FDI
FDI is a Kempten, Germany-based B2B e-commerce agency that builds customized webshops, customer portals, and AI-powered aftersales automation for manufacturing and mechanical engineering companies across the DACH region.
- Company typePrivate
- Founded1996
- HeadquartersKempten, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FDI does
FDI Digital Business e.K. is a Kempten, Germany-based digital agency founded in 1996 that, since a 2016 strategic refocus, builds B2B e-commerce and customer-experience solutions exclusively for the manufacturing and mechanical engineering industries in the DACH region. The company operates as a sole proprietorship under founder and sole managing director Thomas Reisacher, with a team of approximately 25 people.
FDI's product portfolio centers on the GÉNIE family — modular B2B webshops (Pro, Enterprise, and InfoTwin variants) and a GÉNIE Customer Portal that consolidate e-commerce, ticketing, and IoT under one interface, all built on the OXID eSales platform (Symfony/PHP) with Microsoft Azure hosting for the portal layer. Deep standard integrations with SAP (R3, S/4HANA), Microsoft Dynamics, Salesforce CRM, Eggheads PIM, and Quanos InfoTwin/SIS.ONE allow GÉNIE deployments to plug into existing ERP, CRM, and spare-parts catalog systems. The 2025-laid-down AI layer GÉNIUS KI is positioned as a digital service employee that automates spare-parts sales and aftersales request handling, complemented by customer-specific AI tools such as the Trailbot sales assistant.
Revenue is generated through project-based custom implementations (entry-level shops from ~€50,000, professional shops €150,000–€200,000 plus ~€2,500/month operating costs and €50,000–€100,000/year ongoing development), recurring service agreements with flat-rate support, and strategy consulting delivered through sister company Value Hub GmbH. Go-to-market is sales-led enterprise field engagement supplemented by an event-driven community model (Roundtable E-Commerce in Ingolstadt, bimonthly Q&A Aftersales sessions) and the Value Hub referral channel that feeds strategy-qualified leads into FDI's technical implementation pipeline.
FDI firmographics
Firmographics- Name
- FDI
- Legal name
- FDI Digital Business e.K.
- Website
- https://fdi.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FDI is a Kempten, Germany-based B2B e-commerce agency that builds customized webshops, customer portals, and AI-powered aftersales automation for manufacturing and mechanical engineering companies across the DACH region.
- Ownership category
- akta.pro rank
FDI industry classification
Industry- Product category
- B2B E-commerce Software (Manufacturing Vertical)
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Software Engineering & Application Modernization (BPAHAEAD)
Keywords
Where FDI is headquartered
LocationHeadquarters
- HQ city
- Kempten
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
FDI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Custom Webshop & Portal Development Projects: Project-based custom development of B2B webshops and customer portals for manufacturing companies. Includes strategy, design, technical implementation, and integration with ERP/CRM/PIM systems. Projects typically run 4-8 months. Pricing ranges from entry-level shops (~€50,000) to professional shops (€150,000-200,000) plus monthly operating costs (~€2,500) and annual development (€50,000-100,000).
- Software Licensing / Product Subscriptions: GÉNIE product suite (webshop, customer portal, AI components) is offered as a software solution, likely with licensing or subscription components for ongoing use, updates, and support.
- Strategy Consulting (via Value Hub): Digital transformation strategy services delivered through sister company Value Hub GmbH, covering IS-analysis, customer needs assessment, and roadmap development. Value Hub generates leads that feed into FDI's implementation pipeline.
- Ongoing Support & Maintenance: Service agreements including a base package with flat-rate for service topic handling. First Level Service provides ongoing customer support for deployed solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Entry-level / Starter Shop |
| Hybrid | Multi-year contract | Professional Shop with comprehensive features and long-term digital sales strategy |
| Subscription | Monthly | Service Agreement with Base Package |
| Other | Multi-year contract | ROI / Break-Even Timeline |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
FDI product offering
Product offeringCore offering
FDI develops and implements the GÉNIE product family — a suite of B2B webshops, customer portals, and AI-powered digital service employee solutions purpose-built for manufacturing and mechanical engineering companies. The platform automates spare parts sales, aftersales service requests, and customer self-service, integrating with ERP, CRM, and PIM systems to consolidate data and processes. Implementation projects typically run 4–8 months and span from entry-level shops (~€50,000) to professional enterprise deployments (€150,000–€200,000+), complemented by ongoing managed services and software licensing.
