NSA Storage

What NSA Storage does

NSA Storage is a privately held self-storage real estate investment trust that operated 1,000+ secure, affordable storage facilities across 42 states and Puerto Rico from its 2015 founding through its acquisition by Public Storage in March 2026 for $10.5 billion. The company serves individual consumers (residential moving, decluttering, seasonal items), vehicle owners (cars, RVs, boats, motorcycles), small businesses (inventory, equipment, document storage), and students through a horizontal segmentation approach, organized under six regional sub-brands — iStorage, SecurCare Self Storage, Southern Self Storage, RightSpace Storage, Move It Storage, and Northwest Self Storage — that preserve local market identity while sharing centralized operations and technology. The technology stack centers on an integrated property management platform featuring online leasing, contact-free move-in, a web-based customer payment portal (nsabrands-payment.ssm-erp.com), and the My Storage Navigator mobile app for iOS and Android, supported by standardized physical security infrastructure (electronic gate access, perimeter fencing, 24/7 video surveillance).

The business model is a direct-to-consumer, month-to-month subscription rental structure with recurring monthly billing that auto-renews unless cancelled, supplemented by optional SBOA tenant insurance and a one-time $29 administrative fee. Pricing is promotional-rate-led (guaranteed first three months for compliant new customers) and varies by location and unit size, spanning standard self-storage, climate-controlled storage, vehicle/RV/boat storage, wine storage, and business storage. Customer acquisition is primarily digital — SEO-driven via nsastorage.com, supplemented by paid and organic social across Facebook, Twitter, LinkedIn, Pinterest, and Instagram — with phone-based inside sales (844-434-1150) and on-site facility visits as secondary channels. Pre-acquisition, the company executed an offensive growth posture including a $350 million joint venture with Investment Real Estate Management, LLC in November 2025 to acquire Moove In brand properties in growth markets over 24 months, with NSA contributing up to $105 million for preferred equity.

Name

NSA Storage

Legal name

NSA Storage

Website

https://nsastorage.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

NSA Storage was a privately held self-storage REIT operating 1,000+ facilities across 42 states plus Puerto Rico under six regional sub-brands, serving residential, vehicle, business, and student storage customers through month-to-month D2C rentals. Acquired by Public Storage in March 2026 for $10.5 billion.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)

Keywords

• Self-storage facilities
• Climate-controlled storage
• Vehicle storage solutions
• Storage unit rentals
• Month-to-month leases

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Self Storage Unit Rentals: NSA Storage generates revenue through monthly rental fees for self-storage units. All leases are month-to-month with no long-term commitment required. Revenue is recurring as monthly rental charges automatically renew unless cancelled. The company operates across multiple brand names including iStorage, SecurCare, Southern Self Storage, RightSpace Storage, Move It Storage, and Northwest Self Storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NSA Storage operates a network of 1,000+ self-storage facilities across 42 states and Puerto Rico under a family of regional brands (iStorage, SecurCare, Southern Self Storage, RightSpace Storage, Move It Storage, Northwest Self Storage). The company rents storage units of multiple types—standard, climate-controlled, vehicle, wine, and business—on a month-to-month basis with online reservation, contact-free move-in, and a mobile app for account management.

Product overview

NSA Storage is a self-storage platform operating 1,000+ secure and affordable self-storage facilities across 42 states and Puerto Rico under a family of brands. The company is organized around its core NSA Storage brand platform (which includes an online reservation system, mobile app My Storage Navigator, and a web-based Customer Portal for account management, payments, and autopay), complemented by several regional sub-brands — iStorage (Tennessee, Rhode Island, Massachusetts), SecurCare Self Storage (South Carolina), Southern Self Storage (Puerto Rico), RightSpace Storage (Massachusetts), Move It Storage, and Northwest Self Storage — each operating under the NSA umbrella while maintaining distinct brand identities. Storage offerings span standard self-storage units in multiple sizes (small, medium, large), climate-controlled storage, vehicle/car storage (including RVs, boats, and motorcycles), wine storage, and business storage. All facilities share common security infrastructure including on-site cameras, electronic gated access, and perimeter fencing.

