unger kreative strategen

What unger kreative strategen does

unger+ kreative strategen GmbH is a Stuttgart-based full-service creative agency founded in 1995 by managing partners Thomas Unger and Dennis Kunz. The firm delivers design and communication services across four core practice areas — corporate identity and brand management, print publications, online/web design, and social media — supplemented by illustration, motion/film production, and increasingly interactive products such as product configurators, virtual trade fair platforms, and digital city dashboards. Its technology stack is light: design and CMS-driven web projects executed largely through a long-standing partnership with aceArt GmbH for programming, and motion/film delivered via Effer Media and Cinecore, with no proprietary platform or software product.

The firm serves a hybrid customer base anchored in Baden-Württemberg public-sector and institutional clients — including four state ministries, the Landtag of Baden-Württemberg, municipalities (Böblingen, Ludwigsburg), Messe Stuttgart, Stuttgart Airport, Universität Hohenheim, and Feuerwehr Ludwigsburg — alongside mid-sized enterprise clients such as OCTANORM, Junker-Filter, GFT Technologies, Heinrich Schmid, and itmX, plus international non-governmental work for Reloop (Brussels) and ICLEI Europe. Engagement model is direct, relationship-driven sales with project-based pricing scoped per client requirement and a single-point-of-contact delivery approach; no SaaS, subscription, or platform pricing exists.

The company operates from a single headquarters at Esperantostraße 12 in Stuttgart's Gewerbepark Westbahnhof (since 2014), maintains a core team of approximately nine in-house creatives and strategists augmented by a curated partner network, and is privately held with no external funding, parent company, or public listing. Revenue is not publicly disclosed.

Name

unger kreative strategen

Legal name

Unger+ kreative Strategen GmbH

Website

https://ungerplus.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

unger+ kreative strategen is a Stuttgart-based, founder-owned full-service creative agency founded in 1995, delivering corporate, print, online, and social media design primarily to Baden-Württemberg public-sector clients and regional mid-sized enterprises, supported by a partner network for programming, film, and content.

Ownership category

akta.pro rank

Product category

Advertising & Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAEAG

Environmental & Experiential Brand Design (Retail/Exhibit/Signage)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

Keywords

• Advertising agency services
• Corporate design services
• Brand identity design
• Print publication design
• Creative strategy services

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services for design, branding, corporate identity, print, online, and social media projects. Long-term client relationships with recurring project work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

unger+ kreative strategen is a Stuttgart-based advertising and design agency that develops concepts, strategies, and designs across Corporate, Print, Online, and Social Media channels. The agency delivers corporate identity and branding, print publications, responsive websites and online shops, social media campaigns, custom illustration, and motion/film production as project-based creative services for businesses, public sector clients, and organizations. Long-term client partnerships and a single point-of-contact partner model characterize its delivery approach.

Product overview

unger+ kreative strategen is a full-service advertising and design agency founded in 1995 in Stuttgart, Germany. It operates as a single integrated creative consultancy — not a software platform — and does not offer modular or SaaS products. Its portfolio is organized into six core creative service lines: Corporate Design & Brand Management (logo, business stationery, trade fair booths, signage), Print Publications (brochures, annual reports, magazines, packaging), Online & Web Design (responsive websites, virtual trade fairs, newsletters, online shops), Social Media Design (templates, clips, GIFs), Illustration (infographics, characters, icons), and Motion & Film (image films, explainer videos, animation). These services are delivered as project-based creative work, typically scoped per client engagement. Supplementary add-on capabilities include product configurator development (e.g., for Junker Filter), virtual trade fair platform design (virtual Xperience for itmX), and digital dashboard/monitor tools (Stadtmonitor for Böblingen). The agency frequently collaborates with a network of specialist partners including aceArt (programming), Effer Media / Cinecore (film and 3D), Martin Stollberg (photography), and others to extend delivery capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design & Brand Management Development and refresh of complete corporate identities including logo, business stationery, trade fair booths, signage, and uniform/employee dress design. Covers the full brand architecture from mark to application for businesses, public sector clients, and organizations.
• Print Publications Design and production of image brochures, annual reports, magazines, publications, and packaging in print format. Includes editorial layout, typesetting, and print production management for corporate and public-sector clients.
• Online & Web Design Design and production of responsive websites, virtual trade fair presences, newsletters, online shops, and banner advertising. Web projects are typically built in partnership with aceArt GmbH using Typo3 CMS and other platforms.
• Social Media Design Creation of social media templates, short video clips, and animated GIFs for ongoing social media campaigns and platform presence management for client brands and organizations.
• Illustration Custom illustration services including infographics, character design, and iconography for use across print, online, and digital media.
• Motion & Film Production of image films, explainer videos, and animation content. Motion projects are delivered in partnership with Effer Media and Cinecore Motion Pictures.

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• aceArt GmbHcoreTechnology or IntegrationLong-standing programming partner for web projects. Collaborates closely with unger+ on website development for clients. Located in Stuttgart.
• Weinberg & RufminorStrategic or Co-development PartnerProduct designers welcomed into agentur offices at Esperantostraße. Partnership extends service portfolio to include product design capabilities.
• SO.realminorGTM or Marketing PartnerSocial media partner assisting with social media strategy and content for clients.
• PR hoch 3minorGTM or Marketing PartnerCopy and PR partner for public relations services.
• Just 4 PeopleminorImplementation/ SI/ Consulting PartnerDigitalization consulting partner for transformation and digital strategy projects.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Hamburg-based independent agency with strong brand design and integrated campaign capabilities serving German Mittelstand and enterprise clients. Closely comparable as a German indie creative agency of similar scale and full-service scope.
• thjnk Hamburg: Independently-owned German creative agency focused on integrated brand strategy, corporate design and digital campaigns for mid-sized and enterprise clients. Comparable ownership structure and service mix to unger+.
• Zum Goldenen Hirschen: Berlin-based independent creative agency offering full-service brand, design, and communications work with strong public-sector and corporate credentials. Comparable integrated offering and similar client mix.
• Grabarz & Partner: Independently-owned Hamburg creative agency with strong corporate design and integrated campaign expertise serving German Mittelstand and enterprise. Similar founder-influenced culture and comparable service-line breadth to unger+.
• Kolle Rebbe: Hamburg-based creative agency (now part of Accenture Song) known for integrated brand strategy, corporate design, and communications work for German enterprise and public-sector clients. Closest peer in terms of boutique creative orientation and similar client verticals.

Broad incumbents

• HEIMAT (TBWA): Berlin-based creative agency within the TBWA network, recognised for integrated brand, digital, and content work. Comparable integrated offering though typically serving larger and more international clients than unger+.
• Jung von Matt: One of the leading independent German creative agency groups with offices across multiple cities, offering integrated corporate, digital, and brand design services. Directly comparable as a German full-service creative agency serving large corporate and public-sector clients, though at significantly greater scale.
• Serviceplan Group: Largest independent owner-managed German agency group, offering fully integrated brand, communications, and digital services globally. Directly comparable integrated full-service model spanning corporate, print, online and social design.
• DDB Germany: German arm of global DDB network, offering integrated creative and brand design services across corporate, digital, and social channels. Comparable service portfolio but with larger network footprint and broader enterprise client base.
• Scholz & Friends: Established Hamburg-based creative agency network owned by WPP, providing integrated advertising and brand design across corporate, print, digital and social channels. Comparable service mix for mid-market and enterprise clients in German-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ungerplus
• Instagraminstagram.com/ungerplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about unger kreative strategen