Perry's Emporium

What Perry's Emporium does

Perry's Emporium is a privately held, family-owned fine jewelry retailer founded by Alan Perry in 1991 in Wilmington, North Carolina, now operating three brick-and-mortar stores across Southeastern North Carolina in Wilmington, Shallotte, and Hampstead. The company's core offering is bridal jewelry — diamond engagement rings, wedding bands, and anniversary bands — supplemented by a broad fine jewelry assortment (diamond, gemstone, pearl, gold, silver, estate jewelry, watches) across multiple categories and a curated portfolio of designer brands including Hearts On Fire, Gabriel & Co., A.JAFFE, CrownRing, LAGOS, Shy Creation, Sylvie, Fana, Monica Rich Kosann, The Mazza Company, and Karina Brez Equestrian. The technology stack supporting the business is conventional retail: an e-commerce storefront, two online customization tools (the Eternity Band Builder and Benchmark Ring Lab), and in-store digital product browsing, with no AI/ML capabilities evidenced.

The business model is omnichannel retail. Primary revenue comes from one-time fine jewelry sales supplemented by in-house services: custom jewelry design, repairs performed by 8 in-house jewelers (with a 1-year guarantee), GIA-certified insurance appraisals, gold and silver buying, layaway plans (25% deposit, 90-day maximum), and Wells Fargo consumer financing. Differentiated programs include the Rainy Day Diamond Guarantee (a refund of up to $5,000 if more than 1 inch of rain falls on the wedding day) and a Trade-Up Policy that allows customers to apply original purchase value toward larger diamonds. The company is family-led, with Alan Perry's sons Josh and Jordan now part of the team, and generates brand equity through community engagement including an annual 'Ice Out Hunger' charity campaign with NourishNC and an estimated $1 million+ in cumulative local donations over 30 years.

Name

Perry's Emporium

Legal name

Perry's Emporium

Website

https://perrysemporium.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Perry's Emporium is a family-owned fine jewelry retailer founded in 1991 operating three stores in Southeastern North Carolina (Wilmington, Shallotte, Hampstead), serving bridal couples and general fine jewelry consumers with designer brands, in-house repairs, and custom design.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Engagement Rings (CRAKACAA), Wedding Bands (Bridal Rings) (CRAKACAB), Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Diamond Jewelry (CRAKAAAA)

Keywords

• Fine jewelry retail
• Engagement rings
• Wedding bands
• Custom jewelry design
• Jewelry repair services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Jewelry Sales: One-time retail sales of fine jewelry including engagement rings, wedding bands, earrings, necklaces, bracelets, and watches. Products include diamonds, gemstones, gold, silver, and estate jewelry.
2. Layaway Plans: Customers can put down a 25% deposit to hold jewelry items for up to 90 days while paying installments. Monthly payments required until paid in full.
3. Financing: Credit card financing through Wells Fargo with 12-month financing options and special financing available with approved credit.
4. Gold and Silver Buying: Purchase of unwanted gold and silver jewelry from customers at competitive market prices.
5. Insurance Appraisals: Professional jewelry appraisals by GIA certified Graduate Gemologist for insurance replacement value documentation.
6. Jewelry Repair Services: In-house repair services for ring sizing, prong re-tipping, stone tightening, soldering, chain repair, clasp repair, and restoration.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Perry's Emporium is a family-owned fine jewelry retailer operating three locations in Southeastern North Carolina, selling diamond engagement rings, wedding bands, fashion jewelry, watches, and estate pieces from premium designer brands. The company provides in-house custom design, jewelry repair, professional appraisals, gold and silver buying, financing, and layaway services, complemented by unique programs such as the Rainy Day Diamond Guarantee, Trade Up Policy, and permanent jewelry welding.