Differentiator

Problem solved

Functional benefit

Brands

• iStorage: Regional self-storage brand operating under NSA Storage
• SecurCare Self Storage
• Northwest Self Storage
• RightSpace Storage
• Move It Storage
• Southern Self Storage

Products and services

• NSA Storage Self-Storage Facilities (Family of Brands) Core self-storage rental platform encompassing 1,000+ facilities across 42 states under multiple regional brands (iStorage, SecurCare, Southern Self Storage, RightSpace Storage, Move It Storage, Northwest Self Storage). Customers reserve standard units in multiple sizes (small 5x5 to large 10x20+) on month-to-month leases via the website, mobile app, phone, or in-person.
• Climate-Controlled Storage Units Storage units that maintain consistent temperature and humidity levels, designed to protect temperature-sensitive items such as leather furniture, electronics, photographs, artwork, wooden furniture, and documents from heat or humidity damage. Available across the NSA Storage network.
• Vehicle Storage Secure storage options for cars, trucks, trailers, RVs, boats, and motorcycles, available as uncovered outdoor parking or enclosed garage-style units, with drive-up access and electronic gate access at select facilities.
• Wine Storage Specialized storage for wine collections, maintained within climate-controlled environments to protect bottles from temperature fluctuations and humidity.
• Business Storage Storage solutions for commercial use, accommodating inventory, equipment, documents, and office furniture for small business customers with flexible lease options.
• My Storage Navigator Mobile App NSA Storage's mobile application for iOS and Android enabling customers to manage their storage rental, access their accounts, make payments, and interact with facilities on-the-go.
• NSA Storage Customer Portal Web-based portal at nsabrands-payment.ssm-erp.com allowing tenants to manage rentals, set up autopay, make one-time credit or debit card payments, and complete move-outs online.
• SBOA Tenant Insurance Tenant insurance product required for storage units when customers do not have homeowners or renters insurance; covers stored belongings and pays out prior to insurance claims, billed monthly in advance and non-refundable for partial months.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Public StoragemajorOthers · 24 March 2026Public Storage acquired NSA Storage for $10.5 billion in the largest REIT-to-REIT merger since 2023. This acquisition represents a significant consolidation in the self-storage REIT sector.
• Investment Real Estate Management, LLC (IRE)coreStrategic or Co-development Partner · 3 November 2025NSA Storage announced a $350 million joint venture with IRE to acquire self storage properties managed under the Moove In brand. NSA contributes up to $105 million in exchange for preferred equity, targeting value-add investments in growth markets over 24 months.
• Feeding AmericaminorOthersNSA Storage is a proud sponsor of Feeding America, supporting the organization's hunger relief efforts across the United States.
• ACE ScholarshipsminorOthersNSA Storage is a proud sponsor of ACE Scholarships, supporting educational opportunities for students.
• Moove In Brand (IRE Joint Venture)coreStrategic or Co-development PartnerProperties acquired through the NSA-IRE joint venture are managed under the Moove In brand, expanding NSA Storage's portfolio in growth markets.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CubeSmart: Major self-storage REIT operating 1,000+ facilities across the US with comparable unit sizes, vehicle storage, and business storage offerings. Direct competitor in many of the same metros where NSA Storage operates its regional brand portfolio.
• StorageMart: Large privately held self-storage operator with facilities across the US and Canada. Competes with NSA Storage in mid-size metros using a similar month-to-month model and a mix of standard, climate-controlled, and vehicle units.
• Metro Self Storage: Regional-to-national self-storage operator with facilities in multiple US states, offering standard and climate-controlled units with month-to-month terms. Comparable to NSA Storage's regional brand portfolio in unit mix and customer profile.
• Extra Space Storage: Second-largest US self-storage REIT with thousands of facilities across 40+ states. Competes head-to-head with NSA Storage in overlapping Sun Belt and coastal markets using the same month-to-month rental model, climate-controlled units, and digital booking platform.
• Life Storage: Self-storage REIT operating hundreds of facilities nationwide (now part of Extra Space Storage). Closely comparable to NSA Storage in unit mix, climate-controlled inventory, and third-party management approach before its own consolidation.
• Safeguard Self Storage: Regional self-storage operator with facilities in multiple US states, providing standard and climate-controlled units on month-to-month leases. Comparable to NSA Storage's mid-size regional brand facilities in customer mix and service model.
• Simply Self Storage: Self-storage operator with a national footprint offering standard, climate-controlled, and vehicle storage under month-to-month leases. Comparable to NSA Storage in target customer (residential and small business) and online booking experience.

Broad incumbents

• Public Storage: Largest US self-storage REIT and NSA Storage's acquirer as of March 2026. Operates a national network of self-storage facilities with similar unit sizes, month-to-month rentals, and digital booking, making it the most directly comparable scaled peer now that NSA is part of its platform.
• U-Haul Moving & Storage: Nationwide moving and self-storage brand operating U-Haul- and Extra Space-managed storage facilities across the US. Competes with NSA Storage for moving-driven customers and offers a similar online reservation experience as part of a broader moving ecosystem.

Emerging players

• Clutter: Tech-enabled full-service storage and moving startup offering pickup, storage, and redelivery. While its model differs from NSA's self-service approach, it represents an emerging digital-first competitor in urban markets that could pressure traditional self-storage demand over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NSA_SelfStorage
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nsa-storage
• Instagraminstagram.com/nsa.selfstorage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NSA Storage