Orange Electric
Orange Electric is a West Jordan, Utah-based electrical contractor delivering residential, commercial, and industrial installation, repair, and maintenance services across the Salt Lake City metro and surrounding Utah counties.
- Company typePrivate
- Founded-
- HeadquartersWest Jordan, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Orange Electric does
Orange Electric is a privately held electrical contractor headquartered at 9902 S 6150 W Suite #105, West Jordan, Utah, providing installation, repair, and maintenance services across residential, commercial, and industrial customer segments throughout the Salt Lake City metropolitan area and surrounding Utah communities. The company's core offering comprises three primary lines — Commercial Electrical Services, Residential Electrical Services, and Industrial Electrician Services — supplemented by more than ten specialized add-on services including backup generator installation, EV charging station setup, LED lighting retrofit, electrical panel upgrades, code compliance repairs, wiring and outlet repair and replacement, indoor and outdoor lighting, and electrical troubleshooting. Technical scope spans standard NEC-compliant wiring through vertical-specific work for healthcare, automotive, welding, and manufacturing facilities.
Orange Electric firmographics
Firmographics- Name
- Orange Electric
- Legal name
- Orange Electric
- Website
- https://orangeelectric.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orange Electric is a West Jordan, Utah-based electrical contractor delivering residential, commercial, and industrial installation, repair, and maintenance services across the Salt Lake City metro and surrounding Utah counties.
- Ownership category
- akta.pro rank
Orange Electric industry classification
Industry- Product category
- Electrical Contracting Services
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Contracting & Wiring (IMAFALAA)
- akta.pro secondary industries
- Outlet, Switch, GFCI/AFCI & Receptacle Installation (HSAOADAE), Electrical Permitting, Inspection Preparation & Compliance Services (HSAOADAL), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD), Outlet, Switch & GFCI/AFCI Troubleshooting & Repair (HSAOAEAE)
Keywords
Where Orange Electric is headquartered
LocationHeadquarters
- HQ city
- West Jordan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orange Electric business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Electrical Services - Installation: One-time revenue from electrical installation projects including commercial installations, residential wiring, LED lighting, EV charging stations, backup generators, and electrical panels. Projects range from small repairs to comprehensive commercial electrical systems.
- Electrical Services - Repair & Maintenance: Revenue from electrical repair services, troubleshooting, code compliance repairs, and ongoing maintenance contracts for commercial and residential properties. Includes emergency repair services.
- Service Calls: Revenue from service calls including electrical inspections, assessments, and diagnostic work. Customers can request same-day or next-day service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing tailored to project scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Orange Electric product offering
Product offeringCore offering
Orange Electric is an electrical contracting company providing installation, repair, troubleshooting, and maintenance services across residential, commercial, and industrial segments in Utah. Core offerings include commercial and industrial electrical contracting, residential wiring and panel services, backup generator and EV charging station installations, LED lighting retrofits, and National Electrical Code compliance work delivered by licensed, bonded, and insured technicians.
Product overview
Orange Electric is a Salt Lake City-based electrical contractor offering a comprehensive portfolio of residential, commercial, and industrial electrical services. The core offering consists of Commercial Electrical Services, Residential Electrical Services, and Industrial Electrician Services as the primary service lines. These are supported by specialized add-on services including Backup Generator Installation, Electric Vehicle Charging Station Installation, LED Lighting Installation & Retrofit, Electrical Panel Upgrades, Light Switches & Dimmers Services, Code Compliance Repairs, Wiring Repair & Replacement, Electrical Outlet Repair & Replacement, Outdoor Lighting Services, Indoor Lighting Services, and Electrical Troubleshooting & Repair. The company operates as a traditional service-based electrical contractor rather than a technology product company, with services delivered by licensed electricians across the Salt Lake Valley and surrounding Utah communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Electrical Services Full-service commercial electrical contracting covering installations, inspections, repairs, and upgrades for offices, government buildings, and retail establishments, including lighting, electric heating, telephone and computer wiring, GFCI power outlets, electrical panels and meters, and alarm systems.
- Residential Electrical Services Comprehensive residential electrical services including electrical panel repair and replacement, wiring repair and replacement, electrical outlet repair and replacement, light switches and dimmers, and indoor/outdoor lighting installation for homeowners.
- Industrial Electrician Services Industrial electrical services for manufacturing plants, warehouses, and heavy commercial facilities, including welding power systems, dedicated circuits, and specialized industrial equipment wiring.
- Backup Generator Installation Commercial backup generator installation services including automatic transfer switch installation, load calculations, circuit installation, and preventative maintenance to ensure business continuity during power outages.
- Electric Vehicle Charging Station Installation Commercial and residential EV charging station installation services, including Level 2 chargers and DC fast charging stations, with electrical evaluation and infrastructure planning.
- LED Lighting Installation and Retrofit LED lighting installation and retrofit services for commercial and industrial facilities, including custom LED designs, indoor and outdoor lighting, and energy-efficient lighting upgrades.
