Diamond Tool Supply
Rare Carat (as substantively described in source data) is a consumer-facing diamond search engine and comparison marketplace that helps individual diamond buyers search aggregated retailer listings and learn about diamond quality, 4Cs, and pricing.
- Company typePrivate
- Founded1998
- HeadquartersMonroe, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Diamond Tool Supply firmographics
Firmographics- Name
- Diamond Tool Supply
- Legal name
- Rare Carat
- Website
- https://diamondtoolsupply.net
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rare Carat (as substantively described in source data) is a consumer-facing diamond search engine and comparison marketplace that helps individual diamond buyers search aggregated retailer listings and learn about diamond quality, 4Cs, and pricing.
- Ownership category
- akta.pro rank
Diamond Tool Supply industry classification
Industry- Product category
- Online Diamond Search & Comparison Platform
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Diamond Jewelry (CRAKAAAA)
- akta.pro secondary industries
- Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM), Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ)
Keywords
Where Diamond Tool Supply is headquartered
LocationHeadquarters
- HQ city
- Monroe
- HQ country
- United States
- HQ region
- North America
Markets served
Diamond Tool Supply business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Distribution channels1 record
Marketing channels2 records
Diamond Tool Supply product offering
Product offeringCore offering
Diamond Tool Supply (operating as Rare Carat) runs a free-to-consumer online diamond search engine that aggregates diamond listings from multiple retailers so buyers can compare options for engagement rings and other diamond jewelry in one place. The platform pairs the search/comparison interface with educational resources covering the 4Cs (cut, clarity, color, carat), diamond shapes, fluorescence, lab-grown vs. natural diamonds, and inclusion/metal-type guidance, plus a self-serve customer support help center built on Intercom.
Differentiator
Problem solved
Functional benefit
Products and services
- Rare Carat Search Engine Consumer-facing diamond search engine that aggregates listings from multiple retailers so buyers can search for and compare diamonds (including for engagement rings) in a single interface, supported by educational content on diamond quality.
Companies that use Diamond Tool Supply
Customer profileSegments1 record
Ideal customer profiles1 record
Diamond Tool Supply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Diamond Tool Supply competitors and assessment
Company assessmentDirect peers
- Ritani: Online diamond and engagement-ring marketplace that aggregates inventory from multiple jewelers and offers a buy-online-pick-up-in-store model. Closely comparable aggregator-style approach to Rare Carat.
- Clean Origin: DTC retailer focused exclusively on lab-grown diamonds and engagement jewelry. Competes with Rare Carat in the lab-grown education and discovery layer and shares a similar online, content-led acquisition model.
- Blue Nile: Online diamond and fine jewelry retailer, now owned by Signet Jewelers, that competes head-on with Rare Carat by offering consumers the ability to search, compare and purchase diamonds and engagement jewelry online.
- With Clarity: Online diamond and engagement-ring retailer offering a curated catalog of natural and lab-grown diamonds with strong education content, serving the same primary use case as Rare Carat.
- Brilliant Earth: Publicly traded DTC fine jewelry and engagement-ring retailer with strong emphasis on ethically sourced and lab-grown diamonds. Overlaps with Rare Carat on diamond search, comparison and educational content for engagement buyers.
- James Allen: Major online diamond retailer (also owned by Signet Jewelers) with deep education content and 360° diamond visualization. Targets the same engagement-ring and loose-diamond buyer as Rare Carat and competes for the same organic traffic.
Regional players
- Leibish & Co. Online retailer specializing in fancy color diamonds and high-end natural stones. Comparable as an online diamond discovery and education destination, but with a narrower, premium-segment focus than Rare Carat.
Emerging players
- Vrai: Vertically integrated lab-grown diamond brand owned by Diamond Foundry. Overlaps with Rare Carat on lab-grown education and engagement-ring discovery but operates as a single brand rather than an aggregator.
- Mejuri: DTC fine-jewelry brand targeting younger consumers with self-purchasing and entry-level price points. Comparable as a digitally native fine-jewelry player, though focused on self-purchase rather than engagement-ring search.
Broad incumbents
- Signet Jewelers: Largest specialty jewelry retailer in the U.S. (Kay, Zales, Jared, plus Blue Nile and James Allen). Sets the strategic direction for online diamond discovery and competes with aggregators like Rare Carat through its owned digital brands.
Market position
Customer concentration
Diamond Tool Supply social profiles
Digital presenceDiamond Tool Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diamond Tool Supply leadership team
Management profileNumber of profiles
Diamond Tool Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diamond Tool Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diamond Tool Supply
What does Diamond Tool Supply do?
Diamond Tool Supply (operating as Rare Carat) runs a free-to-consumer online diamond search engine that aggregates diamond listings from multiple retailers so buyers can compare options for engagement rings and other diamond jewelry in one place. The platform pairs the search/comparison interface with educational resources covering the 4Cs (cut, clarity, color, carat), diamond shapes, fluorescence, lab-grown vs. natural diamonds, and inclusion/metal-type guidance, plus a self-serve customer support help center built on Intercom.
Is Diamond Tool Supply a public or private company?
Diamond Tool Supply is a private company. It is classified as unknown and is currently operating.
When was Diamond Tool Supply founded?
Diamond Tool Supply was founded in 1998. It employs 11 to 50 people.
Where is Diamond Tool Supply based?
Diamond Tool Supply is headquartered in Monroe, United States, in the North America region.
Who are Diamond Tool Supply's main competitors?
Direct peers on record are Ritani, Clean Origin, Blue Nile, With Clarity, Brilliant Earth and James Allen. Leibish & Co. is listed as a regional player. Emerging players are Vrai and Mejuri. Signet Jewelers is listed as a broad incumbent.
Does Diamond Tool Supply have an API?
No public API is recorded for Diamond Tool Supply.
What industry is Diamond Tool Supply in?
Diamond Tool Supply's product category is Online Diamond Search & Comparison Platform. Its primary akta.pro industry code is CRAKAAAA, Diamond Jewelry, with a secondary code of CRAKAJAM, Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading). Its NAICS code is 458310 and its SIC code is 5944.