Holiday Stationstores
Holiday Stationstores is a US chain of gasoline stations and convenience stores operating under Circle K (Alimentation Couche-Tard) in the Upper Midwest, serving general consumers and commercial fleets with fuel, prepared food, beverages, co-located car wash, and branded loyalty and credit products.
- Company typePrivate
- Founded1928
- HeadquartersBloomington, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Holiday Stationstores does
Holiday Stationstores is a US convenience store and fuel retail chain founded in 1928 and headquartered in Bloomington, Minnesota. The company operates as a private operating brand under Circle K Stores Inc., which is itself a wholly owned subsidiary of the publicly traded Canadian conglomerate Alimentation Couche-Tard Inc. (TSX: AD). Holiday Stationstores' retail footprint is concentrated in the Upper Midwest, with a reported 5,001–10,000 employees, and the brand functions as a regional identity layer within the parent's North American c-store portfolio.
The core offering combines gasoline and diesel fuel sales with in-store convenience merchandise — coffee, drinks, prepared food, snacks, and packaged goods — at co-located fuel and convenience store sites. The product surface has been extended into adjacent categories: full-tunnel car wash services via the Clean Freak Car Wash sub-brand (with a recurring Wash Club membership that delivers ongoing fuel savings), branded financial products (Holiday Station Credit Card, Easy Pay mobile payment), and B2B fleet services via the Circle K Pro Business Fleet Card. Technology assets are modest and consumer-facing: the Circle K / Holiday Station digital storefront, a QR-code-based Talk 2 Us customer feedback program (Qualtrics), and a DoorDash integration for delivery of in-store items. No proprietary AI/ML, API, or mobile-app surface is disclosed.
The business model is fundamentally transactional retail with subscription and loyalty overlays. The majority of revenue is generated from per-gallon fuel margins and per-basket in-store merchandise and food service sales (transaction-fee economics). Recurring revenue is layered on through Wash Club memberships, the Holiday Station Credit Card, and the Easy Pay loyalty program, which together drive repeat visits and fuel savings accrual. Distribution is omnichannel: physical retail and franchise locations (franchise-circlek.com), DoorDash for delivery, and digital/credit-card channels for payment and retention. The target customer is the general consumer seeking one-stop fuel, food, and car care; a secondary B2B segment serves commercial fleet operators via the Pro Business Fleet Card.
Holiday Stationstores firmographics
Firmographics- Name
- Holiday Stationstores
- Legal name
- Holiday Stationstores
- Website
- https://holidaystationstores.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Holiday Stationstores is a US chain of gasoline stations and convenience stores operating under Circle K (Alimentation Couche-Tard) in the Upper Midwest, serving general consumers and commercial fleets with fuel, prepared food, beverages, co-located car wash, and branded loyalty and credit products.
- Ownership category
- akta.pro rank
Holiday Stationstores industry classification
Industry- Product category
- Convenience Store and Fuel Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Retail-Convenience Stores (5412)
- akta.pro primary industry
- Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)
- akta.pro secondary industries
- Traditional Convenience Stores (C-Stores) (CRAHABAA), Travel & Transit Value Convenience (Fuel-Adjoining, Stations, Airports) (CRAEAJAC)
Keywords
Where Holiday Stationstores is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Markets served
Holiday Stationstores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fuel Sales: Holiday Stationstores sells fuel (gasoline) at retail locations, with promotional fuel savings programs tied to car wash memberships and credit card offerings.
- Convenience Store Merchandise: In-store sales of snacks, packaged goods, and everyday convenience items.
- Food and Beverage: Prepared food, coffee, and drinks sold over the counter, with online ordering available via DoorDash.
- Car Wash Services: Full-tunnel car wash services co-located with Holiday Station Stores, including membership (Wash Club) programs offering ongoing fuel savings and gas discounts to members.
- Credit Card and Financial Products: Holiday Stationstores-branded credit card and Easy Pay loyalty programs that drive customer retention and fuel savings.
