UKCampsite

What UKCampsite does

UKCampsite.co.uk is a UK-registered web directory and online community (operated by Seem Internet Solutions Limited, 1-10 employees, founded 1999, headquartered in Ashbourne, United Kingdom) that serves tent campers, touring caravan owners, motorhome and campervan users, and trailer-tent owners primarily in the UK with growing coverage of France and continental Europe. Its core products are an interactive campsite directory (powered by the Leaflet.js mapping library with Stadia Maps tiles) covering thousands of UK and European sites, an independent review system containing over 250,000 campsite reviews, a Virtual Brochure feature for saving favourites with personal notes, a campsite and caravan park review system, a tent and awning review platform with 13,000+ equipment reviews and user-uploaded photos, and active community forums with roughly 599,400 registered members and over 5 million cumulative posts. Ancillary modules include a free for-sale marketplace, a campsite jobs board, a stolen-unit database, a company directory, and curated specialized categories such as glamping, adults-only, dog-friendly, naturist, beach, and fishing sites.

Name

UKCampsite

Legal name

Seem Internet Solutions Limited

Website

https://ukcampsite.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

UKCampsite.co.uk is a free UK web directory and community for tent campers, touring caravan owners, and motorhome users, listing thousands of UK and European campsites with over 250,000 independent reviews, an interactive map search, a 599,400-member forum, and equipment reviews, monetized via affiliate partnerships and advertising.

Ownership category

akta.pro rank

Product category

Travel Directory and Camping Community Platform

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• Campsite directory
• Caravan site reviews
• Camping community forums
• Outdoor travel guides
• Camping equipment reviews

Headquarters

HQ city

Ashbourne

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Insurance Affiliate Commissions: Referral fees from Caravan Guard insurance partner for touring caravan, motorhome, campervan, folding camper, and static caravan insurance. Offers up to 12.5% discount for UKCampsite visitors.
2. Equipment Discount Codes and Affiliate Links: Revenue from exclusive discount codes with partner companies including Wolfbox (£10 discount code), COBB BBQs (15% discount), AutoSocks (10%), Delta Ground Anchors (10%), OLPRO (10%), The Roof Box Company (5%), HandiWorld (10%), and domain name registrations (10%)
3. Advertising and Sponsorship: Display advertising on website pages, sponsorship of competitions and product giveaways

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

UKCampsite operates a free-to-use web-based directory and community platform that aggregates thousands of campsite and caravan park listings across the UK and Europe, supported by over 250,000 independent user reviews, an interactive map search, a Virtual Brochure for saving favourites, and active community forums with 599,400 members. The company monetizes through display advertising and affiliate commissions from insurance and equipment partners rather than charging users or campsite owners.

Product overview

UKCampsite.co.uk operates as a comprehensive camping and caravanning online platform offering a unified ecosystem of interconnected services. The core product is a campsite and caravan site directory featuring thousands of UK, French, and European listings with over 250,000 independent user reviews. This integrates with the Virtual Brochure for saving favorites, the camping forums with nearly 600,000 members and 5 million posts, and a tent/awning review system with 13,000+ equipment reviews. Additional services include a free marketplace for equipment sales, an insurance quote affiliate service, campsite job listings, a stolen unit database, and a specialized listings system for niche camping types (glamping, adults-only, dog-friendly, etc.). The platform monetizes through affiliate partnerships with insurance providers (Caravan Guard), equipment sponsors (Wolfbox, Clarke, OLPRO), and member premium services including exclusive discount codes and competition prizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Campsite and Caravan Site Directory Comprehensive searchable directory of thousands of campsites and caravan parks across the UK, France, and Europe, featuring detailed listings with site information, photos, and direct booking forms enabling commission-free contact between campers and campsite owners.
• Campsite Reviews System

Quantifiable outcome

• Thousands of campsite listings across UK, France and Europe
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Caravan GuardcoreGTM or Marketing PartnerInsurance partner providing exclusive discounts for UKCampsite members: up to 12.5% off touring caravan insurance, 5% off motorhome insurance, and coverage for folding campers, trailer tents, and static caravans. UKCampsite acts as introducer appointed representative.
• Wolfbox UKcoreGTM or Marketing PartnerCompetition sponsor providing prizes including Wolfbox G900 Pro dashcams worth £330 and Amazon vouchers for campsite reviewers. Wolfbox also has an official member discount code and active forum presence.
• OLPROminorGTM or Marketing Partner10% exclusive discount code for UKCampsite members on all OLPRO branded items. Partnership includes competition giveaways for OLPRO tents and awnings.
• Machine MartminorGTM or Marketing PartnerCompetitions partner providing Clarke branded power stations, solar panels, and generators as prizes for campsite reviewers and article readers.
• HandiWorldminorGTM or Marketing Partner10% discount code HWUKC for inflatable roof bars and carrying solutions. Also provides products for competition prizes.
• COBB BBQsminorGTM or Marketing Partner15% exclusive discount code for UKCampsite members on COBB portable BBQs.
• The Roof Box CompanyminorGTM or Marketing Partner5% additional discount on already-discounted roof boxes, roof bars, bike racks, and Thule products for UKCampsite members.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UKCampsite.co.uk
• Xx.com/UKCampsite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UKCampsite