firstmovr
firstmovr is a boutique education and change-management firm that delivers omni-channel and AI training, certification (TORCH™), events, and advisory services to CPG/FMCG manufacturers, retailers, and agencies globally.
- Company typePrivate
- Founded2020
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What firstmovr does
firstmovr is a privately held, Atlanta-domiciled boutique education and change-management firm focused on omni-channel and AI upskilling for consumer goods companies. Founded in 2020 and operated as a virtual LLC, the company delivers its services through a portfolio of trademarked programs: CYBER 5™ (weekly commerce signals), PROMPTED™ (AI-in-commerce editorial series), ENDCAPS™ (PDP awards and benchmarking), PROJECT PDP™ (digital shelf workshops), SHEARED™ (commerce insights), and TORCH™ (a free certification program for commerce leaders). Co-founders Oskar Kaszubski and Chris Perry, both positioned as 15–20+ year global omnichannel veterans, lead a small 1–10-person team that combines editorial, design, data/insights, operations, and client delivery roles.
The company's core technology is content and curriculum, not software: there is no app, no public API, and no proprietary AI/ML product. firstmovr sells against three functional pillars — free industry-leading events and insights (top-of-funnel), customized practitioner trainings/workshops/certifications, and hands-on advisory and project management support for digital, omni, and AI strategy. Pricing is freemium at the community layer (TORCH certification and most events are free) and quote-based, multi-year contract at the enterprise layer; specific pricing is not publicly disclosed.
firstmovr's go-to-market is event- and community-led, relying on monthly webinars and summits plus co-marketing partnerships (BTS, Arc, Circana, Stratably, P2PI, eTail) to reach CPG/FMCG manufacturers, retailers, and agencies. Its flagship publicly disclosed enterprise engagement is a 2025 digital commerce capability program delivered with BTS for Mondelēz International, reaching 5,000+ employees globally and recognized with a 2025 Brandon Hall Group GOLD award for excellence in Learning and Development. The company is bootstrapped (no disclosed funding rounds) and operates as an independent virtual organization.
firstmovr firmographics
Firmographics- Name
- firstmovr
- Legal name
- firstmovr LLC
- Website
- https://firstmovr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- firstmovr is a boutique education and change-management firm that delivers omni-channel and AI training, certification (TORCH™), events, and advisory services to CPG/FMCG manufacturers, retailers, and agencies globally.
- Ownership category
- akta.pro rank
firstmovr industry classification
Industry- Product category
- Professional Training and Advisory Services
- NAICS
- Marketing Consulting Services (541613)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where firstmovr is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
firstmovr business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Practitioner Trainings, Workshops & Certifications: Customized practitioner trainings, workshops and certifications to build omni and AI leadership knowledge and skills. The torch certification program is free, but paid training programs likely exist for in-depth capability building.
- Advisory Services: Hands-on digital, omni and AI strategy, capability, analytics and project management support services for accelerating omni strategy and activation.
- Events & Content (Lead Generation): Free events including CYBER 5, PROMPTED series, and ENDCAPS summits serve as top-of-funnel lead generation, with some events potentially leading to paid training or advisory engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free events for CPG brands |
| Freemium | Others | torch certification is free |
| Subscription | Multi-year contract | Custom training and advisory services (not publicly priced) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
firstmovr product offering
Product offeringCore offering
firstmovr sells omni-channel and AI education and change management services to CPG manufacturers, retailers, and agencies. Its portfolio includes free branded events and content series (CYBER 5, PROMPTED, ENDCAPS, PROJECT PDP, SHEARED), the free TORCH certification program, customized practitioner trainings and workshops, and hands-on digital, omni and AI strategy, capability, analytics and project management advisory services. The flagship engagement is a Reimagined dComm Training program delivered for Mondelēz International with BTS, which won a 2025 Brandon Hall Group GOLD award.