Product overview
FDI's product portfolio centers on the GÉNIE product family — a modular B2B e-commerce and digital service platform for the machinery and manufacturing industry. GÉNIE consists of the GÉNIE Webshop (available in Pro, Enterprise, and InfoTwin variants) for digital sales of spare parts and products, the GÉNIE Customer Portal for consolidated self-service access to orders, tickets, IoT, and documentation, and GÉNIUS KI as the AI layer that acts as an autonomous digital service employee automating up to 80% of recurring service tasks. The GÉNIE ecosystem is complemented by the GÉNIE Profit Pilot (marketing success coaching) and GÉNIE Profit Coach (long-term transformation support). All GÉNIE webshops are built on the OXID eSales platform, and the portal runs on Microsoft Azure. The portfolio is delivered as an individually tailored success concept combining technology, strategy, and ongoing service.
Differentiator
Problem solved
Functional benefit
Brands
- GÉNIE: Digital service employee/product line combining web shop and customer portal solutions for manufacturing industry and mechanical engineering, including GÉNIE Webshop, GÉNIE Kundenportal, and GÉNIUS KI (AI assistant).
- GÉNIE Profit Pilot
- GÉNIE Profit Coach
Products and services
- GÉNIE Webshop Industry-specific B2B online shop for the machinery and manufacturing industry that combines essential e-commerce functions for digital sales with standard processes, unlimited scalability (1,000 to 3 million articles), and integration with existing ERP and backend systems. Built on the OXID eSales platform.
- GÉNIE Webshop Enterprise Enterprise-tier B2B webshop for large-scale deployments with full system integration, high-volume transaction handling, and comprehensive ERP/CRM connectivity, targeting large industrial manufacturers with extensive aftersales and spare parts operations.
- GÉNIE Kundenportal (Customer Portal) Industry-specific customer portal for the machinery and manufacturing industry that consolidates webshop, ticketing system, IoT solutions, and other services under a single intuitive interface, providing 24/7 self-service with high customer acceptance and retention.
- GÉNIUS KI AI-powered digital service employee that automates spare parts sales and service request processing. GÉNIUS KI acts as an autonomous AI agent that can be trained on company-specific data to handle customer inquiries, reducing processing costs by up to 60% and automating up to 80% of recurring service tasks.
- GÉNIE for InfoTwin Specialized GÉNIE Webshop integrated with Quanos InfoTwin, enabling customers to find parts linked to their assets through an intelligent parts catalog connected to online commerce, accessible around the clock with bidirectional data exchange.
- GÉNIE Basis Service Package Monthly service agreement package with flat-rate handling of service topics, providing ongoing customer support and First Level Service for deployed GÉNIE solutions so customers can submit tickets without per-ticket cost concerns.
Quantifiable outcome
- 60% reduction in service processing costs
- +10 more outcomes
Companies that use FDI
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
FDI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature7 records
FDI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Quanos Solutions GmbHcorePartnership established in 2023 to integrate Quanos InfoTwin spare parts catalog with GÉNIE webshop. The GÉNIE for InfoTwin product enables bidirectional data exchange between existing spare parts catalogs and the online shop, allowing customers to quickly find assets and required spare parts with few clicks, 24/7. The partnership combines the world of spare parts catalogs with successful online business.
- Value Hub GmbHcoreSister company and strategic partner for digital transformation strategy consulting. Value Hub provides 'architecture' services including IS-analysis, customer needs assessment, and digital roadmap development. Generates qualified leads that feed into FDI's implementation pipeline. Described as the 'architects' in the FDI+Value Hub partnership model, while FDI serves as the 'builders'. Both companies share founders (Thomas Reisacher and Petra Scherer) and operate with a combined value proposition for manufacturing industry digital transformation.
- OXID eSalescoreTechnology partnership spanning over 15 years. OXID eSales provides the e-commerce platform foundation for all GÉNIE webshops. OXID continuously improves system performance, IT security, new modules, and compatibility with connected systems (ERP, CRM, PIM). FDI customizes and extends OXID's modules for manufacturing-specific requirements. OXID's Symfony-based architecture, GraphQL, and Twig template engine provide the technical foundation. OXID's fair purchase model (vs. subscription-only competitors) is recommended for B2B manufacturing companies.
