Trappers Turn Golf Club

What Trappers Turn Golf Club does

Trappers Turn Golf Club is a privately-held destination golf facility located one mile from downtown Wisconsin Dells, Wisconsin, at 2955 Wisconsin Dells Parkway. Founded in 1991 by Robert and Patricia Francis and acquired by Kalahari Resorts & Conventions in 2007, the club operates 27 holes of championship golf across three distinct 9-hole layouts (Lake, Canyon, Arbor) designed by two-time U.S. Open champion Andy North and architect Roger Packard, supplemented by the 12North Par-3 course (opened 2020, 12 holes on 15 acres), a one-acre 12-hole putting course, and a practice facility with driving range and short game area. Carts are equipped with Uplink GPS systems delivering hole graphics, distance measurement, and on-course food/beverage ordering.

The business operates a multi-stream revenue model: pay-as-you-go greens fees ($55-$169 peak), annual season passes and memberships (Single, Couple, Family, Corporate tiers with F&B minimums), group events and weddings (capacity up to 250 guests in a 10,000+ sq ft clubhouse), year-round F&B including The Restaurant, Sunday Brunch ($35 adult), holiday buffets, and a 1,000-bottle wine cellar, plus golf instruction and a junior/beginner academy built on the Operation 36 model. Distribution is primarily direct-to-consumer via online tee-time booking and phone reservations, augmented by a stay-and-play partnership with Kalahari Resorts that bundles lodging and golf with complimentary waterpark access.

The club's customer base combines individual/family golfers, corporate and charity outings, wedding and special-occasion clients, and regional diners. Trappers Turn has continuously invested in product extensions since 2007 - GPS carts, the 12North Par-3 course, a 2018 vineyard partnership with Wollersheim Winery producing estate brandy, the wine cellar, and a renovated short game area in Summer 2025 - indicating a strategy of growing visit frequency and per-guest spend rather than geographic expansion. The company does not disclose revenue, has no venture funding history, and operates as a single-site asset within the Kalahari Resorts portfolio.

Name

Trappers Turn Golf Club

Legal name

Trappers Turn Golf Club

Website

https://trappersturn.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Trappers Turn Golf Club is a Wisconsin Dells-based, Kalahari Resorts-owned destination golf facility offering 27 championship holes plus a 12-hole par-3 course, year-round dining, event hosting, and stay-and-play packages serving individual golfers, corporate groups, weddings, and resort tourists.

Ownership category

akta.pro rank

Product category

Golf Club & Resort Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf courses
• Golf club memberships
• Golf event hosting
• Golf instruction services
• Resort dining venues

Headquarters

HQ city

Wisconsin Dells

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Golf Greens Fees: Revenue from 18-hole and 9-hole rounds on Lake, Canyon, Arbor courses and 12North Par-3 course. Rates vary by season, day of week, and time of play. Includes GPS golf cart and practice facility access.
2. Season Pass / Membership: Annual season passes for unlimited golf on all courses including Single, Couple, Family, and Corporate membership tiers with food and beverage minimums and member discounts.
3. Food and Beverage: Year-round dining at The Restaurant featuring weekend specials (Friday Fish Fry, Prime Rib), Sunday Brunch buffet, holiday buffets, and a 1,000-bottle wine cellar with private dining for up to 12 guests.
4. Group Events and Outings: Corporate outings, charity events, weddings, bachelor/bachelorette gatherings, meetings, and special occasion hosting with customizable packages and catering options.
5. Golf Shop Merchandise and Gift Cards: Golf equipment, apparel, and accessories from brands like Titleist, Adidas, Nike. Gift cards valid for golf, merchandise, and food and beverage sold in denominations from $25 to $500.
6. Golf Instruction: Private lessons, group clinics, and package deals with golf professionals including single sessions, 3-lesson packs, 5-lesson packs, and junior programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Trappers Turn Golf Club operates a 27-hole championship golf facility in Wisconsin Dells, Wisconsin, comprising three distinct 9-hole courses (Lake, Canyon, Arbor) plus the 12North Par-3 course and a 12-hole putting course. The club also provides year-round dining, a 1,000-bottle wine cellar, golf instruction, practice facilities, and event hosting for weddings, corporate outings, and special occasions, complemented by an integrated stay-and-play partnership with parent company Kalahari Resorts.

Product overview

Trappers Turn Golf Club is a golf resort offering a multi-course golf experience in Wisconsin Dells. The core offering consists of three distinct 9-hole championship courses (Lake, Canyon, and Arbor totaling 27 holes), plus 12North Par-3 course and a one-acre putting course. These are complemented by practice facilities and the Trappers Turn Golf Academy using Operation 36 programming. The club also operates year-round dining services including The Restaurant, Sunday Brunch, Wine Cellar with 1,000 bottles, and Trappers Turn Vineyard producing brandy from estate grapes. Event hosting covers weddings (up to 250 guests), golf outings, meetings, and special occasions. Season passes and gift cards provide access to all golfing facilities. The property is operated by Kalahari Resorts.

