Green Bean Coffee

What Green Bean Coffee does

Green Bean Coffee is an Australian specialty coffee company founded in 2000 by Kirk Stuart, headquartered in Lane Cove West, NSW, with a warehouse and roasting facility in Marrickville, Sydney. The company supplies green (raw) and roasted coffee beans sourced from major coffee-growing regions worldwide — including Brazil, Ethiopia, Colombia, Indonesia, Honduras, India, Mexico, Uganda, and Guatemala — alongside single-origin SKUs exceeding 120 varieties and 10 house blends. Its product portfolio is anchored by proprietary fluid bed roasting technology: the Green Bean Roaster (handcrafted in the USA, available in 600g and 1.2kg commercial capacities) and the Kaffelogic Nano 7E home roaster (designed in New Zealand with Bluetooth connectivity and ADR profiling software). The company also resells Wega espresso machines (under a 15+ year agency agreement) and Mazzer grinders, and carries barista accessories from Hario, Chemex, Bodum, and Fellow.

Green Bean Coffee operates a hybrid go-to-market model combining B2B wholesale (targeting cafes and hospitality businesses across Australia, with international reach to Fiji and Bahrain) and B2C direct-to-consumer e-commerce via a Shopify storefront. Pricing is unit-based, with green beans at $32-$56.45 AUD/kg and roasted beans at $11.50-$50 AUD; the Kaffelogic Nano 7E retails at $1,849 AUD and commercial roaster pricing is by enquiry. The company offers same-day Sydney Metro delivery for orders placed before 9am weekdays and same-day despatch for wholesale orders before 12pm.

The business serves three primary customer segments: cafes and coffee shops adopting in-house roasting (primary), home roasting enthusiasts (primary), and hospitality wholesalers (secondary). The core economic proposition is that green beans cost approximately half the price of roasted beans, with claimed customer savings of up to $20,000 AUD per year at 30kg/week usage. Green Bean Coffee is privately held, entirely founder-owned with no disclosed institutional investment or external funding, has won multiple Sydney Royal Show and Australian International Coffee Awards (2017-2022), and operates with 11-50 employees across two Sydney locations.

Name

Green Bean Coffee

Legal name

Green Bean Coffee

Website

https://greenbeancoffee.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Bean Coffee is an Australian specialty coffee supplier founded in 2000, selling 120+ single-origin green and roasted beans, commercial and home fluid bed roasters, and cafe equipment to cafe owners, home roasters, and hospitality wholesalers across Australia and select international markets.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Green Coffee Processing (Hulling, Grading, Decaffeination) (AFAFADAA), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Green coffee beans
• Specialty coffee
• Coffee roasting equipment
• Wholesale coffee
• Barista accessories

Headquarters

HQ city

Lane Cove

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Green Coffee Bean Sales: Sale of raw/green coffee beans for home roasters and cafes. Beans sourced from major coffee-growing regions worldwide including Brazil, Indonesia, Colombia, Ethiopia, Honduras, India, Mexico, Uganda, and Guatemala. Over 100 varieties available.
2. Roasted Coffee Bean Sales: Pre-roasted coffee beans sold to consumers and cafes. Includes blends and single origins. Products include Phoenix Blend, Number 6, Hawkesbury, and Decaf options.
3. Coffee Roasting Equipment Sales: Sale of Green Bean Roaster (commercial, 600g and 1.2kg sizes) and Kaffelogic Nano 7E home roaster. Includes accessories and parts.
4. Barista Tools & Accessories: Accessories including Hario V60, Chemex, plunger filters, electric kettles, cold brew makers, and related brewing equipment.
5. Wholesale Coffee Beans: Bulk wholesale sales to cafes and hospitality businesses with access to over 120 Single Origin coffees and 10 house blends. Green beans approximately half the cost of roasted beans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Green Bean Coffee sources and sells raw (green) coffee beans and freshly roasted coffee beans from over 100 origins and 10 award-winning blends, complemented by proprietary commercial roasting equipment (Green Bean Roaster), home roasting equipment (Kaffelogic Nano 7E), reselled commercial espresso machines and grinders (Wega, Mazzer), and barista accessories. The company serves both B2B wholesale customers (cafes, hospitality businesses across Australia and internationally) and B2C retail customers through a Shopify e-commerce storefront, with a 25-year operating history founded on fluid bed roasting technology.

