapy, and a Natural Beauty cosmetics line covering facial, body, and hair care — all hand-formulated in its Belgian laboratory adjacent to its gardens. Products are formulated with up to 100% active plant-based ingredients and validated by an expert toxicologist, with formulas suitable for sensitive skin, babies, and pregnancy.
The business operates a primarily direct-to-consumer model through bioflore.be, with free shipping from €39 in Belgium, France, and the Netherlands, alongside a complementary wholesale channel distributed through a network of more than 80 reseller partners including herbalists, organic shops (notably the Färm cooperative network and Sequoia), beauty salons, and wellness centers across Belgium and France. Individual product pricing ranges from approximately €5 to €35+, with unit pricing as the sole billing model. Marketing is driven by an educational blog featuring content from naturopaths and aromatherapists, an email newsletter, and a customer referral program; the company also offers French-language aromatherapy workshops and training. Bioflore holds organic certification on its products and emphasizes recyclable containers and European herbalism in its positioning.
The company is privately held with no external investment, funding rounds, or M&A activity evidenced in the available data. It maintains a small team of approximately 15 people, including several herbalists. Product launches in 2025 (Summer Nights Body Spray, Lemon Hydrosol) indicate ongoing line extension within the existing aromatherapy and natural cosmetics portfolio.
Bioflore firmographics
Firmographics- Name
- Bioflore
- Legal name
- ECOMAIL srl
- Website
- https://bioflore.be
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bioflore is a Belgian e-commerce and artisan natural cosmetics company that formulates and sells organic essential oils, hydrosols, bud macerates, and plant-based skincare from its in-house laboratory in Wavre, serving individual consumers and 80+ reseller partners across Belgium, France, and the Netherlands.
- Ownership category
- akta.pro rank
Bioflore industry classification
Industry- Product category
- Natural and Organic Cosmetics
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industry
- Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Bioflore is headquartered
LocationHeadquarters
- HQ city
- Wavre
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Bioflore business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of natural cosmetics, essential oils, hydrosols, bud macerates, DIY ingredients, and beauty rituals. Products are sold at fixed prices through the company's e-commerce website with shipping to Belgium, France, and the Netherlands.
- Reseller/Partner Sales: Wholesale distribution to a network of reseller partners including herbalists, organic shops, beauty salons, and wellness centers across Belgium and France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across multiple categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Bioflore product offering
Product offeringCore offering
Bioflore formulates and sells a complete range of natural cosmetics, organic essential oils, hydrosols, bud macerates, and DIY ingredients through its e-commerce site bioflore.be. Products are hand-crafted in their Belgian laboratory using formulas that are up to 100% active and plant-based, drawing on 30 years of European herbalism expertise. The company also distributes its products through a network of herbalists, organic shops, beauty salons, and wellness centers in Belgium and France.
Product overview
Bioflore is a Belgian e-commerce company offering a comprehensive natural wellness portfolio centered on aromatherapy, natural beauty, and herbalism. The core offering includes organic essential oils (100% pure and chemotyped), hydrosols (pure floral waters), and bud macerates for gemmotherapy, alongside a complete Natural Beauty cosmetics line featuring facial care (serums, creams, eye contour gels), body and hair care, and specialized products like stretch mark oils and cream deodorants. The company also provides DIY ingredients for homemade cosmetics and curated gift ritual sets. Products are manufactured in their Belgian laboratory using up to 100% active plant-based formulas inspired by European herbalism, with formulas validated by expert toxicologists.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Beauty / Cosmetics Line Organic face, body and hair care range infused with medicinal plants from European herbalism, featuring 100% active plant-based formulas including facial serums, creams, oils, cleansers, masks, and deodorants. Made for consumers seeking natural skincare without synthetic ingredients.
- Essential Oils 100% pure, organic, complete and chemotyped essential oils sourced from committed producers with attention to sustainable agricultural practices and high quality distillation. Used for aromatherapy, massage, and DIY formulations.
- Hydrosols (Floral Waters) Pure, preservative-free hydrosols obtained from steam distillation of flowers and plants, used for cosmetic skincare and internal wellness applications. Includes specialized products such as Lemon hydrosol launched in 2025.
- Bud Macerates (Gemmotherapy) Single and complex bud macerates for gemmotherapy, including blackcurrant, fig tree, and circulation complexes made from plant buds. Used by practitioners and consumers for natural therapy.
- Roll-ons Pre-diluted essential oil roll-on applicators for targeted aromatherapy applications including Stormy Head Relief for headaches and Serenity Garden for stress relief.
- DIY and Ingredients Raw plant materials for homemade cosmetics including vegetal oils, hydrosols, aloe vera gel, clays, herbal powders, cosmetic ingredients, containers and zero-waste accessories.
- Gift Sets and Rituals Pre-curated gift boxes and ritual sets including Youth ritual, Baby and mum ritual, and Mom-to-be routine for specific skincare needs.
