BCIT Marketing Association

What BCIT Marketing Association does

The BCIT Marketing Association (BCITMA) is the largest student-run club at the British Columbia Institute of Technology and a Top 5 Collegiate Chapter of the American Marketing Association. It serves BCIT marketing students (primarily first- and second-year Marketing Management students) with networking opportunities, mentorship, case competition programming, and industry exposure, while simultaneously delivering affordable marketing consulting services to external business clients and operating a tiered sponsorship program for corporate partners. The organization is structured around multiple committees including Leadership and Operations, Student Outreach (Events, Mentorship, ARC, Schmoozapalooza, Professional Development, Community Relations), Creative Support (Creative & Branding, Digital Marketing, Communications), Consulting, Sponsorship, and Case Team, with First-Year Liaisons and a Faculty Advisor (Erica Halvorsen) supporting execution.

The organization runs an annual portfolio of events — Marketing Week, the Annual Regional Conference (ARC), and Schmoozapalooza — alongside regular blog content, Mailchimp email newsletters, SMS alerts, and active social media channels (Instagram, LinkedIn, TikTok, Facebook). Creative output is produced using Canva and Adobe Creative Suite. In 2025 BCITMA achieved 3rd place at the AMA International Collegiate Case Competition, 1st place in the Design Lab Marketing Competition, and Top 10 Large Chapter recognition at AMAICC in New Orleans.

BCITMA is funded through $60 annual membership dues (split equally between BCITMA and the AMA), three-tiered sponsorship packages (Silver $500, Gold $1,000, Platinum $2,500), student-led consulting engagements, and small-scale fundraising events. Its partners include BCIT School of Business + Media, Leavitt Machinery, and several enterprise sponsors such as Hilton, Dentsu, and Mens Health. The organization is privately held, not a venture-backed company, and operates from the BCIT campus in Burnaby, British Columbia.

Name

BCIT Marketing Association

Legal name

British Columbia Institute of Technology Marketing Association

Website

https://bcitma.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

BCIT Marketing Association (BCITMA) is a student-run collegiate chapter at the British Columbia Institute of Technology, serving BCIT marketing students with networking, mentorship, case competitions, and consulting services while delivering affordable marketing support to external SMB and enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Membership Dues: Members pay $60 annual membership fee, with half going to BCIT Marketing Association and half to the American Marketing Association. These dues fund events and opportunities.
2. Sponsorship Revenue: Sponsors provide funding at Silver ($500), Gold ($1000), or Platinum ($2500) tiers. Sponsors receive networking opportunities, website exposure, job postings, collaboration opportunities, event signage, and exclusive industry partnership.
3. Consulting Services: Provides marketing consulting services to external business clients, enabling students to gain practical experience while helping businesses with marketing strategy and solutions.
4. Fundraising Events: Organizes fundraisers such as Krispy Kreme donut sales, pizza sales, and trivia nights to raise funds for club operations and community causes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

BCITMA is a student-run collegiate chapter of the American Marketing Association that delivers student membership, corporate sponsorship programs, and marketing consulting services to external business clients. It supplements these with professional development events (Marketing Week, Annual Regional Conference, Schmoozapalooza), a competitive Case Team, mentorship, and in-house creative, digital marketing, and communications services.

Product overview

BCITMA is a student-led marketing organization offering a portfolio of services including marketing consulting for external business clients, competitive case team participation, and professional development events. The organization operates through multiple committees providing creative services (branding, digital marketing, communications), student development programs (mentorship, professional development), and networking events (ARC conference, Schmoozapalooza, Marketing Week). The core value proposition combines affordable marketing expertise for businesses with real-world experience opportunities for BCIT students, all under the American Marketing Association collegiate chapter framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Consulting Services Project-based marketing consulting services delivered by student teams to external business clients, providing affordable marketing strategy and execution support while giving students hands-on experience.
• Case Team Competition Program Competitive program in which BCITMA student teams solve real-world marketing case challenges and present strategic solutions to industry expert judges at national and international competitions.
• Annual Regional Conference (ARC) The largest student-led BCIT marketing conference, featuring workshops, industry speakers, panel discussions, and networking competitions for post-secondary marketing students.
• Schmoozapalooza Networking Night Professional networking event connecting BCIT marketing students with industry professionals and alumni for career conversations and internship opportunities.
• Marketing Week Annual week-long event series featuring alumni panels, industry guest speakers, company tours, and professional development workshops for BCITMA members.
• Mentorship Program Structured mentorship program connecting first and second-year BCITMA members, with upper-year mentors providing guidance on academics, campus life, and career opportunities.
• Creative and Branding Services In-house graphic design and branding services using Canva and Adobe tools to create social media posts, event posters, LinkedIn content, and newsletter graphics that build BCITMA brand awareness.
• Digital Marketing Services Social media content creation and brand presence management across Instagram, TikTok, and LinkedIn for BCITMA's channels and initiatives.
• Corporate Sponsorship Packages Three-tiered sponsorship program for businesses offering networking, website exposure, job postings, event signage, and exclusive industry partnership opportunities.
• Student Membership Annual student membership granting access to all BCITMA events, committees, networking opportunities, and American Marketing Association member benefits including journal access and job board.

