NutriLabs
NutriLabs International, Inc. is a privately held San Francisco-based nutritional supplement manufacturer selling an all-natural portfolio of vitamins, sports nutrition products, and specialty health formulations (including LEANX and NuWhey) direct-to-consumer and through US distributors.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What NutriLabs does
NutriLabs International, Inc. is a privately held nutritional supplement company founded in 2004 and headquartered at 1230 Market Street, Suite 401, San Francisco, California. The company manufactures and sells a portfolio of approximately 15 dietary supplements organized across three product lines: a Special Form line addressing weight management, joint health, sexual wellness, stress relief, and calcium supplementation (including the proprietary 21-ingredient LEANX blend and Okinawa-sourced Coral Calcium Plus); a Vitamin Line comprising daily multivitamins, chewable Vitamin C, calcium with Vitamin D, and Vitamin E; and a Sports Nutrition line anchored by creatine monohydrate, peptide-bonded amino acids (Complete Amino EX), L-glutamine, the NuGain weight-gain formula, and NuWhey whey protein produced via proprietary Microfiltration technology. Its technology footprint is formulation- and sourcing-driven rather than software-driven, with differentiators rooted in all-natural, stimulant-free ingredient blends, specialty raw material sourcing (wild Alaskan salmon omega-3, Okinawa coral calcium), and registered brand trademarks (LeanX, NuWhey, NuGain, Complete Amino EX, EnduRx, Nervine).
NutriLabs serves two primary customer segments: health-conscious general consumers seeking natural nutritional support, and athletes and fitness enthusiasts pursuing performance, recovery, and lean-muscle outcomes. Its revenue model is one-time direct product sales — no subscription pricing is evidenced — and products are sold through two channels: a proprietary e-commerce storefront at nutrilabs.com and a separate wholesale/distributor channel managed via a dedicated sales contact. Geographic operations are confined to the United States. The company has 51-100 employees and discloses no venture funding, institutional investors, parent company, acquisitions, or significant leadership changes across its operating history.
NutriLabs firmographics
Firmographics- Name
- NutriLabs
- Legal name
- NutriLabs International, Inc.
- Website
- https://nutrilabs.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NutriLabs International, Inc. is a privately held San Francisco-based nutritional supplement manufacturer selling an all-natural portfolio of vitamins, sports nutrition products, and specialty health formulations (including LEANX and NuWhey) direct-to-consumer and through US distributors.
- Ownership category
- akta.pro rank
NutriLabs industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Vitamins & Minerals (Single Nutrients) (CRADAGAB)
- akta.pro secondary industries
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)
Keywords
Where NutriLabs is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NutriLabs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: NutriLabs generates revenue through direct sales of nutritional supplements to consumers. Products are sold as one-time purchases with no subscription model indicated.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
NutriLabs product offering
Product offeringCore offering
NutriLabs manufactures and sells nutritional supplements including vitamins, minerals, sports nutrition, and specialty health products. The company distributes through direct-to-consumer e-commerce via its website and a complementary distributor/wholesale channel.
Product overview
NutriLabs is a nutritional supplement company offering a portfolio of health and wellness products organized across three main categories: Special Form supplements (weight management, joint health, sexual health, stress relief, and coral calcium), a Vitamin Line (multivitamins, Vitamin C, Calcium with Vitamin D, and Vitamin E), and Sports Nutrition products (Creatine Monohydrate, Complete Amino EX, L-Glutamine, NuGain weight gain formula, and NuWhey protein powder). The company is headquartered in San Francisco, California, and sells directly to consumers and through distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- LeanX
- Omega-3 (from wild Alaskan salmon)
- EnduRx
- Healthy Joints
- Nervine
- Coral Calcium Plus
- Daily Multivitamins
- Vitamin C Chewable
- Calcium 600 + Vitamin D
- Vitamin E
- Creatine Monohydrate
- Complete Amino EX
- L-Glutamine
- NuGain
- NuWhey
Companies that use NutriLabs
Customer profileSegments2 records
Ideal customer profiles3 records
NutriLabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NutriLabs partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
NutriLabs competitors and assessment
Company assessmentDirect peers
- Life Extension: Life Extension is a premium supplement brand selling directly to consumers across vitamins, omega-3, joint health, and sexual wellness. The product portfolio (Foundational Supplements, Super Omega-3, Joint Formula, Male Fertility) closely mirrors NutriLabs' LeanX/Omega-3/Healthy Joints/EnduRx lineup.
