Alaskan Essences

What Alaskan Essences does

Alaskan Essences Inc. is a private, founder-owned producer of vibrational wellness remedies headquartered in Victor, Montana, with origins in Homer, Alaska. Founded by wilderness firefighter Steve Johnson in 1983 and formalized as the Alaskan Flower Essence Project in January 1984, the company hand-makes flower essences (113+ SKUs), gem elixirs (76+ SKUs), and environmental essences (20 SKUs) sourced from Alaska's remote wilderness and preserved in organic Demeter Certified Biodynamic brandy. Its proprietary Threefold System of Healing combines plant, mineral, and elemental preparations into 12 Combination Formulas, sprays, hydrosols, and practitioner kits, positioning Alaskan Essences as a niche brand in the holistic and vibrational wellness category.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via a Shopify storefront at alaskanessences.com, wholesale and retailer accounts across the USA and Canada, and a network of international distributors covering Europe, the UK, Japan, Brazil, Hong Kong, Singapore, and New Zealand. Revenue is generated from one-time product sales, kit and supply sales, and a three-tier practitioner certification training program priced at $325 per level (plus an optional $175 certification fee), delivered online and through localized sessions in Japan and Brazil. The company's customer base spans individual consumers seeking emotional and spiritual support, certified practitioners reselling to clients, animal wellness buyers, and wholesale retail partners. There is no public revenue disclosure, no external funding, and no parent company; the firm is family-controlled, currently led by director Judith Poelarends following Steve Johnson's death in March 2017.

Name

Alaskan Essences

Legal name

Alaskan Essences Inc.

Website

https://alaskanessences.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Alaskan Essences Inc. is a private Montana-based producer of vibrational flower essences, gem elixirs, and environmental essences hand-made in Alaska since 1983, selling worldwide via Shopify DTC, distributors across 9 countries, and a three-tier practitioner certification program.

Ownership category

akta.pro rank

Product category

Flower Essences and Vibrational Wellness Remedies

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSADAHAM

Reiki & Energy Healing

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

SECONDARYCRABADAG

Natural & Clean Fragrance

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

Keywords

• Flower essences
• Vibrational remedies
• Gem elixirs
• Holistic wellness
• Energy healing

Headquarters

HQ city

Victor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Alaskan Essences generates revenue primarily through direct-to-consumer sales of their vibrational essence products via their e-commerce online store. Products include individual flower essences, gem elixirs, environmental essences, combination formulas, sprays, kits, and related supplies.
2. Wholesale and Distribution: Revenue generated through wholesale accounts for retailers and distributors in the USA, Canada, Europe, UK, Japan, Brazil, Hong Kong, Singapore, and New Zealand.
3. Practitioner Training Programs: Revenue generated from multi-level practitioner training certification programs (Levels 1, 2, 3) at $325 per level plus optional $175 certification fee. Includes online classes, webinars, and educational materials.
4. Classes and Webinars: Revenue from recorded and live online classes, webinars, and workshops. Classes include Level 1 Practitioner Training ($325), Helping Animals Heal ($40), Navigating the Current Times recording ($45), and free introductory classes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Alaskan Essences produces and sells handmade vibrational wellness remedies organized as a Threefold System of Healing: 113+ Alaskan flower essences, 76+ gem elixirs, and 20 environmental essences, plus 12 pre-blended combination formulas, sprays, kits, hydrosols, the Animal Lover's Kit, publications, glassware, and a three-level practitioner training program. All products are made in Alaska with organic Demeter Certified Biodynamic brandy and pure water, and sold through the company's own Shopify store, US/Canadian retailers, and international distributors.

