Gesto

What Gesto does

Gesto is the commercial brand of NEMES SRL, an Italian private limited company headquartered in Segrate (Milan metropolitan area) operating since 2004 and officially launched as a brand in 2014. The company is a system integrator specializing in eye-catching multimedia visual-communication solutions that combine proprietary hardware, software, and content across twelve vertical markets including museums, retail, hospitality, trade shows, airports, public administration, restaurants, large-scale retail (GDO), industry, tourism, training, and architecture/design. Its product portfolio spans holographic projection systems (Holoemotion, Holoprisma, Holodisplay, Holopresenter, Holofan, Interactive Holoexperience), transparent OLED displays (totems, modular walls, robotic displays), large-format LED walls for retail, museums, and trade shows, interactive touch and gesture systems (Magic Walk interactive floor, virtual fitting rooms, body scanners, interactive tables, touch bars), augmented and virtual reality applications (Magic View, AR manuals, AR technical assistance), digital signage with a centralized CMS, and ancillary software (TouchMenù, Ristotouch, Business Game, Touch Data Manager). AI capabilities are embedded in select products — notably the Totem AI generative-AI avatar display, the Camerino virtuale computer-vision fitting room, and gesture-based interaction systems — but are positioned as features within the hardware-integration offering rather than as standalone products.

Gesto's business model combines transactional hardware sales, short-term rental of audiovisual equipment for events and fairs (with full setup and teardown), an operating-lease channel (24–60 months, structured through financial partners) for permanent installations, and professional services covering consulting, project design, installation, custom software development, and post-sale support. Pricing is quote-based and not publicly disclosed. Go-to-market is direct sales plus event-driven lead generation, primarily targeting Italian buyers with concentration in Lombardy. The company operates with an 11–50 employee headcount, has no disclosed external investors or funding rounds, and runs no formal patent or trademark program despite owning a proprietary-branded catalog of 50+ SKUs. Sub-brands include Totem of Design (Made-in-Italy designer totems), iFEELGOOD (temperature detection), iCAREYOU (sanitizer-dispenser totem), iFEELGOOD TESTER, and iSEEYOU (thermal camera), the latter four being COVID-era digital-care products that continue to be offered.

Name

Gesto

Legal name

NEMES SRL

Website

https://gesto.biz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Gesto is the multimedia-visual-communication brand of Italian system integrator NEMES SRL, providing holographic, transparent OLED, LED, interactive, and AR/VR solutions to museums, retail, hospitality, trade shows, airports, public administration, and industrial clients across Italy.

Ownership category

akta.pro rank

Product category

Interactive Display and Visual Communication Hardware

NAICS

Electric Lighting Equipment Manufacturing (3351), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Industrial Design Services (541420)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

akta.pro secondary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

Keywords

• Multimedia visual communication
• Holographic display systems
• Interactive display solutions
• Digital signage hardware
• Immersive technology integration

Headquarters

HQ city

Segrate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of digital signage hardware including monitors, LED walls, interactive displays, holographic systems, OLED displays, touch screens, projectors, and totem systems. One-time purchase model with customization options.
2. Rental Services: Technology rental for fairs and events with assembly and disassembly support. Short-term rental for temporary installations.
3. Professional Services: Consulting, project design, installation and post-sale assistance services. Technology scouting and software development services for custom integrations.
4. Operating Lease: Medium-term operating lease (24-60 months) offered in collaboration with specialized financial companies for permanent installations, with 100% tax deductibility of annual payments.
5. Custom Software Development: Custom software development interfacing with management systems and databases (Oracle, SQL Server, Informix), integrated with graphic programming suites for visual communication projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Gesto (brand of NEMES SRL) designs, develops, integrates and sells multimedia visual communication hardware including proprietary holographic projection systems, transparent OLED displays, LED walls, interactive touch systems, and digital signage networks. The company accompanies hardware sales with custom software (CMS, Touch Data Manager, Ristotouch), consulting, project design, installation, content creation, rental and operating lease financing for venues such as museums, retail stores, hotels, airports, trade shows, public administration and industry.

