What Radnaq does

Radnaq is a privately held Brazilian automotive chemical products developer founded in 1995 and headquartered in Guarulhos, São Paulo. The company formulates and manufactures its products in its own laboratory and distributes them across Brazil under the Radnaq master brand plus two sub-brands, Radcolor (aerosol paints and spray wraps) and Miralub (metal conditioners). Its 50+ SKU catalog spans brake fluids (DOT3, DOT4, DOT4 LV, DOT5.1, INMETRO certified and compliant with NBR-9292, SAE J 1703/J 1704, FMVSS 116), radiator coolants and long-life fluids, hydraulic and transmission fluids (Fluido ATF), engine decarbonizers, contact cleaners, greases, penetrating lubricants, silicone protectants and perfumed silicones, car wash and wax products, AC system cleaners, glass and upholstery cleaners, odorizers (gel, aerosol, drop formats), and specialty maintenance chemicals. Products are positioned for use cases spanning automobiles, motorcycles, trucks, agricultural machinery, marine/boats, industrial cooling systems, and household maintenance.

The business model is straightforward B2B/B2C distribution of physical chemical goods in Brazil. Radnaq sells through a network of automotive retailers and distributors, supported by direct customer engagement via WhatsApp (+55 11 97604-1487) and the company website (radnaq.com.br), where customers can request quotes and download product catalogs. The website also serves a top-of-funnel marketing function across Facebook, Instagram, YouTube, LinkedIn, and an email newsletter. Pricing is not publicly disclosed and is handled on a quote basis; the company offers no SaaS, licensing, or platform layer.

The company's competitive positioning rests on regulatory-grade certifications for safety-critical brake fluids, a 29-year operating history with in-house formulation capability, and the breadth of its single-brand portfolio across roughly twenty product categories. The firm is family/private-equity style independently operated with no disclosed parent company, subsidiaries, outside investment, or M&A activity. Headcount, revenue, and ownership structure are not disclosed.

Name

Radnaq

Legal name

Radnaq

Website

https://radnaq.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Radnaq is a privately held Brazilian automotive chemical products developer founded in 1995, headquartered in Guarulhos, that formulates brake fluids, coolants, lubricants, silicones, cleaners, paints, and odorizers in its own laboratory and distributes them across Brazil through retailers, distributors, and direct WhatsApp sales.

Ownership category

akta.pro rank

Product category

Automotive Chemical Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Industrial Organic Chemicals (2860)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Automotive chemical products
• Brake fluids
• Radiator coolants
• Vehicle maintenance chemicals
• Aerosol automotive care

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Chemical Products Sales: Revenue generated from the sale of automotive chemical products including brake fluids, coolants, cleaning products, silicones, waxes, and maintenance chemicals to distributors, retailers, and end consumers in Brazil.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Radnaq develops, formulates, and sells an extensive line of automotive chemical maintenance products in Brazil, including brake fluids, radiator coolants, engine cleaners, silicones, lubricants, greases, air fresheners, waxes, polishes, and aerosol paints. Products are manufactured from formulations developed in the company's own laboratory and certified to Brazilian (INMETRO, NBR) and international (SAE, FMVSS) standards. The portfolio is sold to automotive service providers, distributors, retailers, and end consumers through a national retail and direct-sales network.

Product overview

Radnaq is a Brazilian automotive chemical products company operating since 1995 that develops products in its own laboratory for vehicle maintenance. The product portfolio is organized across multiple categories: brake fluids (DOT3, DOT4, DOT4 LV, DOT5.1), radiator/cooling fluids (Tropical T-5, Sintetic Long Life, Bio Orgânico Long Life, Special Cool, Diamond, Original T-5, Anticorrosivo, Protetor Ultra PS), air conditioning cleaners, car care and cleaning products (Motor Clean, Lava a Seco, Multi Uso, Seven Clean), waxes and polishes (Cera Colorida, Cera Polidora, Cera Protetora), lubricants and greases (Graxa Branca, Graxa Alta Aderência, Lub 40, Desengripante White 1000), silicones (Silicone Aerossol, Silicone Aerossol Perfumado, Silicone Vintage, Silicone Automotivo Gel), odorizers (Rad Air, Radgel, Drop), paint products (Dip Wheel, Tinta Spray line under Radcolor brand), metal conditioners (Miralub), hydraulic fluids (Fluido ATF), and maintenance chemicals. Products are available in various sizes and formulations targeting automobiles, motorcycles, trucks, agricultural machines, boats, and household applications.