Product overview

Alaskan Essences operates as a single product line centered on vibrational healing remedies organized as a Threefold System of Healing. The core portfolio consists of three product types: Flower Essences (113 individual remedies from Alaskan wildflowers), Gem Elixirs (76 mineral-based preparations), and Environmental Essences (20 remedies from natural Alaskan locations). Supporting the core products are twelve pre-blended Combination Formulas and matching Sprays for external use. Add-on offerings include Practitioner and Research Kits for professionals, the Heart of Nature Flower Energy Cards for selection guidance, Hydrosols for space clearing, the Animal Lover's Kit for pet wellness, Publications including reference guides, educational Classes and Webinars including a three-level Practitioner Training Program, and Supplies/Glassware. All products are handmade with organic Demeter Certified Biodynamic brandy and target emotional/spiritual growth, stress management, and holistic wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Essences Individual vibrational remedies made from Alaskan wildflowers that awaken dormant qualities of consciousness, stimulate release of blockages, and support spiritual growth and emotional balance. Over 113 individual flower essences are offered in 1/4 oz and 1 oz sizes, sold to individual consumers and practitioners.
• Gem Elixirs Mineral-based vibrational remedies that stabilize and restructure energy systems, helping anchor and embody changes in consciousness catalyzed by flower essences. Over 76 individual gem elixirs are offered in 1/4 oz and 1 oz sizes.
• Environmental Essences Vibrational remedies made directly from specific natural places or events in Alaska, providing potent energy for change and growth at the core level of being. 20 environmental essences are offered in 1/4 oz and 1 oz sizes.
• Waterfall Environmental Essence Latest addition to the Environmental Essences line, co-created from a waterfall in the Chugach Mountains to support release of old limitations and renewal of vitality.
• Combination Formulas Twelve unique pre-blended combinations of flower, gem, and environmental essences with synergistic healing properties for everyday well-being and specific life situations. Available as drops in 1/4 oz (~$12) and 1 oz (~$17) sizes, and as sprays in 2 oz (~$18.50) and 4 oz sizes.
• Flower Essence Sprays External-use sprays combining Alaskan flower, gem, and environmental essences with high-quality essential oils for space clearing and personal energy field enhancement. Includes Combination Sprays (2 oz $18.50, 4 oz sizes) and Sacred Space sprays.
• Essence Kits Pre-packaged collections including Flower Essence Practitioner Kit (1/4 oz $520, 1 oz $694), Gem Elixir Kit (1/4 oz $366, 1 oz $477), Environmental Essence Kit (1/4 oz $103, 1 oz $130), Combination Formula Kit (1/4 oz $115, 1 oz $148), and Custom Kits (12 count 1/4 oz from $96, 24 count from $180, 12 count 1 oz from $132, 24 count 1 oz from $252).
• Animal Lover's Kit Special collection of Alaskan Essences, Combination Formulas, and Sprays dedicated to animal health and well-being, available in Small ($123) and Large ($175) sizes for pet owners and animal caretakers.
• Heart of Nature Flower Energy Cards A 72-card deck based on the Flower Essence Practitioner Kit with keywords and affirmations to facilitate flower essence selection and therapy. Priced at $25 (reduced from $29.95) and available in English, French, Brazilian Portuguese, and Japanese.
• Hydrosols Premium hydrosols (flower waters) produced through steam distillation of aromatic plants including Frankincense ($19.50), Jasmine ($27.50), Sweetgrass ($14.50), and White Sage for external use, space clearing, and energy field misting.
• Publications Educational materials including Cross Reference of Healing Qualities (free download), Reference Guide (free download or printed $8), Combination Formulas Brochure (free download), and Animal Lover's Kit Booklet (free download) to support consumer and practitioner use of the essences.
• Classes and Webinars Live and recorded online classes including a Free Introductory Class, three-level Practitioner Training Program (Level 1, 2, 3 at $325 each, includes 4 live Zoom classes and pre-recorded videos; optional Flower Essence Practitioner Certification $175), Helping Animals Heal class recording ($40), and Navigating the Current Times recording ($45).
• Supplies and Glassware Accessories for essence use including Empty Dosage Bottles, Blue Glass Spray Bottles, and Empty Kit Boxes to support storage, mixing, and application of the essences.

