RealEstateIndia.com
RealEstateIndia.com is an Indian online real estate marketplace operating across 2,500+ cities since 2007, connecting property buyers, sellers, and tenants with verified agents, brokers, builders, and service providers via web and mobile platforms.
- Company typePrivate
- Founded2007
- HeadquartersNew Delhi, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What RealEstateIndia.com does
RealEstateIndia.com, operated by Weblink .In Pvt. Ltd., is an Indian online real estate marketplace founded in 2007 that connects property buyers, sellers, and tenants with verified real estate agents and brokers. The platform serves users across more than 2,500 Indian cities — from metros (Bangalore, Mumbai, Delhi, Gurgaon, Pune, Chennai, Hyderabad) down to Tier-3 towns (Agra, Bhiwadi, Haridwar, Sonipat) — and covers residential, commercial, and industrial property segments. It serves both end-user personas (buyers, sellers, tenants) and business users (agents, brokers, builders, developers, and ancillary service providers such as architects and interior decorators) through a unified web platform with native mobile applications on iOS and Android.
The core technology is a property listing, search, and directory portal built around city- and locality-specific URL structures, smart filters, agent and builder profile directories, and a "My Dashboard" for listing management and lead tracking. Supporting modules include a Property Leads service, an Agent/Broker Directory organized by city and specialty, a Builder/Developer Directory, a Services Directory (architects, Vaastu consultants, contractors, home inspectors, property consultants), and subscription-based advertising packages. Marketing is executed through SEO-driven city landing pages, a real estate blog covering investment topics and RERA updates, social media presence on Facebook, Twitter, YouTube, Instagram, and Pinterest, mobile app stores, and a Google Partner relationship for real estate advertising.
The business model rests on three revenue streams: recurring subscription packages for real estate agents and brokers (premium features, multiple listing posts, enhanced profile visibility), advertising and promotional placements for property listings (transaction-fee style paid promotion), and a Property Leads service delivering qualified buyer inquiries to agents for a fee. Basic property posting is offered free of charge to drive listing volume; monetisation is concentrated on the supply side — agents, brokers, and developers — who pay for visibility, lead access, and promotional placement. The company is privately held, headquartered in India (New Delhi), and operates as part of a multi-portal parent (Weblink .In Pvt. Ltd.) that also runs Placement India, Exporters India, Tourtravel World, and Matrimonials India. No revenue, funding, M&A, leadership, or AI capability data is disclosed in source materials.
RealEstateIndia.com firmographics
Firmographics- Name
- RealEstateIndia.com
- Legal name
- Weblink .In Pvt. Ltd.
- Website
- https://realestateindia.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RealEstateIndia.com is an Indian online real estate marketplace operating across 2,500+ cities since 2007, connecting property buyers, sellers, and tenants with verified agents, brokers, builders, and service providers via web and mobile platforms.
- Ownership category
- akta.pro rank
RealEstateIndia.com industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where RealEstateIndia.com is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
RealEstateIndia.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Agent Subscription Packages: Real estate agents and brokers pay subscription fees to access premium features including property leads, multiple listing posts, and enhanced profile visibility in the agent directory.
- Property Advertising and Promotions: Property owners and agents can purchase advertising and promotional slots to increase visibility of their listings on the platform.
- Property Leads Service: Dedicated service providing qualified property leads to agents and brokers for a fee.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
RealEstateIndia.com product offering
Product offeringCore offering
RealEstateIndia.com operates an online real estate marketplace platform that connects property buyers, sellers, and tenants with verified real estate agents and brokers across more than 2,500 cities in India. The platform supports free property listings, advanced property search with smart filters, dedicated directories of agents, builders, and ancillary service providers (architects, interior decorators, Vaastu consultants, contractors, home inspectors), and paid subscription/advertising packages monetizing agent-side customers.
Product overview
RealEstateIndia.com is a single, unified real estate marketplace platform operating since 2007. The core product is the property listing and search platform enabling buy, sell, and rent transactions across 2500+ Indian cities. This core platform is complemented by supporting modules including: a Property Leads service for connecting sellers with buyers, a directory of verified Real Estate Agents/Brokers organized by city and specialty, a Builder/Developer Directory for new construction, a comprehensive Services Directory (architects, interior decorators, Vaastu consultants, contractors, home inspectors, property consultants), subscription-based advertising packages for agents, and mobile applications for iOS and Android. The platform also offers property management tools via the 'My Dashboard' feature for owners and agents to manage their listings.
Differentiator
Problem solved
Functional benefit
Products and services
- RealEstateIndia.com Property Listing Platform India's leading online real estate marketplace enabling buyers, sellers, and tenants to connect with verified real estate agents and brokers across 2,500+ cities. Facilitates property transactions for residential, commercial, and industrial properties with smart filters and locality insights.
- Property Leads Service A dedicated paid service connecting property sellers and agents with potential buyers by providing qualified property leads for a fee.
