What Focaccia does

Focaccia Reserve Inc., doing business as Focaccia Market Bakery and Focaccia Catering, is a family-owned San Francisco bakery and catering company founded in 1993 that operates 8 retail and operational locations across San Francisco, South San Francisco, and Millbrae. The business is organized around three core service lines: a retail Pickup Menu offering freshly prepared breakfast and lunch items (breakfast plates $7.99-$15.99, sandwiches $11.99-$15.99, salads $12.99-$21.98, hot entrees $14.99-$18.99); a full-service Catering operation covering corporate events, weddings, and social gatherings for groups from 6 to thousands; and MyPlate, a corporate desk-delivery service that delivers individually customized meal boxes to employees at employer offices. Supporting these lines are Focaccia Cards (Loyalty, Gift, and Partner) that enable prepaid corporate meal programs under the Partner Program, which provides employers with weekly invoicing, usage tracking, and bonus point accrual.

The company's technology stack is intentionally lightweight: a website ordering system, an iOS mobile application, and the MyPlate corporate ordering platform, with no proprietary AI/ML, API, or integration ecosystem disclosed. Production is centralized at a South San Francisco commissary that supplies the retail network and event catering, providing local scale economies in the Bay Area. The go-to-market combines direct-to-consumer retail foot traffic and online ordering with an enterprise field-sales motion targeting corporate tenants for catering and Partner Program contracts. Named enterprise customers span healthcare (Kaiser Permanente) and biotech (Calithera BioSciences, DiCE Therapeutics, Eikon, Sonoma Bio), plus office building accounts (50 California Street, Genesis Tower), while individual consumers serve as the long tail.

Revenue mechanics are predominantly pay-as-you-go unit pricing across retail and catering, with a recurring prepaid component via the Partner Program. Per-person catering pricing runs $13.99-$31.99 for hot entrees with minimum order requirements (e.g., 6-10 person minimums), while appetizer platters range $94.99-$149.99. The company claims 15+ million meals served over its history and donates 4,976 meals, with no external funding, no parent company, and no M&A activity disclosed.

Name

Focaccia

Legal name

Focaccia Reserve Inc.

Website

https://focaccia.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Focaccia is a family-owned San Francisco bakery and catering company founded in 1993, operating 8 retail locations across the SF Bay Area and serving individual consumers, corporate catering clients, and biotech/healthcare employers via its Partner Program and MyPlate desk-delivery service.

Ownership category

akta.pro rank

Product category

Bakery and Catering Services

NAICS

Caterers (722320), Caterers (72232), Restaurants and Other Eating Places (72251)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Corporate Catering & Office Food Programs (HSACAGAC)

akta.pro secondary industries

Corporate Catering & Refreshment Services (HSACADAD), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

Keywords

• Bakery and catering
• Corporate meal programs
• Event catering services
• Breakfast and lunch service
• Office meal delivery

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Food Sales: In-store retail sales of freshly prepared breakfast and lunch items including sandwiches, salads, burgers, hot entrees, and beverages across multiple San Francisco Bay Area locations.
2. Corporate Catering: Catering services for corporate events, meetings, and employee meal programs. Includes hot breakfast, lunch catering, appetizers, and full event services.
3. Gift Cards and Loyalty: Sale of gift cards and loyalty program enrollment for repeat customer engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Focaccia is a family-owned San Francisco bakery and catering company that prepares and sells freshly made hot food entrées, breakfast items, sandwiches, salads, and beverages through retail storefronts and pickup. It also provides full-service catering for corporate events, meetings, weddings, and social gatherings, plus corporate meal programs (Partner Program and MyPlate) that deliver individually packaged meals directly to employee desks at office locations.

Product overview

Focaccia is a family-owned San Francisco bakery and catering company established in 1993, operating as a multi-location food service business offering three interconnected service lines: (1) Focaccia Catering Services for corporate and social events with full menu customization from breakfast platters to hot entrees; (2) Pickup Menu for individual counter orders of breakfast and lunch items; and (3) MyPlate, a desk-delivery service for corporate clients. The company supports these operations with Focaccia Cards (Loyalty, Gift, and Partner Programs) that enable customer rewards, gift purchasing, and corporate employee meal benefits. All offerings emphasize fresh-baked goods, locally-sourced ingredients, and no artificial preservatives.

Differentiator

Problem solved

Functional benefit

Brands

• Focaccia Partner Program: Employee benefit program offering company-paid meal cards for employees at Focaccia locations.
• Focaccia MyPlate

Products and services

• Focaccia Catering Services Full-service catering for corporate events, weddings, and social gatherings with customizable menus including breakfast, lunch, appetizers, hot entrees, salads, and desserts. Offers buffet-style and boxed meal options for groups from 6 to 1000s.
• Pickup Menu Individual meal ordering service for breakfast and lunch items including hot breakfast plates, sandwiches, burritos, salads, burgers, hot entrees, and beverages available for customer pickup at Focaccia retail locations.
• MyPlate Office Meal Delivery Office meal delivery service that delivers customized individual meals directly to employees' desks at corporate locations, featuring personalized meal boxes with name tags. Includes breakfast, lunch, and drink options for corporate clients.
• Partner Program Corporate meal benefit program allowing employers to provide employees with prepaid meal cards, with tracking and reporting of employee food purchases and a bonus point accrual system for participating employees.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fooda: Chicago-based office meal program provider that brings rotating local restaurants into corporate cafeterias and offers individual employee ordering. Closest comparable to Focaccia's MyPlate desk-delivery and Partner Program model.
• ezCater: Largest corporate catering marketplace in the U.S., connecting businesses with local caterers. Direct competitor to Focaccia's corporate catering business and a potential channel for reaching enterprise customers, but operates as a marketplace rather than a vertically integrated operator.
• SusieCakes: Bay Area-based bakery and dessert caterer with multiple retail locations and a strong event-catering business. Closest regional competitor on the bakery/catering retail and event side of Focaccia's business.

Broad incumbents

• Guckenheimer: Corporate dining and on-site restaurant operator (subsidiary of ISS) serving Bay Area and other U.S. tech/life-sciences companies. Directly competes for workplace meal contracts with a broader portfolio of services.
• Compass Group / Eurest: World's largest contract foodservice company, operating corporate dining, vending, and office meal programs globally through subsidiaries like Eurest. Competes for the same enterprise accounts (Kaiser Permanente, biotech firms) that Focaccia serves, but at much larger scale and with broader service offerings.
• Panera Bread: National bakery-café chain with robust corporate catering and workplace delivery programs. A scaled, tech-forward competitor for office meal catering, particularly where Bay Area offices have national footprints.

Regional players

• Boudin Bakery: Iconic San Francisco sourdough bakery and café with retail locations and catering services. Historical Bay Area competitor on the bakery and catering retail side of Focaccia's business.
• La Boulangerie: San Francisco-based bakery café chain with multiple Bay Area locations serving breakfast, lunch, and catering. Overlaps with Focaccia on retail bakery/lunch offerings and corporate catering.

Emerging players

• Sifted: Office lunch catering and delivery platform focused on individual employee ordering at tech and corporate offices. Directly comparable to Focaccia's MyPlate desk-delivery service in terms of operational model and target customer.
• DoorDash for Work: Corporate meal benefit and catering product from DoorDash allowing employers to fund employee meals. Emerging direct competitor to Focaccia's Partner Program and MyPlate offerings, with stronger national logistics and a broader restaurant catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FocacciaMarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focaccia