Sendaviva

What Sendaviva does

Sendaviva is a privately held nature and theme park located in Arguedas, Navarra, Spain, operated by the legal entity Parque de la Naturaleza de Navarra S.A. (NIF: A31737455). The 120-hectare facility — described as the largest park on the Iberian Peninsula designed for family enjoyment — combines a zoo housing more than 200 species and 800+ animals with 30+ amusement attractions, live shows, on-site dining, and on-site accommodation (La Posada, Villa Sendaviva, glamping, and camping). The asset is positioned near the Bardenas Reales natural area, integrating regional cultural and ecological identity, and holds EAZA membership, AENOR quality certification, and Biosphere Responsible Tourism certification.

The core product stack is anchored on day and multi-day admission tickets (priced from €23 for seniors up to €32 for adults, with advance-purchase discounts and family concessions), augmented by an extensive add-on ecosystem: premium experiences (Planes Molones such as lemur encounters and zookeeper programs), guided Paseo Naturalístico walks, SENDANatura ecotourism, restaurants with live bird shows, parking services, summer and science camps for children aged 6-13, gift cards, a Bono Sendamigo referral program, and a Tribu Sendaviva subscriber email channel. Distribution is direct-to-consumer through an online booking platform (reservas.sendaviva.com), phone reservations, on-site ticket offices, and dedicated group sales for schools and corporate clients. The park maintains mobile apps on iOS and Android and supports booking and content in Spanish, Basque, English, and French.

Sendaviva's commercial model is essentially a destination operator with diversified ticket, lodging, F&B, and experience revenue streams layered around a single physical site, supplemented by seasonal events (e.g., 'Verano Salvaje' summer programming, the 2026 'Eklipse' eclipse event). Outside its commercial operations, Sendaviva maintains research collaborations with Universidad Politécnica de Valencia (metabarcoding dietary research), Universidad de Navarra (SEMICE native mammal monitoring), and the Museo de Ciencias Naturales de Granollers, and contributed labeled images of its Syrian brown bears to the BearID AI project for camera-trap wildlife identification. The company has been publicly supported by SODENA, Next Generation EU, and Spanish Government programs, indicating public-sector alignment.

Name

Sendaviva

Legal name

Parque de la Naturaleza S.A

Website

https://sendaviva.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Sendaviva operates a 120-hectare nature and theme park in Arguedas, Navarra, combining a 200+ species zoo with 30+ rides, accommodation, dining, summer camps, and educational programs for families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Theme Park and Zoo

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Theme park attractions
• Zoological park services
• Family entertainment experiences
• Wildlife conservation education
• Ecotourism experiences

Headquarters

HQ city

Arguedas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Admission Tickets: Primary revenue stream from day tickets, 2-day tickets, late entry tickets, naturalist walks, and special experiences. Tickets priced by age category (adult, junior, child, senior) with discounts for advance purchase.
2. Food and Beverage: On-site restaurants including Bird Restaurant with live shows, catering services, and food options for special dietary needs.
3. Season Passes: Season pass products (Bono Sendamigo) offering unlimited access throughout the season with loyalty benefits.
4. Parking Services: Preferential parking, motorhome parking, and 1-2 day parking packages. Free for guests staying at La Posada or Villa Sendaviva.
5. Accommodation: On-site lodging including La Posada, Villa Sendaviva, glamping, and camping facilities.
6. Experiences and Activities: Premium experiences including lemur encounters, zookeeper experiences, Sky Explorers, and animal care programs. Additional fee on top of park admission.
7. Camps: Summer camps in Spanish and Basque languages, science camps, and day camps for children ages 6-13.
8. Gift Cards: Gift cards with open-date tickets allowing recipients to choose their visit date.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sendaviva is a nature and theme park in Navarra, Spain that combines a zoo housing over 150 species and 800+ animals with more than 30 amusement attractions, live shows, themed dining, and on-site accommodation. The park sells day and multi-day admission tickets, premium animal encounters (lemurs, zookeeper programs), summer camps for children, educational programs for schools, and corporate event hosting. Its revenue centers on physical park visitation enhanced by ancillary services including parking, restaurants, lodging, gift cards, and season passes.

