INFOnline

What INFOnline does

INFOnline GmbH is a German provider of digital audience measurement services, founded in 2002 and headquartered in Schönefeld near Berlin, organized as a privately held GmbH with 11–50 employees and no disclosed external funding. The company's core product is the INFOnline Measurement (IOM) system, which combines two complementary methodologies: an anonymous, cookieless census measurement (IOMb / Basis Messung) that operates without user consent under GDPR/TTDSG, and a consent-driven pseudonymous measurement (IOMp) that captures deeper engagement metrics such as Visits and Qualified Clients when users opt in via a CMP. The technology stack is delivered via JavaScript (Measurement Manager), Google Tag Manager, and native Mobile SDKs for iOS and Android, and includes Adaptive Measurement technology designed to recover up to 40% of reach data lost to content blockers.

Commercially, INFOnline operates a subscription-based, sales-led model with annual billing, where pricing is customized based on the scope of digital offerings, traffic volume, and feature set, calculated through a public pricing calculator. The company distributes through a combination of direct enterprise sales, a self-service Reporting API (JSON/CSV/XML), and a customer portal (INFOnline Suite / IDAS). Its customers are German and Austrian publishers, broadcasters, and digital media brands including Ströer, GMX, ORF1, Condé Nast, IPpen Digital, Rheinische Post, Kronen Zeitung, Finanzen.net, Kicker, Taz, and auto motor und sport. Strategic customers also include Joint Industry Committees (IVW in Germany, ÖWA in Austria) and copyright collectives such as Corint Media, for whom INFOnline provides auditable, certified reach data that feeds industry-wide currency and royalty distribution workflows.

INFOnline's core competitive position rests on its official status as measurement partner of IVW and ÖWA, more than 20 years of accumulated methodology and historical data, full GDPR/TTDSG compliance including IAB Europe TCF participation, and its 2025 BSFZ-Siegel recognition from the German Federal Ministry of Education and Research. The company reports no revenue, no funding rounds, no M&A, and no disclosed headcount trend, and it operates exclusively in the DACH region. Its leadership consists of Managing Directors Timo Groeger and Sabine Kurrle, with Alina Weskamp-Nordmann serving as external Data Protection Officer via intersoft consulting services AG.

Name

INFOnline

Legal name

INFOnline GmbH

Website

https://infonline.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

INFOnline GmbH provides GDPR-compliant digital audience measurement for German and Austrian publishers, broadcasters, JICs (IVW/ÖWA), and copyright collectives via a proprietary dual census-plus-pseudonymous measurement system delivered through subscription, API, and SDK integrations.

Ownership category

akta.pro rank

Product category

Digital Audience Measurement

NAICS

Information (51), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Census/Server-Side Streaming Measurement for OTT/CTV/FAST (MPABAOAF)

Keywords

• Digital audience measurement
• Reach analytics
• Web traffic measurement
• Media currency data
• GDPR-compliant analytics

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Audience Measurement Services: Subscription-based measurement services providing reach and usage data for digital properties. Pricing is based on the scope of digital offerings measured, with costs calculated via a pricing calculator tool. Includes access to measurement dashboards and reporting APIs.
2. API Access and Reporting: Revenue from API access for data retrieval and reporting. API keys are provided per customer account with additional keys available for booking. Output formats include JSON, CSV, and XML.
3. Newsletter Measurement: Free measurement service for newsletters (Page Impressions only), integrated into the INFOnline Order Center. Serves as a customer acquisition and retention tool.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

INFOnline provides digital audience measurement services for publishers, media companies, joint industry committees (IVW and ÖWA), and copyright collectives. Its proprietary measurement system combines anonymous census measurement (IOMb, cookieless, no consent required) with consent-based pseudonymous measurement (IOMp) to deliver GDPR/TTDSG-compliant reach metrics including Page Impressions, Visits, Visitors, Viewtime, and Page Depth. The offering includes web-based dashboards, a Reporting API, mobile SDKs, and Adaptive Measurement technology to recover reach lost to AdBlockers.

Product overview

INFOnline offers a unified digital audience measurement platform for the German market, combining two complementary measurement methods: anonymous census measurement (Basis Messung/Zensusmessung) that operates without user consent, and pseudonymous measurement (with Consent) that provides extended metrics when users opt-in. The core INFOnline Measurement system is supported by the Reporting API for programmatic data access, the IO Suite Dashboard and INFOnline Suite for visualization and account management, and customer tools like IDAS and the Kunden Center. Additional capabilities include AdBlocker Protection/Adaptive Measurement to recover reach lost to content blockers (up to 40%), and free Newsletter Measurement. The company serves online publishers, media companies, JICs (IVW, ÖWA), and copyright collectives with certified, GDPR-compliant reach data.

