DCORE

What DCORE does

DCORE, legally operating as Reppublika Research & Analytics, is a data-driven media and consumer research firm headquartered in Munich, Germany, with a secondary office in Vienna, Austria. The company is a member of the Tito & Friends group of companies, alongside partner firms Talk Online Panel (1.5 million panelists across 24 European countries) and Reppublika Data (ad-tech and media-tech SaaS). DCORE delivers full-service market research spanning study design, data collection, and result analysis, combining quantitative studies (online, mix-mode, panel and customer surveys across single or multiple countries) with qualitative methods (focus groups, in-depth interviews, UX research, insight communities), tracking and passive metering (including cookieless tagging, brand tracking, reach analyses), behavioral analysis (purchase behavior, eye-tracking), and data science (multivariate methods, data fusion, big data).

The company's commercial offering targets enterprise clients in three primary verticals: FMCG companies, media organizations and publishers, and banks and insurers. Its disclosed client base includes Google, IKEA, Allianz, A1, Mediamarkt, REWE, Uniqa, Süddeutsche Zeitung, Dentsu, Group M, Publicis, and Österreichische Web Analyse (ÖWA). In Germany, DCORE acts as the official research partner of GIK, a joint venture of Axel Springer, Bauer Media, Funke Media, Gruner + Jahr, and Hubert Burda Media — anchoring the firm within the largest domestic publisher ecosystem.

Revenue mechanics are not publicly disclosed; the model is B2B enterprise sales with quote-based pricing delivered via direct engagement and supported by LinkedIn presence and industry event participation (such as Werbewirkungsgipfel). Geographic operations span the DACH region (Germany, Austria, Switzerland) and the CEE region, with the affiliated panel infrastructure extending data collection reach to 24 European countries.

Name

DCORE

Legal name

Reppublika Research & Analytics

Website

https://dcore.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DCORE (Reppublika Research & Analytics) is a Munich-based data-driven media and consumer research firm serving enterprise FMCG, media, banking, insurance, and advertising clients across DACH and CEE, offering quantitative and qualitative studies, behavioral analysis, tracking, and data science.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

akta.pro secondary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Market research services
• Consumer insights
• Media research
• Brand tracking
• Data analytics

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

DCORE operates as Reppublika Research & Analytics, delivering full-service market and media research that combines quantitative data with qualitative insights across online and offline channels. Service scope covers study design, data collection and result analysis, quantitative and qualitative studies, tracking/tagging/passive metering, behavioral analysis, and data science, supported by partner Talk Online Panel's 1.5 million panelists in 24 European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Talk Online Panel: Full-service data collection from online access panels Europe-wide, customer panels and communities, passive tracking, geo-location tracking, and audio listening. Operates 1.5 million panelists in 24 European countries.
• Reppublika Research
• Reppublika Data

Products and services

• Full-Service Market Research
• Quantitative Studies
• Qualitative Studies
• Tracking, Tagging & Passive Metering
• Behavioral Analysis
• Data Science
• Online Access Panel Data Collection Full-service data collection through Talk Online Panel, operating 1.5 million panelists across 24 European countries, including customer panels, communities, passive tracking, geo-location tracking, and audio listening.

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Talk Online PanelcoreStrategic or Co-development PartnerTalk Online Panel is a partner company of Reppublika Research & Analytics. Specializes in full-service data collection from its own online access panels Europe-wide, as well as customer panels and communities, passive tracking, geo-location tracking, and audio listening. Operates 1.5 million panelists in 24 European countries.
• GIK (Gesellschaft für integrierte Kommunikationsforschung)flagshipStrategic or Co-development PartnerOfficial research partner in Germany. GIK is a joint venture of Axel Springer, Bauer Media, Funke Media, Gruner + Jahr and Hubert Burda Media - major German media houses.
• Tito & Friends GroupflagshipStrategic or Co-development PartnerReppublika Research & Analytics is a member of the Tito & Friends group of companies, which includes research-focused software development and SaaS platforms for ad-tech and media-tech.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• GWI: Audience-research platform with panel-based consumer insights used heavily by advertisers, agencies, and publishers. Overlaps on panel methodology and consumer-insight deliverables targeting media and FMCG buyers, though primarily self-serve.
• Similarweb: Digital consumer-insights platform providing audience, market, and competitive intelligence. Adjacent to Reppublika's digital research, tracking, and analytics offerings, increasingly competing for media-research budgets.
• Appinio: Hamburg-based mobile-first market research platform providing fast consumer insights to enterprises. Comparable DACH positioning and FMCG/retail customer base, competing for time-sensitive consumer-research budgets.
• Statista: Hamburg-headquartered data and research platform serving enterprise clients with consumer and market statistics. Comparable as a DACH-rooted research-data business; partial overlap in consumer-insight use cases for enterprise buyers.

Regional players

• Splendid Research: Germany-based full-service market research firm with quantitative and qualitative offerings for enterprise clients. Closely comparable in DACH geographic focus, full-service research methodology, and mid-market enterprise client profile.

Broad incumbents

• NielsenIQ: Global consumer-insights and retail-measurement leader serving FMCG, retail, and media clients. Highly comparable in consumer research, brand tracking, and behavioral analytics, with overlapping enterprise customer profiles.
• Kantar: World's largest marketing and consumer-insights group, with extensive media measurement, panel assets, and analytics. Overlaps with Reppublika across market research, audience measurement, and ad-tech-adjacent analytics but at vastly greater scale.

Direct peers

• GfK: Germany-headquartered global market research group with deep consumer, retail, and media-research offerings across Europe. Most direct comparability: same DACH heritage, similar FMCG/retail/telecom client base, panel-based methodology, and overlapping media-measurement services.
• Ipsos: Global market research firm with strong consumer-insights, media research, and qualitative/quantitative study capabilities. Direct overlap in full-service research, behavioral analysis, and audience-measurement services to advertisers and media buyers.
• YouGov: Panel-based online market research company with a large owned panel across multiple geographies. Closely comparable model: large proprietary panel, consumer insights, media research, and brand tracking for enterprise clients including advertisers and media companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dcore-gmbh
• Xx.com/dcore_munich

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DCORE