Stratably
Stratably is a privately held, bootstrapped research and insights firm founded in 2021 that sells an annual Enterprise Membership plus custom research to consumer brand professionals, agencies, technology companies, and consultancies covering Amazon, Walmart, Retail Media, and omnichannel commerce.
- Company typePrivate
- Founded2021
- HeadquartersBrecksville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stratably does
Stratably, Ltd. is a privately held research and insights firm headquartered in Brecksville, Ohio, founded in 2021 by Russ Dieringer. The firm produces data-backed, subscription research on Amazon, Walmart, Retail Media, and omnichannel commerce for consumer brand professionals, with an editorial library of 1,509 published pieces spanning Benchmarks, Briefings, Forecasts, Research articles, Webinars, Workshops, and strategy workbooks. Its core capability is proprietary research methodology that combines qualitative and quantitative analysis applied to omnichannel retail data, including recurring benchmarking studies such as the Amazon AVN & Profitability Study (262 1P vendors) and the State of Retail Media Report (166 brand and agency organizations).
The company monetizes through an Enterprise Membership sold on an annual subscription basis to consumer brand organizations, supplemented by custom research, executive briefings, organization-wide webinars, and public speaking engagements. Pricing is quote-based and not publicly disclosed. Go-to-market combines direct enterprise sales with a high-touch member experience (peer share groups, tailored presentations, quarterly reviews) and a free weekly-insight email funnel that the company says produces double the industry-average open rates. Marketing channels include owned digital properties, LinkedIn (TryStratably), webinars, peer community programs, and industry events including Syndigo Connect 2026.
Stratably serves a horizontal mix of consumer brands (primary), agencies, technology companies, and consultancies, with named enterprise logos including Mars, Nestlé, Colgate-Palmolive, SC Johnson, Kimberly-Clark, Hanesbrands, Church & Dwight, WD-40, and Ghirardelli. Leadership comprises Founder & CEO Russ Dieringer and VP Research & Education Claire McBride. The firm operates independently with no disclosed external funding, parent company, or acquisition activity.
Stratably firmographics
Firmographics- Name
- Stratably
- Legal name
- Stratably, Ltd.
- Website
- https://stratably.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stratably is a privately held, bootstrapped research and insights firm founded in 2021 that sells an annual Enterprise Membership plus custom research to consumer brand professionals, agencies, technology companies, and consultancies covering Amazon, Walmart, Retail Media, and omnichannel commerce.
- Ownership category
- akta.pro rank
Where Stratably is headquartered
LocationHeadquarters
- HQ city
- Brecksville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stratably business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Enterprise Membership: Subscription-based membership program providing access to exclusive briefings, deep dives, webinars, market forecasts, and a research library. The membership includes weekly research insights, share groups, team connects, tailored presentations, and quarterly reviews on Amazon, Walmart, retail media, and omnichannel topics.
- Custom Research: Custom research projects for consumer brands addressing company-specific questions, leveraging forecasting, benchmarking, and industry experience. Topics range from retail media spend to strategy gaps on Amazon and Walmart.
- Executive Briefings: Custom presentations tailored for C-suite executives to bolster strategic initiatives.
- Organization-Wide Webinars: Team education sessions on key topics such as Amazon, Walmart, Retail Media, and omnichannel strategy.
- Public Speaking: Speaking engagements at industry events delivering trusted, data-backed insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Stratably product offering
Product offeringCore offering
Stratably is a research and insights firm that provides subscription-based enterprise memberships and custom research engagements to consumer brands. It delivers data-backed, actionable research on Amazon, Walmart, Retail Media, and broader omnichannel commerce through weekly insights, deep dives, strategy workbooks, benchmarking studies, webinars, and tailored executive presentations.
Product overview
Stratably is a research and insights platform for omnichannel retail professionals, offering a subscription-based Enterprise Membership as its core product. The platform delivers data-backed, actionable research on Amazon, Walmart, Retail Media, and omnichannel commerce through weekly insights, strategy workbooks (like the Summer 2026 Walmart Strategy Workbook and 1Q 2026 Amazon Strategy Workbook), benchmarking studies (including the 2026 Amazon Profitability & AVN Study), and webinars with industry practitioners. Additional offerings include peer share groups, team connects, tailored presentations, and custom research engagements. The platform covers topics including retail media networks, key accounts (Amazon, Walmart, Instacart, Target), AI-driven shopping experiences, product launches, and supply chain dynamics.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise Membership Core subscription-based membership providing consumer brands with weekly research insights, webinars, deep dives, peer share groups, team connects, tailored presentations, and access to a research library covering Amazon, Walmart, Retail Media, and omnichannel commerce topics.
- Custom Research
Quantifiable outcome
- Double the open rates compared to industry benchmarks for research communications
- +1 more outcomes
Companies that use Stratably
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Stratably technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Stratably partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Odyssey eCommerceminorOdyssey eCommerce partnered on 'Take Control of Your Amazon Sponsored Ads: 10 Tactics to Find and Fix Wasted Spend' webinar. Odyssey provided campaign structure expertise and offered complimentary Sponsored Ads audits to attendees.
- ProductWindminorRuss Dieringer of Stratably and Amanda Wolff of ProductWind co-presented a webinar on 'Winning Product Launches: The AI-Era Playbook for Content, Creators and Retail Media.' ProductWind CMO shared expertise on product launch strategy for the AI era, including content, creator use, and demand generation coordination with paid media.
