Supernatives

What Supernatives does

Supernatifs is a Lyon-based social media agency operating as a French SARL since 2018, delivering strategy, content production, community management, paid social advertising, podcast production, and social media consulting to primarily French consumer brands and public-sector clients. The agency's service portfolio is organized around six core offerings (Community Management, Brand Content, Social Media Ads, Social Media Events, Podcast Production, and Social Media Consulting) and is complemented by an owned-media asset, the daily podcast Le Super Daily, distributed via Acast and used as a thought-leadership channel.

The client base spans enterprise consumer brands such as Petzl, Moulinex, Tefal, WD-40, Valrhona, Cristaline, Barilla, Quechua, Pom'Potes, and Ixina, alongside mid-market, SMB, and public-sector engagements including Palais des Thés, Les Cents Ciels, Cica Manuka, Eau du Grand Lyon, and Film France/CNC. Supernatifs' core technology is generic social media management and content creation tooling with no disclosed proprietary platform, APIs, or AI/ML capabilities.

Revenue is generated through professional services engagements with quote-based pricing; revenue figures and headcount trends are not publicly disclosed, and the firm is privately held with no external investment, no parent company, and no disclosed funding rounds. Camille Poignant is identified as Director of Publication. Distribution is direct, primarily via the agency's own portfolio site, organic social channels (Instagram, TikTok, LinkedIn, Facebook, YouTube), and the Le Super Daily podcast, targeting brand marketing and communications teams across France.

Name

Supernatives

Legal name

Supernatifs

Website

https://supernatifs.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Agency Services: Professional services revenue from social media strategy consulting, content creation, community management, social media advertising, and podcast production for brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Supernatifs is a Lyon-based social media agency that helps brands build lasting and profitable relationships with their audiences. The agency offers an integrated suite of social media services covering strategy consulting, content creation (visual storytelling, video, photography, stories, reels), daily community management, paid social media advertising, event-driven social activations, end-to-end podcast production, and UGC strategy. It also produces its own daily industry podcast, 'Le Super Daily'.

Product overview

Supernatives is a social media agency based in Lyon, France, offering a comprehensive suite of social media services organized around six core offerings: Community Management (daily community animation across Instagram, Facebook, TikTok, Pinterest, LinkedIn), Brand Content (creative content production), Social Media Ads (paid campaigns), Events (product launch and experiential activations), Podcast Production (end-to-end creation and distribution), and Social Media Consulting (strategic advisory). The agency also produces its own branded content, notably the daily podcast 'Le Super Daily' covering social media industry news. The portfolio spans diverse sectors including FMCG, outdoor gear, cosmetics, retail, food/beverage, automotive, and institutional clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Management Daily management and animation of brand communities on social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn), including community engagement, conversation management, and audience growth. Targeted at brand marketing teams seeking professional social community handling.
• Brand Content Creation of creative, immersive content tailored for social platforms, including visual storytelling, photography, video, stories, and reels. Designed for brands seeking platform-native content production.
• Social Media Ads Paid social media advertising campaigns across platforms to amplify brand visibility, drive engagement, and support product launches. Targeted at brands seeking paid amplification of their social media presence.
• Social Media Events Event-driven social media strategies including product launch campaigns and experiential marketing activations on social platforms. Targeted at brands launching products or running live experiential campaigns.
• Podcast Production End-to-end podcast creation, production, and distribution services including jingle creation, episode production, and social media capsule creation. Designed for brands and institutions looking to launch or produce their own podcast.
• Social Media Consulting Strategic advisory services for social media positioning, platform strategy, and content planning. Targeted at marketing leaders seeking expert guidance on their social media approach.
• Le Super Daily Daily podcast produced by Supernatifs covering social media news, trends, and industry insights. Published via Acast platform and serves as the agency's flagship content property and thought leadership vehicle.

Named customers22 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• We Are Social: Global social media agency with a significant French presence. Directly comparable to Supernatifs across community management, social content production, paid social, and influencer strategy for consumer brands.
• Dagobert: Paris-based creative and digital agency with a strong social media and brand content practice. Comparable to Supernatifs in producing integrated brand content and social campaigns for French consumer brands.
• Brainsonic: Paris-based content and social media agency with a strong emphasis on brand storytelling, content production, and social activation. Directly comparable to Supernatifs' brand content and integrated social services.
• Eskimoz: French digital agency specializing in SEO, SEA, and social media marketing for mid-market and enterprise clients. Comparable to Supernatifs in serving French brands with integrated digital and social campaigns.
• Hula Hoop: Paris-based social media agency offering community management, content creation, and social advertising for French consumer brands. Closely comparable in size, scope, and customer profile to Supernatifs.
• KR Media: French digital agency offering social media strategy, content creation, and social advertising for consumer brands. Comparable service mix and target customer profile to Supernatifs.

Broad incumbents

• Heaven (Havas Paris): Havas's social media and digital agency in France, offering community management, influencer marketing, and social content. Comparable to Supernatifs in serving French consumer and institutional clients.
• Marcel (Publicis): Publicis's French creative agency with significant social and brand content capabilities. Comparable in producing brand storytelling and social activations for major French consumer brands.
• Socialyse (Publicis Groupe): Publicis's dedicated social media marketing arm in France, offering strategy, content, community management, and social media advertising — overlapping directly with Supernatifs' service portfolio for enterprise brands.
• 1000mercis: Long-standing French digital and social media marketing group with established consumer brand clients. Comparable in offering community management, social campaigns, and content production, though operating at a larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/supernatifs
• YouTubeyoutube.com/channel/UCLK1NSH02CymcIhvoR_Anzw
• Facebookfacebook.com/supernatifs
• LinkedInlinkedin.com/company/supernatifs
• Instagraminstagram.com/supernatifs
• TikToktiktok.com/@supernatifs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supernatives