Horton Golf Park

What Horton Golf Park does

Horton Golf Park is a multi-activity golf and family entertainment venue located on Hook Road in Epsom, Surrey, UK, founded in 1987 and owned by Richard and Sally Haygarth as part of the Maple Leaf Group. The venue operates an 18-hole Par 70 Millennium Course (6,000 yards, featuring England's longest Par 3 island green), a 9-hole Par 3 Academy Course, a 26-bay covered driving range powered by Inrange ball-tracking technology, an 18-hole Jungle Island themed adventure golf course, and four themed escape rooms (Epsom Escape Rooms). Supporting amenities include a full-service clubhouse restaurant and bar open 7am-10pm with a 200+ capacity patio, the Orangery Suite and Maple Room for events up to 160 guests, a pro shop, and the Horton Park Golf School staffed by six PGA-certified coaches using Trackman launch monitors.

The business model blends transactional revenue (green fees, adventure golf tickets, escape room entry, range bay hire, F&B, event hosting, lessons) with recurring subscription revenue across five membership tiers (7-Day, 5-Day, Off-Peak, Flexi+, and Junior) priced £295-£1,540 per year plus joining fees, and monthly Play & Learn programmes at £39-£59. Go-to-market is direct-to-consumer via the website, phone bookings, walk-in, and third-party platforms (e-s-p.com, Your Golf Booking, Resova), supplemented by corporate and society day packages and seasonal Christmas event offerings. A free 4-week beginner programme funnels approximately 1,000 people per year into the customer base, reinforcing a community-led growth approach.

The customer base is diversified across families, beginner-to-intermediate golfers, corporate groups, golf societies, celebration/party planners, and entertainment seekers, with the venue positioned as an inclusive, non-intimidating alternative to traditional golf clubs. Headcount sits at 11-50 employees and revenue is not publicly disclosed, reflecting the business's private, founder-operated status.

Name

Horton Golf Park

Legal name

Horton Park Golf Club

Website

https://hortongolfpark.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Horton Golf Park is a multi-activity family entertainment venue in Epsom, UK, operating two golf courses, a 26-bay Inrange-powered driving range, an 18-hole adventure golf course, four escape rooms, a clubhouse restaurant, and event facilities, serving families, beginner golfers, corporate groups, and party planners across Surrey.

Ownership category

akta.pro rank

Product category

Golf Course & Family Entertainment

NAICS

Golf Courses and Country Clubs (713910), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Golf entertainment
• Adventure golf
• Golf driving range
• Golf instruction
• Escape rooms

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Green Fees: Visitors pay green fees to play either the Millennium Course (18 holes, full-length 6000 yards) or Academy Course (9-hole Par 3). Peak and off-peak pricing varies by day. Twilight rates available.
2. Adventure Golf: Jungle Island 18-hole adventure golf attraction with ticketed entry. Prices vary by age (adult/child) with family packages available. Pre-booking required up to 14 days in advance.
3. Escape Rooms: Four themed escape room experiences with per-person pricing (£10-£23 depending on room). Booking required with 2-12 players per session depending on room chosen.
4. Driving Range: 26-bay covered driving range with Inrange technology. Practice Bays (from £11.50/30 min) and Games Bays (from £33/hour, min 2 players). Unlimited balls included. Additional players charged per person.
5. Membership Subscriptions: Multiple membership tiers including 7 Day (£1540/year + £300 joining), 5 Day (£1100/year + £300 joining), Off Peak (£1100/year + £250 joining), Flexi+ (£295/year + credit purchase), Junior (£295/year + £100 joining). Monthly payment options available.
6. Food & Beverage: Full bar and restaurant open 7am-10pm daily. Breakfast, lunch, and dinner served. Includes cafe, conservatory, and 200-person capacity patio seating. Regular events include Curry Night (Tuesdays), BBQ Sundays, and Quiz Nights.
7. Pro Shop & Merchandise: Golf equipment, accessories, and merchandise sold through on-site pro shop. Gift vouchers available in £10-£300 denominations, valid 6 months for shop, bar, and activities.
8. Event Hosting: Private event hosting including parties (up to 160 guests), corporate events, meetings/conferences, Christmas parties, celebrations of life. Catering and room hire packages offered. Function spaces: Orangery Suite, Maple Room.
9. Golf Lessons: PGA professional coaching including free 4-week beginner programme, Play & Learn membership (£39/month after beginners), private 1-on-1 coaching, junior lessons, boot camps. Trackman technology available for premium coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Horton Golf Park runs two golf courses (the 18-hole Millennium Course featuring England's longest Par 3 island green, and the 9-hole Academy Course), a 26-bay covered driving range fitted with Inrange ball-tracking technology, an 18-hole themed Jungle Island Adventure Golf course, four themed escape rooms, a clubhouse restaurant and bar, and the Horton Park Golf School offering PGA-certified instruction. The venue also hosts private functions, corporate events, society days, and Christmas parties.