Differentiator

Problem solved

Functional benefit

Brands

• INFOnline Measurement (IOM): Proprietary measurement system providing transparent, comparable, and privacy-compliant reach metrics for the German digital market.
• INFOnline Reporting API
• Adaptive Measurement
• INFOnline Suite / IDAS

Products and services

• INFOnline Measurement (IOM) Proprietary, scalable digital audience measurement system providing transparent, comparable, and GDPR/TTDSG-compliant reach metrics for the German digital market. Combines anonymous census measurement (IOMb) without consent and pseudonymous measurement (IOMp) with user consent. Used by publishers and media companies.
• INFOnline Reporting API REST API providing programmatic access to measurement data with hourly, daily, or monthly updates in JSON, CSV, or XML output formats. Supports cross-account data retrieval. For developers and data teams at publishers and agencies.
• INFOnline Suite Dashboard Web-based data visualization platform allowing customers to create custom dashboards displaying key measurement metrics with flexible visualization options and direct API data integration. For publisher and media company analysts.
• Adaptive Measurement Technology that adapts measurement methods based on user environment to overcome AdBlocker restrictions, using custom measurement domains to reduce the likelihood of blocking while remaining GDPR/TTDSG compliant. Free for INFOnline customers.
• Newsletter Measurement Free measurement service for newsletters that exclusively tracks Page Impressions, integrated into the INFOnline Order Center. Serves as an acquisition and retention tool for newsletter publishers.
• IDAS Customer-specific, password-protected analytics tool for INFOnline clients featuring automated measurement script deployment and account management. For publishers and media customers.

Quantifiable outcome

• Up to 40% of actual reach can remain invisible due to AdBlockers - INFOnline's Adaptive Measurement addresses this data loss
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.)coreStrategic or Co-development PartnerOfficial measurement partner and certified data provider. INFOnline's reach data is officially recognized as part of IVW's digital media currency. Data is regularly audited and certified by IVW for Page Impressions and Visits metrics.
• ÖWA (Österreichische Webanalyse)coreStrategic or Co-development PartnerOfficial measurement partner for Austrian digital market. Provides standardized, certified reach data for the Austrian media industry, similar to IVW's role in Germany.
• AGMA (Arbeitsgemeinschaft Media-Analyse) / MMCcoreStrategic or Co-development PartnerCollaborates with AGMA for media research and audience analysis in the German market, providing reach data for industry-wide benchmarking.
• Corint MediacoreStrategic or Co-development PartnerLong-standing collaboration for copyright distribution. INFOnline's online visit data provides reliable basis for distribution planning and monetization of publisher content.
• IAB EuropeminorStrategic or Co-development PartnerParticipant in IAB Europe Transparency & Consent Framework (TCF), with identification number 730. Adheres to TCF specifications and guidelines for consent management.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Similarweb: Provides digital audience and web measurement data globally, including audience overlap and reach analytics. Competes with INFOnline on cross-site digital measurement, though with a global rather than DACH-only focus.
• Comscore: Global digital audience measurement and ratings provider, including MRC-accredited digital audience products. Direct competitor in audience measurement, especially for cross-platform and audience-currency use cases.
• Piano (formerly AT Internet): Piano acquired AT Internet in 2021 and now offers a digital audience measurement and analytics platform for European publishers — directly overlapping with INFOnline's measurement-and-monetization use case for media companies.
• Webtrekk (Mapp): European digital analytics provider (formerly Webtrekk, now part of Mapp), serving enterprise publishers and retailers with web/app measurement. Direct regional peer in DACH/CEE digital measurement.
• Chartbeat (Piano): A real-time content and audience analytics platform for digital publishers; now part of Piano. It competes head-to-head with INFOnline for publisher-side engagement and reach analytics.

Broad incumbents

• Adobe Analytics: Enterprise web/app analytics suite within Adobe Experience Cloud. Competes for the same publisher digital measurement use cases, though it is part of a much broader marketing technology portfolio rather than a focused measurement provider.
• Google Analytics: Free, widely-deployed web/app analytics offering from Google. Functions as the default low-cost substitute for paid measurement, especially in mid-market and small publisher segments in DACH.
• Nielsen (Digital Ad Ratings): Global audience measurement incumbent with Digital Ad Ratings (DAR) offering cross-platform audience measurement. Larger and broader scope than INFOnline, but directly competes for cross-platform audience currency budgets.

Emerging players

• Matomo: Open-source, privacy-focused web analytics platform with self-hosting and on-prem options. Overlaps with INFOnline's GDPR-compliant measurement positioning and competes for European privacy-sensitive publishers.
• Plausible Analytics: Lightweight, privacy-friendly web analytics with a strong European user base. A newer entrant targeting the same cookie-free, GDPR-compliant measurement demand that INFOnline addresses with its IOMb census method.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/infonline-gmbh
• Xx.com/infonlinegmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFOnline