Southern Boating
Southern Boating & Yachting is a private media company publishing a recreational boating magazine in print and digital formats, serving boat owners and enthusiasts with editorial coverage of boats, destinations, engines, electronics, and marine lifestyle content.
- Company typePrivate
- Founded1972
- HeadquartersPompano Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Southern Boating does
Southern Boating & Yachting, Inc. is a privately held media company operating since 1972 from Pompano Beach, Florida, that publishes a recreational boating magazine under the brand "America's Boating Authority." The publication serves boat owners, yacht owners, and maritime lifestyle consumers with editorial content spanning boat reviews and buying guides (center consoles, motoryachts, sailing, trawlers, sport fishing, power cats, tenders), destination coverage (Bahamas, Caribbean, U.S. coastal regions, Europe, Pacific, Central/South America), engine and electronics content (inboards, outboards, electric/hybrid, generators, marine electronics), maintenance DIY guidance, and lifestyle features including fishing, food, and safety.
Southern Boating firmographics
Firmographics- Name
- Southern Boating
- Legal name
- Southern Boating & Yachting, Inc.
- Website
- https://southernboating.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Boating & Yachting is a private media company publishing a recreational boating magazine in print and digital formats, serving boat owners and enthusiasts with editorial coverage of boats, destinations, engines, electronics, and marine lifestyle content.
- Ownership category
- akta.pro rank
Where Southern Boating is headquartered
LocationHeadquarters
- HQ city
- Pompano Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Boating business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Magazine Subscriptions: Annual print magazine subscription providing boating content, boat reviews, destinations, and lifestyle articles to readers
- Digital Subscriptions: Digital edition subscriptions and web reader access for online content consumption
- Advertising: Sponsorships and advertising placements from marine industry partners including boat manufacturers, engine companies, and marine products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print Magazine Annual Subscription |
Distribution channels3 records
Marketing channels6 records
Southern Boating product offering
Product offeringCore offering
Southern Boating & Yachting publishes a recreational boating magazine available in print (annual, 12-issue subscription at $29.95) and digital (web reader) editions. Editorial coverage spans boat categories (center consoles, motoryachts, sailing, sport fishing, etc.), cruising destinations (Bahamas, Caribbean, U.S. coastal regions), engines and electronics, maintenance, and lifestyle content. The publication also operates an online merchandise shop and a Boating Log calendar of regional boating events.
Product overview
Southern Boating & Yachting is a print and digital boating magazine offering comprehensive coverage of boats, destinations, marine engines, electronics, maintenance, and lifestyle content. The core offering consists of the Southern Boating & Yachting Magazine available in both print and digital formats, accessible through subscription. The publication also provides a Web Reader for digital content, a Boating Log calendar of events, Regional Reports for various destinations, and an online shop. The magazine content spans boat categories (center consoles, motoryachts, sailing, trawlers, sport fishing, tenders, power cats), destinations (Bahamas, Caribbean, U.S. coastal regions, Europe, Pacific), engine systems (electric/hybrid, inboards, outboards, generators), electronics, maintenance guides, and lifestyle features including fishing, food, safety, and gear reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Southern Boating & Yachting Magazine A print boating magazine (12-issue annual) covering boats, destinations, engines, electronics, maintenance, and lifestyle topics for recreational boat owners and yachting enthusiasts.
- Digital Edition / Web Reader Web-based digital edition of Southern Boating magazine providing online access to editorial content for digital subscribers.
- Print and Digital Subscription Paid subscription offering both annual print magazine delivery (12 issues) and digital access to Southern Boating content, priced at $29.95 annually.
- Southern Boating Online Shop / Gear Store E-commerce platform selling Southern Boating branded merchandise, gear, and apparel to consumers.
Companies that use Southern Boating
Customer profileSegments1 record
Ideal customer profiles1 record
Southern Boating technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Boating partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Suzuki MarineminorAdvertising sponsor featured on the Southern Boating website, promoting marine products and promotions to the boating audience
Recent moves6 records
Expansion highlights4 records
Southern Boating competitors and assessment
Company assessmentDirect peers
- PassageMaker: Magazine covering trawlers, long-range cruisers, and passagemaking. Direct overlap with Southern Boating's trawlers, long-range cruisers, and destination coverage of the Bahamas and Caribbean.
- Boating Magazine: Major U.S. recreational boating magazine covering boat reviews, destinations, electronics, and lifestyle. Overlaps significantly with Southern Boating's editorial scope and target audience of powerboat owners.
- Cruising World: Sailing and cruising-focused magazine covering destinations, sailboats, and seamanship. Overlaps with Southern Boating's sailing and cruising destination content for similar boating enthusiast audiences.
- Yachting Magazine: Long-established recreational boating and yachting magazine covering powerboats, sailboats, and luxury yachts. Directly comparable to Southern Boating in audience, content mix, and print/digital model.
- Power & Motoryacht: Print and digital magazine focused on powerboats and motoryachts with reviews, destination features, and technical content. Closely aligned with Southern Boating's powerboat and motoryacht coverage.
- Soundings Trade Only: Marine industry B2B and consumer publication covering recreational boating news, boat reviews, and marine business. Comparable business model combining consumer editorial with marine industry advertising.
- Sport Fishing Magazine: Magazine focused on sport fishing boats, techniques, and destinations. Comparable in covering sport fishing boats and fishing lifestyle content for an overlapping recreational marine audience.
- Sailing World: Recreational sailing publication covering sailboats, racing, and cruising. Overlaps with Southern Boating's sailing boat category and broader enthusiast audience.
- BoatUS Magazine: Boat Owners Association of the United States member magazine covering recreational boat ownership, maintenance, safety, and policy. Comparable in targeting recreational boat owners with practical content.
Others
- YachtWorld: Leading online boat marketplace for new and used yacht sales. Adjacent to Southern Boating's audience rather than directly competitive, but valuable advertising partner and channel for boat buyers that the magazine serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Southern Boating social profiles
Digital presenceSouthern Boating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Boating leadership team
Management profileNumber of profiles
Southern Boating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Boating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Boating
What does Southern Boating do?
Southern Boating & Yachting publishes a recreational boating magazine available in print (annual, 12-issue subscription at $29.95) and digital (web reader) editions. Editorial coverage spans boat categories (center consoles, motoryachts, sailing, sport fishing, etc.), cruising destinations (Bahamas, Caribbean, U.S. coastal regions), engines and electronics, maintenance, and lifestyle content. The publication also operates an online merchandise shop and a Boating Log calendar of regional boating events.
Is Southern Boating a public or private company?
Southern Boating is a private company. It is classified as unknown and is currently operating.
When was Southern Boating founded?
Southern Boating was founded in 1972. It employs 11 to 50 people.
Where is Southern Boating based?
Southern Boating is headquartered in Pompano Beach, United States, in the North America region.
How does Southern Boating make money?
Three revenue lines are on record. Print Magazine Subscriptions are the primary driver. The others are digital Subscriptions and advertising.
Who are Southern Boating's main competitors?
Direct peers on record are PassageMaker, Boating Magazine, Cruising World, Yachting Magazine, Power & Motoryacht, Soundings Trade Only, Sport Fishing Magazine, Sailing World and BoatUS Magazine. YachtWorld is listed as an others.
Does Southern Boating have an API?
No public API is recorded for Southern Boating.