- firstmovrminorRuss Dieringer of Stratably and Chris Perry of firstmovr co-presented a webinar on 'Amazon PDPs: Going from Complete to Compelling.' firstmovr provided expertise on Amazon detail page optimization across shopper centricity, growth incrementality, A+ content, and mobile readiness.
- StacklineminorStackline partnered on 'The AI Shopping Shift: What Brands Need to Know Right Now' webinar, providing a framework for understanding competitive position and fair share in AI-powered shopping experiences, including a roadmap across PDPs, retail media, and forward-leaning activations.
- GigiminorAdam Epstein, Co-Founder and CEO of Gigi, co-presented on 'Raising the Bar on Amazon DSP,' covering what active Amazon DSP management looks like and what questions brands should ask agency partners. Gigi positioned as an Amazon DSP management expert.
- Jungle ScoutminorTom Werle, COO of Jungle Scout, joined a Stratably webinar on using Amazon data signals to launch innovative products. Jungle Scout provided a structured framework for separating real, investable Amazon growth signals from short-term noise based on search behavior, product launch, and conversion data.
- ConsultercecoreStratably and Consulterce partnered on their third annual Amazon AVN & Profitability Study, gathering feedback from 262 1P vendors actively engaged in or recently completing 2026 Annual Vendor Negotiations. The study covers trade term expectations, pricing dynamics, AI adoption in AVNs, and margin health. This is the largest study of its kind, designed to help brands refine assumptions and make informed decisions during AVN cycles.
- SkaicoreStratably and Skai partnered on the State of Retail Media Report (2026), surveying 166 brand and agency organizations and conducting in-depth conversations with 40 retail media leaders. The report benchmarks how marketers are allocating spend, building capabilities, and creating advantages in retail media networks including Amazon, Walmart, Kroger, Target, and others.
- SyndigominorRuss Dieringer presented the opening keynote at Syndigo Connect 2026 in Las Vegas (April 14-16, 2026) on the topic of 'Intelligence Commerce,' sharing Stratably's latest research on strategic intelligence, organizational intelligence, and artificial intelligence in retail.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Stratably competitors and assessment
Company assessmentBroad incumbents
- Forrester Research: Major global research and advisory firm covering digital business, eCommerce, and marketing. Comparable on subscription-based syndicated research and advisory services to enterprise consumer brands, though materially larger and broader.
- Insider Intelligence (eMarketer): Large-scale digital commerce and advertising research subscription firm. Comparable as a research subscription for retail, eCommerce, and advertising buyers, though broader in scope and far larger than Stratably's niche.
- Tinuiti: Large independent performance and retail media agency publishing proprietary research. Comparable on customer segment (consumer brands navigating Amazon and retail media) and research output, though delivered as part of a broader agency offering.
Direct peers
- Skai: Retail media analytics and activation platform with proprietary research outputs (e.g., State of Retail Media). Directly comparable as a co-publisher of Stratably's flagship retail media report and as a competitor for research mindshare among brand marketers.
- Marketplace Pulse: Independent research and news firm focused on Amazon, Walmart, and broader eCommerce marketplace dynamics. Closely comparable as a subscription-based B2B research publication serving brands, sellers, and agencies with similar topics and audience.
- Jungle Scout: Amazon-focused data, research, and software provider for brands and sellers. Comparable as a co-marketing partner of Stratably and as a publisher of proprietary Amazon market intelligence covering similar brands and use cases.
- Digital Commerce 360: B2B research, news, and benchmarking operation covering digital commerce, marketplaces, and retail media. Comparable as a subscription research and intelligence publisher targeting the same enterprise brand and retail audience.
- Stackline: Ecommerce data, analytics, and insights platform with strong Amazon and omnichannel intelligence. Comparable as a partner of Stratably and as a producer of syndicated research and benchmarking for consumer brands.
- Momentum Commerce: Specialized digital commerce consultancy and research firm covering Amazon, Walmart, and retail media. Highly comparable on offering (benchmarking, research, advisory) and target buyer (consumer brand eCommerce leaders).
Emerging players
- Profitero: SaaS-based eCommerce shelf and pricing intelligence platform with research benchmarking. Comparable on data-driven brand analytics for Amazon and omnichannel, with overlap in buyer personas (consumer brand eCommerce leaders).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Stratably social profiles
Digital presenceStratably financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stratably leadership team
Management profileNumber of profiles
Profiles2 records
Stratably funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stratably M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stratably
What does Stratably do?
Stratably is a research and insights firm that provides subscription-based enterprise memberships and custom research engagements to consumer brands. It delivers data-backed, actionable research on Amazon, Walmart, Retail Media, and broader omnichannel commerce through weekly insights, deep dives, strategy workbooks, benchmarking studies, webinars, and tailored executive presentations.
Is Stratably a public or private company?
Stratably is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stratably founded?
Stratably was founded in 2021. It employs 1 to 10 people.
Where is Stratably based?
Stratably is headquartered in Brecksville, United States, in the North America region.
How does Stratably make money?
Five revenue lines are on record. Enterprise Membership is the primary driver. The others are custom Research, executive Briefings, organization-Wide Webinars and public Speaking.
Who are Stratably's main competitors?
Broad incumbents on record are Forrester Research, Insider Intelligence (eMarketer) and Tinuiti. Direct peers are Skai, Marketplace Pulse, Jungle Scout, Digital Commerce 360, Stackline and Momentum Commerce. Profitero is listed as an emerging player.
Does Stratably have an API?
No public API is recorded for Stratably.