BIG4 Bellarine

What BIG4 Bellarine does

BIG4 Bellarine is a privately owned, purpose-built family holiday park located on a 30-acre site at 1801 Bellarine Highway, Marcus Hill, on Victoria's Bellarine Peninsula in Australia. Founded in 2009 by Sophie and Tim Bone after a five-year approval process, the business operates as a franchise member of the BIG4 Holiday Parks of Australia network and targets families with young children as its primary customer segment, while also serving school groups, couples, caravanners/campers, and small corporate/MICE clients. The park delivers an unusually broad on-site experience for its category, with six accommodation tiers (powered camping sites, Safari Glamping Tents imported from the Netherlands, 1/2/3-bedroom units, Vineyard Suites, and newly launched 8-person Homesteads), plus conference facilities for up to 50 delegates and an extensive recreation footprint including an indoor heated pool with waterslide, three jumping pillows, a flying fox, BMX track, go-karts, adventure playground, sports courts, gym, and walking track.

The business is technology-light but operationally integrated: the core technology layer is the Newbook Cloud hospitality management and booking platform powering the company's own website booking engine, phone reservations, and real-time AUD pricing, with multi-language support (English, Chinese, French, Korean, Russian). There is no proprietary AI or software product; competitive advantage is anchored in physical infrastructure, brand association with BIG4, and curated local partnerships (Banks Road Vineyard, Driftwood Café, Mr Grubb @ Oakdene, Ocean Grove Hotel, Paradise Parlour, The Covenant Wine Bar) accessible via the BIG4 Perks membership program.

Revenue is generated through four primary streams: nightly holiday accommodation across the six tiers (peak revenue driver), conference and event hire, on-site activities and rentals (including go-karts and day-visitor fees), and gift voucher sales. Distribution is direct-to-consumer via the company's own website, phone, and walk-in enquiries, supplemented by the BIG4 national loyalty and directory infrastructure. No third-party OTA distribution is referenced. The park carries a TripAdvisor rating of 4.8 out of 5 across 766 reviews and operates with a headcount of 11-50 employees.

Name

BIG4 Bellarine

Legal name

BIG4 Holiday Parks of Australia Pty Ltd

Website

https://big4bellarine.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

BIG4 Bellarine is a privately owned, purpose-built 30-acre family holiday park on Victoria's Bellarine Peninsula, Australia. Operating under the BIG4 franchise since 2009, it serves families with young children, school groups, couples, campers, and small corporate clients through six accommodation tiers, conference facilities, and extensive on-site recreation.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodation

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Large Group & Event-Friendly Homes (THAMAAAM), Family & Kid-Friendly Homes (THAMAAAK), Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Holiday park accommodation
• Family caravan park
• Glamping safari tents
• Powered camping sites
• Conference venue hire

Headquarters

HQ city

Bellarine

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Holiday Accommodation: Primary revenue from renting powered camping/caravan sites, self-contained cabins (1, 2, and 3 bedroom units), safari glamping tents, vineyard suites for couples, and newly opened homesteads for large families. Accommodation is priced per night with seasonal variation and deal packages.
2. Conference and Event Hire: Revenue from hiring out the 50m2 conference room (up to 50 delegates) with 80-inch Smart TV, plus associated catering and activity coordination services for corporate and group events.
3. On-site Activities and Rentals: Revenue from activity rentals including go-kart bookings, plus day visitor fees ($10 per child aged 2+). Also includes concession arrangements with third-party operators running activities within the park.
4. Gift Vouchers: Sale of gift vouchers redeemable against accommodation stays, providing pre-revenue and gifting revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BIG4 Bellarine Holiday Park rents family-oriented holiday accommodation across a 30-acre property on the Bellarine Peninsula in Victoria, Australia. The park offers six accommodation types ranging from powered camping sites and luxury safari glamping tents through to multi-bedroom self-contained cabins and newly opened homesteads for large families, all bundled with access to extensive on-site recreational facilities (heated indoor pool with waterslide, jumping pillows, BMX track, go-karts, flying fox, playgrounds, sports courts). It also provides conference facilities for up to 50 delegates, school group programs, and gift vouchers, with bookings managed through the Newbook cloud hospitality platform.

Product overview

BIG4 Bellarine is a family-focused holiday park offering diverse accommodation options and recreational facilities across a 30-acre property. The portfolio includes six distinct accommodation types: the Homestead (sleeps 8, newest addition with outdoor bath and BBQ deck), 3 Bedroom Unit (sleeps 6), 2 Bedroom Unit (sleeps 4), Vineyard Suite (couples retreat with vineyard views), Safari Glamping Tent (luxury camping experience from Netherlands), and Powered Camping Sites (expansive 12x14m sites). Beyond accommodation, the park provides conference facilities for up to 50 delegates, school group programs, and extensive recreational activities including pool, waterslide, jumping pillows, flying fox, BMX track, go karts, adventure playground, and sports courts. The park uses Newbook Cloud for booking management.