Differentiator

Problem solved

Functional benefit

Brands

• Radcolor: Paint line including aerosol spray paints for various applications such as refrigerators, bicycles, steel furniture, toys, and general decorations. Includes over 30 colors for general use, metallics, aluminized, high temperature, luminous, wrapping, and paint remover products.
• Miralub

Products and services

• DOT3 Brake Fluid Brake hydraulic fluid with boiling point above 205°C meeting NBR-9292 Type 3, SAE-J 1703, and FMVSS 116 DOT3 specifications. Designed for moderate-use automotive hydraulic brake systems.
• DOT4 Brake Fluid High-temperature brake hydraulic fluid with boiling point above 230°C, meeting NBR-9292 Type 4, SAE-J 1703, and FMVSS 116 DOT4 specifications. Designed for severe braking conditions in hydraulic and semi-hydraulic brake systems.
• DOT4 LV Brake Fluid Low-viscosity brake and clutch fluid featuring superior corrosion and oxidation protection. INMETRO certified, meeting NBR9292 Type 4LV, SAE J 1704, and FMVSS 116 specifications.
• DOT5.1 Brake and Clutch Fluid High-safety brake and clutch fluid with DOT 5.1 class rating, featuring high wet boiling point and superior corrosion and oxidation protection. INMETRO certified and designed for competition vehicles.
• Fluido ATF (Automatic Transmission Fluid) Mineral lubricant for automatic transmissions and hydraulic power-steering systems, meeting SAE 10W20 viscosity and TASA (Type A Suffix A) specifications.
• Tropical T-5 Radiator Coolant Long-life concentrated chemical compound using high-performance raw materials and a powerful concentrated anticorrosive for cooling-system protection. Available in Blue, Green, and Yellow variants.
• Sintetic Long Life Coolant Synthetic coolant protecting the entire cooling system against corrosion, lubricating the water pump, and preventing foam formation.
• Special Cool Coolant Coolant designed for electronic diesel engine cooling systems, protecting against corrosion and cavitation, raising water boiling point, and protecting against freezing down to -36°C.
• Bio Orgânico Long Life Coolant Exclusive-formulation organic coolant offering maximum protection for cooling systems of internal-combustion engines in automobiles, motorcycles, utilities, trucks, agricultural machines, and stationary engines. Available in concentrated and ready-to-use versions.
• Diamond Radiator Fluid Super-concentrated radiator fluid based on high thermal-conductivity synthetic anticorrosive polymers, offering excellent protection against corrosion and cavitation for automobiles, trucks, and stationary engines.
• Protetor Ultra PS Coolant High-performance polymer-based coolant, ready for use, with corrosion inhibitors for gasoline/ethanol/diesel/CNG vehicle cooling systems and stationary engines. Extends engine life with corrosion and cavitation protection.
• Motor Clean Engine Cleaner Engine cleaner specially formulated to rapidly dissolve engine oils and greases from car and motorcycle engines, wheels, and parts, removing brake-pad soot from magnesium, aluminum, and iron wheels.
• Lava a Seco Waterless Car Wash Waterless car-wash product that cleans without scratching paintwork, promoting intense shine and protection. Suitable for cars, motorcycles, bicycles, boats, and any painted metal surface.
• Cera Colorida Color Wax Color wax developed to enhance and protect car paint by creating a thin film over the applied surface. Available in Silver, White, Gray, Red, and Black options.
• Graxa Alta Aderência High-Adherence Grease High-adherence grease resistant to water and high temperatures, formulated from synthetic oils with strong penetration and adherence to metal and rubber. Rated for -35°C to 200°C.
• Graxa Branca White Lubricant Grease High-quality white lubricant grease for metallic parts, providing long-lasting action with exceptional adhesion, high resistance to heavy loads, and excellent aging resistance. Heat- and water-resistant.
• Lub 40 Penetrating Lubricant Aerosol penetrating lubricant with high penetration power that protects metal surfaces against rust and corrosion while maintaining a protective, moisture-resistant film.
• Grafite Aerossol Graphite Lubricant Aerosol graphite lubricant for easy application in hard-to-reach areas, acting as a penetrant on exposed threads, window channels, locks, chains, and general mechanism lubrication.
• Silicone Aerossol (Silicone Spray) Silicone spray that restores original shine and prevents drying of tires, rubber trim, and vehicle plastics. Protects against sun damage that causes cracking in vinyl, fiberglass, and rubber materials.
• Descarbonizante DRP-80 Engine Decarbonizer Decarbonizer developed with special raw materials for efficient cleaning and decarbonization of ethanol and gasoline engines, restoring idle stability, reducing fuel consumption, and increasing power with low pollutant emissions.