Differentiator

Problem solved

Functional benefit

Products and services

• Lake Course Championship 9-hole golf course featuring views of Mystic Lake, with holes requiring use of nearly every club in the bag. The sternest test among the three courses.
• Canyon Course Championship 9-hole golf course known for elevated tee boxes and tree-lined fairways, offering dramatic golf experience with challenging drives.
• Arbor Course Championship 9-hole golf course bordering Wisconsin State Park, considered by members as the most enjoyable but not necessarily the easiest.
• 12North Par-3 Course One-of-a-kind 12-hole par-3 course featuring holes ranging from 50 to 120 yards, showcasing elevation changes, exposed sandstone, and panoramic views.
• Putting Course One-acre putting green featuring 12 holes with challenging slopes, fully-lit for evening play, complimentary with all paid greens fees.
• Practice Facility Extensive practice facility featuring large bent grass teeing ground, 6 target greens guarded by bunkers, large practice green for putting, and chipping green including practice bunker. Included in green fee.
• Trappers Turn Golf Academy Golf instruction program using Operation 36 developmental model, providing beginners with effective programs and technology to learn golf through a motivating roadmap to shooting par.
• The Restaurant Year-round dining with elegant indoor seating for up to 250 guests and a veranda overlooking the golf course, featuring diverse menu with traditional favorites and Wisconsin-inspired dishes.
• Sunday Brunch Year-round Sunday brunch buffet featuring classic breakfast favorites and hearty lunch selections, including salad bar, rotating hot dishes, and dessert station.
• Wine Cellar

Quantifiable outcome

• Course record of 8 under par 64 held by PGA Tour winner Steve Stricker
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wollersheim Winery & DistillerycoreStrategic or Co-development Partner · 1 January 2018Established in 2018, Trappers Turn Golf Club and Wollersheim Winery & Distillery partnered to create a two-acre vineyard between the Lake and Canyon courses. The vineyard produces grapes crafted into distinctive brandy under the leadership of Philippe Coquard and Distiller Tom Lenerz, providing an authentic farm-to-table experience with specialty cocktails and Old Fashioneds made with the exclusive spirit.
• Kalahari Resorts & ConventionscoreStrategic or Co-development PartnerKalahari Resorts acquired Trappers Turn Golf Club in 2007. The partnership provides integrated stay-and-play packages, complimentary waterpark access for golf groups, shuttle service, and cross-promotional marketing. Kalahari Resorts is located 4 miles from Trappers Turn, offering award-winning accommodations for wedding guests and event attendees.
• Andy NorthcoreStrategic or Co-development PartnerTwo-time U.S. Open champion and co-designer of the original 18-hole Trappers Turn courses (Lake, Canyon, Arbor). Also designed the 12North Par-3 course in partnership with Craig Haltom of Oliphant Haltom Golf. The courses opened in 2000 (Arbor nine added to original layout).
• Oliphant Haltom GolfcoreStrategic or Co-development PartnerGolf course design firm that partnered with Andy North and Trappers Turn to design and construct the 12North Par-3 course. Craig Haltom routed the 12 holes to showcase elevation changes, exposed sandstone, and panoramic views of the property.
• Oliphant HaltomminorStrategic or Co-development PartnerDesigned and constructed the one-acre putting course featuring 12 challenging holes with serious slopes. The course is fully-lit for evening play and complimentary with paid greens fees.
• Let's Golf About ItminorOthersMental health advocacy organization in the Wisconsin Dells area. A portion of proceeds from the Kentucky Derby Watch Party ($150 ticket) benefits this organization.
• charity: waterminorOthersNon-profit water organization featured on Trappers Turn website. Referenced as a charitable partner through the Kalahari Resorts connection.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sand Valley: Midwest destination golf resort featuring multiple championship courses, lodging, and dining — comparable course-of-facilities footprint and experiential hospitality focus to Trappers Turn.
• TPC Wisconsin: Private club experience in Madison, WI, with championship course and full club amenities, mirroring Trappers Turn's premium membership and event positioning in Wisconsin.
• Erin Hills: Wisconsin championship golf course that has hosted a U.S. Open; comparable as a high-end public-access championship course in the Wisconsin/Midwest tourism catchment.
• SentryWorld: Wisconsin destination golf course with multi-format amenities (championship course, practice, dining, events), directly comparable to Trappers Turn's positioning as a Midwest golf and event destination.
• Blue Mound Golf & Country Club: Wisconsin country club with championship course, dining, weddings, and member events — comparable full-service club product and event-driven revenue mix to Trappers Turn.
• Geneva National Golf Club: Wisconsin resort/golf club offering member play, leagues, and event hosting — comparable amenity mix (multi-course, memberships, F&B, events) to Trappers Turn.
• Blackwolf Run (Kohler): Kohler-owned destination golf facility with multiple courses, on-site lodging, and event venues — closest analogue to Trappers Turn's resort-integrated model.
• Whistling Straits (Kohler): Destination championship public golf course in Wisconsin that has hosted majors, offering a similar upscale stay-and-play Midwest experience anchored by a resort parent and renowned course design.

Broad incumbents

• The American Club (Kohler Resorts): Parent resort umbrella (Kohler Hospitality) operating multiple Wisconsin golf courses, dining, and lodging — broader portfolio analogue to the Kalahari Resorts parent that backs Trappers Turn.

Regional players

• Wilderness Resort: Competing Wisconsin Dells resort/destination operator competing for the same family and tourist traffic that Trappers Turn leverages through Kalahari's cross-promotion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trappersturn
• Instagraminstagram.com/kalahariresorts
• Xx.com/trappersturn
• LinkedInlinkedin.com/company/trappers-turn-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trappers Turn Golf Club