Incentivale - Incentivo & Fidelidade

What Incentivale - Incentivo & Fidelidade does

Incentivale - Incentivo & Fidelidade is a Brazilian corporate incentives and loyalty distributor headquartered in São Paulo, founded around 2010 and operating under the legal entity Incentivale Marketing de Incentivo. The company aggregates 150+ Brazilian and international retail, technology, gaming, restaurant, beauty, mobility, entertainment, and subscription-media brands into a unified gift card and rewards catalog used by corporates for employee recognition, partner incentives, and customer loyalty programs. Its client base exceeds 15,000 companies across more than 60 loyalty programs, and the platform distributes over 2 million gift cards annually.

Incentivale operates five product surfaces: Plataforma Incentivale Presente (enterprise campaign management), Incentivale Presente (multi-brand gift card), Loja B2B (SMB self-service storefront at loja.incentivale.com.br), Incentipontos (pay-per-use points loyalty program with gamification), and Projetos Especiais (custom ERP and HR integrations). The proprietary cloud-based platform supports real-time digital delivery, customizable campaign rules, redemption tracking, and integration with client HR and ERP systems; international brand coverage is enabled via a partnership with InComm Group. Named enterprise customers include Hyundai, JBS, Motorola, and Tokio Marine.

The revenue model combines transactional margin on gift card sales (the spread between purchase price and face value), pay-per-use fees on Incentipontos redemptions, and professional services revenue from custom integration projects. Distribution is split between a direct sales motion for enterprise clients and a self-service e-commerce motion for SMBs, supported by LinkedIn, Instagram, and content marketing. Operating geography is concentrated in Brazil, the company holds LGPD-compliant data handling, and no disclosed funding rounds, acquisitions, or revenue figures are available in source materials.

Name

Incentivale - Incentivo & Fidelidade

Legal name

Incentivale Marketing de Incentivo

Website

https://incentivale.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Incentivale is a Brazilian B2B incentives and loyalty distributor that aggregates 150+ retail, tech, gaming, and restaurant brands into gift card and points-based reward programs for over 15,000 corporate clients across Brazil.

Ownership category

akta.pro rank

Product category

Corporate Incentive & Loyalty Platforms

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

akta.pro secondary industries

Loyalty, Rewards & Incentive Programs (BPAFAMAE), Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Corporate incentive programs
• Multi-brand gift cards
• Loyalty program software
• Employee rewards platform
• B2B incentive management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Gift Card Sales: Incentivale generates revenue primarily through the sale of digital and physical gift cards to corporate clients. Companies purchase gift cards in bulk at varying denominations to reward employees, partners, and customers. The margin comes from the differential between purchase price and redemption value.
2. Points Program Platform (Incentipontos): A pay-per-use model where companies pay only for redemptions executed, not for platform access or maintenance. This provides predictable costs for clients and recurring revenue based on program utilization.
3. Custom Integration Projects: Bespoke integration services connecting Incentivale's reward ecosystem to client ERP, HR, or internal platforms, with development, implementation, and ongoing support fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Incentivale distributes multi-brand digital and physical gift cards redeemable at over 150 partner retailers in Brazil, and provides cloud-based platforms for managing corporate incentive campaigns, points-based loyalty programs, and custom integrations with enterprise HR and ERP systems. The company sells these reward solutions to more than 15,000 corporate clients for use in employee recognition, partner incentives, and customer loyalty programs, delivering over 2 million gift cards per year.

Product overview

Incentivale operates as a multi-platform corporate incentives and rewards company offering five core product lines: (1) Plataforma Incentivale Presente for large-scale enterprise award campaign management, (2) Incentivale Presente as a multi-brand gift card accepted at 150+ partner retailers, (3) Loja B2B for small business self-service gift card purchases, (4) Incentipontos for customizable points-based loyalty and incentive programs with gamification, and (5) Projetos Especiais for custom ERP and HR system integrations. The platform portfolio encompasses gift cards from major Brazilian retailers (Casas Bahia, Americanas, Carrefour, Assaí, Riachuelo, Centauro), tech brands (KaBuM, Sony PlayStation, Xbox), restaurants and food services (Outback, Rappi, iFood partners), beauty brands (O Boticário, Eudora, Quem Disse Berenice), subscription magazines (Veja, Claudia, Você RH), entertainment (Cinemark, UCI, Ingresso.com), mobility (Uber, 99, Buser), and specialty categories. The company reports over 2 million gift cards delivered annually, serving more than 15,000 corporate clients across 60+ loyalty programs.

