Ivy-dry

What Ivy-dry does

Ivy-Dry, Inc. is a privately held US consumer OTC skincare company headquartered in Fairfield, New Jersey. The firm was founded in 1970 and has operated in the poison ivy/oak/sumac and insect-bite treatment category for over 50 years under the registered Ivy-Dry® trademark. Its product line consists of four SKUs — Ivy-Dry SUPER Continuous Spray (aerosol), Ivy-Dry SUPER (pump spray), Ivy-Dry Cream, and Ivy-Dry Soap — built on a small, established set of active and inactive ingredients: benzyl alcohol, camphor, menthol, colloidal oatmeal, aloe vera, and vitamin E. The SUPER and Continuous Spray formats deliver itch relief for existing rashes, while the Soap variant is positioned to remove urushiol oil from skin, clothing, pets, and tools to prevent rash development.

The underlying technology is straightforward topical formulation rather than platform architecture; differentiation rests on domain specialization (urushiol removal + drying/anti-itch in one brand) and on a continuous-spray delivery format that supports any-angle, including upside-down, application to hard-to-reach areas. All products carry a 100% money-back guarantee. The company distributes through neighborhood pharmacy chains (Health Mart, Good Neighbor Pharmacy, Rite Aid), eight regional grocery chains (Stop & Shop, Weis, Meijer, Schnucks, Giant Eagle, Giant Food, Brookshires, H-E-B), an online retailer (Wayne Marketing Group), direct phone ordering via a toll-free line, and the company website. Marketing is content-driven (educational resources on poison ivy and bug bites, customer testimonials, social media on Facebook/Twitter/Instagram) and benefits from pharmacist word-of-mouth recommendations cited repeatedly in customer testimonials.

Ivy-Dry generates revenue through one-time retail sales of low-ticket OTC consumer SKUs to long-tail individual end-users, with a secondary institutional segment (camps, schools, healthcare facilities) purchasing the product as standard treatment protocol. Pricing is not publicly disclosed; customer testimonials indicate the product is perceived as expensive but positioned at roughly half the price of competitor Zanfel. The company is privately held, has no disclosed external funding, no parent company, no subsidiaries, and no recorded M&A activity, and it operates exclusively in the US market.

Name

Ivy-dry

Legal name

Ivy-Dry, Inc.

Website

https://ivydry.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Ivy-Dry, Inc. is a privately held US OTC skincare company that sells a four-product line of topical treatments (sprays, cream, and soap) for rash and itching from poison ivy, oak, sumac, and insect bites, distributed through regional pharmacies, grocery chains, and online to consumer and small-institution buyers.

Ownership category

akta.pro rank

Product category

OTC Topical Skin Treatments

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Sensitive Skin & Barrier Repair (CRABAAAG)

akta.pro secondary industry

Body Scrubs & Exfoliating Cleansers (CRABAEAD)

Keywords

• Poison ivy treatment
• Topical itch relief
• Insect bite remedies
• OTC skincare products
• Urushiol removal soap

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Consumer OTC Products: Ivy-Dry generates revenue through the sale of over-the-counter topical skincare products for treating poison ivy, oak, sumac, and insect bites. The product line includes four SKUs: Ivy-Dry SUPER Continuous Spray Can, Ivy-Dry SUPER (pump spray), Ivy-Dry Cream, and Ivy-Dry Soap. Revenue is generated through retail pharmacy partners, regional grocery stores, and direct-to-consumer online/phone sales.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ivy-Dry manufactures and sells a four-SKU line of over-the-counter topical treatments for skin irritation and itching caused by poison ivy, poison oak, poison sumac, mosquito bites, and bug bites. The product portfolio includes IVY-DRY SUPER Continuous Spray Can, IVY-DRY Super (pump spray), IVY-DRY Cream, and IVY-DRY Soap — combining symptomatic relief (sprays and cream) with prevention (soap that removes urushiol oil from skin, clothes, pets, and tools). All products carry a 100% money-back guarantee and have been on the market for over 50 years.

Product overview

Ivy-Dry is a four-product line of over-the-counter topical treatments for skin irritation and itching caused by poison ivy, poison oak, poison sumac, mosquito bites, and bug bites. The product portfolio includes two spray formats (Continuous Spray Can and pump Spray), a topical cream, and a body wash soap. Ivy-Dry Soap is a prevention product that washes away urushiol oils to prevent rash development, while the spray and cream products provide symptomatic relief after rash appears. All products offer a 100% money-back guarantee and have been trusted for over 50 years.

Differentiator

Problem solved

Functional benefit

Brands

• Ivy-Dry Super Continuous Spray Can: Continuous spray applicator for easy application to hard-to-reach areas at any angle, including upside down.
• Ivy-Dry Super
• Ivy-Dry Cream
• Ivy-Dry Soap

Quantifiable outcome

• Relief in 30 seconds with Ivy-Dry Soap when rash appears
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and peripheral.