Distribution channels4 records
Marketing channels5 records
Holiday Stationstores product offering
Product offeringCore offering
Holiday Stationstores operates a chain of convenience stores and fuel stations primarily across the Upper Midwest of the United States. Its core offering combines retail gasoline and diesel sales, prepared food and beverages (coffee, drinks, snacks), full-tunnel car wash services co-located at select sites under the Clean Freak Car Wash brand, and branded financial products including the Holiday Station Credit Card, Easy Pay mobile payment, and Circle K Pro Business Fleet Card for commercial fleets.
Product overview
Holiday Stationstores is a convenience store chain operating under Circle K (owned by Alimentation Couche-Tard) that offers a unified retail platform combining fuel, food, beverages, and car wash services. The core product portfolio includes fuel (with fleet management services), car wash (including the Clean Freak Car Wash brand), food and beverage offerings (coffee, drinks, prepared foods), and financial products (credit cards, Easy Pay mobile payment, and Circle K Pro Business Fleet Card). The offering functions as a single integrated convenience retail ecosystem where customers can fuel vehicles, get car washes, purchase food and beverages, and manage payments through various card and mobile payment options.
Differentiator
Problem solved
Functional benefit
Brands
- Clean Freak Car Wash: Full-tunnel car wash experience co-located with Holiday Station Stores, providing combined car care and fuel convenience. Offers Wash Club memberships with ongoing gas savings for customers.
Products and services
- Fuel (Gasoline and Diesel) Retail sale of gasoline and diesel at Holiday Stationstores fuel stations, available to individual consumers and fleet operators, with fuel savings programs tied to the Holiday Station Credit Card and Wash Club membership.
- Food Prepared food and snacks sold at Holiday Stationstores convenience store counters, targeting on-the-go consumers seeking quick meal options.
- Coffee Freshly brewed coffee and coffee beverages sold at Holiday Stationstores convenience store counters to consumers and commuters.
- Drinks Beverage offerings including soft drinks and other drink options sold at Holiday Stationstores locations to consumers.
- Clean Freak Car Wash Full-tunnel car wash service co-located with Holiday Station Stores, providing combined car care and fuel convenience. Includes the Wash Club membership program that delivers ongoing gas savings to members.
- Wash Club Membership Subscription-based car wash membership program bundled with ongoing fuel savings for members at participating Clean Freak Car Wash and Holiday Stationstores co-located sites.
- Holiday Station Credit Card Co-branded credit card product providing fuel savings and rewards to Holiday Stationstores customers at participating locations.
- Easy Pay Mobile payment and loyalty solution allowing customers to pay for fuel and in-store purchases conveniently at Holiday Stationstores locations, linked to the loyalty program.
- Circle K Pro Business Fleet Card Business fleet card providing commercial customers with centralized fuel management, billing, and expense tracking for vehicle fleets at Holiday Stationstores and Circle K network locations.
Companies that use Holiday Stationstores
Customer profileSegments1 record
Ideal customer profiles2 records
Holiday Stationstores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Holiday Stationstores partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- DoorDashminorHoliday Stationstores products are available for order through the DoorDash marketplace, enabling customers to order food and convenience items for delivery. The partnership extends Holiday Stationstores' reach beyond physical store foot traffic.
- No Kid HungryminorHoliday Stationstores (via Circle K) partners with No Kid Hungry, a charitable initiative working to end childhood hunger. The partnership involves fundraising and community support, with a donation link featured on the Circle K website.
- Clean Freak Car WashcoreClean Freak Car Wash is a car wash concept powered by Holiday Station Stores. The first Minnesota location opened in Brooklyn Park at 8527 Edinburgh Centre Drive, directly across from a Holiday Station Store. The co-location model provides combined car care and fuel convenience, with Wash Club memberships offering ongoing fuel savings. The partnership involves the Clean Freak brand operating at Holiday-powered sites.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Holiday Stationstores competitors and assessment
Company assessmentBroad incumbents
- Speedway: Speedway (now part of 7-Eleven) operates a large national network of fuel and convenience stores, comparable to Holiday's forecourt c-store model but at significantly larger geographic scale.
