What 91Vocals does

91Vocals is a Brighton, UK-based digital sample pack marketplace founded in 2017 that sells royalty-free vocal samples and full production packs to music producers worldwide. The company records, mixes, and processes all content in-house using professional-grade equipment — Neumann and AKG microphones, Universal Audio and Neve preamps, and analog processing chains (LA-2A, 1176, Pultec EQP-1A) — and delivers samples as industry-standard 24-bit/44.1 kHz WAV files with both wet and dry versions for creative flexibility. Catalog spans 34 vocal packs and 57 sample packs across electronic, hip-hop, R&B, and experimental genres, including flagship collections co-developed with collaborators such as Lost Capital, AliGotBeats, and Grammy-nominated engineer Charlie McClean.

The business runs as a fully bootstrapped, founder-controlled e-commerce operation with 1-10 employees and no disclosed external funding. Revenue comes from one-time digital purchases priced between $18 and $48 per pack, with perpetual royalty-free licensing and no subscription component. Distribution is exclusively through a Shopify storefront with global shipping (USD/GBP), supported by a freemium funnel offering free vocal samples, a 10% first-order email discount, seasonal promotions (up to 40% off Black Friday), and content marketing via blog and Instagram. Customers include electronic music producers, hip-hop/R&B beatmakers, independent artists, and media composers — a distributed, long-tail SMB/individual base with no named enterprise accounts.

Ownership and creative direction are concentrated in co-founders Kate Wild (Director, vocal production) and Capsun (production and sound design, whose prior samples underpin songs with over one billion commercial streams). The related brand Capsun ProAudio serves as a complementary distribution vehicle. The company does not currently deploy proprietary AI/ML capabilities, relying instead on standard DAW tooling for vocal tuning and processing.

Name

91Vocals

Legal name

91Vocals

Website

https://91vocals.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

91Vocals is a Brighton, UK-based digital sample pack marketplace founded in 2017 that sells royalty-free vocal hooks and production packs to music producers worldwide via a self-serve Shopify storefront, with 91+ in-house recorded packs priced $18-$48 under perpetual licensing.

Ownership category

akta.pro rank

Product category

Digital Audio Sample Packs

NAICS

Record Production and Distribution (512250), Sound Recording Studios (51224)

akta.pro primary industry

Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)

Keywords

• Royalty-free vocals
• Vocal sample packs
• Music production samples
• Premium audio samples
• Vocal hooks

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Sample Pack Sales: 91Vocals generates revenue through direct sales of royalty-free vocal sample packs and full sample packs (including melodic loops, drums, guitar, songstarters). Products are sold as one-time purchases with lifetime usage rights rather than subscriptions. Standard vocal packs are priced at $48.00, with sample packs ranging from $18.00 to $48.00 depending on content volume.
2. Free Vocal Samples: The company offers free vocal samples to attract customers and demonstrate quality, creating a funnel for paid product purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

91Vocals creates and sells original, royalty-free vocal sample packs and music production sample packs for music producers, beatmakers, and songwriters. All content is recorded in-house using professional-grade microphones and analog hardware, edited and mixed by named vocal engineers, and delivered as instant digital downloads in 24-bit 44.1 KHz WAV with wet and dry stems, key-labeling, and tempo-locking. A selection of free vocal samples is offered as a marketing funnel into the paid catalog.

Product overview

91Vocals is a digital sample pack marketplace selling royalty-free vocal hooks and sample packs exclusively through its Shopify storefront. All sample packs are sold as industry-standard 24-bit 44.1 KHz WAV files. The product portfolio centers on two core offerings: Vocal Packs (standalone vocal hooks, phrases, and adlibs with wet and dry versions) and Sample Packs (vocals combined with melodic loops, drums, guitar, songstarters, and other production tools). The Vocal Packs serve as the flagship product line, while Sample Packs provide expanded production content. Free vocal samples are also offered. Pricing typically ranges from $48 for standard vocal packs, with some sample packs starting at $18 and ultra packs at $21.