Product overview

Green Bean Coffee is an Australian specialty coffee company offering a comprehensive portfolio of products centered around green and roasted coffee beans. The core offering includes over 100 single origin beans and 10 house blends sourced from major coffee-growing regions worldwide, complemented by The Green Bean Roaster (their proprietary commercial fluid bed roaster) and the Kaffelogic Nano 7E home roaster. The company also resells Wega coffee machines and Mazzer grinders, and provides a complete range of barista accessories including Hario V60, Chemex, and brewing equipment. Their wholesale program supports cafes across Australia with bulk coffee beans, equipment, and servicing.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Coffee Beans Raw, unroasted green coffee beans sourced from major coffee-growing regions worldwide including Ethiopia, Colombia, Brazil, Indonesia, Papua New Guinea, Honduras, India, Mexico, Uganda, and Guatemala. Over 100 varieties are available, priced at $32-$56.45 AUD per kg, serving both home roasters and cafe/hospitality wholesale customers.
• Roasted Coffee Beans Freshly roasted coffee beans available in blends and single origins including award-winning blends like Number 6 (Sydney Royal Show bronze 2017-2019) and Hawkesbury (Australian International Coffee Awards bronze 2022). Priced at $11.50-$50 AUD per pack (250g or 1kg).
• Blend Number 6 Award-winning signature green coffee blend (Sydney Royal Show bronze 2017-2019) featuring deep chocolate tones with a hint of fruitiness, made from 100% Arabica beans. Available in green bean form for home and commercial roasting.
• Phoenix Blend Rich dark chocolate, brown sugar, caramel, toasted almond blend ideal for milk-based espresso drinks, crafted from beans sourced from Brazil, El Salvador, and Guatemala. Available in green bean form from $33.00 AUD.
• Hawkesbury Blend Premium coffee blend combining Papua New Guinea fruitiness, Brazilian sweetness with chocolate and nutty notes, and Ugandan strength and cocoa notes. Won a bronze prize at the 2022 Australian International Coffee Awards in the Espresso category. Available roasted from $14.00 AUD.
• House Blend 9 100% Arabica house blend combining Sulawesi, African, and Central American origins with vanilla, caramel, and full-bodied flavour notes. Available in green bean form from $32.00 AUD.
• Indonesian Blue Bianca Premium Indonesian single-origin green coffee from Dolok Sangul, Sumatra, produced using the distinctive wet hulling process, featuring sweet berry, citrus, and ruby grapefruit notes. Priced from $51.00 AUD.
• Ethiopian Yirgacheffe Grade 2 Washed Ethiopian single-origin green coffee from the Yirgacheffe region with stone fruit, mango, melon, and papaya flavour profile. Priced at $43.00 AUD per kg.
• Colombian Excelso Colombian single-origin green coffee from the Tierradentro region with chocolate, apricot, and citrus notes, suitable as a base for custom blends. Priced at $39.00 AUD per kg.
• Australian Dimbulah Estate Cataui Australian-grown single-origin green coffee from the Atherton Tablelands, Far North Queensland, with cocoa, fruit, and marzipan notes. Priced at $56.45 AUD per kg.
• The Green Bean Roaster (Commercial) Commercial-grade fluid bed coffee roaster handcrafted in the USA, available in 600g (up to 12kg in 8 hours) and 1.2kg (up to 26kg in 8 hours) sizes. Features hot air fluid bed roasting technology for scorch-free, cleaner flavour, and includes Bluetooth connectivity with ADR profiling software for real-time monitoring and automated profiles. Sold to cafe and hospitality wholesale customers through enquiry-based pricing.
• Kaffelogic Nano 7E Home Coffee Roaster Benchtop hot air home coffee roaster made and designed in New Zealand. Roasts up to 120 grams per batch with programmable profiles. Features Bluetooth connectivity, ADR profiling software for real-time monitoring, and automated roasting profiles. Priced at $1,849.00 AUD.
• Barista Tools and Accessories Brewing equipment including Hario V60 ceramic drippers, Hario filter papers, Chemex 3-cup brewers, Bodum plunger filters, Stagg Electric Kettles, Hario Mizudashi Cold Brew Pots, and Aeropress accessories. Priced from $13.00 AUD per item upwards.
• Chocolate and Chai Products Ancillary beverage products including 28% Drinking Chocolate, Arkadia Chai Tea Spice, Loose Leaf Teas, and Arkadia Golden Turmeric Latte.
• Wega Coffee Machines Commercial espresso machines supplied by Green Bean Coffee under an authorised agency partnership with Wega, described as the largest coffee machine manufacturer globally. Sold to wholesale cafe and hospitality customers with backup service and reliability support.
• Mazzer Commercial Grinders Commercial coffee grinders including the Mazzer Robur S model, characterised by fast, accurate performance with only 25% retention. Resold by Green Bean Coffee to cafe and hospitality wholesale customers.
• Wholesale Coffee Program Full-service B2B wholesale program offering green and roasted coffee beans (over 120 single origins and 10 blends), in-house roasting equipment (Green Bean Roaster), commercial espresso machines (Wega), commercial grinders (Mazzer), and barista supplies to cafes across Australia as well as internationally in Fiji and Bahrain. Includes phone/email sales support, same-day despatch, and equipment servicing.