Product overview

Sendaviva is a nature and theme park in Navarra, Spain, combining a zoo (over 150 species, 800+ animals) with amusement attractions (30+ attractions and shows). The core offering centers on day and multi-day admission tickets, with the park organized around animal trails, shows, and rides. Visitors can enhance their experience through add-on modules including interactive 'Planes Molones' activities (animal encounters, zookeeper experiences), guided nature walks, dining at themed restaurants with performances, on-site accommodation at La Posada/Villa Sendaviva, and summer camps for children. Additional services include season passes, gift cards, parking, corporate events, and specialized educational programs for schools. The park positions itself as both a leisure destination and a conservation and education center.

Differentiator

Problem solved

Functional benefit

Products and services

• Entradas (Park Admission Tickets) Day and multi-day admission tickets to the park priced by age category (adult, junior, child, senior) with family and advance purchase discounts.
• Sendanatura Ecotourism Experience

Quantifiable outcome

• 30+ research and conservation projects at regional, national and international levels

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WAZA (World Association of Zoos and Aquariums)coreStrategic or Co-development PartnerSendaviva follows WAZA animal welfare strategy guidelines, adhering to the five domains: health, nutrition, behavior, environment, and mental state. This partnership provides the framework for Sendaviva's animal care standards.
• UPV (Universidad Politécnica de Valencia)coreStrategic or Co-development PartnerCollaboration on metabarcoding research to determine animal diet through genetic analysis of feces. Sendaviva's environmental department handled controlled feeding, sample collection, and experimental protocol recording.
• UNAV (Universidad de Navarra)coreStrategic or Co-development PartnerCollaboration on SEMICE project (Monitoring Common Small Mammals of Spain) for population monitoring of native wild small mammals within Sendaviva grounds.
• Museo de Ciencias Naturales de GranollersminorStrategic or Co-development PartnerLead organization for SEMICE project tracking small mammal population fluctuations and ecosystem changes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Selwo Aventura: Selwo Aventura in Estepona is a nature-adventure park combining wildlife observation with zip-lines and family activities. Its hybrid zoo/adventure positioning in southern Spain overlaps with Sendaviva's family and eco-tourism value proposition.
• Bioparc Valencia: Bioparc Valencia is a zoo-immersion park in Valencia that, like Sendaviva, combines naturalistic wildlife exhibits with family leisure experiences. Both target family audiences with mixed zoo/theme-park offerings in Spain, competing for similar domestic and inbound tourism.
• Parque de la Naturaleza de Cabárceno: Cabárceno is a large semi-free-roaming wildlife park in Cantabria, Spain, that combines a zoo-style wildlife experience with visitor leisure. Its nature-park positioning in northern Spain places it in direct competition with Sendaviva for regional family and tourist visitors.
• Mundomar Benidorm: Mundomar is a marine and exotic animal park in Benidorm offering animal encounters, shows and interactive experiences. It targets the same family leisure demographic as Sendaviva, with comparable ticket-plus-experience monetization.
• Loro Parque: Loro Parque in Tenerife is a world-renowned zoo and animal-show park that, like Sendaviva, blends wildlife exhibits with family entertainment and shows. Both compete for international family tourists seeking animal-focused leisure experiences in Spain.
• Terra Natura (Benidorm/Murcia): Terra Natura operates zoo-and-adventure parks in Benidorm and Murcia with animal immersion zones, shows and family attractions. Its combined zoo + theme-park model and Spanish regional positioning make it one of the closest direct competitors to Sendaviva.

Broad incumbents

• PortAventura World: PortAventura World is Spain's largest theme-park resort, including a theme park, Ferrari Land, water park and on-site hotels. While broader and larger in scale, it competes for the same Spanish and European family tourism wallet as Sendaviva and represents a meaningful competitive benchmark.
• Oceanogràfic (Valencia): Oceanogràfic is Europe's largest aquarium, located within the City of Arts and Sciences in Valencia. While focused on marine life, it competes for educational family outings and group bookings in Spain and is part of the broader Valencia leisure ecosystem relevant to Sendaviva's positioning.
• Parque Warner Madrid: Parque Warner is a major theme park near Madrid owned by Parques Reunidos. It competes for Spanish family leisure spend and corporate events, and its parent group's portfolio provides a useful operational and financial benchmark for Sendaviva.

Regional players

• Zoomarine (Portugal): Zoomarine is a marine-themed park in the Algarve combining animal shows, attractions and educational experiences. It targets Iberian family tourists in a complementary geography to Sendaviva, making it a regional rather than direct competitor but a relevant benchmark for animal-attraction operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sendavivaoficial
• Xx.com/sendaviva
• Facebookfacebook.com/sendaviva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sendaviva