Eleven PR

What Eleven PR does

Eleven PR (legal entity TBWA\Eleven) is an earned creative, public relations and social agency headquartered in Sydney, Australia, with additional offices in Melbourne and Auckland, serving enterprise brands across Australia and New Zealand. The firm was founded in 2006 and operates as part of the TBWA Collective, a global advertising and communications network, while maintaining its own brand identity and creative autonomy. The agency offers a portfolio of professional services including earned creative strategy, traditional and digital public relations, social media campaigns across platforms such as TikTok, Instagram, and Twitch, content creator and influencer partnerships, and technology-enabled brand activations (including AR experiences, interactive tools, and digital platforms). Named clients span financial services (Mastercard), insurance (Allianz), food and beverage (Heinz, Kellogg's, PepsiCo, KITKAT, Allen's, Vodka Cruiser), automotive (mycar, Continental Tyres), travel and tourism (Contiki, Tourism NZ), technology (AWS), apparel (Modibodi), consumer goods (Who Gives a Crap), and nonprofit (Consent Labs).

The business operates as a professional services agency on a project and contract basis, with revenue derived from client engagements and campaigns rather than from a SaaS or productized offering. Headcount is in the 51-100 range, and the company does not disclose revenue, pricing, or its ownership/equity structure beyond its TBWA Collective affiliation. Go-to-market is primarily sales-led and event-driven, leveraging the agency's award portfolio (Cannes Lions, Mumbrella, One Show, D&AD, SABRE, AWARD, ADFEST, Webby) to attract enterprise brand clients. The technology stack is non-proprietary and service-oriented: bespoke digital experiences are built for specific client campaigns (e.g., the Mastercard Ballkid pilot, Allianz GreenSpecs web tool, Kellogg's Gut Bacteria Reef AR, Continental Tyres Bald Stars AFL ambassador activation), with no disclosed APIs, SDKs, or platform products.

Commercially, Eleven PR competes on creative reputation, the global network leverage provided by TBWA Collective, ANZ multi-market coverage, and a track record of measurable earned-media outcomes (campaign reach ranging from 19M to 700M, sales uplifts of 5-40%, and engagement increases of hundreds to thousands of percent on select programs). The agency's client portfolio skews heavily toward major multinational enterprise brands running ANZ-focused activations, with repeat engagements indicating multi-year relationships rather than transactional project work.

Name

Eleven PR

Legal name

TBWA\Eleven

Website

https://elevenpr.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Eleven PR (TBWA\Eleven) is an ANZ-based earned creative, PR, and social agency that designs and executes culturally impactful campaigns for enterprise brands across Australia and New Zealand, operating as part of the TBWA Collective.

Ownership category

akta.pro rank

Product category

Public Relations and Earned Creative Agency Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Technology & B2B PR (BPAFADAI)

Keywords

• Public relations services
• Earned creative campaigns
• Social media marketing
• Creator partnership agency
• Brand activation services

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Social Agency Services: The agency generates revenue through providing earned creative, PR, social media, creator partnerships, and technology-enabled campaign services to brand clients. Revenue comes from client engagements and campaigns.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Eleven PR (TBWA\Eleven) is an earned creative, PR and social agency that delivers strategic public relations, social media campaigns, creator/influencer partnerships, and technology-enabled brand activations for enterprise clients. Services are sold as bespoke campaigns or ongoing retainers, producing media coverage, social engagement, and measurable sales/brand outcomes for brands operating in the Australia and New Zealand market.

Product overview

Eleven PR is an earned creative, PR and social agency that is part of the TBWA Collective. Rather than offering a standalone software product, the company provides professional agency services including earned creative strategy, public relations, social media campaigns, creator partnerships, and technology-enabled brand activations. The agency's offering centers on creating cultural impact for brands through campaigns across media channels including traditional PR, social platforms (TikTok, Instagram, Twitch), and digital experiences. The company does not operate a SaaS platform or product-based business model; all referenced items on their website are campaign case studies created for clients rather than repeatable product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned Creative Services Strategic creative services focused on earning media coverage, social engagement, and cultural impact for enterprise brands through innovative campaign concepts and PR strategies. Sold as bespoke engagements for clients such as Mastercard, Heinz, KITKAT, Tourism NZ, and Allianz.
• PR Services Public relations services including media relations, press coverage, and brand narrative development across traditional and digital media channels, sold to enterprise brand clients seeking earned media outcomes in ANZ markets.
• Social Media Services Social media strategy and campaign execution across platforms including TikTok, Instagram, Twitch, and emerging social channels to drive audience engagement and brand awareness for enterprise brand clients.
• Creator Partnerships Collaboration with content creators and influencers to amplify brand messaging through authentic, creator-driven campaigns for enterprise clients, including TikTok and Twitch activations such as Tourism NZ's Play NZ which reached 3.5M+ gamers on Twitch.
• Technology-Enabled Campaigns Campaign development leveraging technology solutions including AR experiences (e.g., Kellogg's Gut Bacteria Reef), interactive web tools (e.g., Allianz GreenSpecs, mycar Auto-Translate, Responsible Service of Mayonnaise), and digital platforms to create innovative brand activations for enterprise clients.

Quantifiable outcome

• 700M+ campaign reach achieved for Vodka Cruiser The Solo Project
• +6 more outcomes

Named customers20 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TBWA CollectivecoreStrategic or Co-development PartnerEleven PR is part of the TBWA Collective, a globally recognized advertising and communications network. This partnership provides the agency with global resources, methodology, and network support while maintaining its own brand identity and creative approach.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR agency with strength in brand reputation, social impact and earned creative campaigns; competes with Eleven PR for consumer and corporate clients seeking PR-led cultural campaigns.
• Weber Shandwick: Top-tier global PR firm (IPG) offering earned media, social impact, influencer and content services to large enterprises; directly comparable to Eleven PR's integrated earned creative offering for FMCG, tech and consumer clients.
• Hill & Knowlton: Global communications consultancy (WPP) focused on corporate, brand and public affairs PR; a longstanding competitor for enterprise brand PR and earned-media briefs in ANZ and APAC.
• BCW (Burson Cohn & Wolfe): WPP-owned global PR and communications agency delivering earned media, brand and corporate PR services; competes with Eleven PR for enterprise clients requiring multi-market PR support through holding-company relationships.
• Ogilvy PR: WPP-owned global PR and social communications network covering earned media, influencer and brand PR; a direct competitor in the multinational brand PR space and a frequent rival on ANZ enterprise pitches.
• Edelman: Global public relations and earned media agency with deep media-relations, brand and crisis capabilities; competes head-to-head with Eleven PR for enterprise PR mandates, particularly with multinational brands operating across ANZ and globally.

Direct peers

• One Green Bean: Australian PR and earned creative agency (part of the Ogilvy network) focused on consumer brand storytelling, social campaigns and activations; closest direct geographic and service-line peer to Eleven PR in the ANZ market.

Regional players

• Special Group: Independent ANZ creative agency producing award-winning PR and earned-media campaigns for enterprise brands; a relevant regional peer competing for the same earned creative and cultural impact briefs as Eleven PR.
• Howatson+Co: Independent Australian creative agency known for earned-led, culturally impactful campaigns for major consumer brands; competes with Eleven PR on similar ANZ brand creative and PR-adjacent briefs.
• Cummins&Partners: Australian independent creative and PR agency with strong consumer-brand earned media heritage; comparable ANZ peer competing for major brand PR, social and influencer mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eleven-pr-part-of-the-whybin-tbwa-group-
• Instagraminstagram.com/eleven_aus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eleven PR