- HubSpotcoreHubSpot provides integrated marketing software covering content management (website, landing pages, forms, blog), email marketing (newsletter and automated mailings), social media publishing and reporting, reporting/analytics, and contact management/CRM. FDI uses HubSpot for its own online marketing activities and for newsletter distribution. Data stored on HubSpot servers in the USA or AWS in Germany.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
FDI competitors and assessment
Company assessmentDirect peers
- dotSource: German digital commerce agency of comparable size specializing in B2B/B2C e-commerce implementations across multiple verticals on platforms like Spryker and commercetools; most direct structural analog to FDI as a DACH-focused commerce integrator.
- OXID eSales: Stuttgart-based e-commerce platform on which all GÉNIE webshops are built; long-standing technology partner since 2009 and the closest supply-side peer, with their direct-to-customer sales force competing for the same B2B manufacturing deals.
- novomind: Hamburg-based provider of e-commerce, PIM, and customer service software with a comparable DACH mid-market focus; overlaps with FDI in webshop and customer portal offerings for industrial customers.
- Intershop: Jena-headquartered enterprise B2B commerce platform with deep roots in the German industrial Mittelstand, directly competing for the same manufacturing spare-parts and B2B portal engagements that FDI's GÉNIE suite targets.
Broad incumbents
- valantic: Much larger Munich/Austrian digital transformation consultancy offering SAP, commerce, and customer experience services; competes for the same enterprise digital transformation mandates but as a generalist across industries.
- Shopware: Schöppingen-based open-source commerce platform significantly larger than FDI, increasingly targeting B2B manufacturing use cases with native templates that can substitute for a custom GÉNIE build for less complex customers.
- Arvato Systems / Arvato CRM Solutions: Bertelsmann-owned large-scale e-commerce and IT services provider with deep B2B and supply-chain capabilities, frequently competing for enterprise digital commerce contracts at a scale FDI cannot match.
- SAP Commerce Cloud: Enterprise commerce platform from SAP that natively integrates with SAP ERP/S/4HANA — FDI's primary integration backbone — and represents the most likely 'insource' alternative for large manufacturers evaluating GÉNIE.
Emerging players
- Spryker: Berlin-headquartered composable commerce platform purpose-built for complex B2B scenarios; competing for the same enterprise manufacturing contracts while partnering with integrators (including dotSource) for delivery.
- commercetools: Munich-founded headless commerce platform targeting enterprise B2B and omnichannel use cases; relevant as a competing architectural choice to OXID-based GÉNIE for sophisticated manufacturing customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FDI social profiles
Digital presenceFDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
FDI leadership team
Management profileNumber of profiles
Profiles8 records
FDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FDI
What does FDI do?
FDI develops and implements the GÉNIE product family — a suite of B2B webshops, customer portals, and AI-powered digital service employee solutions purpose-built for manufacturing and mechanical engineering companies. The platform automates spare parts sales, aftersales service requests, and customer self-service, integrating with ERP, CRM, and PIM systems to consolidate data and processes. Implementation projects typically run 4–8 months and span from entry-level shops (~€50,000) to professional enterprise deployments (€150,000–€200,000+), complemented by ongoing managed services and software licensing.
Is FDI a public or private company?
FDI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FDI founded?
FDI was founded in 1996. It employs 11 to 50 people.
Where is FDI based?
FDI is headquartered in Kempten, Germany, in the Europe region.
How does FDI make money?
Four revenue lines are on record. Custom Webshop & Portal Development Projects are the primary driver. The others are software Licensing / Product Subscriptions, strategy Consulting (via Value Hub) and ongoing Support & Maintenance.
Who are FDI's main competitors?
Direct peers on record are dotSource, OXID eSales, novomind and Intershop. Broad incumbents are valantic, Shopware, Arvato Systems / Arvato CRM Solutions and SAP Commerce Cloud. Emerging players are Spryker and commercetools.
Does FDI have an API?
No public API is recorded for FDI.
What industry is FDI in?
FDI's product category is B2B E-commerce Software (Manufacturing Vertical). Its primary akta.pro industry code is BPAHAEAD, Software Engineering & Application Modernization. Its NAICS code is 541511 and its SIC code is 7371.