Noura Books
Noura Books is an Indonesian trade book publisher and division of Kelompok Mizan, publishing inspirational, religious, children's, fantasy, and general fiction/non-fiction titles across sub-brands Noura Kids, Mizan Fantasi, and Expose for adult readers, families, and Islamic education consumers in Indonesia.
- Company typePrivate
- Founded2012
- HeadquartersDki Jakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Noura Books does
Noura Books is an Indonesian trade book publisher operating as a publishing division of Kelompok Mizan, a diversified Indonesian publishing conglomerate. The company publishes across four sub-brands: Noura Books (inspirational, self-improvement, parenting, religious, and general fiction/non-fiction), Noura Kids (Islamic children's books, pop-up titles, read-aloud series), Mizan Fantasi (fantasy fiction), and Expose. Its catalog features a roster of 86 listed authors spanning Indonesian writers and internationally licensed titles from authors such as Rick Riordan, Jane Austen, and Michelle Obama, with content categories covering religion, children's literature, fiction, and non-fiction. Manuscript intake flows through kirimnaskah.mizan.com with an editorial review cycle of 1-3 months, indicating a traditional publishing pipeline.
The company's go-to-market is multi-channel and consumer-facing. Direct sales are conducted through the owned e-commerce platform mizanstore.com, supported by promotional campaigns such as Pay Day promotions and the Nawala email newsletter. A Shopee Noura Publishing Official Store extends reach via Indonesia's leading marketplace, while physical distribution leverages offline bookstores nationwide. A formalized reseller program through seller.mizanmu.id enables third-party bulk buyers. Marketing channels include the nourabooks.co.id website, Instagram (@nourapublishing), the Nawala newsletter, and community events such as workshops (Musik Workshop), book talks, and educational activities at bookstores and libraries. Partnerships with Festival Kreasi, OOTB (Out of the Box), Gramedia Mojokerto, and RSIA Puri support event-driven engagement.
The business model is straightforward transactional book sales at unit price points ranging from Rp59,000 to Rp225,000 per title. No technology platform, AI capabilities, or proprietary digital infrastructure is disclosed. Revenue, headcount, and ownership structure beyond the Mizan Group parentage are not publicly disclosed. Primary customer segments are General Adult Readers (self-improvement, inspirational), Islamic/Spiritual Readers, Children and Families, and Parents — all served through the same consumer channels with no named enterprise or institutional accounts identified.
Noura Books firmographics
Firmographics- Name
- Noura Books
- Legal name
- Noura Books
- Website
- https://nourabooks.co.id
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noura Books is an Indonesian trade book publisher and division of Kelompok Mizan, publishing inspirational, religious, children's, fantasy, and general fiction/non-fiction titles across sub-brands Noura Kids, Mizan Fantasi, and Expose for adult readers, families, and Islamic education consumers in Indonesia.
- Ownership category
- akta.pro rank
Noura Books industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
- akta.pro secondary industries
- Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC), Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
Keywords
Where Noura Books is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Noura Books business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales
Revenue model
- Book Sales: Primary revenue stream from selling published books through multiple channels including direct website, marketplace, offline bookstores, and resellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual book titles with fixed retail pricing |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
Noura Books product offering
Product offeringCore offering
Noura Books is an Indonesian book publisher that produces and sells printed books across multiple genres including inspirational, self-improvement, parenting, religious/Islamic, children's literature, and fiction. The publisher operates distinct sub-brands (Noura Books, Noura Kids, Mizan Fantasi, Expose) and distributes titles through its own e-commerce site, the Shopee marketplace, nationwide offline bookstores, and a reseller program.
Product overview
Noura Books is a book publisher under Kelompok Mizan that operates as a multi-brand publishing house with several distinct product lines: Noura Books (core brand for inspirational, self-improvement, parenting, and religious content), Noura Kids (children's books including Islamic children's books, pop-up books, and read-aloud series), Mizan Fantasi (fantasy fiction), and Expose. The company distributes its publications through multiple channels: its own e-commerce platform Mizanstore.com, Shopee marketplace storefront, and offline bookstores across Indonesia. The publisher also offers a manuscript submission portal (kirimnaskah.mizan.com) and reseller program (seller.mizanmu.id), with an archive of 86 authors featuring both Indonesian and international titles spanning religion, children's books, fiction, and non-fiction genres.
Differentiator
Problem solved
Functional benefit
Brands
- Noura Kids: Children's book line under Noura Books focusing on Islamic and educational content for kids
- Mizan Fantasi
- Expose
Products and services
- Noura Books Core publishing brand covering inspirational, self-improvement, parenting, religious, and general fiction and non-fiction books for contemporary Indonesian readers.
- Noura Kids Children's book sub-brand specializing in Islamic children's books, pop-up books, read-aloud series, and educational content for young readers.
