AutoUno
- Company typePrivate
- Founded1974
- HeadquartersNapoli, Italy
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
AutoUno firmographics
Firmographics- Name
- AutoUno
- Legal name
- Auto Uno S.r.l.
- Website
- https://gruppoautouno.it
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AutoUno industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- Automobile Dealers (4411)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industries
- Auto & Vehicle Loan Brokerage (FSAEAEAK), Commercial Auto & Fleet Insurance (FSAJAKAB)
Keywords
Where AutoUno is headquartered
LocationHeadquarters
- HQ city
- Napoli
- HQ country
- Italy
- HQ region
- Europe
Offices6 records
Markets served
AutoUno business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- New Vehicle Sales: Sale of new automobiles and commercial vehicles across multiple brands including Volkswagen, Peugeot, Opel, Citroën, and BYD through dealership showrooms.
- Used Vehicle Sales (Autouno Usato+): Certified pre-owned vehicle sales program with rigorous quality controls, offering used cars and commercial vehicles with warranty options up to 24 months.
- Long-term Rental (Autouno Rent): Subscription-based vehicle rental with fixed monthly costs, inclusive of services. Targets both individuals and businesses seeking flexible vehicle access without ownership.
- Short-term Rental: Short-duration vehicle rental services for temporary transportation needs.
- After-sales Service and Maintenance: Workshop services for vehicle maintenance and repairs, spare parts sales, and post-sale support across all brands.
- Vehicle Customization and Fitting: Custom vehicle outfitting services through Focaccia Store for specialized needs including disability access vehicles, emergency vehicles, and commercial conversions.
- Vehicle Financing and Leasing: Facilitation of vehicle financing through partnerships with Evolease and Leasys, offering leasing and financial products to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Entry-level new cars (e.g., Citroën C3) from €14,900 or €49/month financing |
| Hybrid | Monthly | Compact SUV and family vehicles (e.g., Volkswagen T-Roc, Opel Mokka) from €179-219/month |
| Hybrid | Monthly | Commercial vehicles with government incentives up to €20,000 |
| Subscription | Monthly | Long-term rental (Noleggio Lungo Termine) including insurance and maintenance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
AutoUno product offering
Product offeringCore offering
AutoUno is a multi-brand automotive dealership group operating physical showrooms across the Campania region of Italy. It sells new passenger and commercial vehicles from Volkswagen, Peugeot, Opel, Citroën, and BYD, and complements sales with certified pre-owned vehicles (Autouno Usato+), long-term and short-term rentals (Autouno Rent), after-sales maintenance, and specialized vehicle conversions through Focaccia Store for disability-accessible, ambulance, and commercial applications.
Product overview
Autouno Group is a multi-brand automotive dealership operating as a unified platform offering new vehicles, used cars (Autouno Usato+), commercial vehicles, long-term rentals (Autouno Rent), and after-sales services across 13 showrooms in the Naples and Avellino regions of Italy. The company represents multiple automotive brands (Volkswagen, Peugeot, Opel, Citroën, BYD) and provides complementary services including vehicle customization through Focaccia Store, financial services via leasing partners (Evolease, Leasys), and Protection Pack fleet management solutions. The product portfolio spans passenger cars, SUVs, and light commercial vehicles with various powertrains including petrol, diesel, hybrid, plug-in hybrid, and fully electric options.
Differentiator
Problem solved
Functional benefit
Brands
- Autouno Rent: Long-term rental service offering flexible leasing options with fixed management costs.
- Autouno Usato+
- Focaccia Store
Products and services
- Autouno Usato+ Certified Pre-owned Vehicles Certified pre-owned and zero-kilometer vehicles program with rigorous quality controls by qualified technicians, warranty coverage up to 24 months, and dedicated display lots for buyers in Campania seeking reliable used vehicles with manufacturer-backed assurance.
- Autouno Rent Long-term Rental Subscription-based long-term vehicle rental offering flexible monthly payments, fixed management costs, and all-inclusive services for personal and business customers, including Volkswagen T-Cross business rental from €433/month (36 months, 10,000 km/year) with insurance, maintenance, and assistance included.
- Volkswagen Vehicles (Passenger and Commercial) Authorized Volkswagen dealer offering new passenger cars (Polo, T-Cross, T-Roc, Tiguan, ID. Polo) and commercial vehicles (Caddy, Caddy Cargo, ID. Buzz Cargo) across Pozzuoli and San Vitaliano showrooms, with financing from €179/month on T-Cross.
