OLPRO

What OLPRO does

OLPRO is a UK-based designer, manufacturer, and retailer of outdoor camping equipment, founded in 2011 by Daniel and Lisa Walton and headquartered in Holt Heath, Worcestershire. The company produces awnings, tents, camping furniture, windbreaks, melamine tableware, and accessories, with its core technology being OLTECH REPRO, a proprietary fabric made from recycled plastic bottles that anchors flagship collections including the Ed Stafford collaboration.

The business operates a hybrid distribution model combining direct-to-consumer e-commerce (olproshop.com) with wholesale placements in 10+ major UK retailers (B&Q, Amazon, Mountain Warehouse, The Range, Decathlon, Tesco, Halfords, Go Outdoors, Debenhams) and a network of 28+ specialist campervan converters. Revenue is generated through unit sales across a £20–£1,099 product-price band, product bundles, a pre-loved refurbished gear program, and Klarna-enabled BNPL on the D2C channel. Customer segments span individual outdoor enthusiasts (families, festival-goers, campervan owners) and B2B buyers (large UK retailers and specialist conversion companies), with active geographic expansion into EU and Nordic markets (Germany, Sweden, Denmark, Norway).

OLPRO differentiates through sustainability credentials (B Corp 2023, Ecologi tree-planting, ReTribe canvas repurposing) and brand recognition (King's Award for Enterprise 2026, OLPRO Ambassadors program, Ed Stafford collaboration), positioning itself at the intersection of mainstream retail distribution and the niche sustainable outdoor-gear segment.

Name

OLPRO

Legal name

OLPRO Ltd

Website

https://olproshop.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

OLPRO is a UK-based designer, manufacturer, and retailer of outdoor camping equipment (awnings, tents, furniture, accessories) using proprietary recycled-bottle fabric technology, serving individual outdoor enthusiasts, major UK retailers, and specialist campervan converters via D2C and wholesale channels.

Ownership category

akta.pro rank

Product category

Outdoor Camping Equipment

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industries

Camping & Overlanding Equipment Retail (CRAMAAAC), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor camping equipment
• Campervan awnings tents
• Camping furniture accessories
• Sustainable outdoor gear
• Caravanning windbreaks

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: OLPRO sells directly to consumers through their own e-commerce storefront (olproshop.com), offering the full product range including awnings, tents, camping furniture, and accessories. They offer free delivery over £60 and multiple payment options including Buy Now, Pay Later.
2. Third-Party Retail Distribution: OLPRO products are sold through major UK retailers including B&Q, Amazon, Mountain Warehouse, The Range, Decathlon, Tesco, Halfords, Go Outdoors, and Debenhams. The company also supplies specialist campervan converters who use and recommend OLPRO awnings and accessories.
3. Product Bundles: OLPRO offers bundled product packages (Family Bundle, Festival Bundle, VW T5/T6 Bundles, Caravan Bundles) that combine complementary products at discounted prices, driving higher average order values.
4. Pre-Loved / Refurbished Gear: OLPRO operates a pre-loved program for refurbished gear that has been quality-checked and is ready for resale, extending product lifecycle and supporting sustainability goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

OLPRO manufactures and sells a wide range of outdoor camping and caravanning equipment including awnings, tents, windbreaks, camping furniture (chairs, tables, cupboards, toilets), sleeping bags, melamine tableware, vehicle accessories (covers, blinds, mats), rucksacks, and storage products. The company also offers product bundles, pre-loved refurbished gear, and signature collaboration ranges (Ed Stafford x OLPRO). Its OLTECH REPRO sustainable fabric technology made from recycled plastic bottles is used across its canvas product lines.