Differentiator

Problem solved

Functional benefit

Brands

• Incentivale Presente: Multibrand gift card solution with over 150 partner brands for corporate reward programs
• Incentipontos
• Plataforma Incentivale Presente
• Loja B2B
• Projetos Especiais

Products and services

• Plataforma Incentivale Presente Enterprise platform for managing large-scale corporate award campaigns with control, security, customization, and engagement features for large corporations and HR teams.
• Incentivale Presente (Multi-brand Gift Card) Multi-brand corporate gift card accepted at over 150 partner retail brands across fashion, technology, gastronomy, and entertainment, offered to companies for employee and partner rewards.
• Loja B2B Online corporate store enabling small businesses and startups to quickly purchase gift cards directly with fast delivery and access to the diverse multi-brand portfolio.
• Incentipontos Customizable points program management platform with simplified management, gamification, and comprehensive prize catalog for recurring corporate reward campaigns, operated on a pay-per-use model.
• Projetos Especiais Custom integration solutions connecting Incentivale's multi-brand gift card portfolio to enterprise ERP, HR platforms, or internal systems with real-time prize delivery for corporate clients.
• Magazine Subscription Gift Cards Digital and printed magazine subscription gift cards from Brazilian publications including Veja, Claudia, Quatro Rodas, Super Interessante, Você S/A, and Você RH, offered as corporate reward options.
• Movie & Entertainment Tickets Virtual movie tickets for Cinemark and UCI theaters (standard, 3D, and combo formats) and entertainment gift cards for Ingresso.com and Primepass platforms, offered as corporate reward options.

Quantifiable outcome

• 2 million+ gift cards delivered annually
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• InCommcoreTechnology or IntegrationIncentivale has a partnership with InComm Group to access international brands for their gift card portfolio. This partnership expands the available redemption options for corporate clients by providing integration with global retail networks beyond Brazilian brands.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Dotz: Brazilian coalition loyalty program allowing consumers to accumulate points across multiple retail partners and redeem for rewards. Operates in the same Brazilian loyalty/rewards ecosystem as Incentivale, though with a consumer-facing points accumulation model rather than corporate distribution.
• Livelo: Brazilian multi-brand coalition loyalty program jointly owned by Banco do Brasil and Bradesco. Comparable in the Brazilian points/loyalty space, but anchored in financial institution partnership rather than direct corporate customer distribution.

Direct peers

• Tango Card: US-based B2B rewards and gift card platform enabling bulk digital reward distribution to employees, customers, and channel partners. Closest direct peer to Incentivale's Plataforma Incentivale Presente and Incentipontos offerings, focused on corporate reward programs with a multi-brand catalog.
• Vale Presente: Brazilian multi-brand gift card service operated by Vale, a major Brazilian benefits/loyalty provider. Direct competitor in the Brazilian corporate gift card and incentive market with overlapping merchant portfolio and enterprise customer base.
• Giftogram: Digital gift card delivery platform for businesses to send rewards globally. Comparable to Incentivale's real-time digital delivery model and SMB self-service orientation, though currently more US-centric.
• Reward Gateway: Global employee engagement and rewards platform offering recognition, benefits, and reward delivery including multi-brand gift cards. Comparable to Incentivale's enterprise incentive and recognition platform with a stronger employee engagement SaaS layer.

Broad incumbents

• Blackhawk Network: Global prepaid and gift card distributor with broad multi-brand content and a payments technology platform. Directly comparable to Incentivale as a multi-merchant gift card aggregator, but at significantly larger global scale and serving more geographies.
• InComm Payments: Global payments technology company providing gift card, prepaid, and incentive program infrastructure. Already a partner of Incentivale for international brand access; comparable technology stack and target market, but operates globally and at much greater scale.
• VR Benefícios: One of Brazil's largest corporate benefits card issuers (food, meal, culture, and gift cards). Comparable as a Brazilian corporate card and rewards distribution platform with a much broader benefits focus but overlapping enterprise customer base.
• Alelo: Brazilian corporate benefits company issuing prepaid cards for food, meal, culture, and gifts, owned by Alelo (formerly Brasil Pré-Pagos). Overlaps with Incentivale in Brazilian corporate reward distribution but operates at much larger scale across multiple benefit categories.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/incentivale-brasil
• Instagraminstagram.com/incentivale

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incentivale - Incentivo & Fidelidade