Tasman Holiday Parks

What Tasman Holiday Parks does

Tasman Holiday Parks is a privately held operator of a network of 45+ holiday parks spanning Australia and New Zealand, including properties in Queensland, New South Wales, Victoria, Western Australia, Tasmania, North Island NZ, and South Island NZ. The company offers a diversified accommodation mix at each park encompassing self-contained cabins and villas, glamping tents, motel units, and powered/unpowered caravan and camping sites, supported by on-site amenities such as resort pools, waterparks, playgrounds, camp kitchens, BBQ areas, and — at select parks — conference venues, cafés, day spas, and boat ramps. A subset of properties operates under a BIG4 sub-brand affiliation, and the portfolio spans coastal, riverside, alpine, and outback destinations positioned around nature-based and family leisure travel.

The underlying technology stack is a centralised holiday park booking and property management platform that aggregates availability and reservations across all parks, accessed via book.tasmanholidayparks.com and supplemented by individual park-level phone reception lines. Revenue is generated through four streams: nightly accommodation rentals (the largest), annual/permanent caravan site sales (at Racecourse Beach, Lake Mulwala, North Star, Merool on the Murray, Beachaven, Papamoa Beach, Waihi Beach, Serpentine Falls), on-site food and beverage and retail (food trucks, kiosks, branded cafés), and group, conference, and wedding bookings (e.g., Seascape Leisure Centre at North Star, function spaces at Moama on the Murray, Papamoa Beach, and Christchurch). Pricing follows a per-night, pay-as-you-go model with seasonal variation; specific rates are not publicly disclosed, and a VIP email programme provides a 10% discount to subscribers.

Tasman Holiday Parks pursues a pure direct-to-consumer go-to-market model with no third-party OTA, travel agent, or channel partner intermediation. Marketing is content-led across owned digital surfaces (SEO-optimised website and blog, Facebook, Instagram, YouTube) and supported by email campaigns featuring promotional offers such as Stay 4 Pay 3 and an Early Saver 20% discount. The primary customer segment is Australian and New Zealand families seeking nature-based school-holiday and multi-generational breaks, with secondary segments including couples, caravan and grey-nomad travellers, pet owners (marketed via dedicated pet-friendly content), and corporate/event groups. The company appears to operate as a distributed network with no publicly disclosed central headquarters, with each park managed by local reception teams under a unified brand umbrella.

Name

Tasman Holiday Parks

Legal name

Tasman Holiday Parks

Website

https://tasmanholidayparks.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Tasman Holiday Parks operates a network of 45+ holiday parks across Australia and New Zealand, offering cabins, villas, glamping, and powered caravan/camping sites to families, couples, caravan travellers, and groups via a direct-to-consumer online booking platform.

Ownership category

akta.pro rank

Product category

Holiday Park Accommodation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Nature Lodges & Eco-Resorts (THAAAAAI)

Keywords

• Holiday park accommodation
• Caravan park stays
• Cabin and villa rentals
• Powered camping sites
• Glamping accommodation

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices47 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Holiday Accommodation Rental: Rental revenue from cabin, villa, glamping tent, and powered/unpowered caravan/camping site bookings across the network of 45+ holiday parks in Australia and New Zealand. Customers pay per night; rates vary by park, accommodation type, and season.
2. Annual/Permanent Site Sales: Several parks sell annual or permanent holiday sites (e.g., Racecourse Beach, Lake Mulwala, North Star, Merool on the Murray, Beachaven, Papamoa Beach, Waihi Beach, Serpentine Falls). Site holders pay an upfront purchase price and ongoing site fee for exclusive use of a plot.
3. On-site Retail and Food & Beverage: Revenue from food trucks, on-site kiosks, and cafés operating within parks (e.g., Turtle Café at Cairns Cool Waters, Fat Frog Beach Café near Airlie Beach, Tuskers Tuckerbox at South Mission Beach). These operate as adjunct services to the accommodation offering.
4. Group and Conference Bookings: Group bookings, conferences, events, and weddings are hosted at select parks such as North Star (Seascape Leisure Centre), Papamoa Beach, and Christchurch. These generate revenue through accommodation block bookings, venue hire, and associated services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tasman Holiday Parks operates a network of 45+ holiday parks across Australia and New Zealand, renting cabin, villa, glamping, and powered/unpowered camping and caravan site accommodation to leisure travellers on a per-night basis. Select parks also sell annual or permanent caravan sites and host group bookings, conferences, weddings, and on-site food and beverage services.