Differentiator

Problem solved

Functional benefit

Products and services

• 2 Bedroom Unit Self-contained family accommodation with 2 bedrooms (king bed in main, two singles in second), enclosed deck with safety gate, fully self-contained kitchen, sleeping up to 4 guests.
• 3 Bedroom Unit
• Homestead Premium accommodation for large families and groups, sleeping 8 guests with 2 bathrooms, ensuite for the main bedroom, washing machine, outdoor BBQ deck with clawfoot bath, and spacious lounge room.
• Vineyard Suite
• Safari Glamping Tent
• Powered Camping Sites
• Conference Facilities
• Park Facilities and Activities
• Gift Vouchers
• School Groups Program

Quantifiable outcome

• 4.8 out of 5 rating from 766 TripAdvisor reviews
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Banks Road VineyardminorGTM or Marketing PartnerLocal winery adjacent to the park offering complimentary Saturday night wine tasting paddle for BIG4 members. Located at 600 Banks Road, Marcus Hill VIC 3222. Mutual benefit: park guests receive exclusive offer; winery gains direct access to holiday park visitors.
• Driftwood CaféminorGTM or Marketing PartnerLocal café offering 10% discount to BIG4 members. Contact: 5255 1832. Partnership provides dining incentive for park guests exploring the Bellarine Peninsula.
• Mr Grubb @ OakdeneminorGTM or Marketing PartnerRestaurant at Oakdene offering $5 off each main course for BIG4 members. Contact: 5255 1255. Drives park guests to nearby dining venue.
• The Ocean Grove HotelminorGTM or Marketing PartnerLocal hotel/pub offering 10% discount to BIG4 members. Contact: 5255 1122. Partnership extends guest dining and social options.
• Paradise Parlour Ice CreamminorGTM or Marketing PartnerLocal ice cream shop offering a second scoop free for BIG4 members. Partnership incentivises treat purchases for park families, particularly children.
• The Covenant Wine BarminorGTM or Marketing PartnerLocal wine bar offering 10% discount to BIG4 members. Contact: 5256 3590. Provides adult-oriented dining option for park guests.
• Geelong Adventure Specialists (GAS)coreStrategic or Co-development PartnerSpecialist adventure tourism and outdoor education operator used by schools to coordinate activities during stays at the park. GAS helps schools design and execute activity programs, including adventure sports and outdoor education experiences. The park is marketed as an ideal base for GAS-coordinated programs.
• Infuse TravelcoreStrategic or Co-development PartnerAdventure tourism and outdoor education specialist that coordinates group travel and activities for schools staying at the park. Infuse Travel works with school groups (e.g., Mentone Grammar with 300 students) to arrange tailored itineraries including the park as accommodation base. Provides dedicated staffing coordination and logistics planning.
• Newbook (Newbook Cloud)coreTechnology or IntegrationCloud-based hospitality management and booking platform powering the park's online reservation system. Newbook's platform handles availability, pricing, guest bookings, and payment processing across the property's website. Multi-language support (English, Chinese, French, Korean, Russian) extends booking accessibility.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• BIG4 Noosa Pacific Resort: BIG4 franchisee operating a premium family holiday park with cabins, villas, and recreational facilities on the Sunshine Coast. Comparable to BIG4 Bellarine as a high-end BIG4 park with strong family-amenity focus and similar multi-accommodation strategy.
• BIG4 Beacon Resort: Multi-award-winning BIG4 franchisee on the NSW Mid North Coast. Direct comparable as a high-amenity BIG4 park with cabins, glamping, and extensive family facilities — strong benchmark for what premium positioning inside the BIG4 system can achieve.
• Reflections Holidays: Manages holiday parks across NSW and regional Australia, often on crown land. Comparable to BIG4 Bellarine in operating model (cabins, powered sites, family amenities) and in serving the same regional family-holiday customer segment.
• Discovery Parks: Australia's largest holiday park operator with ~70 parks across the country. Most direct comparable because Discovery Parks operates similar multi-accommodation-type parks (cabins, powered sites, glamping) targeting family holidaymakers across regional Australia.
• BIG4 Holiday Park Busselton: Another franchisee within the same BIG4 Holiday Parks network. Direct comparable in brand, loyalty program access, and target customer (families); useful benchmark for ADR, occupancy, and amenity positioning within the BIG4 system.
• Tasman Holiday Parks: Australian holiday park chain with properties across NSW, QLD, VIC, WA and NZ. Direct comparable in business model — mixed-use holiday parks with cabins, caravan sites, and family facilities — and competes for the same family and caravan-traveller customer base.
• NRMA Parks and Resorts: Operates a network of holiday parks across NSW, regional VIC, and beyond. Directly comparable as a multi-park operator targeting families with cabin, camping, and glamping accommodation plus on-site recreational amenities.

Emerging players

• Paperbark Camp: Boutique luxury glamping retreat in NSW's Jervis Bay region with safari tents and on-site dining. Comparable as a high-end safari-tent accommodation provider and a benchmark for premium positioning that BIG4 Bellarine's Vineyard Suite and Safari Tents aspire toward.
• Nightfall: Luxury glamping operator in Lamington National Park, QLD, with safari-style permanent tents and curated experiences. Comparable to BIG4 Bellarine's Safari Glamping Tent product as a premium outdoor-accommodation concept targeting couples and families seeking experiential stays.

Regional players

• Barwon Heads Caravan Park: Local competitor holiday park in the Bellarine/Barwon region offering similar cabin, caravan, and camping accommodation. Regional peer competing for the same weekend and school-holiday demand from Melbourne and Geelong visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BIG4BellarineHP
• Facebookfacebook.com/BIG4Bellarine
• Instagraminstagram.com/big4bellarine/?hl=en
• LinkedInlinkedin.com/company/big4-bellarine-holiday-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIG4 Bellarine