12M Recruiting

Name

12M Recruiting

Legal name

12M Recruiting

Website

https://12MRecruiting.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Executive Search Services

NAICS

Executive Search Services (561312)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Executive & Leadership Direct Hire (BPACAFAB)

akta.pro secondary industries

Confidential/Replacement & Succession Search (BPACAAAK), Executive Outplacement (C-Suite & Senior Leaders) (BPACAOAC)

Keywords

• Executive search services
• Education leadership recruitment
• Retained search firm
• School leadership hiring
• Talent acquisition consulting

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Executive Search / Retained Search: Retained search engagements for leadership positions in schools and educational institutions. Clients engage 12M Recruiting to fill senior roles including Heads of School, Directors, Executive Directors, and other mission-critical leadership positions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

12M Recruiting provides retained executive search and strategic hiring services for schools and educational institutions, placing senior leaders such as Heads of School, Directors, Executive Directors, and other mission-critical leadership positions. Its service portfolio is organized around three modules — Assess (candidate evaluation), Retained Search (executive search), and Transition (leadership change support) — and is supported by the SUNRISE Report research publication. The firm also operates Ed Tech Recruiting as a wholly-owned subsidiary brand focused on tech and innovation executive searches.

Product overview

12M Recruiting is a management consulting and strategic hiring firm for schools, operating as a single unified service offering rather than a platform-plus-modules architecture. The core offering centers on executive recruitment services for educational institutions, delivered through four integrated service modules: Assess (candidate evaluation), Retained Search (executive search), Transition (leadership change support), and Overview (consulting). The company also operates Ed Tech Recruiting as a specialized sub-brand targeting tech and innovation leadership positions. The SUNRISE Report serves as proprietary research supporting the firm's advisory capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Ed Tech Recruiting: Specializes in executive searches for tech and innovation positions

Products and services

• 12M Recruiting Executive Search Core management consulting and strategic hiring service for schools and educational institutions, providing executive-level recruitment (retained search) for senior leadership positions such as Heads of School, Directors, Executive Directors, and other mission-critical roles.
• Ed Tech Recruiting Specialized executive search sub-brand focused on placing senior technology and innovation leaders within education technology companies and innovation-focused organizations.
• Assess
• Retained Search Executive search service using a retained search methodology to identify and recruit top leadership talent for schools, with engagements for positions such as Head of School, Director, and other senior roles.
• Transition Standalone transition service supporting schools during leadership changes, ensuring continuity and successful onboarding of new executives.
• SUNRISE Report Proprietary research publication providing insights and analysis on trends in educational leadership recruitment, supporting the firm's advisory and content marketing capabilities.

Quantifiable outcome

• Successful placement of transformative leaders including Director of Teaching and Learning at The Alexander Dawson School (previously Chief Program Officer at Buck Institute for Education)

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ed Tech RecruitingcoreOEM/ Whitelabel/ Licensing PartnerEd Tech Recruiting is a subsidiary of 12M Recruiting that specializes in executive searches for tech and innovation leadership positions. It operates as a separate brand (edtechrecruiting.com) while being under the 12M Recruiting parent company umbrella.

Recent moves5 records

Expansion highlights5 records

Emerging players

• SchoolSpring: Online K-12 job marketplace used by many independent and public schools to post administrative and teaching roles. Comparable in serving K-12 hiring needs, though as a self-serve platform rather than a retained executive search firm.
• EdTech Recruit (other independent edtech search firms): Boutique recruiting firm focused on placing sales, marketing, and product talent in edtech companies. Comparable to 12M's Ed Tech Recruiting subsidiary on edtech-sector talent placement, though more weighted to commercial roles than executive leadership.

Others

• Educational Records Bureau (ERG / Independent Schools Placement Service): Provides assessment and support services to independent schools including educator and administrator placement support. Adjacent ecosystem player that serves the same independent-school buyer base as 12M Recruiting.

Direct peers

• Carney, Sandoe & Associates: Long-established recruitment firm focused on placing heads of school, senior administrators, and faculty in independent and private schools. Directly comparable to 12M Recruiting on target customer (independent K-12 leadership) and retained-search model.
• CalWest Educators Placement: California-based education recruiting firm placing administrators and teachers in private and independent schools. Comparable to 12M Recruiting on independent-school focus, West Coast footprint, and executive/administrative search services.

Broad incumbents

• Spencer Stuart: Global executive search firm with a dedicated Education, Nonprofit & Social Impact practice that places leaders at universities, independent schools, and education nonprofits. Overlaps with 12M Recruiting on education-sector senior leadership searches but at vastly larger scale.
• Korn Ferry: Large global organizational consulting firm with an executive search practice serving education and nonprofit clients. Comparable as a broader incumbent that competes for the same independent-school and education-leadership engagements.
• Egon Zehnder: Global executive search and leadership advisory firm with significant education-sector engagements. Comparable on senior leadership search methodology, though typically serving larger institutions than 12M's independent-school core.
• Heidrick & Struggles: Global executive search firm with established education and social impact practices placing senior leaders at schools, universities, and edtech organizations. Comparable to 12M Recruiting on retained education-sector leadership mandates, though at global scale.
• Russell Reynolds Associates: Global executive search firm with education and nonprofit sector practices serving schools, universities, and associations. Comparable on retained executive search methodology and leadership-level mandates, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/12mRecruiting
• YouTubeyoutube.com/channel/UCCDRKYAnED-LsIsdJt3GdEg
• LinkedInlinkedin.com/company/28387499
• Instagraminstagram.com/12MRecruiting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 12M Recruiting