Product overview

Perry's Emporium is a family-owned fine jewelry retail business operating 3 locations in Southeastern North Carolina (Wilmington, Shallotte, and Hampstead). The company offers a comprehensive portfolio of fine jewelry products organized into core jewelry categories (diamond, gemstone, pearl, gold, silver, and estate jewelry across rings, earrings, necklaces, bracelets, pendants, and watches) alongside designer brands including Hearts On Fire, Gabriel & Co., A.JAFFE, CrownRing, Fana, Karina Brez Equestrian, LAGOS, Monica Rich Kosann, Shy Creation, Sylvie, and The Mazza Company. The product portfolio is complemented by services including custom jewelry design, professional repairs (with 8 in-house jewelers), GIA-certified insurance appraisals, gold and silver buying, financing (via Wells Fargo), layaway plans, the Rainy Day Diamond Guarantee (refund if it rains on wedding day up to $5,000), and Trade Up Policy for diamond upgrades. Digital tools include an Eternity Band Builder and Benchmark Ring Lab for wedding band customization, plus Permanent Jewelry welding services. The company also runs the "She Said YES" marketing program featuring couple spotlights and professional photo shoots.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Diamond engagement rings offered in solitaire, halo, pave, cathedral, cluster, bezel, tension, and three-stone styles, targeting couples purchasing bridal jewelry.
• Wedding Bands Wedding bands for men and women in diamond, gold, silver, and alternative metals, including couples rings, stackable bands, and anniversary bands.
• Earrings Diamond, gemstone, gold, pearl, silver, and fashion earrings including studs, hoops, fashion, dangle, jackets, and diamond fashion styles.
• Necklaces and Chains Diamond, gemstone, gold, pearl, silver, fashion, and religious necklaces, plus silver and gold chains in various lengths and styles.
• Bracelets Diamond, gemstone, gold, pearl, silver, and fashion bracelets including tennis, bangle, religious, and chain styles.
• Fashion Rings Fashion rings including diamond, gemstone, gold, pearl, silver, and family rings for everyday and special occasion wear.
• Gemstone Jewelry Gemstone jewelry featuring sapphires, emeralds, rubies, and colored gemstones in rings, earrings, pendants, and bracelets.
• Pearl Jewelry Pearl jewelry including pearl earrings, pendants, necklaces, and bracelets in various pearl types and settings.
• Pendants and Charms Pendants and charms including diamond, gemstone, gold, pearl, silver, and fashion designs, plus charms for permanent jewelry.
• Watches Men's watches, women's watches, and estate watches from various luxury brands.
• Estate Jewelry Pre-owned and vintage fine jewelry pieces including estate watches and antique designer pieces.
• Custom Design Service Bespoke custom jewelry design service allowing customers to create unique engagement rings, pendants, bracelets, and other pieces tailored to their specifications.
• Jewelry Repair Services In-store jewelry repair services including ring sizing, prong re-tipping, stone tightening, soldering, chain repair, clasp repair, polishing, rhodium plating, and vintage restoration performed by 8 in-house jewelers with 1-year guarantee.
• Insurance Appraisals Professional jewelry appraisal services performed by GIA-certified Graduate Gemologists for insurance replacement documentation.
• Gold and Silver Buying Gold and silver purchasing service where customers can sell unwanted gold and silver jewelry at competitive market prices.
• Financing Buy now, pay later financing options including revolving credit lines and 12-month financing with approved credit through Wells Fargo.
• Layaway Jewelry layaway program allowing customers to reserve items with a 25% deposit and make monthly payments over a maximum 90-day period.
• Rainy Day Diamond Guarantee Unique promotional guarantee where customers who purchase a complete engagement ring may receive a full refund (up to $5,000) if it rains 1 inch or more on their wedding day, with rainfall verified by an independent weather analytics company.
• Trade Up Policy Jewelry upgrade program allowing customers to trade original engagement rings or diamond stud earrings purchased at Perry's Emporium toward a larger diamond purchase.
• Permanent Jewelry Service Weldable jewelry service offering chains in sterling silver and 14k gold that are permanently welded around the wrist without clasps, plus customizable charms.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NourishNCcoreStrategic or Co-development Partner · 1 October 2022Annual Ice Out Hunger charity campaign during October. Perry's donates percentage of diamond jewelry sales to NourishNC, which provides healthy food to hungry children through the Backpack Program serving 1,300+ kids in New Hanover County.
• Gabriel & Co.coreGTM or Marketing PartnerDesigner jewelry brand featured prominently on Perry's Emporium website with dedicated brand page and product listings.
• Hearts On FirecoreGTM or Marketing PartnerPremium diamond brand with dedicated brand page on Perry's website. Featured as a top designer collection.
• CrownRingcoreGTM or Marketing PartnerBridal jewelry collection featuring wedding bands, engagement rings, anniversary bands. Eight collections including Torque Innovative Metals and Noam Carver Bridal.
• FanaminorGTM or Marketing PartnerDesigner jewelry brand handcrafted with love, featured at Hampstead location.
• LAGOScoreGTM or Marketing PartnerFine jewelry brand known for Ceramic Caviar Beading. Featured with product selections and brand page.
• Shy CreationminorGTM or Marketing PartnerContemporary fine jewelry brand with California-inspired designs. Has been featured on multiple seasons of ABC's The Bachelorette.
• SylvieminorGTM or Marketing PartnerBridal jewelry designer brand featured on Perry's website.
• Monica Rich KosannminorGTM or Marketing PartnerLuxury locket and jewelry brand with The Locket Bar experience available at Perry's Emporium.
• The Mazza CompanyminorGTM or Marketing PartnerItalian heritage jewelry brand using hand-carved gemstones, creating 14kt and 18kt fine fashion jewelry.
• Karina Brez EquestrianminorGTM or Marketing PartnerEquestrian jewelry brand handmade with diamonds, gems, and precious metals, celebrating the partnership between humans and horses.
• A.JAFFEminorGTM or Marketing PartnerHeritage bridal jewelry designer brand featured on Perry's website.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Shane Co. Family-founded, vertically integrated fine jewelry retailer with multiple stores selling engagement rings, wedding bands, and bridal jewelry. Directly comparable to Perry's in model (multi-store bridal-focused retail with in-house services) and customer base.
• Diamonds Direct: Mid-market diamond and bridal-focused jewelry retailer with showrooms across the U.S. Closely comparable assortment (engagement rings, wedding bands) and price band, competing for the same bridal couple.
• Reeds Jewelers: Regional multi-store fine jewelry chain with strong bridal focus, similar store footprint and assortment. Directly comparable in operating model, customer segment, and bridal-led merchandising.
• Robbins Brothers: Regional bridal-focused jewelry chain concentrated in California and the Southwest. Directly comparable in bridal-only specialization, in-store experience emphasis, and engagement-ring-first assortment.

