Road Angels
Road Angels is an Australian on-demand marketplace that connects individual motorists via a mobile web app with a nationwide network of 3,000+ certified third-party technicians for flat battery, tyre change, fuel delivery, and local towing — without subscription fees.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Road Angels does
Road Angels Pty Ltd (ABN 39 605 410 071) is an Australian private company operating an on-demand roadside assistance marketplace. Founded circa 2013–2014 and headquartered in Melbourne, it functions as a thin directory layer that connects individual motorists with a national network of over 3,000 certified third-party roadside technicians for immediate, pay-as-you-go service — explicitly not as a provider of those services itself, per its own Terms of Service. The platform is delivered through a mobile-responsive web application (help.roadangels.com.au) that requires no native app download and handles request submission, problem selection, automatic location detection, technician dispatch, real-time SMS-based ETA/tracking, and payment processing via Braintree (a PayPal company) under full PCI compliance.
The core service offering comprises flat battery jumpstart and replacement, flat tyre change, fuel delivery (petrol, gas, diesel), and local towing up to 10 kilometres; a previously listed vehicle lockout service has been deprioritized and redirected to towing. Coverage is marketed as nationwide across Australia, available 24/7/365, though the company explicitly excludes major freeways, motorways, parkways, underground and multi-level car parks, trails, and difficult-to-reach unsealed roads. Standard arrival times are stated at 1–1.5 hours (non-peak) for standard assistance and 1–2 hours for towing, with technician dispatch confirmed within 15 minutes of request.
Road Angels monetizes through one-time call-out fees passed to the end customer plus secondary revenue from replacement batteries, tyres, and fuel sold by the third-party technician at point of service — there are no membership, joining, or subscription fees, which the company positions as its primary point of differentiation against subscription-based clubs. Go-to-market is product-led and self-serve via the web app, supported by light organic marketing (Twitter, Facebook, Google+, blog content, email newsletter). The company employs 1–10 people, has never disclosed external funding, and operates without a public management team roster or any disclosed AI/ML, patent, award, or certification footprint in the source material.
Road Angels firmographics
Firmographics- Name
- Road Angels
- Legal name
- Road Angels Pty Ltd
- Website
- https://roadangels.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Road Angels is an Australian on-demand marketplace that connects individual motorists via a mobile web app with a nationwide network of 3,000+ certified third-party technicians for flat battery, tyre change, fuel delivery, and local towing — without subscription fees.
- Ownership category
- akta.pro rank
Road Angels industry classification
Industry- Product category
- Roadside Assistance Services
- NAICS
- Motor Vehicle Towing (48841), Motor Vehicle Towing (488410)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Mobile Auto Repair & Roadside Assistance (TLAKAAAL)
- akta.pro secondary industries
- Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans) (TLAKAFAA), Mobile Battery/Jump-Start, Lockout & Fuel Delivery (TLAKAFAE), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD)
Keywords
Where Road Angels is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Road Angels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Roadside Assistance Call-Out Fees: One-time fee charged to customers when requesting roadside assistance services. Fees cover the dispatch of a skilled technician to the customer's location. Additional charges apply for replacement batteries, tyres, fuel, and extended towing beyond 10km.
- Battery and Parts Sales: Additional revenue from sale of replacement batteries and parts when the technician determines replacement is necessary. These are sold at competitive pricing by the third-party service provider.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Roadside Assistance Call-Out |
| Transaction based/ take rate | Pay-as-you-go | Towing Service (Up to 10km) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Road Angels product offering
Product offeringCore offering
Road Angels operates a mobile-first web application that functions as a directory service connecting individual motorists with a nationwide network of 3,000+ certified third-party roadside assistance technicians. Customers request help for flat batteries (jumpstart or replacement), flat tyre changes, fuel delivery, or local towing up to 10km via the web app, and pay a one-time call-out fee with no membership or subscription charges.
Product overview
Road Angels is an Australian on-demand roadside assistance platform operating as a directory service that connects motorists with certified third-party roadside assistance technicians. The core product is a mobile web app that enables users to request immediate help without subscription or membership fees. The platform offers a unified service portfolio including flat battery jumpstart/replacement, flat tyre changes, fuel delivery, and local towing (up to 10km). Services are rendered by certified roadside technicians, not Road Angels employees, and the platform facilitates payment processing through Braintree while providing SMS-based tracking and provider communications.
Differentiator
Problem solved
Functional benefit
Products and services
- Road Angels On-Demand Roadside Assistance Platform A mobile-first web application connecting individual motorists with 3,000+ certified third-party roadside technicians for on-demand emergency help, handling request submission, GPS location tracking, technician dispatch, SMS notifications, and PCI-compliant payment processing via Braintree. Targeted at Australian drivers who do not want to pay annual membership fees.
