markomGROUP

What markomGROUP does

markomGROUP is a German limited partnership (markom GmbH & Co. KG) headquartered in Baden-Baden with a sales office in Munich, operating as a specialized advertising and marketing agency for the German pharmacy channel. Founded in 1993 and managed by Florian Rupp, the company is part of the Wort & Bild Verlagsgruppe and serves two distinct customer constituencies: pharmaceutical brand manufacturers seeking high-implementation point-of-sale (POS) campaigns, and independent pharmacies (Apotheke vor Ort) seeking marketing consulting, location marketing, and customer acquisition support. The company additionally serves as the exclusive sales, consulting, and distribution partner for Word & Bild's portfolio of health magazines (Apotheken Umschau, Senioren Ratgeber, Diabetes Ratgeber, ELTERN, medizini, PTA Woman, and from 2026 Hausarztpatientenmagazin), positioning itself as the commercial bridge between the publisher and the pharmacy retail channel.

The company's core products are organized around three service lines: (1) POS marketing campaigns executed at pharmacy locations, with up to 6,000 campaigns placed per month for various manufacturers; (2) sales consultation and distribution of Word & Bild health magazines to pharmacies; and (3) strategic marketing consulting for independent pharmacies, brand manufacturers, and pharmacy cooperatives, including location and customer marketing, classic print advertising, and premium print production. The underlying technology is "not publicly disclosed" and the offering is fundamentally a professional services model rather than a software platform. markomGROUP's go-to-market is sales-led, with enterprise field sales teams operating from both Munich and Baden-Baden, presence at major pharmacy industry events (Apothekentour, Expopharm), and direct outreach to pharmaceutical brand manufacturers.

The business model is professional services revenue, with pricing not publicly disclosed and tailored to campaign scope, pharmacy network reach, and specific marketing requirements. The company monetizes access to its network of 12,000+ "action pharmacies" (Aktionsapotheken) — a physical distribution footprint that is rare in the German pharmacy channel and supports the company's claim of above-average implementation rates and measurable sales increases for OTC brand campaigns. Enterprise clients named in the data include Boehringer Ingelheim Vetmedica, Schülke & Mayr, Almirall Hermal, Klosterfrau Vertriebsgesellschaft, Karo Healthcare, Accord Healthcare, Chemische Fabrik Kreussler, Gräfe und Unzer Verlag, and Unicef, spanning OTC, dermatology, animal health, oral care, publishing, and nonprofit categories.

Name

markomGROUP

Legal name

markom GmbH & Co. KG

Website

https://markomgroup.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

markomGROUP is a German advertising agency specializing in pharmacy marketing, providing POS campaigns, Word & Bild magazine distribution, and marketing consulting to 12,000+ independent pharmacies and pharmaceutical brand manufacturers across Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Baden-baden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. POS Marketing Services: Development and execution of point-of-sale marketing campaigns for pharmaceutical brand manufacturers targeting German pharmacies. The company creates customized campaigns including mailing materials, promotional elements, and campaign execution to drive sales at pharmacy locations.
2. Word & Bild Magazine Distribution & Consulting: Sales consultation and distribution services for Word & Bild publishing group's magazines (Apotheken Umschau, Senioren Ratgeber, Diabetes Ratgeber, ELTERN, medizini, PTA Woman, Hausarztpatientenmagazin) to pharmacies. As the authorized sales partner, markomGROUP provides competent customer consulting and handles magazine distribution.
3. Pharmacy Marketing Consulting: Strategic and conceptual marketing services for independent pharmacies, brand manufacturers, and cooperatives, including location and customer marketing, classic advertising, and high-quality print products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

markomGROUP is a German advertising and marketing agency that delivers point-of-sale (POS) marketing campaigns for pharmaceutical brand manufacturers in 12,000+ German pharmacies. The company also serves as the exclusive sales and distribution partner for Word & Bild publishing group's health magazines (Apotheken Umschau, Senioren Ratgeber, Diabetes Ratgeber, ELTERN, medizini, PTA Woman, Hausarztpatientenmagazin), providing customer consulting and distribution services to pharmacies across Germany.

Product overview

markomGROUP® is a leading German advertising and marketing agency specializing in holistic pharmacy marketing. The company operates as a distribution and consulting partner for the Word & Bild publishing group, handling sales and customer consulting for health magazines (Apotheken Umschau, Senioren Ratgeber, Diabetes Ratgeber, ELTERN, medizini, PTA Woman, Hausarztpatientenmagazin) and delivers POS campaign services to over 12,000 active pharmacies. The portfolio consists of POS marketing campaigns, print advertising, and customer retention consulting services for pharmacies, brand manufacturers, and pharmaceutical cooperatives.

