Bobby and Steve's Auto World

What Bobby and Steve's Auto World does

Bobby and Steve's Auto World is a privately held multi-location automotive service retailer operating nine physical sites across the Minneapolis-St. Paul metropolitan area (Minneapolis, Bloomington, West St. Paul, Eden Prairie, Columbia Heights, and Hugo, MN). The company generates revenue from a diversified mix of transactional and recurring streams: automotive repair and maintenance (oil changes, brakes, alignments, electrical, tune-ups), tire sales across 14 manufacturer brands, Mobil-branded fuel sales, convenience store retail including Caribou Coffee and food service, 24/7 towing partnered with motor clubs, and an XpresWash-branded RFID-based unlimited car wash subscription starting at $34.99/month. It also runs a fleet services program for commercial operators and a rideshare inspection service for Uber/Lyft drivers.

The underlying technology is largely off-the-shelf: standard automotive shop equipment, a third-party RFID car wash subscription platform (XpresWash), Google Maps and YouTube API integrations for location and content, and a LeadVenture-built web platform supporting online scheduling, tire quoting, and rewards enrollment. Loyalty mechanics layer Mobil Rewards+ on top of an in-house points program redeemable across service, fuel, and convenience store purchases. Pricing is largely quote-based for repair services and unit-priced for tires and fuel, with subscription pricing only for the unlimited car wash and fleet offerings.

Customer segments are predominantly individual vehicle owners, supplemented by commercial fleet operators and rideshare drivers. Distribution is nine physical storefronts in the Twin Cities metro plus the website for acquisition and scheduling; no outside-investor capital, public listing, or parent-company relationship is identified in the available data, and ownership traces back to founder Bobby Williams, who has operated service stations since 1954.

Name

Bobby and Steve's Auto World

Legal name

Bobby & Steve's Auto World

Website

https://bobbyandstevesautoworld.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Bobby and Steve's Auto World operates nine retail locations across the Minneapolis-St. Paul metro, offering automotive repair, tires, Mobil-branded fuel, car wash, towing, and convenience retail to individual vehicle owners, rideshare drivers, and commercial fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

Automotive Mechanical and Electrical Repair and Maintenance (81111), Gasoline Stations and Fuel Dealers (457), Tire Dealers (441340)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYTLAKAAAA

General Automotive Repair & Maintenance

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYTLAKADAF

Wheel Services (Mount/Balance, Alignment, Rotation)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKAAAL

Mobile Auto Repair & Roadside Assistance

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

Keywords

• Automotive repair services
• Tire sales and service
• Car wash services
• Vehicle towing and roadside assistance
• Convenience store and fuel retail

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Repair and Service: Revenue from vehicle maintenance and repair services including oil changes, brake repair, wheel alignments, tire sales and service, electrical systems, tune-ups, and other automotive repairs. Services billed per incident with quotes provided for larger repairs.
2. Tire Sales: Sale of name-brand tires (Continental, Michelin, Goodyear, Bridgestone, Firestone, Cooper, Falken, Nexen, Hankook, Pirelli, Yokohama, Uniroyal, General, BFGoodrich). Revenue per tire/unit sale with manufacturer rebates offered periodically.
3. Fuel Sales: Sale of gasoline and diesel fuel at Mobil-branded stations. Locations offer various fuel types including Mobil Gasoline, Diesel, Propane, E-15, E-85, and non-oxygenated gasoline.
4. Convenience Store Retail: Sale of convenience items, food service (pizza, sandwiches, burgers, breakfast, grab-and-go items), and snacks at on-site convenience stores.
5. Car Wash Services: Individual car wash purchases plus the XpresWash unlimited subscription program starting at $34.99/month for individual and $59.95 for fleet vehicles.
6. Towing Services: 24/7 towing and roadside assistance services. Revenue per tow/journey. Partnered with Motor Clubs for dispatch.
7. Fleet Services: Dedicated fleet maintenance programs for businesses with vehicle fleets. Priority service and coordinated maintenance scheduling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bobby and Steve's Auto World operates 9 physical locations across the Minneapolis-St. Paul metro that provide full-service automotive repair and maintenance, tire sales and service for 14 name-brand manufacturers, 24/7 towing and roadside assistance, an unlimited RFID-based car wash subscription (XpresWash), Mobil-branded fuel sales, and convenience store retail including Caribou Coffee, food service, and smoke shops. The company sells these services directly to individual vehicle owners and commercial fleet operators, with the consumer-facing retail storefronts and one-stop integrated service model as its principal business.

Product overview

Bobby & Steve's Auto World is a multi-location automotive service company operating 9 locations across the Minneapolis-St. Paul metropolitan area (Minneapolis, Bloomington, Hugo, Eden Prairie, Columbia Heights, and West St. Paul, MN). The company offers an integrated service model combining automotive repair and maintenance, towing, tire sales, car washes, fuel, and convenience store amenities including Caribou Coffee, food service, and smoke shops. The core product is automotive repair and service, supplemented by tire sales, towing, car washes, and fuel products. Convenience offerings include coffee, food, and rewards programs. The company also provides specialized services like Uber/Lyft inspections and fleet maintenance programs.

Differentiator

Problem solved

Functional benefit

Brands

• XpresWash: Unlimited Car Wash Program offering unlimited washes for one low monthly price using RFID technology.