Differentiator

Problem solved

Functional benefit

Brands

• OLPRO BREEZE: Sub-brand for inflatable awning product line
• OLPRO x Ed Stafford
• OLTECH
• OLPROSPARES
• OLPRO Extra

Products and services

• Awnings (Campervan, Caravan, Motorhome, Drive-Away, Inflatable, Tailgate, Shades & Canopies, Poled) Weatherproof fabric awnings for campervans, caravans, motorhomes, and vans (Ford Transit, VW T5/T6, VW Crafter, Mercedes Sprinter/Vito, Renault Trafic/Master, Peugeot Boxer, Vauxhall Vivaro, Mazda Bongo), available in drive-away, inflatable, poled, and tailgate variants. Prices range from £99 to £1,099. Designed for UK weather conditions with options including proprietary OLTECH REPRO sustainable canvas.
• Tents (Family, Lightweight, Inflatable, Technical, Weekend, Toilet & Utility) Polyester and OLTECH REPRO sustainable canvas tents available in 1-3, 4-6, and 7-8 berth sizes and multiple configurations (inflatable, family, lightweight, technical, weekend, toilet/utility). Prices range from £149 to £580. Weatherproof ratings up to 5,000mm hydrostatic head, with fiberglass pole models pitching in 15-30 minutes.
• Camping Furniture (Chairs, Tables, Cupboards & Camp Kitchens, Camping Toilets) Portable and folding outdoor furniture including camping chairs, tables, cupboards and camp kitchens, and portable camping toilets. Prices range from £47 to £98. Designed for camping, caravanning, and campervan outdoor living.
• Windbreaks (Inflatable, Wooden Poled, Beach, Compact Steel Pole) Outdoor windbreaks available in inflatable, wooden-poled, beach, and compact steel-pole configurations to provide shelter and privacy at campsites and beaches.
• Sleeping Bags (Single, Double, Kids, Mummy) and Blankos Sleeping bags in single, double, kids, and mummy designs plus Blanko branded sleep products, designed for camping and outdoor use.
• Vehicle Accessories (Blinds, Caravan Covers, Campervan Covers, Car Covers, Wheel Covers, Campervan Mats, Seat Organisers) Protective and organizational vehicle accessories for campervans, caravans, and cars, including vehicle blinds, caravan/campervan/car covers, wheel covers, campervan mats, and seat organisers.
• Melamine Tableware and Camping Cooking Equipment Melamine tableware (plates, bowls, mugs) and camping cooking equipment designed for outdoor dining and campsite use.
• Rucksacks, Bags, and Storage (Tent Bags, Organisers, Bags & Mats, Storage Bags & Boxes) Rucksacks, tent bags, organisers, bags and mats, and storage bags and boxes for camping, travel, and outdoor gear organization.
• Camping Accessories (Cleaning & Chemicals, Lighting, Pegs, Water & Sanitation, Cooking & Eating, Dogwear) Miscellaneous camping accessories including cleaning products, portable lighting, tent pegs, water carriers and sanitation, cooking and eating utensils, and dogwear.
• Ed Stafford x OLPRO Collection (Tents & Sleeping Bags) Signature collaboration range of 2-8 berth tents and sleeping bags co-developed with explorer Ed Stafford, all manufactured using OLTECH REPRO 210T RPS eco-polyester fabric made from recycled single-use plastic bottles. Combines Ed Stafford's outdoor experience with OLPRO's sustainable fabric technology.
• Product Bundles (Family Bundle, Festival Bundle, VW T5/T6 Bundles, Caravan Bundles) Curated bundles combining complementary OLPRO products at discounted prices, including Family Bundle (£963, was £612), Festival Bundle (£263, was £155), VW T5/T6 Bundles, and Caravan Bundles. Drives higher average order values by offering complete camping setups.
• Pre-Loved Refurbished Gear Quality-checked, refurbished OLPRO gear resold through a dedicated Pre-Loved program, extending product lifecycle and supporting sustainability goals by giving returned or excess stock a second life.

Quantifiable outcome

• 5,000mm hydrostatic head rating for weather protection in Stafford 8.0 tent
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, minor and major.