Product overview
firstmovr is an education and change management company offering a platform of professional development services for omni and AI transformation in commerce. The portfolio consists of: TORCH™ (certification program), CYBER 5™ (weekly news insights), PROMPTED™ (AI-focused content series), ENDCAPS™ (PDP awards), SHEARED™ (commerce insights), and PROJECT PDP™ (digital shelf workshops), supported by core Training and Advisory services. The company delivers free industry events, customized practitioner trainings, workshops, certifications, and digital transformation consulting for CPG/FMCG manufacturers, retailers, and agencies.
Differentiator
Problem solved
Functional benefit
Brands
- TORCH™: Official certification program that tracks and celebrates continuous learning and next commerce leadership.
- CYBER 5™
- PROMPTED™
- SHEARED™
- ENDCAPS™
- PROJECT PDP™
Products and services
- Practitioner Training, Workshops and Certifications Customized practitioner trainings, workshops, and certifications designed to build omni-channel and AI leadership knowledge and skills for CPG/FMCG manufacturers, retailers, and agencies. Delivered as paid enterprise engagements, with the TORCH certification forming the free community layer.
- Digital Transformation Advisory Services Hands-on digital, omni-channel and AI strategy, capability, analytics, and project management support services that help organizations accelerate omni strategy and activation. Sold directly to enterprise clients, exemplified by the award-winning Reimagined dComm Training program delivered with Mondelēz International and BTS.
- TORCH™ Certification Program Official certification program from firstmovr that tracks and celebrates continuous learning and next commerce leadership. Free to join, it serves as a community-building offering and as the entry point into the firm's training and advisory services.
- Industry Events and Insights Series Free monthly omni and AI industry events and insights delivered as webinars and virtual summits, organized under the branded CYBER 5, PROMPTED, ENDCAPS, PROJECT PDP, SHEARED, and FIRSTMOVR ON TOUR series. Functions as top-of-funnel community engagement for CPG brands, retailers, and agencies.
Quantifiable outcome
- Brandon Hall Group GOLD award (2025) for Mondelēz International's Reimagined dComm Training program reaching 5,000+ employees globally
Companies that use firstmovr
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
firstmovr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
firstmovr partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Mondelēz Internationalcorefirstmovr partnered with Mondelēz International and BTS to design and deliver the Reimagined dComm Training program and certification, helping future-proof digital commerce skills for 5,000+ employees globally. This partnership produced a 2025 Brandon Hall Group GOLD award-winning program.
- BTScoreBTS co-developed the award-winning digital commerce capability program with Mondelēz International and firstmovr, combining BTS's change management expertise with firstmovr's commerce education capabilities.
- ARC (Analytics, Research, Consulting)minorfirstmovr partnered with ARC for the 'Mastering the Unified Shopper Experience / Omnichannel Strategy Summit' in August 2025, providing a unique lens for understanding brick-and-mortar and online shopping environments.
- Circanaminorfirstmovr collaborated with Circana for the 'OmniGrowth Playbook: Leveraging eCommerce to Accelerate 2026 Growth' session, with Oskar Kaszubski co-presenting with Circana analysts.
- Stratablyminorfirstmovr co-presented the 'Amazon PDPs: From Complete to Compelling' session with Stratably in June 2026, combining firstmovr's digital shelf expertise with Stratably's Amazon strategy capabilities.
- P2PI (Path to Purchase Institute)minorChris Perry, Chief Learning Officer, participated in a P2PI Learning Lab session on 'The Full-Funnel Formula' in August 2025, extending firstmovr's reach within the P2PI member community.
- eTailminorfirstmovr participated in eTail Boston 2025 as an event partner/sponsor, with the company represented at this major retail innovation conference.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
firstmovr competitors and assessment
Company assessmentDirect peers
- BTS: Global consulting firm specializing in strategy execution, leadership development, and change management. BTS is both a direct competitor in corporate learning and firstmovr's co-delivery partner on the award-winning Mondelēz dComm program — the most directly comparable firm in capability and customer profile.
