Vulco

Name

Vulco

Legal name

Goodyear Tyres Operations S.A.

Website

https://vulco.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Tire Retail and Vehicle Maintenance Services

NAICS

Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB)

Keywords

• Tire retail network
• Auto maintenance services
• Franchise auto centers
• Vehicle servicing France
• Commercial fleet tires

Headquarters

HQ city

Courbeveille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales: Online sales of Goodyear, Cooper, Fulda, Sava, and Debica tire brands through vulco.fr with free delivery to store for installation
2. Franchise Fees: Royalty fees of 1.5% on first 12 months of activity, then degressive from 1.35% to 2.6% based on revenue with bonus system reducing by 0.80%
3. Auto Services: Installation and maintenance services including tire changes, oil changes, brake service, air conditioning, diagnostics, and wheel alignment
4. Fleet Services: Commercial services for automobile fleets and truck fleets including heavy-duty tire servicing

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vulco is a franchise-based retail and service network in France that sells tires from five brands (Goodyear, Cooper, Fulda, Sava, Dębica) through its online store and more than 200 physical centers, and delivers a full range of vehicle maintenance services including tire fitting, wheel alignment, brakes, oil changes, air conditioning, diagnostics, suspension, and specialized servicing for hybrid, electric, motorcycle, and heavy-duty truck vehicles.

Product overview

Vulco is a French auto service retail network operated by Goodyear Tyres Operations S.A., offering a comprehensive suite of tire and vehicle maintenance products and services through more than 200 centers across France. The core product portfolio includes tires from five brands (Goodyear, Cooper, Fulda, Sava, and Dębica) in summer, winter, all-season, and RunOnFlat variants for passenger cars, light trucks, and SUVs. These are complemented by an extensive service offering that covers the full vehicle maintenance lifecycle: tire services (replacement, repair, storage, recycling, regrooving, and retreading for heavy-duty trucks), brake services, oil changes, air conditioning, wheel alignment, suspension, electronic diagnostics, battery replacement, exhaust maintenance, and specialized services for hybrid and electric vehicles. Vulco also provides a free 1-year warranty program on Goodyear and Cooper tires, plus fleet management services for automobile and truck fleets. The company operates a franchise model where 95% of its 200+ points of sale are independent entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-brand tire retail (Goodyear, Cooper, Fulda, Sava, Dębica)

Quantifiable outcome

• Network revenue of 225M€ in 2024, representing 4% growth versus 2023
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GoodyearcoreStrategic or Co-development PartnerGoodyear is the parent company and brand behind Vulco. As the 3rd largest global tire manufacturer with 125 years of history, Goodyear provides the primary brand identity, tire products (Goodyear brand), and corporate backing for the Vulco franchise network in France.
• Cooper TirecoreStrategic or Co-development PartnerCooper is a tire brand sold through Vulco centers with joint promotional campaigns including cashback offers of up to 80€ for tire purchases and fitting. Vulco offers warranty coverage for Cooper tires with 100% reimbursement during first 6 months, then 50% from month 7-12.
• Large account fleet customersminorChannel Partner/ Reseller/ DistributorPartnerships with corporate fleet customers provide additional revenue opportunities for franchisees through fleet management contracts and volume-based services.
• FuldaminorStrategic or Co-development PartnerFulda is a tire brand available through Vulco network, complementing the Goodyear and Cooper portfolio.
• SavaminorStrategic or Co-development PartnerSava is a tire brand available through Vulco network.
• DębicaminorStrategic or Co-development PartnerDębica is a tire brand available through Vulco network, offering additional budget-friendly tire options.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Speedy: French auto service and tire network owned by Bridgestone. Speedy operates a similar franchise-based light-vehicle service model and competes with Vulco for both consumer and fleet tire business in France.
• Driver Pneus: French independent tire retail and service network. Driver Pneus offers a comparable franchise-based tire and maintenance proposition to Vulco, primarily serving light-vehicle consumers in regional French markets.
• First Stop: European tire and auto service network (Bridgestone-affiliated) operating in France. First Stop provides tire sales, fitting, and light-vehicle maintenance in a franchise structure directly comparable to Vulco.
• Norauto: France-based automotive service and tire retail franchise network owned by Mobivia. Norauto operates a comparable franchise model offering tires, maintenance, and repair services across France, directly overlapping Vulco's core offering and customer base.
• Midas: International auto service franchise network with significant French presence, owned by Tweed. While historically more focused on exhaust/brakes, Midas has expanded into tires and general maintenance, making it a comparable peer for Vulco's full-service positioning.
• AD Pneus: European tire and light-vehicle maintenance network organized under the AD distribution group. AD Pneus competes with Vulco in France through a franchise model focused on multi-brand tire sales and basic auto services.
• Feu Vert: French multi-brand auto service and tire retail chain. Feu Vert offers tires, maintenance, and repairs through owned and franchised centers in France, directly overlapping Vulco's value proposition.
• Point S: Independent tire dealer and auto service cooperative with strong French presence. Point S competes head-to-head with Vulco through a multi-brand tire catalog and franchisee-led service centers.
• Roady: French auto center network operated under the Mobivia umbrella alongside Norauto. Roady offers tire retail and maintenance services in a franchise model that competes with Vulco for similar consumer and small-fleet customers.
• Euromaster: European tire service and sales network owned by Michelin. Euromaster competes directly with Vulco in French tire retail and fleet services, leveraging Michelin's brand portfolio in a structurally similar franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vulcofrance
• LinkedInlinkedin.com/company/vulco-france
• Instagraminstagram.com/vulco_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vulco