Products and services

• Automotive Repair & Service Full-service automotive repair and maintenance including oil changes, brake repair, wheel alignments, tune-ups, electrical systems, suspension repair, muffler repair, battery replacement, and safety inspections, offered to individual vehicle owners across all 9 Minnesota locations.
• Towing Services 24/7 towing and roadside assistance services partnered with multiple Motor Clubs for fast response times, available to drivers needing vehicle recovery in the Twin Cities metro.
• Car Wash Automatic car wash services with an XpresWash Unlimited Car Wash subscription offering unlimited washes starting at $34.99/month for individuals and $59.95/month for fleets, using RFID technology for drive-through entry and automatic renewal.
• Tire Sales & Services Sale of name-brand tires from 14 manufacturers including Continental, Michelin, Goodyear, Bridgestone, Pirelli, Cooper, and others, plus tire balancing, tire rotation, and tire repair services, with manufacturer rebates on select brands.
• Fuel Sales Sale of Mobil-branded gasoline, diesel, propane, and select alternative fuels (E-15, E-85, non-oxygenated gasoline) at fuel pumps integrated with the convenience store locations, paired with the Mobil Rewards+ loyalty program.
• Convenience Store Retail On-site convenience stores at select locations featuring Caribou Coffee, food service (pizza, sandwiches, burgers, breakfast, grab-and-go items), snacks, and smoke shops selling tobacco, vapes, CBD, and Delta 9 gummies.
• Fleet Services Dedicated fleet vehicle maintenance and repair services for businesses with fleets of cars, trucks, vans, or SUVs, including coordinated maintenance scheduling, detailed maintenance records, and priority service across Bobby and Steve's locations.
• Uber & Lyft Vehicle Inspections Vehicle inspection services specifically for Uber and Lyft rideshare drivers needing to maintain platform-required inspection eligibility.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Caribou CoffeecoreChannel Partner/ Reseller/ DistributorCaribou Coffee is featured at 5 Bobby & Steve's locations (Downtown Minneapolis, Bloomington, Columbia Heights, South Minneapolis, and West Bloomington). Coffee and pastries are served as customer amenities while waiting for vehicle service, creating a differentiated customer experience.
• Mobil (ExxonMobil)coreChannel Partner/ Reseller/ DistributorMobil-branded fuel stations at multiple locations. Offers Mobil Gasoline, Diesel Fuel, Propane, and fuel products. Integrated with Mobil Rewards+ loyalty program.
• Exxon Mobil Rewards+ ProgramminorGTM or Marketing PartnerRewards program partnership allowing customers to earn points on fuel and convenience store purchases redeemable for future savings.
• XpresWashcoreTechnology or IntegrationThird-party unlimited car wash program provider. XpresWash provides the technology platform for RFID-based unlimited car wash subscriptions. Fleet discounts administered through this partner.
• Motor Clubs (AAA and others)minorChannel Partner/ Reseller/ DistributorPartnership with Motor Clubs (AAA and other automotive clubs) to respond to towing and roadside assistance requests. Provides dispatch services for members.
• Tire Manufacturers (Continental, Michelin, Goodyear, Bridgestone, etc.)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for 14 tire brands including Continental, General, Michelin, Nexen, Goodyear, Bridgestone, Firestone, Cooper, Falken, Hankook, Pirelli, Yokohama, Uniroyal, and BFGoodrich. Manufacturer rebates offered through these partnerships.

Scale indicators2 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Wawa: Mid-Atlantic and Florida convenience and fuel chain known for prepared food and coffee. Comparable in combining fuel, food service, loyalty programs, and a high-frequency customer experience, although it does not operate full-service auto repair.
• Speedway (7-Eleven): National convenience and gas chain now operating under the 7-Eleven brand. Comparable in fuel + convenience model with strong loyalty program (7Rewards), though not focused on full-service auto repair.
• QuikTrip: Large multi-state convenience and gas chain operating across the Midwest, South, and Southeast. Comparable in gas + convenience + food service model, with broader geographic footprint and stronger buying power.
• RaceTrac: Southeast and Midwest convenience and fuel chain operating hundreds of stores. Comparable in fuel + convenience + food model and rewards programs, with broader geographic scale than Bobby & Steve's.
• Casey's General Stores: Large Midwest convenience, fuel, and foodservice chain with thousands of locations. Comparable in regional Midwest gas + convenience + food focus, though broader in scale and without significant auto repair service.
• Sheetz: Northeast and Mid-Atlantic convenience, fuel, and foodservice chain that also offers light automotive services at many locations. Comparable in combining fuel, food/coffee, convenience, and limited auto services under one brand.

Regional players

• Thorntons: Midwest-based convenience and gas chain with a strong Kentucky/Illinois/Indiana footprint. Comparable in regional gas + convenience + food model, although operating in a different geographic territory than Bobby & Steve's.

Direct peers

• Holiday Stationstores: Minnesota and Midwest convenience and gas station chain with deep Twin Cities market overlap. Comparable in regional scope, fuel + convenience offering, and customer base, though less focused on full-service auto repair than Bobby & Steve's.
• Kwik Trip: Midwest-based convenience store and gas station chain operating hundreds of locations across Minnesota, Wisconsin, Iowa, and surrounding states. Highly comparable as a regional multi-format operator with similar fuel + convenience + car wash + light auto service mix and Minnesota market presence.
• Meineke Car Care Centers: National franchise network offering general automotive repair, tires, and maintenance services. Comparable in the full-service auto repair, tire sales, and light-duty maintenance portion of Bobby & Steve's offering, though Meineke does not operate fuel or convenience retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BobbyandSteves

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobby and Steve's Auto World