- 7-Eleven: 7-Eleven is the largest U.S. convenience store operator (now including Speedway) and a broader incumbent competing with Holiday on fuel, food, and digital loyalty at a national scale.
Direct peers
- RaceTrac: RaceTrac operates fuel and convenience stores across the Southeast and Midwest with similar large-format store strategy, fresh food offerings, and loyalty programs as Holiday Stationstores.
- Sheetz: Sheetz runs fuel stations paired with made-to-order food and convenience retail across the Mid-Atlantic and Midwest. Holiday Stationstores competes with Sheetz for similar one-stop trip occasions and shares its emphasis on prepared food, fuel, and loyalty.
- QuikTrip: QuikTrip is a privately held convenience and fuel chain operating across the Midwest, South, and other regions. It directly competes with Holiday on forecourt service quality, prepared food, and urban/suburban site strategy.
- Kwik Trip: Kwik Trip is a Midwest-based convenience store and fuel chain with overlapping geography in the Upper Midwest. It competes head-to-head with Holiday Stationstores on forecourt convenience, fresh food, and regional brand loyalty.
- Casey's General Stores: Casey's operates a large chain of convenience stores with fuel, pizza, and prepared food across the Midwest and South. It is comparable to Holiday Stationstores as a regional c-store operator with growing foodservice and fuel programs.
- Murphy USA: Murphy USA operates fuel stations with small-format convenience kiosks, predominantly adjacent to Walmart stores. It is comparable to Holiday as a fuel-led retail format with growing adjacent convenience offerings.
- Cumberland Farms: Cumberland Farms is a regional convenience and fuel chain (owned by EG Group) operating across the Northeast and Midwest, comparable to Holiday on forecourt retail, food service, and fuel loyalty programs.
- Wawa: Wawa operates a regional chain of fuel stations combined with high-quality convenience food and beverage offerings, predominantly in the Mid-Atlantic and parts of the Northeast. It is directly comparable to Holiday Stationstores as a regional forecourt c-store competitor with strong food/coffee programs and integrated loyalty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Holiday Stationstores social profiles
Digital presenceHoliday Stationstores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holiday Stationstores leadership team
Management profileNumber of profiles
Holiday Stationstores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holiday Stationstores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holiday Stationstores
What does Holiday Stationstores do?
Holiday Stationstores operates a chain of convenience stores and fuel stations primarily across the Upper Midwest of the United States. Its core offering combines retail gasoline and diesel sales, prepared food and beverages (coffee, drinks, snacks), full-tunnel car wash services co-located at select sites under the Clean Freak Car Wash brand, and branded financial products including the Holiday Station Credit Card, Easy Pay mobile payment, and Circle K Pro Business Fleet Card for commercial fleets.
Is Holiday Stationstores a public or private company?
Holiday Stationstores is a private company. It is classified as corporate owned and is currently operating.
When was Holiday Stationstores founded?
Holiday Stationstores was founded in 1928. It employs 5,001 to 10,000 people.
Where is Holiday Stationstores based?
Holiday Stationstores is headquartered in Bloomington, United States, in the North America region.
How does Holiday Stationstores make money?
Five revenue lines are on record. Fuel Sales are the primary driver. The others are convenience Store Merchandise, food and Beverage, car Wash Services and credit Card and Financial Products.
Who are Holiday Stationstores's main competitors?
Broad incumbents on record are Speedway and 7-Eleven. Direct peers are RaceTrac, Sheetz, QuikTrip, Kwik Trip, Casey's General Stores, Murphy USA, Cumberland Farms and Wawa.
Does Holiday Stationstores have an API?
No public API is recorded for Holiday Stationstores.
What industry is Holiday Stationstores in?
Holiday Stationstores's product category is Convenience Store and Fuel Retail. Its primary akta.pro industry code is CRANAJAB, Fuel Stations with Convenience Retail (Forecourt C-Stores), with a secondary code of CRAHABAA, Traditional Convenience Stores (C-Stores). Its NAICS code is 45711 and its SIC code is 5500.