- Path to Purchase Institute (P2PI): Industry organization producing learning programs, summits, and research on shopper marketing and omnichannel commerce. P2PI's Learning Labs overlap directly with firstmovr's free event series and serve the same CPG/retail practitioner audience.
- Stratably: Strategy and education firm focused on Amazon and digital commerce for brands. Both partner and peer — Stratably co-presents with firstmovr on Amazon PDP topics while operating overlapping advisory and education offerings for CPG commerce teams.
- Digital Shelf Institute: Membership and education community focused on digital shelf best practices for brands and retailers. Direct competitor to firstmovr's ENDCAPS and PROJECT PDP programs, serving the same CPG digital shelf practitioner audience.
Broad incumbents
- Numerator: Consumer intelligence company providing omnichannel purchase data and insights to CPG brands and retailers. Numerator's research and educational content overlap thematically with firstmovr's commerce strategy curriculum, though from a data-led rather than training-led angle.
- Circana: Large-scale retail and consumer insights firm whose data, advisory, and event programs overlap with firstmovr's commerce strategy content. Circana co-presents with firstmovr on OmniGrowth topics while offering broader analytics services to CPG manufacturers.
- Coresight Research: Research and advisory firm covering retail, technology, and consumer goods. Coresight produces subscription research and events that overlap with firstmovr's CYBER 5 and PROMPTED signals content, but at significantly broader scope across global retail.
- Gartner (Retail & CPG Practice): Global research and advisory firm with a large retail and CPG practice producing research, benchmarks, and executive education. Gartner is a broad incumbent whose digital commerce research and CIO/CMO advisory services overlap thematically with firstmovr's enterprise training and advisory offerings.
Emerging players
- eTail: Conference series focused on digital retail innovation and omnichannel strategy. eTail is both a partner (firstmovr sponsors/speaks at eTail Boston) and an adjacent peer producing educational content for the same retail and brand audience.
- Retail TouchPoints: Media and events company producing research, webinars, and awards programs covering retail innovation and omnichannel operations. Adjacent peer whose free content and events compete for the same CPG/retail practitioner attention as firstmovr's CYBER 5 and ENDCAPS series.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
firstmovr social profiles
Digital presencefirstmovr financial estimates
Financial estimateRevenue estimate
Valuation estimate
firstmovr leadership team
Management profileNumber of profiles
Profiles8 records
firstmovr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
firstmovr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about firstmovr
What does firstmovr do?
firstmovr sells omni-channel and AI education and change management services to CPG manufacturers, retailers, and agencies. Its portfolio includes free branded events and content series (CYBER 5, PROMPTED, ENDCAPS, PROJECT PDP, SHEARED), the free TORCH certification program, customized practitioner trainings and workshops, and hands-on digital, omni and AI strategy, capability, analytics and project management advisory services. The flagship engagement is a Reimagined dComm Training program delivered for Mondelēz International with BTS, which won a 2025 Brandon Hall Group GOLD award.
Is firstmovr a public or private company?
firstmovr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was firstmovr founded?
firstmovr was founded in 2020. It employs 1 to 10 people.
Where is firstmovr based?
firstmovr is headquartered in Atlanta, United States, in the North America region.
How does firstmovr make money?
Three revenue lines are on record. Practitioner Trainings, Workshops & Certifications are the primary driver. The others are advisory Services and events & Content (Lead Generation).
Who are firstmovr's main competitors?
Direct peers on record are BTS, Path to Purchase Institute (P2PI), Stratably and Digital Shelf Institute. Broad incumbents are Numerator, Circana, Coresight Research and Gartner (Retail & CPG Practice). Emerging players are eTail and Retail TouchPoints.
Does firstmovr have an API?
No public API is recorded for firstmovr.
What industry is firstmovr in?
firstmovr's product category is Professional Training and Advisory Services. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 541613.