Maroc Assistance Internationale

What Maroc Assistance Internationale does

Maroc Assistance Internationale (MAI) is a Casablanca-based insurance and assistance company founded in 1976, operating as the assistance subsidiary of Groupe Banque Populaire, one of Morocco's largest banking institutions. The company is structured as a Société Anonyme with registered capital of 50,000,000 DH, regulated under Morocco's Insurance Code (loi n° 17-99) and authorized by ACAPS for direct presentation. MAI provides travel insurance and emergency assistance services to three primary segments: individual customers (Particuliers) in Morocco, Moroccans residing abroad (Marocains du Monde), and corporate/institutional clients (Entreprises et Institutionnels), with additional coverage for expatriates living in Morocco.

MAI's product portfolio spans approximately 15 specialized products including Injad Monde (worldwide individual/family coverage), Schengen Visa (Schengen-compliant travel insurance), Injad Achamil (Moroccans in Europe and Maghreb — 44 countries), Injad Salama (Moroccans worldwide excluding Europe/Maghreb), Al Amane and Al Amane Plus (corporate employee assistance), JAYL-e and JAYL-e Junior (youth and student coverage), and Assistance Expatriés (foreigners in Morocco). Services cover medical emergencies, vehicle breakdown assistance, death assistance and repatriation, legal assistance abroad, and hospitalization costs. The company operates a 24/7/365 assistance hotline reachable from Morocco (+212 522 30 30 30) and internationally (+33 145 81 16 16).

MAI generates revenue primarily through annual recurring insurance premiums with automatic renewal (tacite reconduction). Distribution operates through multiple channels: Banque Populaire's banking branch network (where exclusive products like Injad Achamil and Injad Salama are sold to account holders), authorized insurance intermediaries and brokers, a direct bureau office (Bureau Direct) at MAI's Casablanca headquarters for enterprise and face-to-face sales, and a digital self-service platform at mai.co.ma with online subscription, electronic signature, and payment processing via Maroc Télécommerce. The company also holds membership in the International Assistance Group network for reciprocal global assistance partnerships, and operates a wholly-owned subsidiary, Multi Assistance, for service delivery.

Name

Maroc Assistance Internationale

Legal name

Maroc Assistance Internationale

Website

https://mai.co.ma

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Maroc Assistance Internationale is a Moroccan insurance and assistance company and subsidiary of Banque Populaire, providing travel insurance and 24/7 emergency assistance to individuals, Moroccans abroad, expatriates, and corporate clients across 44+ countries.

Ownership category

akta.pro rank

Product category

Travel Insurance and Assistance Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Insurance Carriers and Related Activities (524)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

akta.pro secondary industries

Travel Risk Management & Duty of Care Advisory (BPAKADAN), International/Expat Critical Illness & Hospital Indemnity (FSAIAKAJ), Emergency Assistance & Medical Evacuation Services (EDAIAMAB)

Keywords

• Travel insurance
• Medical assistance
• Vehicle breakdown assistance
• Repatriation services
• Schengen visa insurance

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Insurance Premiums: Annual subscription-based insurance premiums collected from policyholders. Policies are typically for 1 year with automatic renewal (tacite reconduction). Revenue is recurring as policies renew annually.
2. Online Subscription Fees: Direct online sales through the mai.co.ma platform for products like Schengen Visa, Injad Monde, and Injad Assalama. Customers pay premiums via credit card through Maroc Télécommerce payment platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Maroc Assistance Internationale is a Moroccan insurance and assistance company that sells travel insurance and 24/7 emergency assistance contracts to individuals, Moroccan expatriates, and corporate clients. Its portfolio covers medical emergencies, vehicle breakdowns and accidents, repatriation of remains, legal assistance, hospitalization costs, and Schengen visa-compliant travel insurance across Morocco, Europe, Maghreb, and worldwide destinations.