Product overview

Gesto (Nemes SRL) offers an extensive portfolio of eye-catcher multimedia communication solutions organized into multiple product categories. The core offerings include holographic projection systems (Holoemotion, Holoprisma, Holodisplay, Holoscreen, Holoview, Holosign, Holofan, Holopresenter, Holofashion, Holomove, Holox, Holoexperience, Interactive Holoexperience, Holotable, Holototem), transparent OLED displays (Single/Dual Side Display, Totem HUMAN 77, Totem AI, Totem HOLOLED, Totem HOLOART, Totem SELF, Totem AI, Robotic OLED, Leggio, Desktop, Modulare), LED displays (for meeting rooms, trade shows, retail, museums, floors, custom shapes, robotic), interactive systems (Touch screen, Magic walk interactive floor, Interactive table, Interactive window, Touch bar, Virtual fitting room, Body scanner, Interactive whiteboard, Magic games, Collaborative display), digital signage platform, virtual world technologies (Augmented reality, Virtual reality Magic view, Virtual tour), software solutions (TouchMenù, Business game, Ristotouch, Touch data manager, App), OEM solutions (Touch Foil, Touch panel, OLED Integration Kit), Industry 4.0 solutions (AR manuals, AR assistance), and digital care products (iFEELGOOD, iCAREYOU, iSEEYOU, iFEELGOOD TESTER). The portfolio is unified through common themes of visual communication, interactivity, and immersive experiences, with supporting services including consulting, installation, rental, technology scouting, and software development.

Differentiator

Problem solved

Functional benefit

Brands

• Totem of Design: A line of digital design totems combining technology, innovation, and Made in Italy style for elegant environments, showrooms, boutiques, hotels, museums, events, and high-end corporate spaces.
• iFEELGOOD
• iCAREYOU
• iFEELGOOD TESTER
• iSEEYOU

Quantifiable outcome

• Enables 24/7 customer communication without additional staffing
• +1 more outcomes

Segments12 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature13 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Looking Glass Factory: Looking Glass Factory manufactures holographic display hardware and developer tools for 3D visualization without headsets. It competes with Gesto's transparent and holographic display offerings for retail, museum, and enterprise visualization buyers.
• BrightSign: BrightSign builds digital signage media players and CMS platforms widely used for retail, hospitality, and corporate networks. It is comparable to Gesto's CMS-driven digital signage platform as a software/hardware stack for managed display networks.
• HYPERVSN: HYPERVSN develops and sells holographic 3D display systems for advertising, retail, and events. It directly competes with Gesto's Holoemotion, Holoprisma, and Holofan product lines in the same holographic signage category.
• Realfiction: Realfiction designs and sells Dreamoc holographic display units used in retail, exhibitions, and product launches. It is directly comparable to Gesto's Holoprisma and Holoview product lines for showcasing 3D content.
• Electrosonic: Electrosonic is an AV system integrator delivering immersive experiences, control rooms, and visualization for museums, corporate, and public-sector clients. It is directly comparable to Gesto as a peer integrator specializing in visual communication projects.
• Broadsign (Scala): Broadsign provides a digital signage CMS and programmatic DOOH platform for retail, transit, and venue networks. It overlaps with Gesto's digital signage and CMS capabilities serving similar enterprise verticals.

Broad incumbents

• Leyard Optoelectronic: Leyard is a leading global manufacturer of LED video walls and fine-pitch LED displays for broadcast, retail, and control rooms. Its LED product range overlaps with Gesto's LED displays for museums, retail, and events as a broader incumbent in the same technology category.
• Samsung Electronics (Visual Display): Samsung produces commercial displays, LED signage, and interactive panels for retail, hospitality, and corporate. Its commercial display line competes broadly with Gesto's monitor, LED, and signage offerings as part of a much wider electronics portfolio.
• Christie Digital: Christie is a large established manufacturer of projection, LED video wall, and visual display systems for cinemas, events, and control rooms. Its projector and LED lines overlap with Gesto's projection and LED display categories but across a much broader portfolio.
• LG Electronics (Business Solutions): LG's Business Solutions division makes commercial OLED, LED, and transparent displays as well as digital signage. Its transparent OLED technology in particular is a direct upstream competitor to Gesto's transparent OLED totem and display product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gesto.biz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gesto