Quantifiable outcome

• Customers collectively saved over $1,000,000 on their coffee bills last year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WegacoreChannel Partner/ Reseller/ Distributor · 1 January 2009Green Bean Coffee is an agent for Wega coffee machines and has been supplying them for over 15 years. WEGA is described as the largest coffee machine manufacturer in the world, backed by service and reliability. This partnership provides commercial coffee machine options for wholesale customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Single O: Australian specialty roaster with deep single-origin catalog, wholesale cafe program, and cafe operations, competing head-to-head for premium cafe accounts and discerning home consumers in Australia.
• Campos Coffee: Australian specialty coffee roaster and cafe operator with a comparable portfolio of single-origin beans, blends, and equipment offerings, targeting both wholesale cafe customers and direct-to-consumer enthusiasts across Australia.
• ST. ALi Coffee Roasters: Melbourne specialty roaster with comparable wholesale cafe supply, single-origin catalog, and equipment offerings, competing for the same Australian SMB cafe and home roaster segments.
• Seven Seeds Coffee: Melbourne-based specialty coffee roaster offering single-origin beans, blends, and wholesale supply to cafes, with a similar combination of roastery, cafe, and B2B distribution model in the Australian market.
• Genovese Coffee: Australian family-owned specialty roaster offering wholesale bean supply and equipment to cafes, with overlapping SMB cafe customer base and similar bean-plus-roaster value proposition.
• Code Black Coffee Roasters: Melbourne-based specialty roaster supplying wholesale beans to cafes and direct consumers with a comparable single-origin and blend catalog, plus equipment offerings for in-house roasting.

Emerging players

• Kaffelogic: New Zealand-based manufacturer of the Nano 7E home roaster that Green Bean Coffee distributes; comparable in the home-roasting equipment niche and partial competitor in retail channels where Green Bean Coffee operates.

Broad incumbents

• Probat: German global leader in commercial coffee roasting equipment manufacturing, comparable as a supplier of roasters that cafes could alternatively purchase; competes indirectly for the equipment portion of Green Bean Coffee's bundled offering.
• Lavazza: Global coffee giant with a broad portfolio spanning beans, machines, and cafe supply; competes in the same Australian wholesale cafe market with greater scale, brand recognition, and distribution reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenbeancoffe4
• YouTubeyoutube.com/channel/UCstNEr5I4_Rc1lICV02sAbw?view_as=subscriber
• Facebookfacebook.com/GreenBeanCoffeeSydney
• Instagraminstagram.com/greenbeancoffee_roasters
• LinkedInlinkedin.com/company/green-bean-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bean Coffee