What Reed Insurance does

Reed Insurance Agency, Inc. is a privately-held, 100% independent insurance agency headquartered in Vidalia, Louisiana, founded in 1946 and operating under the Reed Insurance brand. The agency is licensed across four states — Louisiana, Arkansas, Mississippi, and Texas — and is led by CEO and co-owner Beaux Pilgrim, who holds a Dave Ramsey Endorsed Local Provider (ELP) designation. The firm serves individuals, families, and small businesses, with a horizontally segmented book covering personal lines (auto, homeowners, renters, life, umbrella, motorcycle, boat, flood, mobile home), commercial coverage (general liability, property, cyber, workers compensation, bonds), and a self-issue specialty catalog (wedding insurance, martial arts schools/dojos, camps/clinics/conferences, Louisiana notary bonds, probate bonds, special events, and cyber liability).

As an independent agency, Reed does not build proprietary underwriting or policy-administration technology; rather, it shops and compares policies across multiple insurance carriers on behalf of clients and, for its self-issue specialty products, binds coverage directly online. The technology footprint consists of carrier-provided quoting platforms, an embedded CoverWallet integration for commercial leads, and the firm's own WordPress-based website with online quote forms, a YouTube-hosted educational video library, and an active blog. No proprietary AI/ML capabilities, mobile apps, or APIs are disclosed.

Reed's revenue model is commission-based: the agency earns carrier commissions on policies written and renewed across its multi-carrier book, supplemented by direct premiums from self-issue specialty products (priced at modest per-unit levels — e.g., martial arts accident/liability from $10.45 per person annually, camps from $373 minimum, wedding insurance from $145.50, Louisiana notary $10,000 bond). Go-to-market combines self-service online quoting, inside sales by phone, in-person consultation at the Vidalia office, a referral program, content marketing for top-of-funnel education, and lead flow from the Dave Ramsey ELP partnership. No revenue, headcount trend, or funding data is publicly disclosed.

Name

Reed Insurance

Legal name

Reed Insurance Agency, Inc.

Website

https://reedinsla.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Reed Insurance is a privately-held, independent insurance agency headquartered in Vidalia, Louisiana, licensed in four states (Louisiana, Arkansas, Mississippi, Texas) that shops multiple carriers for individuals, families, and small businesses across personal, commercial, and self-issue specialty lines, led by CEO Beaux Pilgrim.

Ownership category

akta.pro rank

Product category

Insurance Brokerage (Personal, Commercial, and Specialty Lines)

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Independent insurance agency
• Personal commercial insurance
• Specialty surety bonds
• Risk management advisory
• Multi carrier brokerage

Headquarters

HQ city

Vidalia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Reed Insurance earns commissions from insurance carriers when policies are written and renewed. The agency represents multiple insurance companies, comparing options to find best coverage and pricing for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reed Insurance is a 100% independent insurance agency that places personal, commercial, and specialty insurance policies on behalf of clients by shopping multiple insurance carriers for the best combination of cost and coverage. It earns commissions from those carriers on policies written and renewed, and distributes coverages such as auto, home, life, umbrella, wedding, notary bonds, cyber liability, martial arts studio, and camps/clinics insurance across Louisiana, Arkansas, Mississippi, and Texas.

Product overview

Reed Insurance is an independent insurance agency headquartered in Vidalia, Louisiana, offering a comprehensive portfolio of insurance products across Louisiana, Arkansas, Mississippi, and Texas. As a 100% independent agency, they shop multiple carriers to find optimal combinations of cost and coverage for their clients. Their product portfolio spans three main categories: Personal Insurance (auto, home/renters, life, umbrella, and specialty lines like flood and boat), Commercial Insurance (business coverage), and Self-Issue Specialty Products (including bonds, cyber insurance, martial arts school insurance, notary bonds, wedding insurance, camp insurance, and probate bonds). The agency differentiates through flexible coverage and deductible options, educated client relationships, and access to multiple insurance carriers for tailored policy selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Comprehensive personal lines insurance for individuals and families, including auto, home, condo, renters, mobile home, flood, umbrella, rental property, motorcycle, boat, and builders risk coverage, sourced from multiple carriers and shopped on the client's behalf.
• Commercial Insurance
• Auto Insurance
• Homeowners Insurance
• Term Life Insurance
• Umbrella Policy
• Martial Arts Schools and Dojos Insurance
• Wedding Insurance
• Louisiana Notary Bond
• Cyber Liability Insurance
• Camps, Clinics, and Conferences Insurance

Quantifiable outcome

• Agency routinely saves customers hundreds of dollars compared to TV-advertised insurance companies

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dave Ramsey Endorsed Local Provider (ELP)coreGTM or Marketing PartnerReed Insurance is a Dave Ramsey Endorsed Local Provider, providing insurance products recommended by Dave Ramsey's financial advice platform. This endorsement provides credibility and access to Dave Ramsey's audience of financially-conscious consumers seeking insurance advice aligned with personal finance principles.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Burns & Wilcox: Specialty insurance wholesale brokerage and independent agency network that places niche and specialty risks (events, martial arts, camps, weddings) similar to Reed's self-issue specialty products. Directly comparable on specialty niche distribution strategy.
• Higginbotham: Large privately-held independent insurance brokerage headquartered in Texas that serves personal, commercial, and specialty lines across multiple states including the Gulf South. Comparable independent multi-carrier model with similar multi-state Gulf-region footprint.
• Goosehead Insurance: Public independent insurance agency franchise (NASDAQ: GSHD) that shops multiple carriers on behalf of customers across personal and commercial lines. Operates a similar multi-carrier, agency-based distribution model with comparable education-driven marketing and is the closest large-scale analog to Reed Insurance's business model.
• Brightway Insurance: Independent insurance agency franchise based in Jacksonville, FL that shops multiple carriers for home, auto, and commercial coverage. Comparable to Reed in independent-carrier-shopping model, niche product lines (e.g., flood in coastal states), and education-focused marketing across the Southeast.

Broad incumbents

• AssuredPartners: National private-equity-backed insurance brokerage platform that acquires independent agencies and competes in commercial and personal lines across the U.S. Comparable as both an aggregator competitor and a potential roll-up acquirer of agencies like Reed Insurance.
• State Farm: Largest U.S. personal-lines insurer with a captive agent model that competes head-to-head with Reed for auto and home customers in Louisiana, Arkansas, Mississippi, and Texas. Comparable as a competitor for the same end customer with a different distribution model.
• Hub International: Large global insurance brokerage platform that consolidates independent agencies, offering personal, commercial, and specialty products with multi-carrier access. Comparable as a broad incumbent operating in Reed's regional footprint and as a likely roll-up acquirer.
• Acrisure: Rapidly-growing tech-enabled insurance brokerage platform that acquires independent agencies nationally. Comparable in the broad sense of competing for the same end customers and as a possible PE exit counterpart for regional agencies like Reed.
• Allstate: National personal-lines insurer with captive agents and direct channels (e.g., Esurance) that competes for the same auto and home customers in Reed's Gulf South markets. Comparable as the type of "TV-advertised competitor" Reed positions itself against.

Regional players

• Shelter Insurance: Mutual regional carrier and agency network concentrated in the Midwest and South-Central U.S., selling personal lines through captive agents. Comparable as a regional incumbent competing for the same household insurance customers in overlapping geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8mKCvZBgcvk
• Xx.com/ReedInsurance
• Facebookfacebook.com/reedinsurance
• LinkedInlinkedin.com/company/reedinsuranceagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed Insurance