Product overview

Horton Golf Park is a family entertainment venue combining golf and leisure activities, built around two golf courses (the 18-hole Millennium Course featuring England's longest Par 3 island green, and the 9-hole Academy Par 3 course), a 26-bay covered driving range with InRange ball tracking technology, and Jungle Island Adventure Golf. The venue also operates four immersive escape rooms, a full-service clubhouse restaurant, and hosts various events including children's parties, corporate functions, and Christmas celebrations. Golf instruction is provided through the Horton Park Golf School with PGA-certified coaches, and multiple membership tiers serve regular golfers. The facility positions itself as an inclusive, modern alternative to traditional golf clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Epsom Escape Rooms: Escape room attraction featuring four themed rooms: Operation Sealion, The Curse of Old Maid Milly, Mystery Express, and Challenge Chambers.
• Jungle Island Adventure Golf
• Horton Park Golf School

Products and services

• Millennium Course

Quantifiable outcome

• 1000 people annually learn golf through free beginner programme
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered parent_company, core, strategic and supporting.

• Maple Leaf Groupparent_companyOthersParent company of Horton Golf Park. Also owns Chichester Golf Club, Hill Barn Golf Club, and Good Time Golfin. Indicates Horton Golf Park operates as part of a regional golf entertainment group.
• InrangecoreTechnology or IntegrationBall tracking technology provider powering the 26-bay covered driving range. Provides radar-based shot data, multiplayer games, virtual golf courses, and club data analysis. Key technology differentiator for driving range operations.
• TrackmanstrategicTechnology or IntegrationRadar-based launch monitor technology used for private golf coaching sessions. Provides precise club and ball data at impact for swing analysis and technique improvement. Premium coaching technology offering.
• e-s-p.com (Elite Live)coreTechnology or IntegrationBooking platform provider for golf and adventure golf tee times. Also provides ESP Elite Live app for food and drink ordering to driving range bays. Core operational technology partner.
• ResovacoreTechnology or IntegrationEscape room booking software provider (resova.co.uk). Handles online reservations for all four escape rooms at Horton Golf Park.
• Your Golf BookingcoreTechnology or IntegrationDriving range bay booking platform (yourgolfbooking.com). Handles online reservations for the 26-bay covered driving range.
• Albatross Digital GolfsupportingGTM or Marketing PartnerThird-party marketing provider managing promotional email marketing and Facebook advertising as disclosed in privacy policy.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Mulligan's: Mr. Mulligan's operates family entertainment centres across the UK offering adventure golf alongside bowling, laser tag and dining. Closest like-for-like family-focused multi-activity competitor to Horton's adventure golf + escape room + restaurant model.
• Junk Yard Golf Club: Junk Yard Golf Club runs themed crazy golf venues paired with bars and event hosting across UK cities. Comparable to Horton on mini-golf + F&B + private event monetisation, though it targets a more adult/night-out demographic.
• The Range (driving range chain): The Range is a UK driving range operator with multiple sites offering tech-enabled practice bays. Direct comparison to Horton's Inrange-powered 26-bay covered range in terms of facility type and target market (recreational golfers and casual players).
• Puttshack: Puttshack operates tech-enabled, upscale mini-golf and dining venues across the UK and US. Directly comparable to Horton's tech-led, multi-activity family entertainment concept combining golf-style gaming with food & beverage and group bookings.
• Swingers (Street Cricket Club / Swingers Golf): Swingers runs competitive socialising venues built around crazy golf, cocktails, and group events in London and other major UK cities. Mirrors Horton's mix of adventure golf, F&B, corporate and celebration bookings in a leisure/entertainment wrapper.

Emerging players

• Toptracer (Topgolf Callaway): Toptracer provides ball-tracking technology used by driving ranges worldwide to gamify practice. Competes with Horton's Inrange deployment as alternative range-tech, and Toptracer-equipped ranges compete directly for Horton's casual golfer and group market.

Broad incumbents

• American Golf: American Golf is the UK's largest golf retailer with adjacent fitting and lesson services. Broader incumbent in the UK golf ecosystem that overlaps with Horton on coaching, equipment and membership-style relationships though its core is retail rather than venue operation.

Regional players

• Powerleague: Powerleague operates multi-site small-sided football and sport facilities across the UK with on-site bar/function hire. Comparable multi-activity leisure venue operator monetising bookings, leagues, events and F&B — same operating playbook as Horton at venue level.
• Goals Soccer Centres: Goals runs small-sided football venues across the UK with F&B and party/event hire. Shares the same multi-activity leisure venue model as Horton: facility-based bookings, F&B-driven dwell time, and event hosting for groups.

Others

• Chichester Golf Club (Maple Leaf Group sister site): Operated under the same Maple Leaf Group as Horton Golf Park. Sister property for portfolio benchmarking on green-fee pricing, F&B attach rates and membership mix rather than a direct competitor given geographic separation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hortongolfpark
• Instagraminstagram.com/hortongolfpark
• Xx.com/hortongolfpark

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horton Golf Park