Differentiator

Problem solved

Functional benefit

Products and services

• POS Marketing Campaigns (POS-Kampagnen) Strategic point-of-sale marketing campaigns executed in 12,000+ active action pharmacies across Germany for pharmaceutical brand manufacturers, delivering above-average implementation rates and measurable sales increases for OTC products.
• Word & Bild Magazine Sales and Customer Consulting Exclusive sales partner and customer consulting service for the Word & Bild publishing group's health magazines distributed through German pharmacies, including Apotheken Umschau, Senioren Ratgeber, Diabetes Ratgeber, ELTERN, medizini, PTA Woman, and Hausarztpatientenmagazin.
• Location and Customer Marketing Consulting (Standort- und Kundenmarketing) Strategic consulting for independent pharmacies covering location marketing, customer acquisition, customer retention, and pharmacy positioning strategies.
• Traditional Print Advertising (Klassische Anzeigenwerbung) Classic print advertising solutions including print advertisements for pharmacies and brand manufacturers.
• Premium Print Products (Hochwertige Printprodukte) High-quality print materials and brochures developed for brand manufacturers and pharmacies as part of marketing campaigns.
• Pharmacy Marketing for Cooperatives (Apothekenmarketing für Kooperationen) Comprehensive pharmacy marketing services tailored for pharmaceutical cooperatives and independent pharmacy networks, including coordinated marketing and promotional materials across multiple locations.

Quantifiable outcome

• 12,000+ pharmacy customer relationships with exceptional implementation rates
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wort & Bild VerlagcoreChannel Partner/ Reseller/ Distributor · 1 January 2025markomGROUP is part of the Wort & Bild publishing group and serves as the exclusive sales partner for Word & Bild magazines to pharmacies in Germany. In 2025, markomGROUP also took over the distribution of Word & Bild media including Apotheken Umschau, ELTERN, Senioren Ratgeber, Diabetes Ratgeber, medizini, PTA woman, and (from 2026) Hausarztpatientenmagazin. This is a core strategic partnership where markomGROUP represents the publishing group's interests in the pharmacy channel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Largest independent German advertising agency group with a dedicated Serviceplan Health & Life practice serving pharma and healthcare clients. Comparable to markomGROUP as a German healthcare/pharma marketing services provider, but operating across broader categories rather than specializing in pharmacy POS.
• Syneos Health Communications: Global healthcare communications and advertising agency serving pharma clients from clinical through commercial. Comparable to markomGROUP as a B2B marketing services provider to pharma manufacturers, but at global scale with broader commercial and medical capabilities.
• Havas Health & You: Global healthcare communications network within Havas serving pharma, OTC, and wellness brands. Comparable to markomGROUP in targeting pharma marketing services spend, but with a global multi-channel offering rather than German pharmacy POS specialization.
• BCW (Burson Cohn & Wolfe): Global healthcare and pharma communications agency within WPP serving brand marketers across strategy, creative, and activation. Comparable to markomGROUP as a pharma marketing services provider, though positioned at enterprise global scale rather than German pharmacy-channel focus.
• Jung von Matt: Major German independent creative agency with a Health & Wellness practice serving pharma, OTC, and consumer health brands. Comparable as a Germany-based healthcare marketing services competitor, though focused on above-the-line creative rather than pharmacy-channel activation.
• McCann Health: Global healthcare creative and communications network within IPG serving pharma, OTC, and consumer health brands. Comparable to markomGROUP in targeting pharma manufacturer marketing budgets, though operating across the full marketing mix rather than pharmacy POS activation.
• Scholz & Friends: Established German creative agency network with healthcare and OTC brand experience. Overlaps with markomGROUP on pharma/OTC marketing services delivery to German-speaking markets, though with a multi-channel creative orientation rather than pharmacy POS specialization.
• Publicis Health: Global healthcare communications network within Publicis Groupe serving pharma clients across brand strategy, creative, and media. Comparable to markomGROUP in delivering marketing services to pharma manufacturers, but operating at global scale with broader capabilities than pharmacy POS.

Others

• Wort & Bild Verlag: Parent publishing group of markomGROUP and publisher of Apotheken Umschau and other pharmacy-distributed health magazines. Included as an adjacent ecosystem participant because markomGROUP's distribution business is structurally tied to Wort & Bild's publishing IP and contracts.

Emerging players

• KMS TEAM: German healthcare creative and communications agency specializing in pharma, medtech, and consumer health. Comparable to markomGROUP as a Germany-based pharma marketing services competitor, though focused on broader creative/strategy rather than pharmacy POS channel activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/markomgroup
• LinkedInlinkedin.com/company/markomgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about markomGROUP