• Wayne Marketing GroupcoreChannel Partner/ Reseller/ DistributorWayne Marketing Group is an online retailer that sells Ivy-Dry products through their e-commerce platform, making products available online anytime for consumer convenience.
• Health MartcoreChannel Partner/ Reseller/ DistributorHealth Mart is a neighborhood pharmacy chain that carries Ivy-Dry products, providing accessible retail locations for consumers to purchase products in-store.
• Good Neighbor PharmacycoreChannel Partner/ Reseller/ DistributorGood Neighbor Pharmacy is a network of independent neighborhood pharmacies that stock Ivy-Dry products for in-store purchase with pharmacist assistance available.
• Rite AidcoreChannel Partner/ Reseller/ DistributorRite Aid pharmacy chain offers Ivy-Dry products at their retail locations with store locator available on their website.
• Stop & ShopperipheralChannel Partner/ Reseller/ DistributorStop & Shop is a regional grocery chain in the Northeastern US that carries Ivy-Dry products at select store locations.
• Weis MarketsperipheralChannel Partner/ Reseller/ DistributorWeis is a regional grocery chain in the Mid-Atlantic region that stocks Ivy-Dry products in select locations.
• MeijerperipheralChannel Partner/ Reseller/ DistributorMeijer is a regional supercenter chain in the Midwest that carries Ivy-Dry products at select store locations.
• SchnucksperipheralChannel Partner/ Reseller/ DistributorSchnucks is a regional grocery chain in the Midwest (Missouri, Illinois, Indiana, Wisconsin) that stocks Ivy-Dry products.
• Giant EagleperipheralChannel Partner/ Reseller/ DistributorGiant Eagle is a regional grocery chain in the Pittsburgh and Cleveland areas that carries Ivy-Dry products.
• Giant FoodperipheralChannel Partner/ Reseller/ DistributorGiant Food is a regional grocery chain in the Mid-Atlantic region (Maryland, Virginia, DC) that stocks Ivy-Dry products.
• BrookshiresperipheralChannel Partner/ Reseller/ DistributorBrookshires is a regional grocery chain in Texas that carries Ivy-Dry products.
• H-E-BperipheralChannel Partner/ Reseller/ DistributorH-E-B is a major regional grocery chain in Texas that carries Ivy-Dry products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tecnu: Tecnu is a direct competitor offering outdoor skin cleansers specifically formulated to remove urushiol and other poisonous plant oils. Competes with Ivy-Dry Soap in the prevention segment and shares the same target customer of outdoor enthusiasts.
• Zanfel: Zanfel is a direct competitor in poison ivy/oak/sumac wash and treatment. Customer testimonials explicitly benchmark Ivy-Dry against Zanfel on price (Ivy-Dry ~half the price), making it the closest head-to-head comparable in the niche.
• After Bite: After Bite is a direct OTC competitor in insect bite and sting relief. Shares Ivy-Dry's bug-bite use case and competes for the same impulse purchase at pharmacy and outdoor retail counters.

Emerging players

• Caladryl (Calmoseptine): Caladryl/Calmoseptine products compete in OTC itch and rash relief, sharing the same external analgesic category as Ivy-Dry sprays. Comparable mid-tier OTC positioning with similar channel presence in independent pharmacies.
• Sarna (Galderma / Stiefel): Sarna is an anti-itch lotion brand sold primarily through dermatologist and pharmacy channels. It overlaps with Ivy-Dry's itch-relief use case but is positioned as a clinical-channel recommendation rather than a poison ivy specialist.

Others

• Cutter (Spectrum Brands): Cutter is an insect repellent brand under Spectrum Brands that addresses the same outdoor consumer segment as Ivy-Dry. While not a treatment product, it competes for the same shelf and seasonal purchase occasion in mass retail.

Broad incumbents

• Aveeno (Johnson & Johnson): Aveeno's sensitive skin and colloidal oatmeal-based products overlap with Ivy-Dry Cream and Soap formulations (both leverage oatmeal). J&J-owned Aveeno competes at the sensitive-skin barrier-repair shelf rather than the poison ivy specialty shelf.
• Cetaphil (Galderma): Cetaphil competes with Ivy-Dry Cream in the sensitive and irritation-prone skin category through its cleanser and moisturizing lines. It is a much larger incumbent with dermatologist-channel distribution Ivy-Dry does not access.
• Benadryl (Johnson & Johnson): Benadryl topical and oral anti-itch products compete with Ivy-Dry for the same OTC itch-relief purchase occasion. J&J's distribution scale and brand spend far exceed Ivy-Dry's, making it a dominant incumbent in adjacent shelf space.
• Cortizone-10 (Chattem / Sanofi): Cortizone-10 is a mass-market hydrocortisone anti-itch brand owned by Chattem (Sanofi). Competes with Ivy-Dry in the post-rash itch-relief category at far broader scale and shelf presence, though not specialized in poison ivy.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IvyDry
• Facebookfacebook.com/timeline
• Instagraminstagram.com/ivydry
• LinkedInlinkedin.com/company/ivydryinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivy-dry