Product overview

Maroc Assistance Internationale (M.A.I.) is an insurance and assistance company regulated by Law 17-99 (Insurance Code), providing a diversified portfolio of travel and assistance insurance products. The company operates across three main segments: (1) Particuliers (individuals) - covering daily life assistance and international travel with products like Al Injad Al Moumtaz, Al Injad Chaabi, JAYL-e, JAYL-e Junior, International Student Assistance, and Assistance Expatriés; (2) Marocains du Monde (Moroccans Abroad) - specialized products Injad Achamil (Europe/Maghreb coverage) and Injad Salama (worldwide excluding Europe/Maghreb) for 24/7 protection; and (3) Entreprises et Institutionnels (corporate/institutional) - Al Amane and Al Amane Plus employee assistance programs with global coverage. The company also offers online subscription through its web platform with electronic signature, secure payment processing via Maroc Télécommerce, and a customer portal for contract management and claims tracking. The product portfolio includes Schengen-compliant travel insurance and specialized assistance services covering medical emergencies, vehicle breakdowns, death assistance, and legal support across various geographic zones.

Differentiator

Problem solved

Functional benefit

Brands

• Injad Monde: Worldwide family assistance coverage for individuals and families
• Injad Achamil
• Injad Salama
• Injad Attadamoune
• Al Amane
• Al Amane Plus
• Assistance Expatriés
• Schengen Visa
• JAYL-e
• JAYL-e Junior
• International Student Assistance

Products and services

• Injad Monde

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Banque PopulairecoreChannel Partner/ Reseller/ DistributorBanque Populaire is the parent banking group of MAI. Products like Injad Achamil and Injad Salama are specifically designed for Banque Populaire clients. The products are available through Banque Populaire branches, and some products (Injad Achamil, Injad Salama) are exclusive to Banque Populaire account holders.
• Maroc TélécommercecoreTechnology or IntegrationMaroc Télécommerce provides the payment processing infrastructure for MAI's online subscription platform. The platform supports secure payments via Visa, MasterCard, Maestro, and cmi cards.
• International Assistance GroupminorStrategic or Co-development PartnerMAI is a member of the International Assistance Group network, providing global assistance services through reciprocal partnerships with international assistance companies.
• Multi Assistance (Subsidiary)coreOthersMulti Assistance is a subsidiary of MAI mentioned in the data protection policy, indicating internal operational structure for handling assistance services.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• MSH International: Specialist in international/expat health and assistance insurance. Comparable to MAI's Assistance Expatriés and corporate Al Amane products targeting globally mobile employees and foreigners residing abroad.
• April International: Provider of international health, travel, and Schengen visa insurance with strong EMEA presence. Directly comparable to MAI on cross-border health coverage and visa-compliant travel assistance.
• International SOS: Worldwide medical and travel security assistance provider serving multinationals and expatriates. Same operating model as MAI's Al Amane / Injad Monde line, including 24/7 medical evacuation and repatriation.
• AIG Travel: Global travel insurance and assistance provider covering trip cancellation, medical, and evacuation. Comparable in product scope and corporate positioning to MAI's worldwide assistance offerings.
• Europ Assistance (Allianz): Global travel-assistance and medical-evacuation insurer, part of Allianz Group. Directly comparable to MAI across Schengen and worldwide travel/medical assistance, repatriation, and roadside services.
• AXA Assistance: Travel, health and automotive assistance business of AXA. Competes directly with MAI on Schengen-compliant insurance, roadside and medical repatriation across Morocco, Europe, and worldwide.
• Mondial Assistance (Allianz Partners) / Allianz Care: International health and expatriate insurance provider within Allianz Partners. Comparable to MAI's Al Amane Plus and Expatriates assistance lines serving corporate employees and foreign residents.
• Allianz Travel: Travel insurance arm of Allianz offering Schengen visas, cancellation and medical coverage. Directly substitutes for MAI's Schengen Visa and Injad Monde products for Moroccan travelers.

Others

• International Assistance Group (IAG): Network of independent assistance companies of which MAI is a member. Functions as a reciprocal partner network rather than a competitor, providing the global service footprint MAI leverages for cross-border claims.

Broad incumbents

• Wafa Assurance (Attijariwafa): Major Moroccan multi-line insurer owned by Attijariwafa bank. Competes with MAI in domestic Morocco for assistance, travel and personal accident products via competing banking-group distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mai.assistance
• LinkedInlinkedin.com/company/maroc-assistance-internationale

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maroc Assistance Internationale