Product overview

Tasman Holiday Parks operates a network of holiday parks and caravan parks across Australia and New Zealand, offering various accommodation types including cabins, villas, glamping, and powered/unpowered camping sites. The network spans multiple regions including Queensland, New South Wales, Victoria, Western Australia, Tasmania, North Island NZ, and South Island NZ. Individual parks such as Airlie Beach, Rollingstone, Rowes Bay, South Mission Beach, Fisherman's Beach, and Cairns Cool Waters serve as specific park locations within the network, each offering distinct facilities and experiences ranging from beachfront access to resort pools, waterparks, and nature-based activities.

Differentiator

Problem solved

Functional benefit

Brands

• BIG4 Tasman Holiday Parks: A sub-brand affiliation with the BIG4 holiday park network, used for properties like BIG4 Easts Beach, BIG4 Ballina, BIG4 Nambucca Heads, BIG4 Tathra Beach, BIG4 Bright, BIG4 Bendigo, BIG4 Warrnambool, BIG4 Rowes Bay, BIG4 South Mission Beach, and BIG4 Ledge Point.

Products and services

• Holiday Park Accommodation Network Per-night rental of cabin, villa, glamping, and powered/unpowered camping and caravan site accommodation across 45+ holiday parks spanning Queensland, New South Wales, Victoria, Western Australia, Tasmania, and North and South Island New Zealand. Targeted at leisure travellers including families, couples, caravanners, and grey nomads.
• Annual and Permanent Site Ownership One-time purchase of an annual or permanent holiday site at selected Tasman parks, with an ongoing site fee for exclusive use of a plot. Targeted at repeat visitors and caravan owners seeking a fixed base across the network.
• Group, Conference, and Wedding Bookings Block accommodation bookings, venue hire, and event services at select Tasman parks for corporate groups, conferences, weddings, and other events. Targeted at event planners, corporate retreat organisers, and wedding coordinators.
• On-site Food and Beverage Food and beverage operations including on-site cafés, kiosks, and food trucks at multiple parks. Targeted at park guests and walk-in visitors as an adjunct to accommodation stays.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discovery Parks (G'Day Group): Australia's largest holiday park network with a similar mix of cabins, caravan sites, and campgrounds across Australia. Direct competitor for Tasman in the same customer segment, with overlapping coastal and regional locations.
• Reflections Holiday Parks: Operator of holiday parks across NSW, primarily along coastal and lakeside locations. Directly comparable to Tasman in offering cabins, powered sites, and camping, with similar family and grey nomad target segments.
• BIG4 Holiday Parks: Co-branding partner for many Tasman parks (e.g., BIG4 Rowes Bay, BIG4 Ballina, BIG4 Tathra Beach) and a broader franchise network of independently owned and operated parks. Comparable in product mix and target customer, but operates a franchise model rather than corporate ownership.
• NRMA Parks and Resorts: NRMA-owned portfolio of holiday parks and resorts across NSW and other Australian coastal destinations. Directly competes with Tasman for family and grey nomad travellers, offering similar cabin and caravan site products.

Broad incumbents

• Ingenia Holidays: Part of Ingenia Communities Group (ASX:INA), Ingenia Holidays operates a large network of holiday parks and lifestyle communities across Australia. Comparable in cabin and site offerings, with a stronger focus on permanent residents and manufactured housing estates.
• Wyndham Destinations / Ramada Resort: Major resort and timeshare operator globally with presence in Australia and NZ. Comparable in offering managed short-stay accommodation in tourist destinations, though typically positioned at higher price points than Tasman's cabins.

Regional players

• Top 10 Holiday Parks: New Zealand-owned holiday park group offering similar cabin, caravan, and tent accommodation across NZ. Directly comparable product and customer, but exclusively NZ-focused, making it a regional competitor to Tasman's NZ parks.
• Holiday Park NZ (formerly HAPNZ): Industry association and informal network of holiday parks across New Zealand. Many of its member parks operate at the same scale and offer the same core product types as Tasman Holiday Parks' NZ portfolio.

Others

• Airbnb: Global alternative accommodation marketplace that competes with Tasman's cabin and villa offerings for family and couple travellers in coastal and regional destinations. Not a direct peer but a significant demand-side competitor for short-stay nights.
• Hipcamp / WikiCamps: Online marketplaces for camping and caravan stays, including free and low-cost alternatives. Compete with Tasman's powered and unpowered sites for budget-conscious camper and RV travellers in Australia and NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tasmanholidayparks
• Facebookfacebook.com/tasmansherveybay
• Instagraminstagram.com/tasmanholidayparksaus
• Xx.com/dconthelake
• LinkedInlinkedin.com/company/tasman-holiday-parks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasman Holiday Parks