• Miralub Metal Conditioner Metal conditioner that reduces friction by creating a protective anti-wear film on metal surfaces. Miscible with all types of oil (mineral, synthetic, semi-synthetic) without altering viscosity, and with all types of fuel.
• Limpa Freios Aerossol Brake Cleaner Powerful brake-system residue remover developed to degrease, clean, and eliminate squeaks caused by oiliness on brake discs.
• Silicone Vintage Dash Protectant Vintage-line silicone that restores original shine and prevents drying of dashboards, plastics, rubber trim, and tires. Available in Arman Man, Invict Man, Pimenta Rosa, Polo Man, and Mixed Box variants.
• Radgel Air Freshener Air-freshener gel designed to perfume cars and closed environments. Available in Lavanda, Maçã Verde, Frutas Vermelhas, Tutti Frutti, Talco, Oceano, and Mixed Box variants.
• Rad Air Odorizer Modern odorizer with stylish design and cheerful colors featuring internationally known fragrances in sachet format that purifies environments.
• Drop Odorizer Drop odorizer with stylish design and cheerful colors that adapts to any environment, emitting pleasant aromas and purifying the air. Available in Vanilla, Seduction, Pear Glac, Maçã com Canela, and Mixed Box variants.
• Limpa Ar Condicionado Air-Conditioning Cleaner Air-conditioning and ventilation-system cleaner that leaves a pleasant fragrance in vehicle interiors. Available in Lavanda, Inodoro, Classic, Summer, Cítrico, and Carro Novo variants.
• Air Treatment Clean Granada AC Cleaner Aerosol air-conditioning cleaning product for cleaning automotive AC systems, suitable for automobiles, buses, trucks, or any environment requiring cleaning. Available in multiple fragrance variants.
• Limpa Vidros Vidglass Glass Cleaner Glass cleaner formulated for glass, mirrors, display windows, windows, crystals, tiles, formica, and windshields, leaving greater shine and clarity.
• Limpa Couro Leather and Vinyl Cleaner High-quality aerosol leather and vinyl cleaner and protector that cleans and protects without modifying natural properties, providing shine and preventing cracks and premature aging.
• Limpa Estofado Upholstery Cleaner Deep-action concentrated aerosol upholstery cleaner that removes the most difficult dirt, restoring original color and appearance. Suitable for fabric upholsteries, carpets, cushions, residential ceilings, and automotive ceilings.
• Seven Clean Industrial Cleaner Industrial cleaner with high cleaning power, effective in removing greases, oils, fats, soot, and dirt. Available in 500 ml, 5 L, and 20 L sizes.
• Lava Autos com Cera Car Wash with Wax Car wash with wax solution that cleans and provides shine in one application. Special balanced formulation removes dirt easily while leaving a protective film against weather.
• Limpa Pneus Tire Cleaner Tire cleaner developed to protect, clean, preserve, and shine tires and rubber articles. Leaves a protective layer preventing drying.
• Cera Polidora Polishing Wax Automotive polishing wax that waxes in a single application, leaving a brilliant, long-lasting film on paint. Suitable for all paint types including automotive, motorcycles, refrigerators, chrome, and steel furniture.
• Limpa Contato Electrical Contact Cleaner Electrical contact cleaner for cleaning and restoring electrical continuity in contacts, electronic injection systems, cylinder heads, and similar applications. Removes corrosive agents, dust, solder flux, greases, and oils.
• Desengripante White 1000 Penetrating Lubricant Penetrating lubricant with high penetration power that protects metal surfaces against oxidation and corrosion while maintaining a protective, moisture-resistant, lubricating film.
• Dip Wheel Multi-Use Spray Wrap (Radcolor) Multi-use spray wrap product under the Radcolor brand. Radcolor is a high-quality acrylic aerosol paint for painting appliances, bicycles, steel furniture, toys, craft objects, and general decorations.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Castrol Brasil: Castrol is a major global lubricant and automotive chemical brand with Brazilian operations, broad OEM relationships, and a deep distributor footprint. Overlaps with Radnaq in lubricants, brake fluids and coolants but operates at significantly greater scale and brand awareness.
• Motul Brasil: Motul is a global specialty lubricants and automotive chemical brand with a Brazilian operation. Competes directly with Radnaq in lubricants, brake fluids and engine treatments, with a stronger performance/premium positioning.
• Wurth do Brasil: Wurth is a large German-based automotive and MRO parts supplier with broad chemical/cleaner/spray product lines in Brazil sold via direct-to-workshop motion. Overlaps with Radnaq in automotive chemical consumables, though Wurth is much larger and broader in scope.
• Valvoline do Brasil: Valvoline manufactures and distributes lubricants, coolants, and automotive chemicals in Brazil. Competes directly with Radnaq in coolants and lubricants but operates at larger national scale with a wider product range.