Quantifiable outcome

• Safe and natural healing with no side effects that can be easily integrated into any wellness program without interfering with other treatments
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nature World Corp. (Tokyo, Japan)coreChannel Partner/ Reseller/ DistributorOfficial distributor for Alaskan Essences in Japan. Conducts localized workshops and classes about Alaskan essences in Japanese, including introductory classes, practitioner training recordings, space clearing workshops, relationship navigation classes, and animal wellness content. Provides translation and cultural adaptation of training materials for Japanese market.
• Essencias Florais (Brazil)coreChannel Partner/ Reseller/ DistributorOfficial distributor for Alaskan Essences in Brazil. Offers classes and workshops in Portuguese including 'Alaskan Essences for Navigating Relationships' and 'Finding Resilience and Connection in a turbulent world' recordings. Provides localized customer support and distribution throughout Brazil.
• Bloesem Remedies Nederland (Netherlands)minorStrategic or Co-development PartnerDutch flower essence company founded by Bram Zaalberg. Founder Judith Poelarends was trained and certified as a flower essence practitioner through their one-year program. Bram organized workshops with Steve Johnson in Homer, Alaska, which led to Judith's involvement with Alaskan Essences. Historical partnership that facilitated founder Judith's entry into the company.
• Organization of Nature Evolutionaries (ONE)minorGTM or Marketing PartnerNon-profit organization. Judith Poelarends participated in a webinar/interview with Jen Frey from ONE in February 2022, discussing healing qualities of Alaskan wildflowers and the company's approach to vibrational medicine.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Edens Garden: U.S.-based direct-to-consumer essential oils and wellness product company. Comparable as a small, bootstrapped, family-run natural wellness CPG brand with strong DTC e-commerce and educational content marketing — an indirect competitor/adjacent peer in the holistic-wellness category rather than a direct flower-essence competitor.

Broad incumbents

• Weleda: Large Swiss/German natural personal-care and anthroposophic medicine company offering flower essence lines alongside a broad skincare/wellness portfolio. Comparable on the natural-remedies / holistic-wellness positioning and global retail reach, but at vastly greater scale and with a diversified product portfolio rather than a specialist essence focus.
• Bach Flower Remedies (Nelsonbach / Nelsons): The original and largest global flower essence brand, founded in the 1930s by Dr. Edward Bach, now part of Nelsons. Compares to Alaskan Essences on core product category (diluted flower essences for emotional well-being), practitioner/remedy distribution, and global retail availability — but is a much larger, broader incumbent without Alaska-only provenance.

Direct peers

• Living Essences of Australia: Australian vibrational flower essence company founded by Vasudha Hosking. Directly comparable product type (vibrational flower essences for emotional/spiritual healing), practitioner training, and global DTC/wholesale distribution — competing with Alaskan Essences in the same premium practitioner-oriented niche.
• Findhorn Flower Essences: Scotland-based flower essence range produced by the Findhorn Foundation in northeastern Scotland. Comparable as a small, spiritually rooted, region-specific essence producer with an educational/community ecosystem around the products — a close niche competitor in the "essence as spiritual practice" segment.
• Australian Bush Flower Essences: Australia-based flower essence company founded by Ian White, offering essences from native Australian flora with a strong practitioner training program. Directly comparable on regional-provenance differentiation, practitioner certification model, and international distributor footprint — competing with Alaskan Essences in the same premium niche globally.
• Healing Herbs (UK): UK-based maker of Bach-type flower essences, founded by Julian Barnard. Directly comparable as a small, privately held, practitioner-oriented essence producer with strong geographic-provenance narrative (English countryside), and a similar reliance on a tightly held brand and specialist distribution.
• Lotus Wei: U.S.-based flower elixir company founded by Katie Hess, selling vibrational flower elixirs, misting sprays, and kits via DTC e-commerce. Comparable on product format (elixir drops and sprays), premium positioning, and brand-led content marketing; younger and more digitally native than Alaskan Essences but in the same product/market category.
• FES (Flower Essence Services): California-based flower essence company founded by Richard Katz and Patricia Kaminski, offering an extensive repertory of flower essences with practitioner training. Directly comparable to Alaskan Essences in product type, distribution (DTC + practitioners), and education-led GTM, though sourced from California/Nevada rather than Alaska.

Regional players

• Wild Earth Naturals (devanand): German/European flower essence brand with strong European practitioner and pharmacy distribution. Comparable product category and practitioner-channel GTM, but operates primarily in Europe rather than competing directly in North America or Alaska's niche positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8l51maWEjpzc_sOQ3w8hlQ
• Facebookfacebook.com/AlaskanEssences
• Instagraminstagram.com/alaskanessences
• Xx.com/alaskanessences
• LinkedInlinkedin.com/company/alaskan-essences-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaskan Essences