Whyred

What Whyred does

Whyred is a privately held fashion company headquartered in Stockholm, Sweden, founded in 2011. According to available firmographic data, the company designs and sells clothing — specifically shirts, sweatshirts, winter wear, and other fashion apparel — through a direct-to-consumer channel anchored at whyred.com. The brand operates as a for-profit private company in the consumer apparel segment, with a current headcount in the 11-50 employee range, consistent with the scale of an independent European fashion label.

The company's product surface is concentrated in casual and seasonal apparel (shirts, sweatshirts, winter wear), and its distribution is described as centered on its own website. No information is available regarding wholesale partnerships, third-party retail distribution, manufacturing relationships, supply-chain structure, or geographic sales mix. The source-provided website scrape returned only a verification/loading page rather than substantive content, so no details on product SKUs, pricing tiers, design philosophy, or e-commerce mechanics could be verified first-hand.

Whyred's business model, as inferred from the limited data, is straightforward apparel sales to end consumers, likely via direct e-commerce given the company-operated website. No pricing model, average order value, customer acquisition strategy, or revenue mechanics are disclosed in the source material. There is no information on funding history, ownership structure, management team, partnerships, or financial performance, so the company's commercial health, growth signals, and capital position cannot be assessed from the provided data.

Name

Whyred

Website

https://whyred.com

Company type

Private

Founded year

2011

Headcount range

11–50 employees

Short description

Whyred is a Stockholm-based, privately held fashion company founded in 2011 that designs and sells shirts, sweatshirts, winter wear, and related apparel to consumers, primarily through its own website.

Ownership category

akta.pro rank

Product category

Fashion Apparel

NAICS

Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)

SIC

Knit Outerwear Mills (2253), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Fashion apparel
• Ready-to-wear clothing
• Designer shirts
• Winter wear
• Scandinavian fashion

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Core offering

Whyred is a fashion company that designs and sells ready-to-wear clothing apparel, including shirts, sweatshirts, winter wear, and other fashionable garments. The company operates as an independent fashion label serving consumers directly through its own branded channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Shirts
• Sweatshirts
• Winter wear
• Fashionable clothing line

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• & Other Stories: H&M Group contemporary womenswear brand with shirts, knitwear, and seasonal pieces. Comparable on Stockholm design heritage and multi-category fashion offering targeting similar style-conscious consumers.
• Toteme: Stockholm-rooted contemporary label offering shirts, knitwear, outerwear, and winter pieces. Comparable on geography, multi-category apparel mix, and premium Scandinavian positioning.
• Weekday: Swedish fashion retailer offering shirts, sweatshirts, knitwear, and seasonal collections. Comparable on Stockholm origin and youth-oriented contemporary multi-category apparel mix.
• Acne Studios: Stockholm-based contemporary fashion house offering shirts, knitwear, outerwear, and seasonal collections. Whyred operates in the same Swedish premium-contemporary segment with a similar product mix and target customer.
• COS: H&M Group's contemporary fashion label with shirts, sweatshirts, and seasonal outerwear globally distributed. Comparable on minimalist Scandinavian design DNA and multi-category apparel offering, though materially larger in scale.
• Our Legacy: Swedish contemporary menswear and womenswear brand with shirts, sweatshirts, and seasonal outerwear. Closely comparable on Stockholm origin, contemporary price point, and product category overlap.
• J.Lindeberg: Swedish fashion and sportswear brand with shirts, knitwear, and outerwear. Comparable on Stockholm origin and overlap of fashion and lifestyle apparel categories.
• Filippa K: Stockholm-based Scandinavian fashion label covering shirts, knitwear, outerwear, and seasonal collections. Comparable on geography, minimalist positioning, and multi-category apparel mix.
• Tiger of Sweden: Swedish heritage fashion brand producing shirts, tailoring, knitwear, and outerwear. Direct peer in terms of Stockholm origin, multi-category apparel offering, and European contemporary positioning.

Broad incumbents

• H&M: Swedish fast-fashion incumbent with global scale, covering shirts, sweatshirts, and winter wear across mass-market price points. Comparable on Swedish origin and core apparel categories, but operates at vastly different scale and price tier.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whyred