- Real Estate Agent/Broker Directory A searchable directory of verified real estate agents and property dealers organized by city and specialty (residential, commercial, plots), including company name, years of experience, location, and contact information.
- Builder/Developer Directory Directory listing of trusted real estate builders and developers for buyers seeking new construction properties.
- Real Estate Services Directory Comprehensive directory of real estate professionals including architects, interior decorators, Vaastu consultants, building contractors, home inspectors, and property consultants.
- Mobile Application Native mobile applications for Android (Google Play) and iOS (Apple Store) enabling users to access property listings, search properties, and connect with agents on mobile devices.
Companies that use RealEstateIndia.com
Customer profileSegments6 records
Ideal customer profiles3 records
RealEstateIndia.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RealEstateIndia.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered parent company and minor.
- Weblink .In Pvt. Ltd.parent companyParent company of RealEstateIndia.com. Weblink .In Pvt. Ltd. operates multiple Indian portal businesses including Placement India, Exporters India, Tourtravel World, Matrimonials India, and Weblink India.
- Google PartnerminorRealEstateIndia.com is identified as a Google Partner in India for real estate advertising services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
RealEstateIndia.com competitors and assessment
Company assessmentDirect peers
- PropTiger: REA Group-backed Indian property portal focused primarily on new construction (primary sales) from developers. Competes with RealEstateIndia.com's builder directory and project listings segment, particularly for new launch inventory in metros.
- MagicBricks: One of India's largest real estate portals, owned by Info Edge. Directly competes with RealEstateIndia.com across residential and commercial property listings, agent subscriptions, and advertising. Most comparable in scale, monetization model, and target audience.
- Square Yards: Full-stack Indian real estate platform combining portal listings with brokerage, home loans, and interior services. Overlaps with RealEstateIndia.com on listings and agent directory while extending into transaction-adjacent services that RealEstateIndia does not offer.
- NoBroker: Indian proptech platform enabling zero-brokerage property transactions directly between owners and tenants/buyers. Competes with RealEstateIndia.com by disintermediating agents and offering listing services free to owners — a structural threat to the agent subscription model.
- Housing.com: Backed by REA Group and SoftBank, Housing.com is a tech-forward Indian property portal with strong mobile-first product. Competes on listings, agent leads, and builder projects; focuses more on discovery UX than legacy portals, posing a differentiated competitive threat.
- 99acres: Info Edge-owned Indian real estate portal serving buyers, sellers, and tenants. Offers nearly identical features — property search, agent directory, builder listings, and subscription packages — making it a direct head-to-head competitor across metros and Tier-2 cities.
- CommonFloor: Indian apartment-focused property portal (now part of the Housing.com/REA Group ecosystem). Competes on residential listings, community/apartment discovery, and agent lead generation in urban markets.
Broad incumbents
- Zillow: US-based real estate marketplace giant offering property listings, agent advertising, and mortgages. Although geographically separated, Zillow is comparable as a category leader in online residential real estate advertising and subscription-driven agent monetization.
Emerging players
- OLX India: Indian horizontal classifieds platform (now owned by CarTrade Tech) that historically included real estate listings. Partially overlaps with RealEstateIndia.com in property classifieds, though OLX is broader in scope and less specialized in residential broker services.
- Quikr: Indian horizontal classifieds platform with a real estate vertical. Less specialized than RealEstateIndia.com but overlaps on residential listings, rental properties, and agent/builder advertising in metro markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
RealEstateIndia.com social profiles
Digital presenceRealEstateIndia.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealEstateIndia.com leadership team
Management profileNumber of profiles
RealEstateIndia.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealEstateIndia.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealEstateIndia.com
What does RealEstateIndia.com do?
RealEstateIndia.com operates an online real estate marketplace platform that connects property buyers, sellers, and tenants with verified real estate agents and brokers across more than 2,500 cities in India. The platform supports free property listings, advanced property search with smart filters, dedicated directories of agents, builders, and ancillary service providers (architects, interior decorators, Vaastu consultants, contractors, home inspectors), and paid subscription/advertising packages monetizing agent-side customers.
Is RealEstateIndia.com a public or private company?
RealEstateIndia.com is a private company. It is classified as corporate owned and is currently operating.
When was RealEstateIndia.com founded?
RealEstateIndia.com was founded in 2007. It employs 1,001 to 5,000 people.
Where is RealEstateIndia.com based?
RealEstateIndia.com is headquartered in New Delhi, India, in the Asia region.
How does RealEstateIndia.com make money?
Three revenue lines are on record. Agent Subscription Packages are the primary driver. The others are property Advertising and Promotions and property Leads Service.
Who are RealEstateIndia.com's main competitors?
Direct peers on record are PropTiger, MagicBricks, Square Yards, NoBroker, Housing.com, 99acres and CommonFloor. Zillow is listed as a broad incumbent. Emerging players are OLX India and Quikr.
Does RealEstateIndia.com have an API?
No public API is recorded for RealEstateIndia.com.
What industry is RealEstateIndia.com in?
RealEstateIndia.com's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.