- Peugeot Vehicles (Passenger and Commercial) Authorized Peugeot dealer offering passenger cars (208, 2008, 3008, 5008) and commercial vehicles (Partner, Expert, Boxer) across Casoria, San Vitaliano, and Atripalda showrooms, with financing from €109/month on 2008.
- Opel Vehicles (Passenger and Commercial) Authorized Opel dealer offering passenger cars (Corsa, Mokka, Grandland, Frontera) and commercial vehicles (Combo Cargo, Combo Electric, Vivaro Electric) across Casoria, San Vitaliano, and Atripalda showrooms, with government incentives up to €20,000 for Vivaro Electric.
- Citroën Vehicles (Passenger and Commercial) Authorized Citroën dealer offering passenger cars (C3 from €14,900, C3 Aircross, C4, C5 Aircross) and commercial vehicles (Berlingo Van, ë-Berlingo, ë-Jumpy) across Casoria, San Vitaliano, and Atripalda showrooms.
- BYD Electric and Hybrid Vehicles Authorized BYD dealer offering new electric and hybrid vehicles including Dolphin G DM-i (1,000 km autonomy, from €109/month with €7,300 down payment), Dolphin Surf, and Atto 2 DM-i, with dedicated showrooms in Napoli and San Vitaliano and BYD service assistance in Pozzuoli.
- Focaccia Store Specialized Vehicle Conversions Specialized vehicle outfitting at the Casoria location providing customized commercial vehicle solutions including disability-accessible vehicles, 9-seat collective transport minibuses, ambulances and medical vehicles, work vehicles (pick-ups and commercial conversions), and law-enforcement vehicles, delivered through a strategic partnership with Focaccia.
- After-Sales Maintenance, Repair and Spare Parts Qualified maintenance and repair services, genuine spare parts sales, and promotional offers for routine and extraordinary maintenance across all brands represented, delivered through 5 specialized workshops in the Campania dealer network.
- Commercial Vehicle Customization and Equipment (Allestimento Furgoni) Customized commercial vehicle fittings including interior linings, insulation, refrigerated compartments for food and pharmaceutical transport, and mobile workshops, providing sector-specific solutions for trades, delivery, and temperature-controlled logistics operators.
- Leasys One Long-term Rental (Partner Service) Long-term rental service offered at dedicated Leasys One locations within AutoUno facilities (San Vitaliano), delivered through a partnership with Leasys (Stellantis financial services subsidiary), providing flexible vehicle access with all-inclusive packages.
- Autouno Protection Pack (Fleet Interior Protection) Vehicle interior protection package for commercial fleets including door linings, side panel linings, non-slip flooring, and wheel arch covers, with a Gold version that adds the Gatelock Van advanced anti-theft system.
Quantifiable outcome
- Government incentives up to €20,000 available for commercial electric vehicle purchases
- +2 more outcomes
Companies that use AutoUno
Customer profileSegments4 records
Ideal customer profiles4 records
AutoUno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AutoUno partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- BYDcoreAutoUno is an authorized BYD dealer in Italy, operating dedicated BYD showrooms in Napoli and San Vitaliano. The partnership offers BYD electric and hybrid vehicles including Dolphin G DM-i, Dolphin Surf, and Atto 2 DM-i.
- VolkswagencoreAuthorized Volkswagen dealer for passenger cars and commercial vehicles, offering models including Polo, T-Cross, T-Roc, Caddy, and ID. Buzz Cargo across multiple showrooms in Pozzuoli and San Vitaliano.
- PeugeotcoreAuthorized Peugeot dealer offering the full range including 208, 2008, 3008, 5008, Partner, and Expert Electric vehicles from showrooms in Casoria, San Vitaliano, and Atripalda.
- OpelcoreAuthorized Opel dealer for Corsa, Mokka, Combo, Vivaro Electric, and other models across Casoria, San Vitaliano, and Atripalda locations.
- CitroëncoreAuthorized Citroën dealer offering C3, C3 Aircross, C5 Aircross, Berlingo, Ë-Jumpy, and Ë-Berlingo from Casoria, San Vitaliano, and Atripalda showrooms.
- LeasyscorePartnership with Leasys (Stellantis financial services subsidiary) for long-term rental solutions, with dedicated Leasys One locations within AutoUno facilities.