- Electrical Panel Upgrades Electrical panel repair, troubleshooting, and upgrade services to address overloaded circuits, insufficient capacity, and aging breaker panels in residential and commercial properties.
- Code Compliance Repairs Electrical code compliance repair and inspection services to meet National Electrical Code (NEC) standards, addressing knob and tube wiring, non-IC-rated recessed lights, and other code violations.
- Wiring Repair and Replacement Electrical wiring repair and replacement services for commercial and industrial properties, including full system inspections and aluminum wire retrofitting for properties built in the 1960s-1970s.
- Electrical Outlet Repair and Replacement Electrical outlet repair and replacement services for homes and businesses, including GFCI receptacles, tamper-resistant receptacles, and USB outlets.
- Outdoor Lighting Services Custom outdoor lighting design and installation services including landscape lighting, patio lights, motion sensor lights, and security lighting for commercial properties.
- Indoor Lighting Services Indoor lighting installation and retrofit services including track lighting, recessed lighting, ballast services, and professional lighting design for commercial spaces.
- Electrical Troubleshooting and Repair Electrical troubleshooting and repair services to identify and fix circuit breakers, wires, supply boxes, and other electrical system malfunctions in residential and commercial buildings.
Quantifiable outcome
- Reduced energy costs through LED lighting upgrades
- +3 more outcomes
Companies that use Orange Electric
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Orange Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Orange Electric partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
Orange Electric competitors and assessment
Company assessmentDirect peers
- Trademark Electric: Licensed electrical contractor providing residential and commercial installation, repair, and maintenance services. Comparable service portfolio, customer mix, and operating model.
- Mister Sparky Electric: National residential electrical service franchise with on-demand repair, installation, and emergency services. Comparable to Orange Electric's residential service line, including panel upgrades, wiring, and code compliance work.
- Mr. Electric: National franchise electrical service brand operating in residential and commercial markets. Orange Electric competes directly with Mr. Electric franchisees in Utah on the same residential and commercial service lines.
- Ben Franklin Electric: Regional residential and commercial electrical contractor offering installation, repair, and emergency services. Directly comparable in service mix, customer base, and quote-based pricing model.
Broad incumbents
- IES Holdings: National electrical and communications contractor serving commercial, industrial, and residential markets. Operates in the same core electrical contracting space as Orange Electric but at significantly larger scale and with broader geographic reach.
- Home Depot Installation Services: National retailer that connects customers with installed electrical services including EV chargers, lighting, and panel upgrades. Comparable to Orange Electric in residential installation categories but at massive scale through a marketplace model.
- Neighborly (Mr. Electric parent): Franchise parent company of Mr. Electric and other home service brands. Represents the franchise-driven competitive model that Orange Electric competes against in the local services market.
- EMCOR Group: Large national provider of electrical and mechanical construction, building services, and industrial services. Overlaps with Orange Electric's commercial and industrial service lines but operates at vastly larger scale across multiple trades.
- Quanta Services: Large infrastructure solutions provider specializing in electric power, pipeline, and communications construction. Operates in adjacent electrical infrastructure space with overlap in utility-related installation work.
Regional players
- WireNut Electric: Regional electrical contractor serving Colorado with residential, commercial, and industrial service offerings. Comparable in service breadth and customer segments, but operates in a different geography than Orange Electric.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Orange Electric social profiles
Digital presenceOrange Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Electric leadership team
Management profileNumber of profiles
Orange Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Electric
What does Orange Electric do?
Orange Electric is an electrical contracting company providing installation, repair, troubleshooting, and maintenance services across residential, commercial, and industrial segments in Utah. Core offerings include commercial and industrial electrical contracting, residential wiring and panel services, backup generator and EV charging station installations, LED lighting retrofits, and National Electrical Code compliance work delivered by licensed, bonded, and insured technicians.
Is Orange Electric a public or private company?
Orange Electric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orange Electric founded?
Orange Electric was founded in -1. It employs 11 to 50 people.
Where is Orange Electric based?
Orange Electric is headquartered in West Jordan, United States, in the North America region.
How does Orange Electric make money?
Three revenue lines are on record. Electrical Services - Installation is the primary driver. The others are electrical Services - Repair & Maintenance and service Calls.
Who are Orange Electric's main competitors?
Direct peers on record are Trademark Electric, Mister Sparky Electric, Mr. Electric and Ben Franklin Electric. Broad incumbents are IES Holdings, Home Depot Installation Services, Neighborly (Mr. Electric parent), EMCOR Group and Quanta Services. WireNut Electric is listed as a regional player.
Does Orange Electric have an API?
No public API is recorded for Orange Electric.
What industry is Orange Electric in?
Orange Electric's product category is Electrical Contracting Services. Its primary akta.pro industry code is IMAFALAA, Electrical Contracting & Wiring, with a secondary code of HSAOADAE, Outlet, Switch, GFCI/AFCI & Receptacle Installation. Its SIC code is 1731.