Quantifiable outcome

• Over 96% of BCIT School of Business graduates are employed
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Dress for Success VancouverminorOthers · 1 January 2026Non-profit supporting individuals in career transitions. BCITMA raised funds through pizza sales to support creation of cosmetic bags with self-care essentials for Dress for Success Vancouver.
• Young Women in Business BCITminorStrategic or Co-development Partner · 1 January 2026Collaboration with YWiB BCIT chapter for joint Women Empowerment Night event featuring panel and networking with leaders from various organizations including BeaYOUtiful, Intact Insurance, Vancity, and HETTAS.
• BCIT School of Business + MediacoreStrategic or Co-development Partner · 1 January 2025Primary institutional sponsor and educational partner. BCIT School of Business + Media provides academic support, resources, and helps enhance student skills through hundreds of courses. Over 96% of graduates are employed. BCITMA is the largest student-led organization at BCIT.
• Leavitt MachinerycoreGTM or Marketing Partner · 1 January 2025Major sponsor of BCITMA events and initiatives. One of the largest material handling dealerships in the industry, representing over 25 world-class product lines with 30+ locations throughout North America. Supports BCITMA's ability to participate in world-class opportunities and build industry relationships.
• Canadian Blood ServicesminorOthers · 1 January 2025Partner for BCITMA Blood Drives held on campus. Helps students contribute to saving lives through blood donation drives organized multiple times per year.
• QMUNITYminorOthers · 1 January 2024Non-profit organization dedicated to improving the lives of queer, trans, and Two-spirit people in Vancouver. BCITMA hosted a Halloween trivia night fundraiser supporting QMUNITY.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Marketing Association (AMA): AMA is the parent professional marketing association under which BCITMA operates as a collegiate chapter. It serves as the umbrella body providing professional chapter connections, journals, job boards, and the case competition framework (AMAICC) in which BCITMA competes, but operates at a vastly broader scope than a single student chapter.

Direct peers

• DECA: DECA is an international student-led organization preparing emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. Like BCITMA, it operates collegiate chapters, runs case competitions, and provides hands-on professional development experiences tied to a parent professional body.
• Enactus: Enactus is a global student organization that mobilizes university students to lead business and social entrepreneurship projects. Comparable to BCITMA in being a student-run collegiate organization focused on business skill-building through competitions, consulting projects, and industry networking.
• American Advertising Federation (AAF): AAF operates collegiate chapters across the US focused on advertising and marketing education, including the National Student Advertising Competition. Like BCITMA, it provides student-run professional development, industry networking, and competition platforms for marketing students.
• Public Relations Student Society of America (PRSSA): PRSSA is the premier student organization for public relations and communications students, operating collegiate chapters affiliated with the Public Relations Society of America. Closely comparable to BCITMA in structure, focus on marketing-adjacent professional development, case competitions, and parent-affiliation model.
• AIESEC: AIESEC is a global youth-led organization providing leadership development and professional opportunities to university students. Comparable to BCITMA in being a student-run club model focused on bridging academic learning with industry experience and global networking.
• Future Business Leaders of America - Phi Beta Lambda (FBLA-PBL): FBLA-PBL is a student business organization with collegiate chapters providing leadership development, networking, and competitive events in marketing, finance, and management. Like BCITMA, it operates at the college level, hosts case competitions, and connects students with industry opportunities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bcitma
• LinkedInlinkedin.com/company/bcitma
• Instagraminstagram.com/bcitma
• TikToktiktok.com/@bcitma
• Xx.com/BCITMA

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BCIT Marketing Association