Emerging players

• Brilliant Earth: Online-first jewelry retailer specializing in ethically sourced and lab-grown diamonds. Competes with Perry's for digitally native, ESG-conscious bridal customers willing to buy without an in-store experience.
• Blue Nile: Online-first diamond and bridal jewelry retailer offering transparent pricing and broader assortment than a regional store. Directly competes for the engagement-ring shopper before they walk into a Perry's showroom.

Broad incumbents

• Tiffany & Co. Iconic global luxury jewelry brand with strong bridal franchise and premium positioning. Operates at far higher price points than Perry's but competes for aspirational bridal customers across the Southeast.
• Zales: National jewelry retailer with full bridal and fashion assortment and large marketing budget. Comparable customer base and product categories though significantly larger scale.
• Kay Jewelers: Largest specialty jewelry chain in the U.S., offering bridal and fashion jewelry across hundreds of stores. A broad incumbent competitor for both bridal and gift-giving occasions in the same consumer price band.
• Helzberg Diamonds: Established national fine jewelry chain with broad assortment including bridal. Operates at larger scale than Perry's but competes for the same engagement-ring customer in similar price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ThePerrysEmporium/featured
• Facebookfacebook.com/PerrysEmporium
• Instagraminstagram.com/perrys_emporium
• TikToktiktok.com/@.perrysemporium
• LinkedInlinkedin.com/company/perrysemporiumwilmington

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perry's Emporium