- Flat Battery Jumpstart & Replacement Service Roadside battery diagnostic and jumpstart service performed by certified technicians, with optional battery replacement available at additional cost charged by the third-party service provider. For motorists stranded with flat batteries who need immediate help.
- Local Towing Service (up to 10km) One-time fee towing service transporting vehicles to the nearest mechanic or dealership within 10 kilometres of the pickup location for issues that cannot be resolved at roadside. Destination is locked once confirmed and cannot be changed.
- Flat Tyre Change Service Roadside tyre replacement where the technician removes the flat tyre and fits the customer's spare tyre. Availability is subject to tyre condition and the customer having the required tools. For drivers stranded with a flat tyre who have a usable spare.
- Fuel Delivery Service On-demand delivery of petrol, gas, or diesel to the stranded motorist's vehicle location for immediate use. For drivers who have run out of fuel away from a service station.
- Vehicle Lockout Service Service offering vehicle unlock assistance for motorists locked out of their vehicles. Note: Currently unavailable per the company FAQ; customers are advised to request towing instead.
Quantifiable outcome
- Assistance provider dispatched within 15 minutes of request
- +2 more outcomes
Companies that use Road Angels
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Road Angels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Road Angels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Braintree (PayPal Company)coreBraintree provides secure payment processing services for Road Angels' platform, handling credit card transactions with full PCI compliance. Customers can pay for roadside assistance services through this integrated payment gateway.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Road Angels competitors and assessment
Company assessmentRegional players
- RACV: Victoria-based Australian motoring club providing roadside assistance and towing in Road Angels' founding region of Melbourne, competing for the same motorist base.
- RACQ: Queensland motoring club delivering roadside assistance and towing across Australia, overlapping directly with Road Angels' nationwide consumer roadside services.
- NRMA: Major Australian motoring club offering roadside assistance with a dense technician network; the dominant incumbent competitor in Road Angels' geography, though largely membership-based.
- Roadside Response: Australian on-demand roadside assistance and towing provider serving the same breakdown, battery, tyre, fuel and towing use cases in Road Angels' home market.
Direct peers
- Urgent.ly: Digital on-demand roadside assistance and dispatch platform connecting motorists to a third-party provider network via app, mirroring Road Angels' marketplace model on a larger, global scale.
- HONK Technologies: On-demand, app-based roadside assistance and towing marketplace with no membership required, directly analogous to Road Angels' pay-per-use directory of independent technicians.
Emerging players
- YourMechanic: On-demand platform dispatching mobile mechanics to vehicle locations; comparable in its app-based, technician-network model for vehicle service, though focused on repair rather than emergency roadside.
Broad incumbents
- Agero: Large roadside assistance and dispatch software provider powering insurer and OEM programs; overlaps on the dispatch/marketplace technology layer but operates mainly as a B2B incumbent.
- AAA (American Automobile Association): Large membership-based motoring organization offering roadside assistance; representative of the subscription incumbents Road Angels positions its no-membership model against.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Road Angels social profiles
Digital presenceRoad Angels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Road Angels leadership team
Management profileNumber of profiles
Road Angels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Road Angels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Road Angels
What does Road Angels do?
Road Angels operates a mobile-first web application that functions as a directory service connecting individual motorists with a nationwide network of 3,000+ certified third-party roadside assistance technicians. Customers request help for flat batteries (jumpstart or replacement), flat tyre changes, fuel delivery, or local towing up to 10km via the web app, and pay a one-time call-out fee with no membership or subscription charges.
Is Road Angels a public or private company?
Road Angels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Road Angels founded?
Road Angels was founded in 2014. It employs 1 to 10 people.
Where is Road Angels based?
Road Angels is headquartered in Melbourne, Australia, in the Oceania region.
How does Road Angels make money?
Two revenue lines are on record. Roadside Assistance Call-Out Fees are the primary driver. The others are battery and Parts Sales.
Who are Road Angels's main competitors?
Regional players on record are RACV, RACQ, NRMA and Roadside Response. Direct peers are Urgent.ly and HONK Technologies. YourMechanic is listed as an emerging player. Broad incumbents are Agero and AAA (American Automobile Association).
Does Road Angels have an API?
No public API is recorded for Road Angels.
What industry is Road Angels in?
Road Angels's product category is Roadside Assistance Services. Its primary akta.pro industry code is TLAKAAAL, Mobile Auto Repair & Roadside Assistance, with a secondary code of TLAKAFAA, Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans). Its NAICS code is 48841 and its SIC code is 7500.