Ed Tech Recruiting

What Ed Tech Recruiting does

Ed Tech Recruiting is a boutique management consulting and executive search firm specializing in senior technology leadership hiring for educational institutions. Founded in 2015 and operated under the holding company Naloma, Inc., the firm delivers three core services: Assess (organizational and staffing needs assessments), Retained Search (executive search for CIO, CTO, VP, and director-level technology roles in schools, associations, and mission-aligned companies), and Transition (interim leadership support and project management for major systems changes). It also operates a public job board for technology positions in schools and publishes an annual salary survey for the education technology sector.

The business model is a B2B professional services retainer rather than a technology product. Clients (independent schools, K-12 institutions, associations, and mission-aligned companies) engage the firm directly for fixed-fee retained search engagements, with fees agreed in advance and independent of hiring outcome, salary level, or candidate source. Go-to-market is sales-led and relationship-based, leveraging a curated network of thousands of technology professionals globally, content marketing (blog, salary survey, YouTube, LinkedIn), and thought leadership in the niche intersection of K-12 education and technology leadership.

The firm's competitive positioning rests on vertical specialization in education technology hiring, a fixed-fee model that removes outcome-based conflicts of interest, and a documented commitment to diversity in candidate delivery. It has no disclosed proprietary technology platform, AI/ML capabilities, patents, integrations, or funding; its technology footprint consists of commodity vendor tools such as Mollom and SendGrid and a web-based job board. The firm is closely tied to its sister brand 12M Recruiting, sharing corporate parent, branding, and operational infrastructure.

Name

Ed Tech Recruiting

Legal name

Naloma, Inc.

Website

https://edtechrecruiting.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ed Tech Recruiting is a boutique executive search and management consulting firm that conducts retained searches for senior technology leadership positions in K-12 schools, associations, and mission-aligned education organizations under parent company Naloma, Inc.

Ownership category

akta.pro rank

Product category

Executive Search Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)

akta.pro secondary industry

Diversity, Equity & Inclusion (DEI) Executive Search (BPACAAAL)

Keywords

• Executive search services
• Education technology recruiting
• Retained search consulting
• School technology leadership
• K-12 leadership hiring

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Retained Search Fees: The company is hired by organizations (schools, associations, companies) to support executive and leadership searches. They charge a fixed fee for each search engagement, agreed upon in advance. The fee structure is independent of hiring outcomes, salary levels, or candidate sources.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Ed Tech Recruiting is a management consulting and executive search firm that conducts retained searches for senior technology leadership positions (CIO, CTO, VP, Director level) at schools, associations, and mission-aligned organizations globally. The firm delivers three core services — Assess (needs assessment), Retained Search (executive recruitment with fixed fees), and Transition (interim leadership and project management support) — and operates an accompanying job board for technology roles in education.

Product overview

Ed Tech Recruiting operates as a management consulting and strategic hiring firm for the education technology sector, offering three core services: Assess (needs assessment for staffing and organizational analysis), Retained Search (executive search for senior technology positions), and Transition (interim leadership and project management support). The platform also includes a Job Board for technology positions in schools and a Salary Survey resource. The company specializes in K-12 and higher education institutions, running searches that typically span 3-12 months and focusing on diversity, intentionality, and longevity in hiring decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Assess Needs assessment service for technology staffing needs, including analysis of roles and responsibilities, systems and processes, or vision and strategy within departments or leadership teams.
• Retained Search Executive search service specializing in senior technology positions (CIO, CTO, VP, Director level) for schools, associations, and companies globally, including processing applications, conducting reference checks, and supporting hiring processes.
• Transition Support for complex hiring situations including interim leadership, strategic guidance, and project management for major systems transitions.
• Job Board Online job board featuring technology positions in schools, universities, and mission-aligned organizations worldwide, where candidates can browse and apply and employers can post jobs.
• Salary Survey Annual compensation data survey for technology positions in schools, published for non-commercial use by the website community.

Quantifiable outcome

• Over half the searches supported have brought an element of diversity to the leadership team
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 12M RecruitingcoreStrategic or Co-development Partner12M Recruiting is a related company and strategic partner of Ed Tech Recruiting. Both companies are owned by Naloma, Inc. Ed Tech Recruiting specializes in executive search for technology positions in schools, while 12M Recruiting provides broader recruiting services. The companies share resources, branding, and operational infrastructure including social media accounts and blog content.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• WittKieffer: Executive search firm with established education practice placing senior leaders (CIOs, CTOs, provosts) across K-12 and higher education. Comparable in targeting education technology and leadership roles, though with broader sector coverage including healthcare.
• Carney, Sandoe & Associates: Executive search and consulting firm exclusively focused on the independent school sector, placing headmasters, senior administrators, and academic leaders. Directly comparable as an education-specialist retained search firm serving similar buyer personas.
• Stratford Search Partners: Retained executive search firm focused on K-12 independent schools, placing head of school and senior leadership positions. Directly comparable in mission-driven retained search for the independent school market.
• Resource Group: Executive search firm specializing in independent schools and nonprofit organizations, conducting retained head-of-school and senior administrator searches. Comparable in targeting mission-driven educational institutions with retained search engagements.
• 12M Recruiting: Sister company under shared parent Naloma, Inc., providing broader recruiting services beyond EdTech. Operationally intertwined with Ed Tech Recruiting through shared branding, content, and back-office infrastructure, making it the most directly comparable entity.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a large executive search practice and dedicated education sector coverage. Comparable for senior technology and innovation leadership searches in education, though it serves a far broader range of industries and functions.
• Diversified Search: Executive search firm with a dedicated education, nonprofit, and social impact practice. Comparable as a competitor for senior leadership placements in schools and mission-driven organizations, though it operates across multiple additional verticals.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated education practice placing CIOs and other senior leaders in schools and universities. Overlaps with Ed Tech Recruiting on senior technology executive searches but serves a much broader portfolio of industries.
• Spencer Stuart: Leading global executive search firm with an education and social enterprise practice covering K-12 and higher education leadership. Comparable as a competitor for senior education sector searches, though it operates at materially larger scale and broader scope.

Emerging players

• EdTech Evidence Exchange: EdTech sector intelligence and talent community platform. While not a direct recruiter, it overlaps with Ed Tech Recruiting's network-building and thought-leadership positioning in the K-12 EdTech talent ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/edtechrecruit
• YouTubeyoutube.com/channel/edtechrecruiting
• LinkedInlinkedin.com/company/ed-tech-recruiting
• Instagraminstagram.com/edtechrecruiting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ed Tech Recruiting