Direct peers

• Start Química: Start Química is a Brazilian manufacturer of automotive and industrial maintenance chemicals, including lubricants, cleaners, and degreasers. Directly comparable in product range, Brazilian geography, and channel partner distribution model.
• Bardahl: Bardahl is a global manufacturer of automotive chemicals (lubricant additives, coolants, cleaners) with a long-established Brazilian operation selling directly to mechanics and retailers. Directly comparable to Radnaq across product categories and aftermarket distribution model.
• Turtle Wax Brasil: Turtle Wax is a global car care products brand (waxes, polishes, cleaners, glass cleaners) with Brazilian retail distribution, directly overlapping with Radnaq's Cera, Lava Autos, Limpa Vidros and polishing portfolio.
• STP Brasil: STP is a global fuel additives, engine treatments, and automotive chemical brand with Brazilian distribution, directly competing with Radnaq in engine cleaners, decarbonizers, and fuel-system chemicals.
• Prestone Brasil: Prestone is a major coolant/antifreeze and automotive chemical brand with Brazilian distribution. Directly competes with Radnaq's Tropical T-5, Sintetic Long Life and Diamond coolant lines.
• Iquine Produtos Químicos: Iquine is a Brazilian manufacturer of automotive cleaning and maintenance chemicals (waxes, polishes, silicones, cleaners). Highly comparable to Radnaq in product mix, Brazilian-only geographic scope and B2B/distributor GTM motion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Radnaqautomotive
• Facebookfacebook.com/RadnaqAutomotive
• LinkedInlinkedin.com/company/radnaq
• Instagraminstagram.com/radnaqautomotive

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radnaq