• Ed StaffordcoreStrategic or Co-development Partner · 1 January 2024Collaboration with renowned explorer Ed Stafford to create a signature collection of tents and sleeping bags. The Stafford range blends Ed Stafford's decades of outdoor experience with OLPRO's refined knowledge and newest technology. The range includes 2-8 berth tents and sleeping bags, all made from OLTECH REPRO sustainable fabric.
• EcologiminorStrategic or Co-development PartnerEnvironmental partnership committed to tree planting. OLPRO plants a tree with every purchase of a tent, awning, or rucksack through their website, extending across the Stafford range and sleeping bags.
• ReTribeminorStrategic or Co-development PartnerSustainability partnership with ReTribe who specializes in repurposing festival tents and salvaging components for second life products. OLPRO contributes surplus canvas that cannot be sold through the pre-loved program to be repurposed into new products.
• B&QmajorChannel Partner/ Reseller/ DistributorMajor UK home improvement retailer stocking OLPRO camping products.
• AmazonmajorChannel Partner/ Reseller/ DistributorGlobal e-commerce marketplace selling OLPRO products.
• Mountain WarehousemajorChannel Partner/ Reseller/ DistributorSpecialist outdoor retailer stocking OLPRO camping gear.
• DecathlonmajorChannel Partner/ Reseller/ DistributorGlobal sporting goods retailer with camping section selling OLPRO products.
• The RangemajorChannel Partner/ Reseller/ DistributorUK general merchandise retailer stocking OLPRO camping products.
• TescomajorChannel Partner/ Reseller/ DistributorMajor UK supermarket chain with online marketplace selling OLPRO products.
• HalfordsminorChannel Partner/ Reseller/ DistributorUK motoring and outdoor retailer selling OLPRO camping products.
• Go OutdoorsminorChannel Partner/ Reseller/ DistributorUK outdoor specialist retailer stocking OLPRO camping gear.
• Camping World / Leighton VansmajorChannel Partner/ Reseller/ DistributorApproved campervan converter and retailer recommending OLPRO awnings and accessories as part of their conversion services.
• Simply Surf BusminorChannel Partner/ Reseller/ DistributorApproved campervan converter recommending OLPRO products for campervan builds.
• Spartan CampersminorChannel Partner/ Reseller/ DistributorApproved campervan converter recommending OLPRO products.
• Wild Worx CustomsminorChannel Partner/ Reseller/ DistributorApproved campervan converter recommending OLPRO products.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kampa: Kampa is a UK-based specialist in caravan, motorhome, and campervan awnings plus camping accessories. It is a direct competitor in OLPRO's core awning and drive-away awning segments.
• Outwell: Outwell is a Danish family camping brand offering tents, awnings, and outdoor furniture, with strong UK distribution. It directly competes with OLPRO in the family camping and drive-away awning categories.
• Easy Camp: Easy Camp is a UK-distributed outdoor brand offering tents and camping equipment for festival-goers and family campers. It competes with OLPRO in the family bundle and entry-to-mid tent price segments.
• Quechua: Quechua is Decathlon's flagship camping and hiking brand offering tents, awnings, sleeping bags, and outdoor furniture at value and mid-tier price points. It competes directly with OLPRO across the same product categories and overlaps in UK retail distribution.
• Robens: Robens is a UK-based outdoor equipment brand producing tents, sleeping bags, and camping gear targeted at outdoor enthusiasts. Its technical and lightweight tents overlap directly with OLPRO's range.
• Regatta: Regatta is a major UK outdoor clothing and equipment brand producing tents and family camping products. Its tent ranges and outdoor gear compete directly with OLPRO at similar price points through overlapping UK retail channels.
• Vango: Vango is a leading UK-based outdoor brand specialising in tents, awnings, sleeping bags, and camping equipment, directly competing with OLPRO across the same product categories, retailers, and customer segments in the UK and Ireland.

Broad incumbents

• Coleman: Coleman is a global outdoor lifestyle brand with extensive tents, sleeping bags, and camping furniture lines. It competes broadly with OLPRO across categories but operates at much larger scale with broader international distribution.
• Mountain Warehouse: Mountain Warehouse is a UK outdoor retailer stocking its own-brand outdoor and camping products. It is both a distribution channel for OLPRO and a competitor in tents, sleeping bags, and family camping gear.
• Decathlon: Decathlon is a global sporting goods retailer and owner of the Quechua camping brand. It is both an OLPRO retail partner and a competitor through its private-label tent and awning ranges sold across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olpro
• YouTubeyoutube.com/channel/UCVHLa-lEU_PMQ-eYG27TCyw
• Facebookfacebook.com/olproltd
• Instagraminstagram.com/olproeverywhere
• Pinterestpinterest.co.uk/olpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLPRO