Fenestra Winery
Fenestra Winery is a family-owned Livermore Valley boutique winery producing classically balanced, award-winning wines from its historic 1889 tasting room, selling direct-to-consumer through tastings, a three-tier wine club, private events, and a Saturday-weekend concert and comedy program.
- Company typePrivate
- Founded1976
- HeadquartersLivermore, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Fenestra Winery firmographics
Firmographics- Name
- Fenestra Winery
- Legal name
- Fenestra Winery
- Website
- https://fenestrawinery.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fenestra Winery is a family-owned Livermore Valley boutique winery producing classically balanced, award-winning wines from its historic 1889 tasting room, selling direct-to-consumer through tastings, a three-tier wine club, private events, and a Saturday-weekend concert and comedy program.
- Ownership category
- akta.pro rank
Fenestra Winery industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Fenestra Winery is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fenestra Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Tasting Room Sales: Direct-to-consumer wine sales through the on-site tasting room, offering wine flights, bottles, and cases for immediate consumption or takeaway.
- Wine Club Memberships: Tiered wine club subscriptions (Fanatic, Gold Fanatic, Platinum Fanatics) delivering quarterly wine releases with discounts; annual commitment with early cancellation fees.
- Events and Private Bookings: Revenue from private event hosting (corporate events, weddings, blending parties), public ticketed events (concerts, comedy nights, themed tastings), and venue rentals.
- E-commerce / Online Store: Online sales of wines, merchandise, and wine futures via shop.fenestrawinery.com using Vinoshipper e-commerce integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Public Tasting |
| Subscription | Annual | Fanatic Member (Entry-level wine club) |
| Subscription | Annual | Gold Fanatic (Mid-tier wine club) |
| Subscription | Annual | Platinum Fanatics (Top-tier wine club) |
| Unit Pricing | Pay-as-you-go | Picnicking |
| Unit Pricing | Pay-as-you-go | Immersive Blending Experience |
| Unit Pricing | Pay-as-you-go | March Gold Medal Wine Tasting |
| Unit Pricing | Pay-as-you-go | Barrel Tasting Event |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Fenestra Winery product offering
Product offeringCore offering
Fenestra Winery produces and sells classically balanced, award-winning wines from primarily Livermore Valley grapes at its Livermore, California tasting room and online storefront. The winery operates a three-tiered wine club (Fenestra Fanatics), wine tasting flights, private event hosting for 10–125 guests, and seasonal concert, comedy, and themed tasting events. Its portfolio includes varietals such as Chardonnay, Cabernet Sauvignon, Merlot, Syrah, and proprietary blends including Conjugation, Infrared, True Red, True White, and Azulene.
Product overview
Fenestra Winery is a Livermore Valley winery established in 1976, operating as a single-location boutique winery producing classically balanced, award-winning wines from Livermore Valley grapes. The company offers a portfolio centered on wine production and sales, complemented by wine tasting experiences, a three-tiered wine club membership (Fenestra Fanatics), private event hosting, and seasonal concert events. Key wine products include varietals such as Chardonnay, Cabernet Sauvignon, Merlot, and Syrah, as well as proprietary blends like Conjugation, Infrared, True Red, True White, and Azulene. The winery also operates a wine club with Fanatic, Gold Fanatic, and Platinum Fanatic tiers offering quarterly wine releases and member discounts.
Differentiator
Problem solved
Functional benefit
Companies that use Fenestra Winery
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Fenestra Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fenestra Winery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- AmaWaterwaysminorFenestra Winery partnered with AmaWaterways for the 2026 Burgundy River Cruise (August 20–27, 2026, 7-night cruise aboard AmaCello). The partnership offers wine-centric tours, tastings at local wineries, onboard wine pairings, and a wine expert leading tastings and discussions as part of AmaWaterways' Wine Cruise program along France's Rhône and Saône rivers.
- Alamo TravelminorAlamo Travel (contact: Ilene Ferguson, (925) 837-8742, [email protected]) serves as the booking contact for the AmaWaterways Burgundy River Cruise package featuring Fenestra Winery.
- Mirena Bagur / CroatianPremiumWine.comminorMirena Bagur, founder of CroatianPremiumWine.com and founding member of the Global AVA, partnered with Fenestra for a Croatian Wine Tasting event on July 12, 2026. She leads the tasting of Croatian wines for wine club members and public attendees.
- ShowMentumminorShowMentum is the third-party ticketing platform used to sell tickets for FUNestra Comedy Night events at Fenestra Winery.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Fenestra Winery competitors and assessment
Company assessmentDirect peers
- Page Mill Winery: Livermore Valley boutique winery with tasting room, wine club, and small-production wines. Comparable size, regional focus, and DTC business model.
- Wente Vineyards: The oldest continuously operating family winery in California, also located in Livermore Valley. Like Fenestra, Wente operates a tasting room, wine club, events, and restaurant on-site, making it the closest direct comparable in scale, heritage, and DTC model.
- Las Positas Vineyards: Small Livermore Valley estate winery with tasting room, wine club, and limited-production wines. Closely comparable boutique scale and Livermore AVA focus.
- Murrieta's Well: Boutique Livermore Valley winery offering tastings, wine club memberships, and on-site events. Comparable in size, regional positioning, and DTC operating model to Fenestra.
- Cuda Ridge Wines: Boutique Livermore Valley winery producing limited-production, award-winning wines with a tasting room and wine club. Comparable boutique positioning in the same AVA.
- Concannon Vineyard: Historic Livermore Valley winery with a long heritage, on-site tasting room, wine club, and event hosting. Operates in the same regional AVA and similar DTC motion as Fenestra.
Broad incumbents
- Cakebread Cellars: Family-owned Napa Valley winery with tasting experiences, wine club, and culinary events. Comparable family-owned heritage, DTC focus, and event-driven revenue model, though at materially larger scale and in a more prestigious AVA.
- Stags Leap Winery: Established Napa Valley winery where Fenestra's winemaker Aaron Luna previously worked. While larger and more prestigious, it operates a comparable DTC tasting and wine club model, making it a relevant broader benchmark for premium California wine operations.
- Ridge Vineyards: Well-known California winery with tasting rooms, wine club, and event programming. Operates a similar DTC-plus-events model with multiple varietals and a heritage-driven brand story, though at significantly larger scale.
- Bernardus Winery: Carmel Valley boutique winery where winemaker Aaron Luna previously worked. Comparable boutique positioning, award-winning estate wines, and tasting-room-led DTC model, though in a higher-prestige region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fenestra Winery social profiles
Digital presenceFenestra Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fenestra Winery leadership team
Management profileNumber of profiles
Profiles2 records
Fenestra Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fenestra Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fenestra Winery
What does Fenestra Winery do?
Fenestra Winery produces and sells classically balanced, award-winning wines from primarily Livermore Valley grapes at its Livermore, California tasting room and online storefront. The winery operates a three-tiered wine club (Fenestra Fanatics), wine tasting flights, private event hosting for 10–125 guests, and seasonal concert, comedy, and themed tasting events. Its portfolio includes varietals such as Chardonnay, Cabernet Sauvignon, Merlot, Syrah, and proprietary blends including Conjugation, Infrared, True Red, True White, and Azulene.
Is Fenestra Winery a public or private company?
Fenestra Winery is a private company. It is classified as family owned and is currently operating.
When was Fenestra Winery founded?
Fenestra Winery was founded in 1976. It employs 1 to 10 people.
Where is Fenestra Winery based?
Fenestra Winery is headquartered in Livermore, United States, in the North America region.
How does Fenestra Winery make money?
Four revenue lines are on record. Tasting Room Sales are the primary driver. The others are wine Club Memberships, events and Private Bookings and E-commerce / Online Store.
Who are Fenestra Winery's main competitors?
Direct peers on record are Page Mill Winery, Wente Vineyards, Las Positas Vineyards, Murrieta's Well, Cuda Ridge Wines and Concannon Vineyard. Broad incumbents are Cakebread Cellars, Stags Leap Winery, Ridge Vineyards and Bernardus Winery.
Does Fenestra Winery have an API?
No public API is recorded for Fenestra Winery.
What industry is Fenestra Winery in?
Fenestra Winery's product category is Boutique Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.