Houser

What Houser does

Houser (houser.co.uk) is a UK-based online property portal founded in 2015 and headquartered in Stafford, United Kingdom, with a reported workforce of 101-250 employees. The platform aggregates property listings for sale and to rent across the UK and targets three user groups: residential buyers and renters searching for properties, residential sellers and landlords listing properties, and estate agents seeking lead generation and listing placement. Houser's feature surface includes a property search engine with advanced filtering, area-level market data and valuation tools, an estate-agent directory, dedicated virtual assistants that help users upload and optimise listings, automatic image tagging on uploads, viewing appointment scheduling, and a Twitter-based instant property valuation query tool. The site also lists commercial properties, overseas properties, and removal-company referrals.

The revenue model is built around visibility- and lead-oriented monetisation from estate agents and adjacent service providers. The site explicitly advertises free listing placement for estate agents alongside virtual-assistant onboarding, with paid advertising slots such as featured-agent placements and affiliate inventory for ancillary services including removals and agent software (e.g., TIM, agent bundle subscriptions). The company notes pricing is not publicly disclosed. Distribution is digitally delivered through the self-serve web portal and supplemented by earned media coverage in UK property-industry press.

Data integrity note: a separate set of aggregated sources describes a different entity using the name Houser — a 2023-founded Orlando-based AI home repair startup led by CEO Felipe Rossi with instant AI-generated quotes and escrow payments. Per the first-party website content and firmographic fields (Stafford, UK; founded 2015; real estate), those inputs appear to reference a distinct company and have been excluded from this analysis; consolidating them would produce contradictions that the first-party source governs.

Name

Houser

Legal name

Houser

Website

https://houser.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Houser is a UK online property portal founded in 2015 in Stafford that aggregates residential, rental, commercial, and overseas listings for buyers, sellers, renters, and estate agents.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Property portal
• Real estate listings
• Estate agent directory
• Rental property search
• Property marketplace

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Transaction Fees: Platform likely earns transaction fees from facilitating home repair services between homeowners and certified professionals

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Houser operates a UK property portal that aggregates residential and commercial property listings from estate agents and private sellers, providing free listings alongside paid featured placement. The platform offers dedicated tools for each audience: search and discovery tools for buyers/renters, free listing services with virtual assistant support for sellers and agents, area guides, current/sold price valuation lookups, viewing appointment scheduling, and a removal companies directory.

Product overview

Houser offers a single unified AI-powered platform for home repair and improvement services. The core platform combines instant quote generation (under 10 seconds), professional matching services, payment escrow management, and financing options into one integrated solution.

Differentiator

Problem solved

Functional benefit

Products and services

• UK Residential Property Listings (Sale) A searchable listing of UK residential properties for sale, aggregated from estate agents and private sellers, available free of charge to home buyers.
• UK Residential Property Listings (Rent) A searchable listing of UK residential rental properties, aggregated from letting agents and landlords, available free of charge to tenants.
• Commercial Property Listings Searchable commercial real estate listings for sale and rent across the UK.
• Overseas Property Listings Property listings from international locations intended for users looking to buy or rent property abroad.
• Free Property Listing Service for Sellers and Agents A free two-step property listing service that allows estate agents and private sellers to publish unlimited properties for sale or rent on the portal.
• Estate Agent Directory A directory of UK estate agents listed on the portal, with featured agent placements on the homepage and links to individual agent listings.
• Property Valuation Lookup (Current Value and Sold Price) A tool providing current property values and historical sold prices across the UK, accessible via the portal and Twitter.
• Area Guides Detailed local area guides showing property values, historical stats, and local trends to help users evaluate potential locations.
• Dedicated Virtual Assistants Human-assisted virtual assistants available to buyers, sellers, and estate agents to help find homes, upload properties, and optimise listings.
• Viewing Appointment Scheduler A scheduling tool that lets users set their availability and manage property viewing appointments directly through the portal.
• Removal Companies Directory A directory of UK removal and moving companies listed on the portal for users arranging property moves.

Quantifiable outcome

• Quotes generated in under 10 seconds
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• OnTheMarket: UK property portal launched by agents as a challenger to Rightmove/Zoopla, offering listings for sale and rent. Highly comparable as a smaller UK portal pursuing similar agent-recruitment and consumer-acquisition strategies.
• PrimeLocation: UK property portal (owned by Zoopla/Houseful) focused on higher-value and overseas properties. Comparable to Houser's 'Overseas' and premium listing offerings within the same UK portal competitive set.
• Rightmove: UK's largest property portal, offering residential and commercial property listings for sale and rent, with area data, valuations, and agent advertising. It is Houser's primary direct competitor in the UK portal market.
• Zoopla: Major UK property portal providing listings, sold prices, area statistics, and agent marketing tools. Forms the duopoly with Rightmove that Houser is explicitly trying to challenge, making it the closest comparable.

Emerging players

• OpenRent: UK online letting agent and rental listings platform offering a low-cost, self-service alternative to traditional high-street agents. Comparable as a tech-forward UK property marketplace attacking incumbent fee structures.
• Purplebricks: Former UK online estate agent offering fixed-fee sales and lettings. Comparable as a UK proptech platform attempting to disrupt traditional agent economics, though a different model (agent vs. portal).

Broad incumbents

• Idealista: Leading property portal in Spain, Italy, and Portugal. Comparable as a non-UK portal benchmark for Houser's overseas-listings ambitions and as a regional-portal business model reference.
• Zillow: US-based dominant residential property portal with listings, Zestimates, agent advertising, and mortgages. Comparable as a global property-portal benchmark for Houser's marketplace model and revenue mechanics.
• Realtor.com: US residential property portal operated by Move (News Corp). Comparable as an established portal business with listings, agent tools, and consumer-facing property data.

Regional players

• Property Finder: Leading property portal across the Middle East and North Africa. Comparable as a regional portal business model with similar listings, agent subscription, and consumer-search mechanics.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/housercouk
• Facebookfacebook.com/housercouk
• LinkedInlinkedin.com/company/houser-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houser