- NOW Foods: NOW Foods is a comparable private manufacturer of vitamins, sports nutrition, and specialty supplements with a strong B2B distributor network. Both companies sell similar product categories (vitamins, whey protein, joint formulas) through DTC and wholesale channels, targeting overlapping health-conscious and athletic consumers.
- Nature's Way: Nature's Way is a long-standing herbal and specialty supplement brand with comparable products (omega-3, joint, multivitamin, stress/sleep). It competes with NutriLabs across the Nervous/EnduRx/Healthy Joints/Vitamin C categories via mass-market retail, practitioner, and DTC channels.
- Standard Process: Standard Process is a whole-food supplement manufacturer selling through practitioner and DTC channels. Both companies target premium, ingredient-quality-led positioning rather than mass-market pricing, and offer overlapping categories such as multivitamins, joint, and stress formulas.
- Garden of Life (Nestlé Health Science): Garden of Life is a clean-label, certified-organic supplement brand covering sports nutrition, multivitamins, and specialty health products. NutriLabs' all-natural, no-stimulant positioning is directly analogous, and Garden of Life competes for the same health-conscious consumer via DTC and natural retail channels.
- Optimum Nutrition (ON): Optimum Nutrition is a leading sports nutrition brand best known for Gold Standard Whey protein. Both companies compete directly in whey protein, creatine, amino acids, and weight-gain formulas; ON's Gold Standard Whey is the most direct competitor to NutriLabs' NuWhey.
Emerging players
- Care/of: Care/of is a digitally-native, personalized vitamin and supplement brand selling on subscription with modern UX. It targets the same health-conscious consumer NutriLabs addresses but executes via a subscription model and digital-first marketing — both areas where NutriLabs' current stack is weakest.
Broad incumbents
- GNC: GNC is a large incumbent retailer and house-brand manufacturer of vitamins, minerals, and sports nutrition, including its own labeled whey, creatine, and joint products. It competes broadly with NutriLabs across virtually every product category and channel, but at vastly larger scale.
- Herbalife Nutrition: Herbalife is a global supplement and weight-management powerhouse with meal replacement shakes and Formula 1 directly competing with NutriLabs' LeanX weight management product. Its scale, multi-country distribution, and network marketing channel exceed NutriLabs' footprint by orders of magnitude.
- USANA Health Sciences: USANA is a multi-country supplement company covering vitamins, minerals, and weight-management products through a direct-selling model. The product mix (Usanimals, Bio-Omega, Procosa joint formula) overlaps with NutriLabs' categories, though USANA operates at much greater scale internationally.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NutriLabs social profiles
Digital presenceNutriLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
NutriLabs leadership team
Management profileNumber of profiles
NutriLabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NutriLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NutriLabs
What does NutriLabs do?
NutriLabs manufactures and sells nutritional supplements including vitamins, minerals, sports nutrition, and specialty health products. The company distributes through direct-to-consumer e-commerce via its website and a complementary distributor/wholesale channel.
Is NutriLabs a public or private company?
NutriLabs is a private company. It is classified as unknown and is currently operating.
When was NutriLabs founded?
NutriLabs was founded in 2004. It employs 51 to 100 people.
Where is NutriLabs based?
NutriLabs is headquartered in San Francisco, United States, in the North America region.
How does NutriLabs make money?
One revenue line is on record: direct Product Sales.
Who are NutriLabs's main competitors?
Direct peers on record are Life Extension, NOW Foods, Nature's Way, Standard Process, Garden of Life (Nestlé Health Science) and Optimum Nutrition (ON). Care/of is listed as an emerging player. Broad incumbents are GNC, Herbalife Nutrition and USANA Health Sciences.
Does NutriLabs have an API?
No public API is recorded for NutriLabs.
What industry is NutriLabs in?
NutriLabs's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAB, Vitamins & Minerals (Single Nutrients), with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 456191 and its SIC code is 2000.