Robert C. White & Company

What Robert C. White & Company does

Robert C. White & Company is a privately held residential property management firm operating exclusively in the state of Connecticut. Originally founded in 1955 by Robert C. White, the firm was acquired and relaunched in 2012 by brothers Luke and Zach Eddinger of Middletown, who refocused the business on smaller residential properties — single-family homes, condominiums, townhouses, and small multi-family residences — across all eight Connecticut counties. The company's customer base consists of individual landlords and small real estate investors, many of them out-of-state owners, and the firm explicitly markets itself as an alternative to national property management franchises by emphasizing hyper-local presence and direct client relationships. Operations are run from offices in North Haven (headquarters) and Meriden, with a team of approximately 11 staff members covering property management, leasing, maintenance coordination, and client service. The company is founder/management-owned, with no institutional investment, private equity backing, or public listing evidenced in the source data.

The firm operates a tiered subscription pricing model built on recurring management fees charged as a percentage of gross monthly rent — Gold at 10%, Platinum at 12%, and Total Assurance at 14% — with monthly minimums per property and progressive protection features (animal damage protection, eviction protection, rent loss protection, $5,000 damage protection). Management fees are only collected when rent is collected, supported by an "On Your Side" guarantee. A standalone Lease Only service (100% of first month's rent) and a Rent/Sell Option serve clients whose needs are not full-service management. Ancillary revenue is generated via a real estate agent referral program paying commissions for property management introductions. The technology stack is built entirely on third-party SaaS — AppFolio for tenant/owner portals, rent collection, and financial reporting; PropertyMeld for maintenance request workflow — with no proprietary platform disclosed.

The go-to-market motion is consultative and multi-channel: dedicated rental advisor phone lines, free market assessments, website lead capture with Calendly scheduling, an educational content engine (Landlord Academy blog, eBooks on tenant screening and rent-vs-sell decisions), Google reviews and local SEO, and an agent referral network. Distribution is direct-to-consumer only — no intermediary resellers or marketplaces are used. The firm claims an A+ Better Business Bureau rating, self-described #1 ranking and highest 5-star Google ratings among CT property managers, NARPM membership, and an average 15-day list-to-deposit leasing time. At its peak under prior ownership the firm managed approximately 2,000 properties; current scale is reported at 150+ clients, suggesting the relaunched entity operates well below historical maximum.

Name

Robert C. White & Company

Legal name

Robert C. White & Company

Website

https://robertcwhite.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Robert C. White & Company is a Connecticut-based residential property management and leasing firm serving individual landlords and small real estate investors across all 8 state counties with tiered percentage-of-rent management plans, owner/tenant portals, and a real estate agent referral network.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAFAL

Residential Lease Administration & Tenant Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

Keywords

• Residential property management
• Tenant screening services
• Leasing services
• Rental property management
• Connecticut real estate services

Headquarters

HQ city

North Haven

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recurring Management Fees: Monthly management fees charged as a percentage of gross monthly rent, collected only when rent is collected ('On Your Side' Guarantee). Three tiers: Gold (10%), Platinum (12%), Total Assurance (14%).
2. Leasing Fees: One-time fees for tenant placement services. Full-service leasing included in management plans; Lease Only option charges 100% of first month's rent.
3. Referral Commissions: Commissions paid to real estate agents who refer property management clients to the company.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Robert C. White & Company is a residential property management and leasing firm serving Connecticut homeowners and real estate investors. Its core offering is monthly property management delivered through three tiered plans (Gold, Platinum, Total Assurance) priced as a percentage of gross monthly rent, plus a standalone Lease Only service for tenant placement. The company handles tenant screening, rent collection, maintenance coordination, financial reporting, evictions, and legal guidance, and layers on optional Rent/Sell service, landlord education (Landlord Academy), and landlord insurance referrals.