- Aromatherapy and Gemmotherapy Books French-language educational books on aromatherapy, cosmetics, and gemmotherapy for DIY enthusiasts.
- Summer Nights Body Spray Essential oil body spray with geranium and lemongrass for mosquito protection during summer evenings.
Quantifiable outcome
- Products validated by expert toxicologist for harmlessness
- +1 more outcomes
Companies that use Bioflore
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Bioflore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bioflore partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- AROMA-ZEN SPRLminorAn online herbalist's shop born from the dialogue between the respective know-how of a naturopath and a computer scientist. Natural and effective solutions to allow everyone to concretely improve their health and quality of life.
- AlternaturesminorA natural medicine practice where Sébastien Delronge (Naturopath) and his wife Justine Closset (Reflexology, Chinese Medicine, Reiki) work. Sébastien was trained in aromatherapy by Dominique Baudoux and offers a wide range of Bioflore products.
- Färm Network (Multiple Locations)coreFärm is a network of cooperative organic shops that helps customers make meaningful purchases by consuming organic, local and ethical products. Multiple Färm locations across Belgium stock Bioflore products.
- Bio Sens Organic SupplyminorOrganic shop in Brussels offering food, cosmetics and wellness, household products.
- Colette Berque - Institut de beautéminorNatural, minimalist beauty treatments in slowcosmetics. Uses organic products from Bioflore and sells their products, along with Bach Flower advice and workshops.
- L'Herboristerie de LouiseminorA herbalist's shop that is a place for conversation, sharing and advice on self-care. Located in Saint-Gilles, Brussels.
- Green BeautéminorOrganic cosmetics shop and beauty salon located in Le Havre, France.
- Mademoiselle BilobaminorNatural cosmetics expert shop in Lille founded in 2006, offering the best brands of organic, natural, sometimes vegan and Zero Waste oriented products. Offers workshops on home cosmetics, aromatherapy, natural make-up, naturopathy and facial yoga.
- Louis HerboristeriecoreLouis Gobron selects a wide range of natural and organic products for his herbalist's shop. From aromatherapy to cosmetics, to products for pets. Multiple locations in France including Charleville-Mézières, Saint Ouen Sur Seine, and Poitiers.
- Sequoia (Multiple Locations)coreA pioneer in organic food since 1988, Sequoia is a company whose vocation is to contribute to changing consumer habits through quality, tasty food. Multiple locations across Belgium stock Bioflore products.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Bioflore competitors and assessment
Company assessmentDirect peers
- Melvita: French organic beauty brand offering natural cosmetics, essential oils, and floral waters with a similar botanical/herbal positioning. Comparable product portfolio and consumer target, though with broader mass-retail distribution.
- Aroma-Zone: France's leading direct-to-consumer essential oils and DIY natural cosmetics brand. Directly comparable to Bioflore across essential oils, hydrosols, vegetal oils, clays, and DIY cosmetic ingredients sold via owned e-commerce with similar practitioner-aligned positioning.
- La Compagnie des Sens: French essential oil specialist focused on aromatherapy, hydrosols, and natural skincare with strong educational content. Highly comparable to Bioflore in product mix, GTM motion (DTC + practitioner resellers), and target customer base.
- Pranarôm: Belgian/French aromatherapy brand with scientific grounding (led by Dominique Baudoux, a key figure referenced in Bioflore's network). Overlaps directly in essential oils, chemotyped oils, and aromatherapy products targeted at both consumers and healthcare practitioners.
Broad incumbents
- Weleda: Global natural and organic cosmetics and anthroposophic medicine company. Overlaps with Bioflore in natural facial/body care and essential oil-based products, but operates at much larger scale with global distribution and broader product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bioflore social profiles
Digital presenceBioflore compliance and trust
Trust signalCompliance1 record
Bioflore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bioflore leadership team
Management profileNumber of profiles
Bioflore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bioflore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bioflore
What does Bioflore do?
Bioflore formulates and sells a complete range of natural cosmetics, organic essential oils, hydrosols, bud macerates, and DIY ingredients through its e-commerce site bioflore.be. Products are hand-crafted in their Belgian laboratory using formulas that are up to 100% active and plant-based, drawing on 30 years of European herbalism expertise. The company also distributes its products through a network of herbalists, organic shops, beauty salons, and wellness centers in Belgium and France.
Is Bioflore a public or private company?
Bioflore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bioflore founded?
Bioflore was founded in 1995. It employs 11 to 50 people.
Where is Bioflore based?
Bioflore is headquartered in Wavre, Belgium, in the Europe region.
How does Bioflore make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are reseller/Partner Sales.
Who are Bioflore's main competitors?
Direct peers on record are Melvita, Aroma-Zone, La Compagnie des Sens and Pranarôm. Weleda is listed as a broad incumbent.
Does Bioflore have an API?
No public API is recorded for Bioflore.
What industry is Bioflore in?
Bioflore's product category is Natural and Organic Cosmetics. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 325411 and its SIC code is 2844.