- Mizan Fantasi Fantasy fiction sub-brand under Noura Books, focusing on fantasy genre novels including licensed international titles.
- Expose Sub-brand line under Noura Books for expose genre content.
Companies that use Noura Books
Customer profileSegments4 records
Ideal customer profiles3 records
Noura Books technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Noura Books partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Festival KreasiminorCollaborative partner for Noura Kids events, including the Musik Workshop featuring author Andina Subarja.
- OOTB (Out of the Box)minorCollaborative partner for Bookish Play events; jointly hosted Pop-up Siapa Yang Kentut at Perpustakaan Provinsi Banten.
- Gramedia MojokertominorOffline bookstore partner hosting book discussion events for 'Ibu, Kamu Tidak (Gila) Sendirian'.
- RSIA PuriminorHealthcare facility partner hosting book talk events; venue for 'Ibu, Kamu Tidak (Gila) Sendirian' event at Ruang Pertemuan Lt. 3.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Noura Books competitors and assessment
Company assessmentDirect peers
- Gramedia: Indonesia's largest integrated book publisher and bookstore chain, publishing across trade, religious, children's, and educational segments with nationwide retail distribution. Directly comparable to Noura across publishing model, Indonesian market focus, and multi-channel distribution strategy.
- Elex Media Komputindo: Major Indonesian trade publisher under Kompas Gramedia, publishing fiction, lifestyle, and licensed international titles. Comparable to Noura across adult trade publishing, licensing of global authors, and mass-market retail distribution.
- Gagas Media: Indonesian publisher focused on young adult fiction, translated international titles, and lifestyle content. Comparable to Noura's Mizan Fantasi genre line and similar reliance on licensed international authors for the local market.
- Bentang Pustaka: Mid-sized Indonesian trade publisher known for fiction, self-improvement, and translated international titles. Comparable to Noura's Mizan Fantasi and Expose sub-brands, including co-publishing/licensing of global titles into Bahasa Indonesia.
- Republika Penerbit: Indonesian publisher with strong Islamic and inspirational content positioning, often distributing through nationwide retail. Comparable to Noura's religious adult and parenting titles in the Indonesian Muslim reader segment.
- Tiga Serangkai: Indonesian publisher with strong educational and children's catalog plus nationwide distribution. Comparable to Noura's Noura Kids and educational content lines, particularly for school-channel and family readers.
- Erlangga Publishers: Major Indonesian publisher with strong educational and trade book presence plus nationwide distribution. Comparable to Noura in Indonesian-language publishing, religious/educational content overlap, and multi-channel retail partnerships.
Broad incumbents
- Penguin Random House (Indonesia presence): Global trade publisher whose translated titles (e.g., Percy Jackson, Four Thousand Weeks) are licensed into Indonesian editions, sometimes through Noura itself. Comparable as a global publisher whose catalog overlaps heavily with Noura's licensed international authors.
- Scholastic (children's books): Global children's publisher whose read-aloud, picture book, and middle-grade titles often appear in Indonesian editions. Comparable to Noura Kids for translated children's content targeting literacy and family reading.
- Mizan Group (parent imprints): The parent conglomerate that owns Noura and operates sibling imprints including Mizan, Pustaka Mizan, and MQ Publishing across religious, trade, and academic segments. Comparable as a same-portfolio Indonesian publisher with shared distribution and editorial infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Noura Books social profiles
Digital presenceNoura Books financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noura Books leadership team
Management profileNumber of profiles
Noura Books funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noura Books M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noura Books
What does Noura Books do?
Noura Books is an Indonesian book publisher that produces and sells printed books across multiple genres including inspirational, self-improvement, parenting, religious/Islamic, children's literature, and fiction. The publisher operates distinct sub-brands (Noura Books, Noura Kids, Mizan Fantasi, Expose) and distributes titles through its own e-commerce site, the Shopee marketplace, nationwide offline bookstores, and a reseller program.
Is Noura Books a public or private company?
Noura Books is a private company. It is classified as corporate owned and is currently operating.
When was Noura Books founded?
Noura Books was founded in 2012. It employs 11 to 50 people.
Where is Noura Books based?
Noura Books is headquartered in Dki Jakarta, Indonesia, in the Asia region.
How does Noura Books make money?
One revenue line is on record: book Sales.
Who are Noura Books's main competitors?
Direct peers on record are Gramedia, Elex Media Komputindo, Gagas Media, Bentang Pustaka, Republika Penerbit, Tiga Serangkai and Erlangga Publishers. Broad incumbents are Penguin Random House (Indonesia presence), Scholastic (children's books) and Mizan Group (parent imprints).
Does Noura Books have an API?
No public API is recorded for Noura Books.
What industry is Noura Books in?
Noura Books's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction), with a secondary code of MPAJAHAJ, Religious Children’s Publishing (Faith-Based Kids & YA). Its NAICS code is 513130 and its SIC code is 2731.