Differentiator

Problem solved

Functional benefit

Products and services

• Vocal Packs

Quantifiable outcome

• Over 1 billion streams achieved by songs featuring Capsun samples

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Kate WildcoreOthersKate Wild serves as Director at 91Vocals, engineering every vocal session and overseeing recording, arrangement, songwriting, and performance. She is a singer, songwriter, and vocal producer who brings industry expertise to the company's premium vocal content.
• CapsuncoreOthersCapsun is co-founder, producer, songwriter, and sound creator. His samples have gained over 1 billion streams. He created bestselling sample packs and audio content for leading software and hardware manufacturers. He is also co-founder of Capsun ProAudio.
• Lost CapitalflagshipStrategic or Co-development PartnerCollaborative producer partnership creating premium sample packs including UK Bass Ultra Pack, UK Bass Ultra Pack 2, Melodic Deep House Ultra Pack, and Speed Garage Ultra Pack. Lost Capital contributes detailed sound design with basslines, synths, and drum production while 91Vocals provides vocal content.
• Luke TargettcoreStrategic or Co-development PartnerProducer who has mixed and processed numerous 91Vocals sample packs including Vocal House Anthems 3, Soulful Drum & Bass Vocals, UK Garage Vocals, and multiple vocal collections. He brings professional vocal engineering expertise to the production process.
• Charlie McCleancoreStrategic or Co-development PartnerGrammy-nominated pop producer and vocal engineer who has mixed and processed vocal sessions for 91Vocals packs. She is a Melodyne specialist with experience engineering for One Direction, Little Mix, Ellie Goulding, and other major artists.
• AliGotBeatsflagshipStrategic or Co-development PartnerProducer collaborator on UK Garage x 90s RnB and Loyal - RnB Bounce sample packs. Known for genre-blending, boundary-pushing sound design creating unique sample collections.
• Capsun ProAudiominorOthersRelated sample company co-founded by Capsun, representing a complementary brand in the sample library space.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cymatics: Sample pack and preset company targeting electronic music producers with similar free-tier funnels, premium packs, and genre-focused content (EDM, hip-hop, trap). Operates a comparable direct-to-producer Shopify-style storefront and competes for the same indie-producer wallet share.
• Black Octopus Sound: Royalty-free sample pack label with extensive genre coverage across bass music, EDM, hip-hop, and future bass. Sells vocals, drum loops, and songstarter kits to the same producer demographic with comparable one-time-purchase pricing.
• Producer Loops: Royalty-free sample pack vendor covering multiple genres including house, EDM, hip-hop, and pop. Sells construction kits, vocal samples, and full songstarters in a one-time-purchase model that directly overlaps with 91Vocals' catalog and pricing structure.
• Splice: The largest royalty-free sample and loop marketplace, serving the same electronic-music producer customer base with a subscription model. Splice is the dominant distribution and discovery surface in the category and competes head-on with 91Vocals' vocal/songstarter content.
• Function Loops: Royalty-free sample pack vendor focused on EDM, house, techno, and related genres with per-pack and bundle pricing. Targets the same producer buyer with similar construction-kit and vocal-loop content and competes for the same search-driven acquisition.
• Loopmasters: Long-established royalty-free sample pack marketplace with a similarly broad genre catalog. Loopmasters sells vocal packs, melodic loops, and drum samples to the same music-producer audience and competes directly on per-pack pricing and content depth.
• Capsun ProAudio: Sample pack brand co-founded by 91Vocals co-founder Capsun. Operates in the same royalty-free sample/preset space with overlapping genre coverage, offering a directly comparable product set that effectively functions as an in-house sibling brand.

Broad incumbents

• LANDR: Audio technology company offering AI mastering, sample packs, plugins, and distribution to independent musicians. Overlaps with 91Vocals in serving indie producers with bundled production tools, though LANDR is a much broader platform with AI-driven services.
• Sounds.com by Native Instruments: Sample subscription service operated by Native Instruments, one of the largest audio software companies. Offers a massive royalty-free sound catalog covering vocals, drums, and instruments under a subscription model, overlapping91Vocals' content but at very different scale and pricing structure.

Emerging players

• Soundsnap: Subscription-based sound effects, loops, and vocal sample library serving music producers, podcasters, and media creators. Has overlapping vocal content and an indie-producer target audience, but a stronger position in sound effects for media than in vocal hooks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/91vocals
• Xx.com/91_vocals

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 91Vocals