Product overview

Robert C. White & Company operates a multi-tiered property management and leasing service platform with four management plan tiers (Gold, Platinum, Total Assurance, and Lease Only) offering progressive levels of protection and services. The Gold Plan provides core management including leasing support, rent collection, and owner portals. The Platinum Plan adds eviction protection and bill pay services. The Total Assurance Plan offers comprehensive coverage including rent loss protection and $5000 damage protection. The Lease Only plan provides standalone leasing services. Supporting these core plans are complementary service features including tenant screening, property marketing, maintenance coordination, property inspections, financial reporting, legal guidance, and eviction services. The company also offers a Rent/Sell Option for properties intended for both rental and sale, and operates educational resources through its Landlord Academy with eBooks and guides. The technology platform includes tenant and owner self-service portals integrated with AppFolio and PropertyMeld for rent payments, maintenance requests, and financial reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Plan Property Management Core property management plan offered at 10% of gross rents plus tax (with a $150 monthly minimum). Includes full leasing support, a single point of contact, online rent collection, marketing photos and videos, monthly financial reporting, owner portal access, direct deposit for owner payments, move-in/move-out services, repair coordination, takeover inspection, 24/7 emergency response, and $1,000 animal damage protection. Designed for residential property owners seeking comprehensive management of a single-family home, condo, townhouse, or small multi-family property in Connecticut.
• Platinum Plan Property Management Comprehensive property management plan offered at 12% of gross rents plus tax (with a $180 monthly minimum). Includes everything in the Gold Plan plus Fast Pay Service for faster rent disbursement, Eviction Protection Program, Bill Pay Service, and waived tenant replacement fees if needed. Built for residential property owners wanting broader protection and services.
• Total Assurance Plan Property Management Complete peace of mind property management plan offered at 14% of gross rents plus tax (with a $210 monthly minimum). Includes all Platinum Plan features plus Rent Loss Protection, $5,000 Damage Protection above the security deposit, and Insurance Claim Oversight. Designed for property owners who want the highest level of financial and operational protection.
• Lease Only Service One-time tenant placement service priced at 100% of the first month's rent. Includes in-person consultation, setting an ideal rental rate, listing the property on the MLS, marketing to dozens of sites, coordinating and conducting showings, screening and recommending applicants, drafting the lease and related documents, coordinating signing, and collecting and distributing deposits. Targeted at property owners who want professional leasing without full ongoing management.
• Rent/Sell Option Service Service that simultaneously lists a property for rent and for sale. Includes professional photography, maximum market exposure across dozens of sites, negotiation guidance, and full lease-or-sale coordination. Targets property owners weighing whether to rent or sell, particularly those whose properties did not sell during slow markets.

Quantifiable outcome

• 15 days average leasing time from list to deposit
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Obie InsuranceminorStrategic or Co-development PartnerPartnership with Obie Insurance to provide landlord insurance to clients. Obie offers instant, custom-built insurance for landlords with competitive rates, covering property protection, liability, and loss of rental income.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Buildium: Property management software platform used by many SMB-focused property managers. Functions as an enabling technology layer for direct peers and represents a competitive ecosystem choice for residential PM firms of RCW's scale.
• AppFolio: Property management software platform that RCW itself uses. Functions as an enabler/infrastructure provider to RCW and to many peer property managers; relevant as a competitive ecosystem participant whose platform choices shape service delivery economics.

Direct peers

• Property Management Inc. (PMI): Franchised property management network offering full-service residential management with tiered pricing and guarantees comparable to RCW's. Directly comparable business model and landlord customer segment across multiple U.S. markets.
• Real Property Management: National franchise network providing full-service residential property management with a similar tiered-fee model. Comparable in core service offerings (tenant placement, rent collection, maintenance) and target SMB landlord customer base, though operating across multiple states rather than concentrated in CT.
• Renters Warehouse: Residential property management company serving individual investors and small landlords with tiered service plans similar to RCW's Gold/Platinum/Total Assurance structure. Comparable customer base and recurring-fee revenue model.
• All County Property Management: Franchised residential property management network serving local markets with full-service offerings for single-family and small multifamily landlords. Directly comparable service mix (leasing, tenant screening, maintenance coordination) and SMB landlord segment.
• BlueSky Property Management: Regional residential property management firm serving individual landlords with full-service management, tenant placement, and maintenance coordination. Comparable scale and customer base to RCW.

Regional players

• Chestnut Hill Realty: Connecticut-area real estate and property management firm offering residential leasing and management services. Geographically adjacent to RCW's CT footprint with overlapping SMB landlord customer base.
• Green Residential: Texas-focused residential property management firm with tiered service packages and a focus on single-family rentals for individual investors. Comparable in product structure and SMB landlord target, though geographically distinct from RCW's CT focus.

Broad incumbents

• Coldwell Banker Property Management (NRT/Anywhere): Large national real estate brokerage network that also offers property management services in select markets, including Connecticut. Represents a broader incumbent competitor with greater scale and brand reach that competes for the same landlord and tenant customer base as RCW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RobertCWhiteCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert C. White & Company