- FocacciacoreFocaccia Store partnership at Casoria location provides specialized vehicle conversions for disability-accessible vehicles, ambulances, collective transport, and commercial applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
AutoUno competitors and assessment
Company assessmentBroad incumbents
- Leasys: Leasys is Stellantis's long-term rental and mobility services subsidiary operating in Italy with dedicated Leasys One stores. It is a direct AutoUno partner but also competes as a broader incumbent in long-term rental and fleet leasing across Italian markets.
- Arval Italia: Arval, owned by BNP Paribas, is one of Italy's largest full-service vehicle leasing and fleet management operators. It is comparable to AutoUno's Autouno Rent long-term rental offering and serves overlapping corporate and individual customers with multi-brand vehicle solutions.
- ALD Automotive Italia: ALD Automotive is a global fleet management and long-term rental provider with significant Italian operations offering multi-brand vehicle leasing and subscription services. It competes directly with AutoUno's Autouno Rent business with greater scale and broader geographic coverage.
Direct peers
- Autotorino: Autotorino is a multi-brand Italian automotive dealer group operating across northern Italy with brands including Mercedes-Benz, BMW, Audi, Volkswagen, and others. It is directly comparable to AutoUno as both operate multi-brand dealership networks with new/used vehicle sales, service, and integrated regional management.
- Fimauto Automobili: Fimauto is a multi-brand automotive retailer based in Lombardy with showrooms and workshops selling Volkswagen, Audi, Škoda, and SEAT brands. It parallels AutoUno in offering multi-brand dealership, after-sales service, and used vehicle programs within an integrated regional network.
- Euromotor (Domina Group): Euromotor is a multi-brand dealer group operating in the Veneto region selling premium and volume brands. Like AutoUno, it operates physical showrooms, after-sales service, and used vehicle programs as an integrated regional dealership business.
- Intercar: Intercar is a Sicily-based multi-brand dealer group offering Volkswagen, Audi, Škoda, SEAT, and CUPRA vehicles with showrooms, service centers, and used car operations. Its multi-brand authorized dealer structure and integrated service offering closely mirror AutoUno's Campania operations.
Others
- Volkswagen Group Italia: Volkswagen Group Italia is the Italian arm of one of AutoUno's core OEMs, supplying Volkswagen, Audi, and other group brands through the dealer network. It is comparable as the upstream supplier relationship but does not directly compete in dealership operations.
- Stellantis Italia: Stellantis is the OEM parent of Peugeot, Opel, and Citroën brands sold by AutoUno. It is a key supplier partner for AutoUno's dealer business and comparable as a counterparty shaping vehicle supply, financing through Leasys, and franchise terms.
Emerging players
- BYD Auto Italia: BYD's Italian subsidiary is the EV OEM whose vehicles AutoUno sells through its BYD showrooms. It is comparable as the OEM partner driving AutoUno's EV transition exposure, with expanding direct and dealer networks in Italy as BYD accelerates European market entry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AutoUno social profiles
Digital presenceAutoUno financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoUno leadership team
Management profileNumber of profiles
AutoUno subsidiaries and ownership
Company hierarchySubsidiaries3 records
AutoUno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoUno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoUno
What does AutoUno do?
AutoUno is a multi-brand automotive dealership group operating physical showrooms across the Campania region of Italy. It sells new passenger and commercial vehicles from Volkswagen, Peugeot, Opel, Citroën, and BYD, and complements sales with certified pre-owned vehicles (Autouno Usato+), long-term and short-term rentals (Autouno Rent), after-sales maintenance, and specialized vehicle conversions through Focaccia Store for disability-accessible, ambulance, and commercial applications.
Is AutoUno a public or private company?
AutoUno is a private company. It is classified as corporate owned and is currently operating.
When was AutoUno founded?
AutoUno was founded in 1974. It employs 101 to 250 people.
Where is AutoUno based?
AutoUno is headquartered in Napoli, Italy, in the Europe region.
How does AutoUno make money?
Seven revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales (Autouno Usato+), long-term Rental (Autouno Rent), short-term Rental, after-sales Service and Maintenance, vehicle Customization and Fitting and vehicle Financing and Leasing.
Who are AutoUno's main competitors?
Broad incumbents on record are Leasys, Arval Italia and ALD Automotive Italia. Direct peers are Autotorino, Fimauto Automobili, Euromotor (Domina Group) and Intercar. Others are Volkswagen Group Italia and Stellantis Italia. BYD Auto Italia is listed as an emerging player.
Does AutoUno have an API?
No public API is recorded for AutoUno.
What industry is AutoUno in?
AutoUno's product category is Automotive Dealership. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 4411 and its SIC code is 5500.